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6 Ways To Incorporate SEO While Building A Business in 2020

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There’s no quick fix, or “one and done” solution when it comes to search engine optimization (SEO). You have to be prepared to play the long game to see the full advantages of SEO when developing a site — and it’s worth it to see your site rank highly on search engine result pages.

That said, there are some methods that will give you a quick boost. Shift more attention to the most significant ranking factors and tactics that will give your site the ability to rise to the top of the search results this year.

Choose a Responsive Design

User experience is a big deal these days. Google loves to serve its users the best results possible. If your website isn’t easy to use on a mobile device, you’re going to suffer a setback in ranking. Think about it, have you ever landed on a site where you had to zoom in to read the text and scroll side-to-side to read all of the content? This was most likely the desktop version of a website. It was made for larger screens and doesn’t reformat to fit on different screen sizes.

Responsive sites will resize images and reorganize the blocks of content according to the size of the screen. If you want to test whether a website is responsive, open up a web page on a desktop or laptop. From the full screen, shrink the window by clicking and dragging, and you’ll see the sidebars move, the navigation and header will take on new positions and the content and images will line up differently. 

Mobile search volume accounts for more than half of the total searches made online (see chart below). A responsive, mobile friendly site is no longer an option, but a necessity, when it comes to providing an enjoyable user experience.

Create Keyword Clusters

Making a list of keywords that your ideal audience would use to find the content you’re offering will also boost your SEO ranking. Plug each keyword into a keyword tool to generate additional ideas. Assess the best options for keywords to include in your content strategy by grouping them into pools based on search intent. You’ll notice that many of those keyword options will be subtopics large enough to write an entire blog post about, in which you can provide more detailed content optimized for a related keyword.

For example, if you own a home improvement business, a central page on your site would be kitchen renovation. And because there are so many choices to make when renovating a kitchen, you could then go into depth and create a new page for every option, from counter tops and backsplash tile to faucets and refrigerators. When you’re planning your content, structure the website to feature central pages that are optimized for the most central, competitive keywords and most important aspects of your business.

Publish articles on the related subtopics in full detail in order to provide as much information on those major keyword topics, to show your expertise in your field, and to demonstrate authority within the content of your site. Google looks for this as partial evidence of your status as an expert in your niche.

Google also loves when there is a distinct organizational structure. By linking the subtopic posts to your major product pages, you signal what pages are most important to your site by creating a keyword cluster.

Image source: https://webstyleguide.com/wsg3/3-information-architecture/3-site-structure.html

Optimize Your Content

On-page optimization enhances the likelihood of your page being ranked for your target keywords. Avoid keyword stuffing and place your keywords strategically. For instance, use your target keywords in the front end of your titles, and keep your titles under 60 characters or they will get cut off in the search display.

Place your keyword in your URL. The most effective URLs are those that are under 5 words and summarize the title or content on the page. Keywords should also be included in the meta description. Using your keyword in the beginning of the meta description will improve the click-through rate for users. As will placing your keyword within the first 100 words in the first paragraph of your content, and using keywords and keyword synonyms in the subtitles.

Use structured data markup whenever possible. If you can provide a rich snippet, you may get a boost in the position your site is displayed.

Make Your Pages Quick and Nimble

With a heavy emphasis on user experience, page speed can make a huge difference in how your site performs. If you’re an ecommerce site, it becomes extremely important because every second your page takes to load will cost your business money from lower conversions.

 graph-seo-png

 mPulse Mobile Case Study on Page Speed Vs Conversion Rates, Image source: https://digitalducats.com/page-speed/

Test your mobile page speed here. You can improve your site speed by reducing image file sizes, using plugins, and using a content delivery network to give your website additional page speed.

  • To reduce the size of your images use Kraken or Smush.
  • W3 Cache is one of the most popular WordPress plugins that increase page speed, but you can decide for yourself by choosing one from this list.
  • Choose a CDN (Content Delivery Network) to reduce your pages load time from a list of options here.

Get Other Sites to Link to You

Establishing credibility and authority is a necessity to be competitive in search results. Backlinks are a powerful way to prove that your content is credible and authoritative because essentially it is being endorsed by the websites that link to you. But stay away from paid links, or any link scheme used to manipulate ranking in an underhanded way. Unnatural linking will lead to penalties and should be avoided altogether.

One approved method of link building is to become a guest author. There are guest posting sites in every niche and having knowledge about your business is all you need to create an article that can be submitted to a site for publication. It may take a few weeks to get a response, and you may need a few submissions before receiving acceptance. Get into a routine for guest posting to build backlinks as fast as possible.

Ask People to Share Your Content

A social network is a priceless asset for expanding your audience and getting more traffic to your website. Build your network by being active on the social media site that has the most impact on your business.

