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Why CRO is a Must for Your Small Business by Kurt Phillip of @ConverticaOu



by Kurt Phillip

Your website exists to push your brand, whether that’s through subscriptions to your course, customer email acquisition, or direct purchases of a product. To make the most of it, you need a strategy that leads new website visitors from your landing page to checkout, so that few people click away.

This is where CRO comes in. Conversion Rate Optimization (CRO) is the process of fine-tuning your website to create the highest number of conversions possible. What this conversion looks like is entirely up to you, and depends on what your end goals are. Regardless, CRO is a lucrative process; services like Convertica help businesses increase sales in ways they didn’t think were possible through CRO.

Below, we’ve compiled four reasons why CRO is a must for small business owners in the digital arena.


1) Your Site Takes on a Greater Purpose

When you implement CRO conversion tactics, your website is no longer just an indicator of your brand’s existence. Instead, it’s a fully optimized sales website where every single visitor is encouraged to subscribe or make a purchase. You will achieve increased conversion rates through a variety of tactics which all differ based on what your goals are.


2) It’s the Most Efficient Way to Use Your Budget

If you’re a small business, that means you probably have tried digital marketing on your own in the past with lackluster results. However, creating a Facebook page for your company and sharing it with friends doesn’t compare to how intricate CRO tactics are. CRO leads to increased conversions, which means more sales. In turn, you’ll have a more flexible budget that you can use to expand your brand or put it back into your company.


3) Larger Customer Base

More conversions means more visitors to your site. You’ll develop a larger network of supporters, who will then share your business with others.

Word of mouth marketing is an incredibly powerful way for a business to improve its client base. More purchases = more people talking about your brand, which means more site visitors. These visitors are then converted via your expert CRO techniques, and the cycle just continues. It’s a win-win.


4) Increases Specific Customer Targeting

The primary goal of CRO is to hone in on your target audience and then convert them using techniques you’re confident they’ll respond to. You create these tactics via analytics, which show helpful information about your audience, such as:

  • Age range
  • Location
  • Gender
  • Bounce rate (how long they spend on any one page on your site)

Customers like to purchase or subscribe to brands that they have a connection with. CRO prioritizes connection with your audience. You’ll have a website designed to specifically target people who are most likely to buy your products.


CRO is the Future

As the world of e-Commerce expands, so does the demand for new ways to capture your audience. More brands are waking up to the benefits of CRO, which means competition is only getting more fierce. Step up your digital brand today, and watch the benefits unfold.



Kurt Philip is the founder and CEO of Convertica, a done-for-you conversion rate optimization agency. You can get the Convertica team to audit your site for FREE. Visit for details.






The post Why CRO is a Must for Your Small Business by Kurt Phillip of @ConverticaOu appeared first on She Owns It.

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9 tips on how to reach your goals



Most successful entrepreneurs, athletes, and other high-achievers need to have some sort of goals set out to know where to aim. Pursuing a goal is something everybody does, some people talk about it and some people don't even think about it. Some say that you shouldn't tell anyone about your goals, but that's another story.

9 tips on how to reach your goals

First of all, you got to have goals to be able to reach them. The second step is going after them, and this part is something that many people miss even if it seems obvious. Here's a list with tips to use:

1. Start now

So many people want to do things but never start. I understand if you have several big goals that are hard to pursue at the same time, but if you haven't started with any of your goals then do it today, now! Most of us have around 16 hours awake, most of us have something that gives us food on the table and roof over our head, also knows as a job. The job usually takes around 8 hours a day depending on how and what you work with. But then it's 8 hours left. If you have a goal use at least 2 of those 8 hrs of free time to start pursuing your goal. 2 hrs every day is 14 hrs per week and around 60 hrs per month. A pretty good amount of work can be done during that time without even quitting your job.

2. Don't quit your job if you don't have to.

This is something I did, and I don't regret it. But if I knew what I know now I would have at least had a halftime job in the beginning. Of course, you maybe don't have a goal or a dream of starting your own company or what have you. But if your goal takes a lot of time I know your thoughts will go that way. Before you quit your job to free up more time, save up for a decent "runway" if things take longer than you thought.

3. Be prepared that it won't be easy.

As the famous quote from Art William says: "I'm not telling you it's going to be easy – I'm telling you it's going to be worth it" For example to build a successful company, or to get healthier or learn how to code, or whatever your goals are. It's not going to be easy, and it's better to be prepared for a lot of hard work than a dance on roses. But if it's your goal and it is what makes you happy, then you won't notice the hard things because you know where you're going and you love the thing you do. That brings us into the 4:th bullet.

