by Dr. R. Kay Green | Featured Contributor
Business owners ask how to make their employees more productive, more focused, or more loyal. Less frequently, they ask how to make their employees more excited. And this is a problem, because learning how to excite employees can often lead to employees that are more productive, focused, loyal, and more.
Making your business somewhere they want to work, instead of somewhere they need to work to get a paycheck, is incredibly powerful. But how can you do that? Here are twenty suggestions to get your employees excited this year.
- Call out good behavior. You might be surprised how effective simple acknowledgment is at exciting your employees. People want to be recognized when they do something well.
- Start an incentives program. Rewarding employees for good work is a great way to get them excited about doing it! Little things like gift cards can make big impacts.
- Let them try new things. If employees do the same thing day after day, the work gets stagnant. What excited them on day one might not excite them on day 30. Let them shake things up by trying new things, and you can make sure that they stay excited about what they do.
- Give them ownership of their work. It is a lot easier to get excited about work that feels like it is uniquely yours. So by giving employees ownership over their work, you help make them feel excited about it.
- Encourage volunteering. People like feeling like they are having a positive impact. Encouraging volunteering on company time helps make the day-to-day job more exciting, because they are able to help people as well.
- Offer flex time or remote opportunities. These are very exciting to employees, because it allows them to take control of their own schedule. It also helps to remove some stressors that could impede excitement, such as difficult commutes.
- Remember things about them. Employees will be excited to work for you if they think you see them as a person. Remembering things like their birthdays or hobbies can shows that you care.
- Make sure there is room for growth. People will not be as excited for their position if they do not think that there is room for growth. Make sure you are checking in with employees about five and ten year plans.
- It is all about workplace culture. If your workplace culture is one of excitement and innovation, it will rub off on your employees. If your workplace culture is one of stagnancy and complacency, that will rub off on them, too.
- Keep them up-to-date on what the company is doing. It is hard to get excited about things when you do not even really know what is happening! Make sure your employees are up-to-date on whatever it is that your company is doing.
- Take interest in their goals. This goes back to our point about growth, and showing interest in your employees as a person. Show that you care about their future as much as they do, and get excited with them about their opportunities.
- Try to “gamify” tasks. People are predisposed to like games. Whenever possible, try to make tasks more entertaining and exciting by turning them into “games.” This can tie into the incentives mentioned above, with rewards being given out when they hit a certain point.
- Focus on core values and intrinsic motivation. External motivating factors like incentives and perks are very exciting. But internal excitement is just as powerful. Make sure that your employees understand and share the core values that are at the heart of everything you do.
- Make your office space amazing. Nothing energizes and excites us more than our surroundings. So make sure that your employees are surrounded by things that are thought-provoking or entertaining!
- Encourage competition… Competition is a great way to get excitement into your employees’ days. It makes them get engaged in their work on a different level, and gets them communicating with other employees.
- But do not pit employees against each other. All that said, at the end of the day friendly competition should be focused on the first word, not the second. Make sure that the competition is designed to encourage camaraderie and that no one is feeling as though they are being actively worked against or slighted.
- Plan a retreat. Sometimes the best way to get employees excited by work is to get them all to take a break. And a retreat is a way to turn that break into something productive, whether it is used for team-building purposes, education, or just some well deserved relaxation time.
- Be honest. They say that “honesty is the best policy,” and this certainly applies to keeping employees excited. Be up-front with them about what is going on.
- Make sure employees know why they are doing something. If you want to get your employees excited about their work, make sure they understand the meaning behind it. It is hard to get excited about tiny pieces if you do not know where they fit into the big picture.
- Give them the chance to learn. People love to learn, and find it exciting when they are able to put new lessons into use. Give your employees that chance by sending them to classes custom-tailored to their work.
Dr. R. Kay Green – Marketing Expert from RKG Marketing Solutions Inc. from Atlanta, GA.