Install social sharing icons on your site and include a call to action to get the most shares. A retweet study revealed that content with share icons received 4 times as many retweets with the phrase “Please RT”.

Conclusion

Although there is a lot to put together to achieve a first page result, it’s a long-term game plan. Start building your website with SEO in mind to give your site the best chance at the top positions in search results.

 



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#1948 How to teach your kids to build their own businesses

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Joining me as somebody who I’ve been talking to via email for a while, and I’ve wanted to have on here and I’m so excited that he said yes to an interview.
So many entrepreneurs that I’ve interviewed had little businesses when they were kids. They’re usually so freaking proud of then that they can’t stop telling my producers about it. But so many of the stories ended with the business getting shut down by the school, by a teacher, or by the principal.
Well, today’s guest said, “What if we create a way to encourage kids to sell and create businesses? We’ll teach them how to do it and we give them everything that they need.”
Scott Donnell is the founder of MyFirstSale, which gives kids the life skills and confidence
to sell their products in a safe, friendly online environment.
For a special listener discount, you can go to MyFirstSale.com/Andrew or hapbee.com/Andrew to see more.

Scott Donnell is the founder of MyFirstSale and Hapbee, a wearable device that allows people to pick the feelings they want to express, like happiness, calm and sleepiness.

Mixergy listeners can get the following promos:
www.myfirstsale.com/andrew ($20 off Sign Up)
www.hapbee.com/andrew (Indiegogo discount)

Sponsored by

HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website.


Toptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today.

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint



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Why You Don’t Need A Qualification To Build A Business

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(Or you can watch the video version below)

Over the past few years of working with thousands of female entrepreneurs I’ve noticed something that holds back so many people with amazing ideas: feeling like they need a specific qualification to start the business they dream of.

If this sounds familiar, I want you to know that I understand exactly how you feel.

Before I started FEA, I sat on the idea for 3 whole years because I kept thinking to myself, “Who am I to create this?!” and “Who will take me seriously if I have no business qualifications!”.

I wasted so much time hanging on to this false belief before I finally plucked up the courage to get out of my own way and take the leap anyway.

I don’t want that to happen to you! I want you to recognize that you don’t need a qualification to share your experiences, your skills, talents, passion and expertise.

So in this episode, I want to share with you:

  • What I DID have instead of a qualification, that was so much more important to help me build my business.
  • How my friend Allie Casazza built a hugely successful 7-figure business with no qualifications (You can listen to that episode right here).
  • The impostor syndrome I felt while writing my first book (and how this fear came up again now that I’m thinking of writing a 2nd book!).
  • Why your experiences and skills are just as valid as any qualification and how to use them to create a valuable offer. 
  • My best tips to help you build your confidence and go for your dreams if not having a qualification has been holding you back.

As a bit of fun, we’ve created an FEA certificate you can download, print out and put on your wall to remind yourself that you are qualified and you are absolutely good enough – we believe in you!

Download your FEA qualification certificate here >>

 

If you’ve been holding yourself back from going after your dreams because you don’t have a specific qualification – definitely leave me a comment below and let me know! 

And if you’d like more support with starting your business, I’ve got just the thing to help you – a brand new course I’m creating called Create & Sell! Join the waitlist now to be the first to hear more…

In it, I’m going to teach you how to take your knowledge, expertise and passion and turn it into a valuable offer that you can sell! Brand new course by Carrie Green

The post Why You Don’t Need A Qualification To Build A Business appeared first on Female Entrepreneur Association.



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{Thread} Over 25 Battle Tested User Onboarding Tools to GROW your business. What Am I Missing? 🤔

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As an early-stage growth consultant, I make over $300k a year building user onboarding funnels for Silicon Valley tech startups. I’ve battle-tested hundreds of tools in the last 5 years and managed to compile a list of best-of-breed User Onboarding solutions that most marketers don't even know exist.

Some of my favorites below. What are you using?

My Current Top 3:

Scribe – https://cursive.io/scribe

  • Ever heard of Concierge customer support? How about precision query resolution? This tool will reduce the time your customer support team spends on solving product related queries by 90%.

Feedierhttps://feedier.com/

  • Think Qualaroo on psilocybin mushrooms and steroids. Being able to seemingly gamify and incentivize onsite customer feedback without adding another layer of product churn into the mix has been extremely valuable for me.

Userflowhttps://getuserflow.com/

  • IMO they’re currently the best bang-for-buck product walk-through solution out there.

Other favorites:

Product Walkthrough

Behavioral Analytics & Cohort Analysis

Livechat & Chatbots

Email Marketing

User authentication/SSO

Experiment tracking

Nudging (Social Proof, Fomo, etc.)

A/B Testing

Data Enrichment

Hope you enjoyed the list.

Did I miss anything?

Feel free to add recommendations in the comments*.*

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