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I’ve been creating content on LinkedIn for 1.5 years now. This is how I create a year’s worth of content plan in a day. (Full guide inside and you can use the strategies for other platforms)

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Hello guys,

Social selling on LinkedIn is not easy.

You should frequently post to get results.
To post frequently, you should have lots of ideas.
To write those ideas, you need decent writing skills.And so on.

This guide will teach you how to keep up with all these things. And make it doable by teaching you:

  • How to build the right profile type.
  • How to create topic clusters.
  • How to mine platforms for ideas.
  • How to make 30 out of 1 content.

But you should be consistent. And once you get the rhythm, it'll become natural.

Onwards to the guide.

PS: I'm not using LinkedIn articles. This guide is about regular feed posts on LinkedIn.

Part one – Understanding the difference between publisher and library profiles.

Publisher

  • Posts irregularly.
  • Posts business-related things, memes or funny videos or any content.
  • When you scroll down on the profile, it's a mixed bag.

Library

  • Post frequently
  • Posts consistently.
  • Speak the language of his or her audience.
  • Narrows down the topics he or she'll talk about. (Picks a niche)
  • Almost always talks about business-related topics.
  • When you scroll down in this profile, it feels like you can find answers to your problems in a specific topic.

If you want to be a thought leader, you should be a library profile.

Part two – Creating topic clusters.

A topic cluster is a group of smaller that are built around one broader topic. See the pic:

https://imgur.com/a/8i3Pxk9

By creating a topic cluster, you'll get rid of this question

"Okay, what should I post next?"

Here is an example:

LinkedIn marketing

  • LinkedIn profile optimization
  • Linkedin content creation
  • LinkedIn Sales Navigator
  • LinkedIn ads
  • LinkedIn growth marketing tools
  • LinkedIn trends in 2020
  • LinkedIn updates

And so on. But it doesn’t stop here because every sub-topic has its own sub-topics. Such as:

Linkedin Sales Navigator

  • How to use Boolean search
  • How to use the feed of sales navigator
  • How to use filters
  • and on and on.

You can create a map by using any mind mapping app to get a more clear picture.

Part three – Finding content ideas

I use Reddit <3, LinkedIn, Quora, LinkedIn and FB to find my audience and pick their brains.

On LinkedIn, you don't have to care about SEO keywords.

If you can find popular questions, discussion or topics in one of these platforms, you'll more likely get attention.

Popular = Proven.

Now I'll show you how I move around in these platforms. But before that

A tip to help you write faster on LinkedIn: Researching without taking notes is just consuming content. I use Evernote to capture the answers, sentences or language people use on these platforms.

Then when I create content, I rephrase their sentences or ideas. In time, it'll make you a better copywriter.

REDDIT

You already know how to use it. Here are quick 5 steps.

  • Find your subreddits.
  • Play with filters to find hot topics.
  • Use the search function within subreddit by typing your keywords.
  • Find the best topics to analyze.
  • Always go deep in the comments to find the best ideas. The comment section is a gold mine.

QUORA

You don't have upvotes on Quora. If a topic is popular you can understand it by checking three things:

  • Followers. The more followers a question has, the more views it gets.
  • Stats. By viewing stats and log you can see the stats of question. (Hit the three-dot to find it out)
  • Answers. The more answers a question has, the more popular it is.

Here instead of Subreddits, you have Spaces. They're the same thing.

Again you'll pick keywords from your topic cluster and search popular answers, check comments and so on.

Little known trick:

  1. Go to ads manager
  2. Create an ad
  3. Fill the first screen and proceed (don't worry you'll not spend any money)
  4. From targeting section pick this https://imgur.com/a/9E87oZ2
  5. Click bulk add and enter your keywords
  6. Quora will share the most popular topics with you https://imgur.com/a/F9tPmLe

LINKEDIN

Go to search, click the content section in the search and enter your keyword.

Play with the filters and see what content works best on LinkedIn.

FB

Find and join the related FB communities and monitor the topics in the group. You can use filters and group search to see popular posts.

Part four – No content is limited to single-use.

This is important and I'll say it again.

No content is limited to single-use.

Let's say you have a comprehensive blog post or long format content.

You can squeeze it and extract tons of content out of it. How?

  • Make a carousel (slider) content that sums up your blog post
  • Divide it into five parts and write a long-form post on LinkedIn
  • Part 1
  • Part 2
  • Part 3
  • Part 4
  • Part 5
  • Shoot the video of the blog post
  • Write a bit more about it and transform it into a lead magnet
  • Create an infographic out of it. It doesn’t have to be limited to pie charts. You can sum up key takeaways, as we do in this eBook

You have raw footage of video from an interview or seminar or workshop.

