To me, there seems to be three types of entrepreneurs — inventors, innovators, and iterators. Because we don’t distinguish between these very distinct types, the process for each one, and the personality type for each, is uniquely different. I’ll try to explain my observations with each of these three roles.
In my experience the true inventors are the builders, who are typically geniuses on the edge of sanity. They are some of my favourite types of people at ideasmeetings, as well as great friends who I feel are really changing the world in unexpected ways.
I observe they are usually not very social, perhaps on the autism spectrum and introverts, who are happy reading, tinkering, learning, and experiment out of left field, with very little priority on the business drivers needed for financial success or even a desire to participate in capitalism. They likely rely on someone to help take their inventions to market, and would be happy with a little piece of the financial pie in the process.
It takes a lot of money and or time to be an inventor, as the acquired knowledge base is usually decades. They may have second jobs that use their technical skills to pay the bills, to allow them to focus on their passion of inventing.
I will guess that 1 in 1,000,000 true inventors reach financial independence from an invention they’ve created, but their priority isn’t driven economically anyways. Also, there are very few true inventors, or even really unique innovators.
This is where a lot of my self identifying “tech entrepreneur” social network lies. These are the people taking moonshots, or building out a tech / product / solution when there is little to no competition, with the hopes of “build it and they will come”. These entrepreneurs usually fail. In terms of product / market fit (business term) or UX (user experience, design term) they completely fail usually. Being an innovator is like having a lottery ticket as a career.
In my observation, the innovators are usually not very social, likely autism spectrum or ADHD, and even less talked about, suffer from some type of mental health or addiction that prevents them from wanting to participate in the patriarchal dumpster fire of current late stage capitalism that we see today. There are many stats on how often entrepreneurs fail and how few succeed, and those are usually innovative entrepreneurs.
It also takes a lot of privilege to be an innovator entrepreneur. You need a lot of time and/or money to build the minimum viable product or service, only to then take it to the market to see if there is demand, and usually the innovator is also not a closer (sales term), so they need to find someone with the skill set of marketing and sales — the capability of listening to the potential customer instead of proactively trying to sell to them.
I’m going to guess at best 1 in 1,000 innovators will make it to the 5 year mark of their venture being financially viable. Just because you hear about the success stories on the news, it’s like lottery winning — don’t ignore the statistics of how many fail, and why.
If you insist on being an entrepreneur, this is where I recommend every wannapreneur start. It’s the least sexy of the three, but it’s the smartest strategy, and still has a lot of risk. This is simply looking at where the market already exists, and just improving on a product or service. Look at something that makes a lot of money that you can do, and find a way to make it better. Not 1x or 2x better, but at least 10x better. That could be 10x time savings to the customer (convenience), 10x cheaper for the customer, or some other 10x benefit that would be hard for a customer to ignore. It could also just be 10x closer — there’s nothing wrong with starting a well known restaurant franchise in an under-served area if the franchisor validates with you that there is need there.
When I observe most of the accelerators or incubators in the various communities I’ve lived, they have wannapreneurs who need income in the next month or two who are trying to be innovators, and that’s going to fail 99.44% of the time. If you don’t have a year of runway at least, being an iterator is only closest you have to a responsible option — and get enough financial success from that under your belt that you can decide if you want to try the innovator approach on the next idea.
It still takes money and time to be an iterator, but a lot less than the other two options. You might seek out your local business bank and get a loan to help you, as an example. The smartest iterator will have validated their business hypothesis with enough potential customers that are not friends or family who are willing to pay for the product or service upon hearing about it — never accept “that sounds like a good idea” or “Sure, I’d use that” — if you hear something along those lines, ask them if they’d pay today and listen to why not.
It is irresponsible for an accelerator, incubator, or even yourself to take on invention or iteration if you don’t have the financial capability, or investment, to get your product to a working MVP. A someone who advises entrepreneurs, I hope we all start to reference these three distinctive roles and make sure we’re supporting them in the appropriate fashion.
If you support entrepreneurs in some fashion, such as advising, be clear on which entrepreneurial roles you have the capabilities to support.
The last thing I would advise any wannapreneurs reading this, apart from distinguishing which of the three resonates with you — is if you’re picking a mentor, advisor, incubator or accelerator, do a deep dive into who the mentor or advisor is. Are they an active entrepreneur running another successful business right now, or do they have a history of multiple, repeated success behind them? If so, that’s great. If they had a one-hit wonder over a decade ago, find someone who’s got recent, active experience as the industry is moving fast and furious. Don’t be afraid to ask a potential advisor of their recent successes, failures, and experience — and validate their assertions if you can.
If you’re an active serial entrepreneur, consider the massive knowledge transfer gap right now, and find an entrepreneur right for you that you could mentor. I have access to many who are looking, so if this is you, don’t hesitate to reach out.