4. Don't pursue goals that aren't yours.

If you go after a goal and you're not sure why then it's going to be hard to reach that goal, and maybe not even worth the time you spend doing it. You have to be able to find a good enough reason for yourself even if you are pursuing it with someone else.

5. Track and measure your goals.

Use an app, journal, or notebook to track and measure your progress. It's easy to just keep going and miss the goal, which maybe is your goal, to go further(?). To have a point to measure is good just to know where you are on the journey and it's easy to set up. Always begin with breaking down your goal into smaller parts that seem more manageable. There is no right or wrong way of doing this, but if you read this post you'll get a good picture of how I do it. When you have smaller parts of your goal you can start setting those as timed goals, as for an example: "I'm going to make this part in one month". It will be both rewarding and "easier" to get small wins along the way.

6. Can you reach your goal today?

If one of your goals is something you want to buy or maybe something you want to do that costs money, then it's possible you can do it today even if you don't have all the money, without taking a stupid loan.
What you could do instead of taking a stupid loan is to break up the cost and pay it over a short period, just make sure you count everything in so you don't end up making a bad decision. But sometimes your goal is closer than you think.

7. Work hard.

This point can't be said in another way. Don't skip sleep and don't forget to sometimes take a break, but no one has succeeded without working hard. No one. And if they haven't worked hard, have they succeeded then? Or have they just finished what they set up to do?
"Working hard" for me isn't just sitting and working 18 hours in a row. Working hard can be so many things, like doing the hard things that bring you closer to where you want to go. Here's a tool for goal-tracking and daily prioritization.

8. Have patience.

Things take time. So don't expect things to happen overnight (it can but don't expect it), and don't forget the journey and the adventure on the way reaching your goal. There's a good saying about it: "They are worried about their years while wasting their days." And here's another quote: "You don't want to hear the story about how it felt when they reached the goal, you want to hear the story about how they reached the goal."

9. Don't listen to much what others say.

This one is hard. Especially today when it's so incredibly easy to get overwhelmed with information. But it's more about don't listen to what others think about what you do. If your goal is what truly makes you happy, then you should pursue it whatever others think. Taking advice from others is another thing, but you should not just listen blindly and make your decisions out of that. Try talking to different people and then take every answer you get and mix it into your own decision (if that makes any sense).

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Breaking through the resistance and into success: My 5 top tips for getting unstuck and feeling unstoppable



It’s one thing to have an idea or a dream of starting a business… but it’s something completely different to have the courage to turn that dream into a successful and profitable business that you love.

The truth is that we all experience resistance when we have an idea to try something new. And it’s not just something we struggle with at the beginning…

I’ve experienced periods of this struggle throughout my entire entrepreneurial journey – whenever I come up with a new idea or have a new dream to get to another level, that resistance creeps back in and gets in my way!

As entrepreneurs, we need to become masters of overcoming resistance, even when it feels like there’s no option but to stay stuck.

So in this episode, I wanted to share with you my 5 top tips for doing exactly this. These are the powerful strategies I always turn to whenever doubts, fears and worries flood my brain and cloud my willingness to keep pushing through.

I’m sharing with you:

  • Why it took me 3 years from coming up with the idea for the Female Entrepreneur Association to actually launching it.
  • The most common resistance we all face when it comes to putting ourselves and our ideas out there and the #1 thing we need to do to overcome this.
  • The self-coaching exercise I use every time resistance comes up that helps me uncover the truth behind what’s really going on in my head.
  • How to rewire your brain and flood yourself with positivity and motivation.
  • How to tap into the foresight of your future self to guide the decisions you make today.
  • How to stop letting everyday distractions hold you back.
  • How to manifest more of what you want into your life

If you’re dreaming of taking your life or your business to the next level right now, but you’re feeling weighed down by resistance – I know that these powerful strategies will help you break through to the other side.

After you’ve tuned into the episode, drop me a comment below and let me know what’s the number one belief you have that you feel has been holding you back. Learning from each other’s struggles makes us realise that we’re never alone, so share below and let’s get this discussion going!

Also make sure you subscribe to the She Means Business podcast and to our newsletter so that you can get notified when we drop our upcoming episodes (we have some INCREDIBLE interviews coming your way soon!)

The post Breaking through the resistance and into success: My 5 top tips for getting unstuck and feeling unstoppable appeared first on Female Entrepreneur Association.