  • Extract fun, informative and interesting moments then create 1-3 minute LinkedIn posts
  • Repurpose them into 15-30-45-60 sec videos
  • Write a long-form LinkedIn content about your experience
  • Create slides out of it
  • Write five key takeaways posts
  • Make gifs out of the raw footage
  • Go even smaller and capture some photographs from the footage and write about it
  • And many many more

You see what I am doing here? I tear down huge content pieces until I have nothing in my hands.

Here is how my content pyramid looks like (I interpreted Gary Vee's content deck for my needs)

https://imgur.com/a/FMwJhMO

By creating this system, you could make 30 out of 1 content.

——

That's all folks. Thanks for following until the end.

I hope you learned something new. I've also written a post about how to write content for maximum engagement on Reddit. You can go that post by clicking here.

All these navigations and tutorials might be difficult to understand without visuals.

If you want to see the longer version of this post with images and tutorials or just to bookmark it, you can check it from here.

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The Truth About Time Management: It’s Not About Time

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time management

Contributed by Aytekin Tank, founder of JotForm,

We’ve all heard the expression, “There aren’t enough hours in the day.” In truth, we’ve likely all said it at some point. Time management is a struggle for everybody, but especially entrepreneurs, CEOs and founders.

Interestingly, some people seem to get more out of our 24 hours each day than others. As author Idowu Koyenikan said, the key to making the most of our hours isn’t time management—it’s life management. People who do it successfully balance the things they love with tasks they need to complete to maintain a well-rounded, satisfying life.

To-do lists or any one of the countless books on time management can help you achieve this balance, but things will eventually fall apart unless you make a habit of productivity—and stick to it. This might mean writing down your top priorities for the day or week, using a productivity app, or creating a plan that works best for you.

The Truth About Time Management for CEOs

When it comes to time management skills and techniques, business leaders are among the worst offenders. This typically happens because of the nature of leadership positions. These individuals are driven by the feeling that they have to do everything or have all the answers. They’re also responsible for a lot: On average, CEOs work 9.7 hours per weekday and spend 79 percent of weekend days and 70 percent of their vacation days working.

Success doesn’t come from adding countless tasks to your calendar and putting in the longest possible hours, though. It comes from purposeful, intentional work, which means managing your time more effectively so you can focus on what really matters. To get there, business leaders have to reset their time-management expectations.

Simply using productivity tools doesn’t lead to better time management—developing concrete time-management skills does.

How Are You Managing Your Time?

While CEOs and business leaders have countless resources at their disposal, they frequently lack time. Here are four steps to improve your time-management skills and techniques so that you can maximize the time you do have:

  1. Take a time inventory. If you get eight hours of sleep each night, you have 112 hours left each week to tackle your personal and professional tasks. Conduct a “time inventory” to figure out how you’re spending that time. Project management involves setting goals, scheduling, delegating, and making decisions. Attention management refers to your ability to focus on the task at hand; you have to know why you’re procrastinating before you can improve your productivity.
  2. Compare how you thought you spent your time to how you actually spent it. We often think we’re using our time effectively, but that’s not always the case. You might be surprised to see how much time you’re spending on auxiliary tasksthat aren’t contributing to your success. Evaluate how you spend your time, making changes where you see the opportunity.
  3. Identify problem tasks. Figure out the tasks that drain your time the most, taking a moment to explore why they eat up so much time. Do you dread certain projects? Are you distracted? Thinking through the answers to these questions will give you quality insight into what might be keeping you from maximizing those hours.
  4. Pick a strategy and stick to it. Once you know whether a problem stems from project management or attention management (or a little of both), you can approach it with a suitable strategy. Outline long-term ways to move forward that propel you toward productivity and help you improve weaknesses.

To some degree, business leaders are always clocked in; the task list never ends when you’re building a successful business. Strong time management reduces the time spent on tasks that aren’t helping you succeed, allowing you to prioritize activities that benefit you and your business. Reset your expectations for time management and involvement, approach the problem in the right way, and reap the rewards of productivity.

Aytekin Tank is the founder of JotForm, a popular online form builder. Established in 2006, JotForm enables customizable data collection for enhanced lead generation, survey distribution, payment collection, and more.

The post The Truth About Time Management: It’s Not About Time appeared first on Octane Blog – The official blog of the Entrepreneurs' Organization.



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6 Ways To Incorporate SEO While Building A Business in 2020

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There’s no quick fix, or “one and done” solution when it comes to search engine optimization (SEO). You have to be prepared to play the long game to see the full advantages of SEO when developing a site — and it’s worth it to see your site rank highly on search engine result pages.

That said, there are some methods that will give you a quick boost. Shift more attention to the most significant ranking factors and tactics that will give your site the ability to rise to the top of the search results this year.