Self-awareness is king in entrepreneurship — play to your strengths. The other really hard decision is re-prioritizing long-term friends from good friends — as Jim Rohn said,
You Are The Average Of The Five People You Spend The Most Time With
6 Ways To Incorporate SEO While Building A Business in 2020
There’s no quick fix, or “one and done” solution when it comes to search engine optimization (SEO). You have to be prepared to play the long game to see the full advantages of SEO when developing a site — and it’s worth it to see your site rank highly on search engine result pages.
That said, there are some methods that will give you a quick boost. Shift more attention to the most significant ranking factors and tactics that will give your site the ability to rise to the top of the search results this year.
Choose a Responsive Design
User experience is a big deal these days. Google loves to serve its users the best results possible. If your website isn’t easy to use on a mobile device, you’re going to suffer a setback in ranking. Think about it, have you ever landed on a site where you had to zoom in to read the text and scroll side-to-side to read all of the content? This was most likely the desktop version of a website. It was made for larger screens and doesn’t reformat to fit on different screen sizes.
Responsive sites will resize images and reorganize the blocks of content according to the size of the screen. If you want to test whether a website is responsive, open up a web page on a desktop or laptop. From the full screen, shrink the window by clicking and dragging, and you’ll see the sidebars move, the navigation and header will take on new positions and the content and images will line up differently.
Mobile search volume accounts for more than half of the total searches made online (see chart below). A responsive, mobile friendly site is no longer an option, but a necessity, when it comes to providing an enjoyable user experience.
Create Keyword Clusters
Making a list of keywords that your ideal audience would use to find the content you’re offering will also boost your SEO ranking. Plug each keyword into a keyword tool to generate additional ideas. Assess the best options for keywords to include in your content strategy by grouping them into pools based on search intent. You’ll notice that many of those keyword options will be subtopics large enough to write an entire blog post about, in which you can provide more detailed content optimized for a related keyword.
For example, if you own a home improvement business, a central page on your site would be kitchen renovation. And because there are so many choices to make when renovating a kitchen, you could then go into depth and create a new page for every option, from counter tops and backsplash tile to faucets and refrigerators. When you’re planning your content, structure the website to feature central pages that are optimized for the most central, competitive keywords and most important aspects of your business.
Publish articles on the related subtopics in full detail in order to provide as much information on those major keyword topics, to show your expertise in your field, and to demonstrate authority within the content of your site. Google looks for this as partial evidence of your status as an expert in your niche.
Google also loves when there is a distinct organizational structure. By linking the subtopic posts to your major product pages, you signal what pages are most important to your site by creating a keyword cluster.
Optimize Your Content
On-page optimization enhances the likelihood of your page being ranked for your target keywords. Avoid keyword stuffing and place your keywords strategically. For instance, use your target keywords in the front end of your titles, and keep your titles under 60 characters or they will get cut off in the search display.
Place your keyword in your URL. The most effective URLs are those that are under 5 words and summarize the title or content on the page. Keywords should also be included in the meta description. Using your keyword in the beginning of the meta description will improve the click-through rate for users. As will placing your keyword within the first 100 words in the first paragraph of your content, and using keywords and keyword synonyms in the subtitles.
Use structured data markup whenever possible. If you can provide a rich snippet, you may get a boost in the position your site is displayed.
Make Your Pages Quick and Nimble
With a heavy emphasis on user experience, page speed can make a huge difference in how your site performs. If you’re an ecommerce site, it becomes extremely important because every second your page takes to load will cost your business money from lower conversions.
mPulse Mobile Case Study on Page Speed Vs Conversion Rates, Image source: https://digitalducats.com/page-speed/
Test your mobile page speed here. You can improve your site speed by reducing image file sizes, using plugins, and using a content delivery network to give your website additional page speed.
- To reduce the size of your images use Kraken or Smush.
- W3 Cache is one of the most popular WordPress plugins that increase page speed, but you can decide for yourself by choosing one from this list.
- Choose a CDN (Content Delivery Network) to reduce your pages load time from a list of options here.
Get Other Sites to Link to You
Establishing credibility and authority is a necessity to be competitive in search results. Backlinks are a powerful way to prove that your content is credible and authoritative because essentially it is being endorsed by the websites that link to you. But stay away from paid links, or any link scheme used to manipulate ranking in an underhanded way. Unnatural linking will lead to penalties and should be avoided altogether.
One approved method of link building is to become a guest author. There are guest posting sites in every niche and having knowledge about your business is all you need to create an article that can be submitted to a site for publication. It may take a few weeks to get a response, and you may need a few submissions before receiving acceptance. Get into a routine for guest posting to build backlinks as fast as possible.
Ask People to Share Your Content
A social network is a priceless asset for expanding your audience and getting more traffic to your website. Build your network by being active on the social media site that has the most impact on your business.
Install social sharing icons on your site and include a call to action to get the most shares. A retweet study revealed that content with share icons received 4 times as many retweets with the phrase “Please RT”.