Dr. R. Kay Green is the CEO/President of RKG Marketing Solutions Inc. With over 190,000+ Twitter followers, 35,000+ Facebook Likes, and the Top 1% LinkedIn profile designation, Dr. Kay, a self-motivated trailblazer, is the Quintessential “New-Age” Professional Woman, and PhD Marketing Pro. She earned a Doctorate of Business Administration in Marketing, and has completed PhD coursework in Leadership and Organization Change. She also holds a Master of Business Administration in Marketing and Management, a Bachelor of Business Administration in Marketing, and an Associate of Arts in Marketing Management.
She is affiliated with several prestigious universities and has instructed over 350 courses online. A popular speaker on Marketing and Business topics, Dr. Green is currently featured on Huffington Post, Black Enterprise, Black News, The Network Journal, Business Review USA, Digital Journal, College View, Business New Hampshire Magazine, Bay State Banner, Reader’s Circle, North Dallas Gazette, Harlem News, Top News Today, One News Page, NE Informer, Women in Business PR News, Consumer News Today, Women PR News, San Francisco Chronicle, Houston Chronicle, Chicago Daily Herald, The Miami Herald, and Book News Articles.
The post 20 Ways to Excite Employees in 2020 by @DrRKayGreen appeared first on She Owns It.
What It Really Takes To Make A Million In Your Business
(You can watch the video below)
So many of us have this goal to make a million in revenue in our businesses… I used to dream so much of reaching this milestone back in 2009.
This is when I created a challenge for myself called “Mission To Make A Million In 365 Days”.
And whilst I did reach the million mark a few years ago, that first challenge I set for myself was a total and utter fail, not because my ideas were bad, but because I was focusing on completely the wrong things.
It took me a few years from 2009 to figure out what it really takes to make a million, and it’s such an important shift that I think holds so many entrepreneurs from ever getting to that milestone.
So in this week’s episode I wanted to share with you my journey to making a million in my business and some key things I learned along the way that I know will be so helpful if this is a goal that’s on your list too.
In this episode I share with you:
- What happened by day 65 of my “Mission To Make A Million In 365 Days” challenge and why I decided I needed to set myself a different challenge after that.
- The discovery I made in 2011 about what it really takes to become a successful entrepreneur and the new challenge I set for myself with this shift in perspective.
- The changes I made that helped me bring to life a business idea I had been mulling over for 3 years (that’s how FEA was born!).
- The things we need to do every single day to become the person we need to be to create success.
- The questions you really need to ask yourself as an entrepreneur and the commitments you need to make so that you can hit your financial goals.
I hope you love this episode and that it helps you to have a few A-HA moments!
I also wanted to let you know that I’m doing my final live workshop before the baby arrives and I’d LOVE to invite you to join me for it!
In this workshop I’ll be sharing:
- The 6 BEST ways to make money online – that everyone can take advantage of!
- We’ll be identifying what stage of the business journey you’re at and what steps to take: are you The Dreamer, The Starter, The Hustler, The Grower, The Scaler or The Visionary?
- How I was able to go from being a dreamer to building a million-dollar business – the core steps that got me here and how you can do it too.
- The fundamental things you need to be doing every day (that most people don’t even think about) to break through and create the success you want.
The post What It Really Takes To Make A Million In Your Business appeared first on Female Entrepreneur Association.
1 Month Follow Up for My Pet Waste Removal (Poop Scooping) Business
Hello everyone! Very long post (sorry), but hopefully it can give you insight on what happens within a month of starting a local service business.
If you didn’t see my post from last month, I was sharing how I spent $8 on flyers, and that $8 investment scored me a $100/month recurring client with my poop scooping business Scoops. I initially messed up with my phrasing (thank you Reddit users) by offering bi-weekly while meaning twice-weekly. Don’t do that. Even if it technically does mean both things. I was pretty bummed initially but I was still looking forward to crushing my first clients expectations and getting those referrals.
So I’m going to go through what I’ve needed to build, what I’ve needed to buy, how I’ve interacted with customers, and what that interaction has earned me. Hopefully it encourages you with your future simple service business.