Choose a Responsive Design

User experience is a big deal these days. Google loves to serve its users the best results possible. If your website isn’t easy to use on a mobile device, you’re going to suffer a setback in ranking. Think about it, have you ever landed on a site where you had to zoom in to read the text and scroll side-to-side to read all of the content? This was most likely the desktop version of a website. It was made for larger screens and doesn’t reformat to fit on different screen sizes.

Responsive sites will resize images and reorganize the blocks of content according to the size of the screen. If you want to test whether a website is responsive, open up a web page on a desktop or laptop. From the full screen, shrink the window by clicking and dragging, and you’ll see the sidebars move, the navigation and header will take on new positions and the content and images will line up differently. 

Mobile search volume accounts for more than half of the total searches made online (see chart below). A responsive, mobile friendly site is no longer an option, but a necessity, when it comes to providing an enjoyable user experience.

Create Keyword Clusters

Making a list of keywords that your ideal audience would use to find the content you’re offering will also boost your SEO ranking. Plug each keyword into a keyword tool to generate additional ideas. Assess the best options for keywords to include in your content strategy by grouping them into pools based on search intent. You’ll notice that many of those keyword options will be subtopics large enough to write an entire blog post about, in which you can provide more detailed content optimized for a related keyword.

For example, if you own a home improvement business, a central page on your site would be kitchen renovation. And because there are so many choices to make when renovating a kitchen, you could then go into depth and create a new page for every option, from counter tops and backsplash tile to faucets and refrigerators. When you’re planning your content, structure the website to feature central pages that are optimized for the most central, competitive keywords and most important aspects of your business.

Publish articles on the related subtopics in full detail in order to provide as much information on those major keyword topics, to show your expertise in your field, and to demonstrate authority within the content of your site. Google looks for this as partial evidence of your status as an expert in your niche.

Google also loves when there is a distinct organizational structure. By linking the subtopic posts to your major product pages, you signal what pages are most important to your site by creating a keyword cluster.

Image source: https://webstyleguide.com/wsg3/3-information-architecture/3-site-structure.html

Optimize Your Content

On-page optimization enhances the likelihood of your page being ranked for your target keywords. Avoid keyword stuffing and place your keywords strategically. For instance, use your target keywords in the front end of your titles, and keep your titles under 60 characters or they will get cut off in the search display.

Place your keyword in your URL. The most effective URLs are those that are under 5 words and summarize the title or content on the page. Keywords should also be included in the meta description. Using your keyword in the beginning of the meta description will improve the click-through rate for users. As will placing your keyword within the first 100 words in the first paragraph of your content, and using keywords and keyword synonyms in the subtitles.

Use structured data markup whenever possible. If you can provide a rich snippet, you may get a boost in the position your site is displayed.

Make Your Pages Quick and Nimble

With a heavy emphasis on user experience, page speed can make a huge difference in how your site performs. If you’re an ecommerce site, it becomes extremely important because every second your page takes to load will cost your business money from lower conversions.

 graph-seo-png

 mPulse Mobile Case Study on Page Speed Vs Conversion Rates, Image source: https://digitalducats.com/page-speed/

Test your mobile page speed here. You can improve your site speed by reducing image file sizes, using plugins, and using a content delivery network to give your website additional page speed.

  • To reduce the size of your images use Kraken or Smush.
  • W3 Cache is one of the most popular WordPress plugins that increase page speed, but you can decide for yourself by choosing one from this list.
  • Choose a CDN (Content Delivery Network) to reduce your pages load time from a list of options here.

Get Other Sites to Link to You

Establishing credibility and authority is a necessity to be competitive in search results. Backlinks are a powerful way to prove that your content is credible and authoritative because essentially it is being endorsed by the websites that link to you. But stay away from paid links, or any link scheme used to manipulate ranking in an underhanded way. Unnatural linking will lead to penalties and should be avoided altogether.

One approved method of link building is to become a guest author. There are guest posting sites in every niche and having knowledge about your business is all you need to create an article that can be submitted to a site for publication. It may take a few weeks to get a response, and you may need a few submissions before receiving acceptance. Get into a routine for guest posting to build backlinks as fast as possible.

Ask People to Share Your Content

A social network is a priceless asset for expanding your audience and getting more traffic to your website. Build your network by being active on the social media site that has the most impact on your business.

Install social sharing icons on your site and include a call to action to get the most shares. A retweet study revealed that content with share icons received 4 times as many retweets with the phrase “Please RT”.

Conclusion

Although there is a lot to put together to achieve a first page result, it’s a long-term game plan. Start building your website with SEO in mind to give your site the best chance at the top positions in search results.

 



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Building a product too difficult to use: How signups didn’t translate to active users

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Andrew Kamphey has been involved in the creator industry for more than 15 years. During this time, he has started several projects related to creators and influencer marketing.

