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How To Grow Your Visibility, Attract Leads And Convert Customers On Autopilot With Gemma Went

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How do other entrepreneurs make it look so simple to grow your visibility, attract leads and grow their business, when you feel like you’re on a marketing treadmill and not seeing the results you’re working so hard for?

If you’ve been asking yourself this question, you’re going to love this episode of The She Means Business Show!

This week I’m joined by online business consultant and digital marketing strategist, Gemma Went!

Gemma previously created two incredible masterclasses for us inside the Members’ Club, all about social media and creating an automated marketing system and her strategies are amazing!

Find out more about the Members’ Club and Gemma’s masterclasses right here >>>

In this episode she’s sharing more about her evergreen ecosystem, that will help you grow your visibility and attract more leads, without having to constantly hustle!

  • In this episode we talk about:
    Gemma’s favourite sources for marketing inspiration and her best recommendations to help spark ideas.
  • How signing her first client when she was 4 months pregnant made her realise she needed an automated marketing system.
  • Gemma’s evergreen ecosystem and how she creates online journeys that turn leads into customers.
  • How she plans her content and balances automation with human connection and building trust.
  • Gemma’s top tips for increasing visibility and conversions.

If you would like to find out more about Gemma, head over to www.gemmawent.co.uk

Links & Resources:

I hope you love this episode and before you leave…

If you’re a coach or run a service-based business, I have an invitation especially for you!

We’re running a free challenge in collaboration with the incredible Gina DeVee called Package Your Brilliance!

Find out more right here >>>

Free 5-day Challenge

Gina will be giving 5 live training sessions inside our pop-up Facebook Group and helping you understand where you can get started with packages, how to get to $10k months, how to know what to charge and how to find your ideal clients.

Claim your spot now before we kick the challenge off on September 14th >>>

The post How To Grow Your Visibility, Attract Leads And Convert Customers On Autopilot With Gemma Went appeared first on Female Entrepreneur Association.



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6 Ways To Incorporate SEO While Building A Business in 2020

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There’s no quick fix, or “one and done” solution when it comes to search engine optimization (SEO). You have to be prepared to play the long game to see the full advantages of SEO when developing a site — and it’s worth it to see your site rank highly on search engine result pages.

That said, there are some methods that will give you a quick boost. Shift more attention to the most significant ranking factors and tactics that will give your site the ability to rise to the top of the search results this year.

Choose a Responsive Design

User experience is a big deal these days. Google loves to serve its users the best results possible. If your website isn’t easy to use on a mobile device, you’re going to suffer a setback in ranking. Think about it, have you ever landed on a site where you had to zoom in to read the text and scroll side-to-side to read all of the content? This was most likely the desktop version of a website. It was made for larger screens and doesn’t reformat to fit on different screen sizes.

Responsive sites will resize images and reorganize the blocks of content according to the size of the screen. If you want to test whether a website is responsive, open up a web page on a desktop or laptop. From the full screen, shrink the window by clicking and dragging, and you’ll see the sidebars move, the navigation and header will take on new positions and the content and images will line up differently. 

Mobile search volume accounts for more than half of the total searches made online (see chart below). A responsive, mobile friendly site is no longer an option, but a necessity, when it comes to providing an enjoyable user experience.

Create Keyword Clusters

Making a list of keywords that your ideal audience would use to find the content you’re offering will also boost your SEO ranking. Plug each keyword into a keyword tool to generate additional ideas. Assess the best options for keywords to include in your content strategy by grouping them into pools based on search intent. You’ll notice that many of those keyword options will be subtopics large enough to write an entire blog post about, in which you can provide more detailed content optimized for a related keyword.

For example, if you own a home improvement business, a central page on your site would be kitchen renovation. And because there are so many choices to make when renovating a kitchen, you could then go into depth and create a new page for every option, from counter tops and backsplash tile to faucets and refrigerators. When you’re planning your content, structure the website to feature central pages that are optimized for the most central, competitive keywords and most important aspects of your business.