Although there is a lot to put together to achieve a first page result, it’s a long-term game plan. Start building your website with SEO in mind to give your site the best chance at the top positions in search results.
How To Grow Your Visibility, Attract Leads And Convert Customers On Autopilot With Gemma Went
How do other entrepreneurs make it look so simple to grow your visibility, attract leads and grow their business, when you feel like you’re on a marketing treadmill and not seeing the results you’re working so hard for?
If you’ve been asking yourself this question, you’re going to love this episode of The She Means Business Show!
This week I’m joined by online business consultant and digital marketing strategist, Gemma Went!
Gemma previously created two incredible masterclasses for us inside the Members’ Club, all about social media and creating an automated marketing system and her strategies are amazing!
In this episode she’s sharing more about her evergreen ecosystem, that will help you grow your visibility and attract more leads, without having to constantly hustle!
- In this episode we talk about:
Gemma’s favourite sources for marketing inspiration and her best recommendations to help spark ideas.
- How signing her first client when she was 4 months pregnant made her realise she needed an automated marketing system.
- Gemma’s evergreen ecosystem and how she creates online journeys that turn leads into customers.
- How she plans her content and balances automation with human connection and building trust.
- Gemma’s top tips for increasing visibility and conversions.
If you would like to find out more about Gemma, head over to www.gemmawent.co.uk
Links & Resources:
- Gemma Went’s masterclasses, exclusively for the Members’ Club
- Neil Patel’s Digital Marketing blog
- Social Media Examiner
I hope you love this episode and before you leave…
If you’re a coach or run a service-based business, I have an invitation especially for you!
We’re running a free challenge in collaboration with the incredible Gina DeVee called Package Your Brilliance!
Gina will be giving 5 live training sessions inside our pop-up Facebook Group and helping you understand where you can get started with packages, how to get to $10k months, how to know what to charge and how to find your ideal clients.
How to Run a Collaborative Brainstorming Meeting by @ceotwit
by Allison De Meulder
What do pasta and brainstorming meetings have in common? They can both be sticky. Brainstorming in my company was focused on leading others in a way where collaboration was key. We needed to accomplish various goals, including: bringing new products to market, surviving during economic downturns, and creating revenue generators. I recommend doing this together, and that means, whether you are in the shipping area or IT department, you’ve got ideas, and they need to be heard. So how do you collaboratively brainstorm and throw pasta at the wall and see what sticks?
Bring together a mish mosh of people.
Group staff together in a room. Bring together 1-3 representatives from each team or department, so you only have a few from each area and together you have one melting pot of people from all areas of your company. A good mush pot includes, production, design, accounting, IT and management. The various vantage points of the company are sure to come out when idea generation kicks in. The more varied the teams are, the more varied the ideas will be. You don’t want groupthink, you want the creative juices flowing. You need a problem solved or a revenue generating idea, you don’t want everyone in the room regurgitating the same thing.
Be simple and to the point, don’t get saucy.
State what the meeting is about. For example, if the meeting is about bringing in more revenue for the holiday season, state just that. Don’t give too much background as this leads to appropriate or the right answers. At this moment, you want mostly viable but out-of- the-box ideas. Once ideas have been generated you can get down to the nitty gritty of those details. Sometimes knowing less is giving you more to work with.
Start placing the pasta.
Have a white board, mine is floor to ceiling and after I have stated the problem or question at hand, I call for staff to call out ideas. No idea is too small, too big, too intelligent or too silly. Everything goes. So, proceed to write absolutely everything on the board. You are haphazardly placing your pasta pieces, filling up the board with words placed vertically and horizontally. Throw in that creative flair.That is what is so amazing about the process, is that there is no judgement. The person at the board gives nothing away, keep that poker face on! Just keep writing. What you will find is, one person’s idea leads to another idea and another one, and they feed off of each other for an amazing brainstorming session.
Now it’s time to pull out the special sauce.
Now you are going to navigate through all of the ideas. In the room, go one by one, you can wait for a collective “yay” or “that’s not going to happen” or you can cross off some answers yourself and do others as a group. Feel free to apply judgement at this point because the initial creative process of the idea generation is over and now it’s time to turn on the “MOADIS” hat, made up of management, operations, accounting, design, IT, sales and marketing, and see how the ideas fit in with the reality of “MOADIS.” Always be kind and respectful. It is essential not to be overly critical of an idea but rather give reasons it could or could not work. Idea generation should be a safe space.
Once the process of throwing pasta on the wall is over, and you and your team have gone through the list, it is a good idea to narrow down to five viable options. Take these finalists away from the meeting by circling them and giving a round of applause not only for these sticky ideas, but to everyone who participated in the brainstorming. For many, this was out of their comfort zone. So their efforts should be applauded. Mull over these finalist ideas on your own, with management, or with key decision makers. See what sticks and utilize collaborative brainstorming to keep your organization delicious!
The post How to Run a Collaborative Brainstorming Meeting by @ceotwit appeared first on She Owns It.
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