What I Built
I built out a premium pet waste removal business in 7 days, while having a full-time job, a fiance, a dog, and a different side project. You can check that side project out here.
I was strapped for time, and time is really the only thing I want. This conundrum had stopped me from acting on something for years. “What if I’m wasting my time building something no one will care about” OR “I’ll just keep scrolling reddit” OR “I’ll just play Animal Crossing”. They never ended. I decided after years of thinking on a service business, that poop scooping was going to be the new thing. Low startup cost, low investment, low ass expenses, low TIME investment. It was just crazy how much sense it made. I made a goal for myself: build this in 7 days at the LOWEST possible cost and then release it into the wild and see what happens. Ended up doing the following:
Developing the logo and business name
Creating the site
Designing, proofing, and printing business cards
Completing Yelp and Google listings
Downloading Google Voice app as alternative number (this is free and it rules so hard)
Doing market research to find out what competitors were charging (I decided to charge more with less hidden fees)
Contacting local competition and pretending to be a customer to get intel lmao
Creating workflow for each job
It was a long 7 days, but I felt excited every day that I got to get off of work and work on this project. I also had the luxury of waking up with my fiance at 3 AM, because she consistently opens at Starbucks. She is the true MVP.
Startup Fees & Equipment
These are all the purchases I needed to make in order to get the business off the ground. Total below.
Registering LLC with The State Secretary – $80 something dollars
City Business License – $180 (WTF)
Construction Dust Pans (2) – $18 each // $36 total
Kids Rake (2) – $5 each // $10 total
Industrial Tote – $10
Misc Cleaning Supplies – $30
Flyers – $8
Total : $369 — for me
Keep in mind this is the lowest cost I could manage. But that’s because I did ALL of the work. I didn’t outsource anything. Most people do not believe they can build their own site, even with the amazing templates out there today. Most people aren’t comfortable with designing their own business cards. Most people aren’t willing to design their own flyers, thank you cards, referral cards & programs. Most people don’t try to push the limits of black and white in an attempt to save on DIY printing costs. Those who do it, most of the time don’t do it well. If you want cheap, you need to give up your time to learn the skills you would normally pay for. And that’s OKAY! I’ve learned everything I know over the last 4 years, and I would say those skills came in handy at just the right time.
After the original post, I realized I had a miscommunication with my first client. After going back and forth about the service, I realized he was looking for bi-weekly service, not twice weekly. Unfortunately, my first client was not as lucrative as I had assumed, BUT we ended up landing a second client very soon after the first who ended up wanting that twice-weekly service (and she reached out to ME for a review). Two clients a month got me hyped.
First client: Male around 30’s from the neighborhood where I dropped flyers. Two big dogs. They keep them locked up when we arrive. Text before we get there. Usually service this yard on Sunday after 6.
FIrst job: Large backyard. Unmaintained. Literally had to search for these piles. Dogs went all over the place. No consistent spots. The job took about 15 bags to complete. A lot of companies would charge by the bag (which I am now doing), after going over a certain amount, but I already had the client pay, and I didn’t mention it to him initially. No surprise fees 2020 YAFEELME? Job took my fiance and I 1 hour to complete because it was an initial clean. I gave my client half off of his initial clean to rope him into our subscription. He was a warm lead that went cold, so I pulled out the power of an irresistible offer and now he’s all in. I can almost guarantee he will convert to weekly.
Takeaway: Don’t be afraid to reach out to your leads with a personal offer. It can really pull someone back in.
Second client: Female around 20’s looking for bi-weekly services to keep her yard clean for the homeowner. Found us on Yelp. Two big older boxers. It’s a relatively normal sized yard for my area. Well maintained. Only concrete, dirt and grass. Very easy to take care of. Only takes about 10 minutes by myself (5 minutes with a partner). That time includes me pulling up, taking the equipment out, cleaning up, throwing away, and calling it a day. Second client was acquired through Yelp (because I’m the only scooper in my area, naturally, I will get all the calls if they’re interested in this kind of service).