This is the story about one of those projects that didn't take off: Creator Growth Lab. We want to know what went wrong, what were the lessons learned, and how those learnings improved the way he tackles new ventures.

How did he come up with the idea to build Creator Growth Lab?🔙

He had a side hustle where he would grow people's Instagram accounts. He got his clients anywhere between 2,000 and 5,000 new followers every month. Three years ago, Instagram started announcing policies that he knew would make that method not last. This is a natural thing with growth hacking. First, it works really well. Then something changes and it does not work anymore.

Creator Growth Lab helped Instagram creators to grow by themselves. They could log each day their growth tactics and measure how many followers they gained and their hashtag performance. Every single day you could go to the Lab and see your growth. Then figure out which was the best one. Optimize it and grow more.

How did he build it?⚒️

He had a monthly income from his clients. Every dollar he made, he put into Creator Growth Lab because he wanted to go fast. He quit his job in December 2018. Gave himself a month to mock a prototype. After a month, he realized he couldn't build it fast enough. It was going to take him about a year to figure out how to build it and then three more months to actually build it. He took all the money he had from his agency, and he used it to pay off one designer and one programmer.

He found a designer in Bali. And then he found through a friend, a Vietnamese programmer. His friend became an ad hoc Product Manager and they became a four-person team. It was fast. Within 30 days of working remotely, everything worked exactly how he planned.

What were his key levers to start growing it?📈

Initially, he had a dozen users that were paying him to grow their accounts, who he thought would also use this Lab. They were paying him between $100-$200/month each. It got 50 new user signups in the first month and the next month another 50 user signups.

He used his newsletter to promote Creator Growth Lab to his existing audience and got a dozen signups from that.

He sent direct emails to creators he knew because he had worked in the influencer marketing industry for five years.

What were the biggest challenges he had to overcome?⚔️

Signups weren't a problem. He ended up getting 50 signups per month for four months in a row. The challenge was to get active users. It took a while to get to the aha moment. You needed to use it each day for a week or two weeks before getting the aha moment. That's painful. Users will never get that far.

How did he realize the project was not going in the right direction?📉

Three months after launch, either lucky or unlucky, Instagram cut the number of actions you could do. That killed most growth hacks, but the product still exists. He could keep working on it. But looking back the actual problem was people didn't use it. He made a bunch of videos to explain how to use it. It was very complicated. Users needed to first decide to do growth hacks and then try to optimize them with the app. Not many people know 50 growth hacks.

He had been doing a bunch of automations on his client accounts. All of their actions were literally taken down to zero for 30 days. Within one month, he went from 12 paying clients to none.

He didn't charge them for Creator Growth Lab, it was free to sign up. He would charge later once he figured out who was it for, big mistake.

He did have the idea of Pro Accounts. Initially, it was created for individual users. He talked to a model agency that had thousands of models that were going to pay for using it. Could have been $9,000 a month. Then another person, a growth hacker, wanted to use it to manage 100 accounts. Their clients also left because of the change in Instagram policies.

In the end, how much money did he lose?💰

In total, he paid around $5,000 and never made a penny. The silly thing is that it doesn’t feel like he necessarily lost the money. Because he had been self-funded, never went above his means. Only put money into it he was making through social media.

From all your takeaways he learned from this experience, what advice does he have for other entrepreneurs who want to get started or are just starting out?🗣️

🍂One of the most important things was that he talked to users, but he was not listening to them. He had so much hubris and very little humility because he had been successful at helping people grow for five years.

🍂He went into Creator Growth Lab thinking he knew everything. You don't know anything. Even if you think you know everything you don't.

🍂He spent a lot of time educating creators on why to use the product. Every successful creator will tell you that they grew by making good content. Creators want to create. He had no competitors. No one was trying to do this, that’s a warning sign. It ended up being not needed.

🍂You need to talk with users, not just tell them about your product. It opened his mind. When he gets on the phone with a user he's not teaching them how to use the product. He gets on the phone once or twice a week with his newsletter readers and asks them about what's going on in their life. Just chatting with them.

🍂Your solution might not pan out and doesn't mean your business doesn't work. It doesn't mean you're not successful. It means that solution didn't work out.

🍂Figure out who your tribe is. Find them. If you talk to people for enough time, keep trying different solutions, and keep asking for their problems, you'll figure out a solution. You always have something to learn.

What are your favorite startup resources for makers and entrepreneurs?📚

🍂The Dip by Seth Godin. Winners quit. This book tells you to stop what doesn't work for you. If you work the muscle of quitting you can get to what works faster.

🍂The Mom Test by Rob Fitzpatrick. When talking to users, he realized he didn't have to go to them with a solution. He went to them pretending he didn't know anything about their problem and listened to what they had to say.

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