Publish articles on the related subtopics in full detail in order to provide as much information on those major keyword topics, to show your expertise in your field, and to demonstrate authority within the content of your site. Google looks for this as partial evidence of your status as an expert in your niche.

Google also loves when there is a distinct organizational structure. By linking the subtopic posts to your major product pages, you signal what pages are most important to your site by creating a keyword cluster.

Image source: https://webstyleguide.com/wsg3/3-information-architecture/3-site-structure.html

Optimize Your Content

On-page optimization enhances the likelihood of your page being ranked for your target keywords. Avoid keyword stuffing and place your keywords strategically. For instance, use your target keywords in the front end of your titles, and keep your titles under 60 characters or they will get cut off in the search display.

Place your keyword in your URL. The most effective URLs are those that are under 5 words and summarize the title or content on the page. Keywords should also be included in the meta description. Using your keyword in the beginning of the meta description will improve the click-through rate for users. As will placing your keyword within the first 100 words in the first paragraph of your content, and using keywords and keyword synonyms in the subtitles.

Use structured data markup whenever possible. If you can provide a rich snippet, you may get a boost in the position your site is displayed.

Make Your Pages Quick and Nimble

With a heavy emphasis on user experience, page speed can make a huge difference in how your site performs. If you’re an ecommerce site, it becomes extremely important because every second your page takes to load will cost your business money from lower conversions.

 graph-seo-png

 mPulse Mobile Case Study on Page Speed Vs Conversion Rates, Image source: https://digitalducats.com/page-speed/

Test your mobile page speed here. You can improve your site speed by reducing image file sizes, using plugins, and using a content delivery network to give your website additional page speed.

  • To reduce the size of your images use Kraken or Smush.
  • W3 Cache is one of the most popular WordPress plugins that increase page speed, but you can decide for yourself by choosing one from this list.
  • Choose a CDN (Content Delivery Network) to reduce your pages load time from a list of options here.

Get Other Sites to Link to You

Establishing credibility and authority is a necessity to be competitive in search results. Backlinks are a powerful way to prove that your content is credible and authoritative because essentially it is being endorsed by the websites that link to you. But stay away from paid links, or any link scheme used to manipulate ranking in an underhanded way. Unnatural linking will lead to penalties and should be avoided altogether.

One approved method of link building is to become a guest author. There are guest posting sites in every niche and having knowledge about your business is all you need to create an article that can be submitted to a site for publication. It may take a few weeks to get a response, and you may need a few submissions before receiving acceptance. Get into a routine for guest posting to build backlinks as fast as possible.

Ask People to Share Your Content

A social network is a priceless asset for expanding your audience and getting more traffic to your website. Build your network by being active on the social media site that has the most impact on your business.

Install social sharing icons on your site and include a call to action to get the most shares. A retweet study revealed that content with share icons received 4 times as many retweets with the phrase “Please RT”.

Conclusion

Although there is a lot to put together to achieve a first page result, it’s a long-term game plan. Start building your website with SEO in mind to give your site the best chance at the top positions in search results.

 



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Online commerce runs on copywriting. Here’s how to write unignorable landing page copy

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Here's a copywriting template that works for home pages / landing pages. Check Copy Ipsum to see how it looks.