A quick note on Yelp: someone once described them as extortionists. I have been doing this for only a month and I think I understand why. After my first review, Yelp decided to not recommend it at their discretion. All the while I’m getting bombarded with ads for upgrades and getting emails from their team trying to upsell me. Not interested. Do ya thing Yelp.
I’ve decided to focus my efforts on Google, as that’s where the real searching happens. Because Google boosts their own content, those Google reviews are FAR more important to me.
Second Job: For my first twice-weekly customer, I was going above and beyond to offer them value: offering 5th week free service, free startup fee, lowering visit prices, etc. YOU DO NOT NEED TO DO THIS. You should offer them something irresistible, but just one or two things.
I ended up only charging $80/month for bi-weekly services for my second client. It works out to about $10/visit. I normally will charge $12, but second client. Sold myself short. There was real potential to make $170 from that initial sale if I included the startup fee, but the client has cleaned most of the crap herself, so I couldn’t justify the startup fee being an initial clean fee as well. For the future, I think we’ll make that a more general fee related to admin work required to onboard the client.
While I may have been offering a lot of shiny value to my new client, I wasn’t offering value to myself. Clearly if she was willing to invite us over here, she’s willing to pay whatever she needs to get this problem taken care of. She is essentially buying back her time. People are willing to pay high for getting their time back.
I really encourage you to NOT short sell yourself. You are providing a service, and people are willing to pay for it. You’ve put a lot of time building your business. Get compensated properly.
Takeaway: Don’t undervalue yourself. But provide big value to your customers in exchange for big money.
So all in all, I’m only looking at $130 of recurring income every month at this point. This is for only about 2.5 hours of physical work throughout the month. That’s pretty close to my $50/h estimation. That works out to $1,320 for the year if I only kept these two clients. That ALSO works out to only 30 hours A YEAR to get that income. That number (while low) shows the income potential when scaled. I only make around $1,200 for 80 HOURS at my full time job. WTF is that ratio. It’s ridiculous. I can save 50 HOURS of my life and make even MORE than I was making? I’m all in. Nothing held back. When converted, those numbers are so stupid encouraging.
I understand the impulse to write this off as chump change, but for anyone who has goals and aspirations of paying down debt, actually building a service business, or working for yourself, that number can be motivating. For us lower level plebs, any amount is something. There is a future for you to make money.
My first client recently had a newborn baby. He wanted time with his child. He wanted his yard to stay maintained. He didn’t want to be embarrassed by it any longer. He wanted a clean slate to start planning the next phase of his backyard. These are ALL pain points that sell these kinds of clients. So that information alone is going to be helpful going forward with ads and all that junk. Very encouraging.
But the greatest things that happened to me all involve my second client. I got a chance to meet the owner of the house the other day. I noticed that he had a slight limp, so any number of things could make it massively uncomfortable for him to deal with that backyard. I walked up to introduce myself and the company and he just went off on a tangent about how happy he was that our contact found us, and said “I love the service. Please don’t EVER stop” (his emphasis, not mine). It was truly amazing. A lifelong client. The ability to genuinely help people like this is a fantastic feeling.
I consider myself a genuine person and I really try to put personality at the forefront of any business I do. I think I enjoy it most when it comes to service businesses. It’s way easier to be cool in person than over the internet lmao. I think that my attempt at stuffing this business with personality, responsiveness, and doing an awesome job have actually paid off.
I was going to wait to ask my second client for a review, but she ended up sending me a text after our FOURTH job, to ask if she can share our business on Nextdoor. Totally used that opportunity to upsell a service as well. You can see that and my other client exchanges below.
I’m going to leave you with this: pursue your dreams of freedom, of getting cash, or of spending time with your family. Be friendly, be over the top, use a lot of exclamation marks, be professional, and you will get posted by your clients as well.
Another couple clients like that and this market is more than mine.
Thanks for the encouraging conversations and questions last time, r/Entrepreneur! You all are the true MVPs. Maybe I’ll update in a year if this virus hasn’t taken me out by then.