  1. H1 Headline -> Come up with a good headline. A big idea that hints that here is something your reader really, really wants (and can get from you).
  2. Sub-headline -> For example, you may be selling a SaaS accounting tool, but the big message is: "Peace. Of. Mind." So explain here in clear and simple words what your product does and for whom it does it. And clarify the big claim you made in the headline.
  3. CTA button -> Tell the reader what to do next
  4. Add here logos of your biggest clients. Because social proof gives you credibility.
  5. H2 headline ->Now that you grabbed your reader's attention you need to interest them enough to keep reading. The right way to do that is to write a headline that appeals to their selfinterest. So explain here the consumer problem your product solves.
  6. Body copy -> Because you want to generate empathy. So write from the consumer’s perspective. Avoid jargon. Write with your ears, use the same language your target audience uses. And position your product as the solution to the problem.
  7. H2 Headline -> Highlight the number ONE benefit of using your product.
  8. Body copy -> The ONE BIG REASON to buy your product. Be specific and convince the reader why your product delivers the promised benefit. This should be an emotional benefit like, "how does this product make me feel or look?".
  9. Testimonial -> "Place here a real testimonial from one of your favorite clients."- Client name, CEO at Company Name
  10. H2 Headline -> Give the reader a second reason to buy your product.
  11. Body copy -> And also prove them in some way that your product does what you say it does. This benefit is not as big as your number ONE benefit, but it is reason enough to persuade the reader to buy your product. This should be a functional and specific benefit. Like, "saves you $1,040/year", "Saves You 10 Hours a Week", "Lose 40 Pounds in 30 Days", "Learn how to code in 12 weeks." These are just examples, but you get the point.
  12. Testimonial -> "Place here a real testimonial from one of your favorite clients."- Client name, CEO at Company Name
  13. H2 Headline -> Show why your product is remarkable, and what your readers can do with it.
  14. Body copy -> This should be a benefit to the consumer based on a product feature or a physical characteristic that makes your product special. Highlight specifics— facts, special features or anything the reader needs to know to make a decision. Remember this: In 2001, when Steve Jobs introduced the first iPod to the World, he didn't pull it out of his jeans pocket and say, "The iPod. A 5GB MP3 player". He said, "The iPod. 1,000 songs in your pocket."
  15. Testimonial -> "Place here a real testimonial from one of your favorite clients."- Client name, CEO at Company Name
  16. H2 Headline -> Close with a strong call to action persuading the reader to act. For example, if you're selling a SaaS accounting tool a strong call to action is: Restore your faith in accounting.
  17. Body copy -> Remind the reader what's in it for them if they buy your product.
  18. CTA button -> Tell the reader what to do now.

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Make The Decision To Live An Epic Life

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Every single one of us has the ability to live the most epic, abundant and successful life.

So why is it that in reality, most people never go on to experience that? Far from living their best life, so many people find themselves so stuck.

This is what we talked about and made breakthroughs on last week in the Package Your Brilliance challenge I hosted with the amazing Gina DeVee.
The challenge was about how you can take your ideas, knowledge and passion and turn them into offers and packages that your ideal clients will love to buy, so that you can build a successful business doing something you love.

At the beginning of the challenge, so many of the women who took part felt like they didn’t deserve to live an epic life – and I know that this limiting belief is so common.

I was so inspired by the transformations we saw during the challenge that in this episode, I wanted to talk to you about:

  • The reason why so many people don’t believe that they deserve to live an epic life.
  • The excuses we all tell ourselves that keep us playing small and hold us back from creating success.
  • How I kept myself stuck for years going round in circles and the realisation I had that changed everything.
  • The new decisions I made and the challenge I created for myself that transformed my life and my business.
  • A simple exercise you can do today to help you condition your mind to create success.
  • Mantras to help you create more abundance and clarity in your life.

If you loved this episode and you know you’re meant to create a successful business and live that epic life, I’m collaborating with the incredible Gina DeVee on a transformational program called Perfectly Packaged.

Click here to dive into the details and join us there >>>

Over 10 weeks, Gina and her amazing team of coaches will help you take your ideas, knowledge and unique brilliance and turn them into a successful coaching or service-based business.

If you’ve got a burning desire to create success, but you feel like you’ve been teetering on the edge of what could be possible; if you want to go on a transformational journey alongside like-minded women with the best mentoring, support and guidance….this program is for you!

Click here to find out more about it and save your spot before enrollment closes >>>

The post Make The Decision To Live An Epic Life appeared first on Female Entrepreneur Association.



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