Know When You Arrive! Recognizing the Signs of Success… by @StarrHall
by Starr Hall
How many times have you actually stopped to appreciate your hard work and small successes? Like most people in the early stages of their entrepreneurial journey, I didn’t even know what success looked like. I was unreasonably hard on myself and felt unaccomplished simply because I wasn’t making millions after two years in business.
It wasn’t until I mapped out my business plan as a journey that I realized it is the basic elements that form the foundation for larger successes, or what I like to call…wins. I began to piece it together when my phone would ring after I landed a feature, launched a new website, grew my email list week-over-week, etc… Clients would hire me based on something they read or an email that was shared with them.
Entrepreneurs tend to forget that it is the small victories added up that equate to big ones.
I have tracked some milestones and “win signals” to watch for as you grow your business. Here’s how to know when you are succeeding:
1. Hooked Stage:
In the beginning stages of setting out after your dream or starting a new business, it is taking the first few steps that is truly the largest of small victories. This is the stage when you’ve designed your brand, launched it, and consumers learn what it is you are offering. More than that, they are hungry to hear more. The win: they purchase, refer to you, love the product and show it by leaving a review. In short, they are hooked. Celebrate this! It’s a success.
2. Smalls’ Stage:
“You’re killin it, Smalls!” (Yes, that Smalls from The Sandlot) This is my motto whenever I achieve or reach a small weekly goal. Yes, weekly! The Smalls stage isn’t just about hitting it; more importantly, it’s about focusing on what you did to land the hit. For ex. when you step out of your comfort zone to call someone you never thought you could reach and they answer the phone to hear more. Or when you socially engage and reach out to 100 people a day online instead of sitting back waiting for them to find you. I commit daily to “killin it” by stepping out of my comfort zone and doing at least 5 things that make me want to upchuck. That feeling…it’s a success. Break open some champagne! You deserve it.
3. Defining BIG Stage:
Once you define what BIG looks like, you have achieved success. I’m talking about vision boards, coloring it on a wall, visually putting your BIG vision out there publicly. This is a HUGE win. Once you have a clear vision of where you see your product or service fitting into people’s lives, then define further how many people you see using the product or buying the service. You are then ready to GPS your entire BIG journey. Success…it’s so small and yet so big at the same time.
4. Shameless Stage:
When you build up the self-confidence to talk about your product or service in a way that is compelling and unapologetic, you have arrived. When your passion turns into excitement and unstoppable action-taking which translates into media features and social media influencers wanting to discuss it with you, this is gold. When customers or clients are waiting in line to give you money, this is full-blown, all-out success. Bask in it and breathe it in. Congratulations are in order!
There are hundreds of signs every day that represent success, but you must be open to seeing them . . . And even more committed to celebrating them. Revenue growth is great and should be the end goal primarily, but you can’t generate revenue without hooking your market, “killin it” outside of your comfort zone, defining what big means to you, and shamelessly self-promoting every step of the way. At each of these stages when I celebrate, I say out loud—REPEAT. Keep on keeping on . . . but enjoy the small stuff at every stage. It’s a great way to live and build a brand simultaneously.
Starr Hall is an entrepreneur who has been in PR/branding/marketing since she was 9 years old. She has owned several small businesses and has worked with dozens of Fortune brands, such as Sprint, RIM, UPS, NHL, Activision, Samsung, Lucky Brand, Downtown Las Vegas, Bragg Live Foods, Experian, Downey Savings & Loan/USBank, True Religion, Express Clothing, and Century 21. She is the author of The Social Wave and Get Connected.
She is also a former columnist and/or contributing writer for Entrepreneur, MSNBC, AOL, AmEx Small Business OPEN, Business Insider, PR Newswire and Biz Trends. Starr was also a contributor to “Success Secrets of the Social Media Marketing Superstars” by Mitch Meyerson.
The post Know When You Arrive! Recognizing the Signs of Success… by @StarrHall appeared first on She Owns It.
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