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6 Clever Ways Small Businesses Can Benefit From Blockchain and Digital Currencies by @johnstonaussie



by Mike Johnston

Blockchain and cryptocurrencies and are great unknowns for most of the small business owners. They are more often than not, utterly unaware of their ability to create an entirely different business environment.

Thanks to its decentralized nature, blockchain’s transformational power lies in the fact that it enables verified and secure transactions between two parties, without any need for third-party verifications, reducing the costs and risks attached to the transaction. Especially now, when Covid-19 did some serious harm to economies and companies, modern technologies, such as blockchain and cryptocurrencies, can be used for a quicker recovery.

Read on to learn about the ways blockchain and digital currencies can benefit your small business.


Reduced costs

As they carry many different fees, traditional payment methods can put a financial strain on your business due to the amount of money you have to waste on banks. Every time someone purchases your services or product using their card, your business is losing money. Over time, this loss can accumulate and reach some truly shocking numbers.

On the other side, digital currencies allow you to eliminate or reduce or most of the fees related to traditional card payments. By using cryptocurrency, your business can averagely save between two and five percent on every transaction. Besides, you will be able to eliminate chargebacks, which will significantly improve your overall cash flow.


No need for middlemen

The use of blockchain technology will make transaction intermediaries obsolete. Today’s small businesses rely on third-parties, known as intermediaries, to manage the transactions, mostly serving as a source of verification, making both parties feel secure about the transaction. It’s the way financial transactions function, and the banks make a pretty good profit out of charging fees for their part in the process of connecting businesses and their trading counterparts. Blockchain can make this verification through its own network, without any external verification.

Small businesses involved could avoid all the costs related to intermediaries -bankers, brokers, or lawyers, while still being sure that their transaction is safe. They will also have more control of the process, and the transaction will still be safe, as the consensus of blockchain users will internally verify it.


Trust and transparency

Blockchain will be highly appreciated by businesses who will now be able to provide some clarity to their customers, and consumers who are longing for transparency. This is especially the case when it comes to Millenials, the generation with the most purchasing power. Concerned with sustainability, Millenials make their purchasing decisions considering the planet, the society, and finally themselves. They are also ready to pay for this transparency, both with their loyalty and their money.

Millennials, but many other consumers too, want to know whether their food is grown organically or whether their clothes were produced in a textile factory are paid fairly. Small businesses will have no trouble verifying how and where their item was produced or in case of the food, how and where it was grown. Or any other information, whatsoever.


There is a high demand

Even though some people are still afraid to use cryptocurrencies, the number of enthusiasts and professionals who are getting into crypto mining is on a constant rise. Because of all the benefits cryptocurrencies bring, many people, especially the younger ones, are starting to live entirely on digital currency, using it to purchase their goods and services.

Furthermore, a recent survey shows that more than 39% of the respondents want Bitcoin as a payment method for their general purchases. By adding a cryptocurrency-based payment system to their list of payment methods, small businesses can easily command additional market space and grow their customer base.


Go global

Due to its decentralized nature, small businesses can now follow the most recent cryptocurrency trends and open their doors to international buyers and tap into new consumer’ groups for whom their services or products were once inaccessible. Cryptocurrency has the potential to go global, as it knows no boundaries when it comes to business’s digital assets – it eliminates high costs associated with exchange rates and waiting times needed for processing international transactions.

Many businesses recognize the importance of adapting to the trend to stay ahead of the curve, especially in industries such as IT software and services, hospitality and travel, finance and fintech, and international export and sales.


Keep data secure

Our every transaction, and in some cases, our every movement, is an opportunity for businesses and authorities to collect data, and analyze it. For example, during the Coronavirus outbreak, Israeli authorities are using mobile phones location to identify persons who were in close contact with confirmed carriers. In China, authorities are using another technology advancement – facial recognition, for the same purposes.

Even if such data usage can sometimes seem justified, it severely affects privacy and opens up many opportunities for misuse. With blockchain technology, your and your customer’s data will be safe, as it will grant the power over data you want to share, who you want to share it with, and for how long.


Whatever the motivation behind your small business is, as an entrepreneur you’re no stranger to challenges. New technologies, such as blockchain and cryptocurrencies, are challenges waiting around the corner, so you better be well prepared to welcome them at the right moment.



Mike Johnston is an avid blogging enthusiast and experienced content writer with a focus in business, technology, entrepreneurship, and real estate.





The post 6 Clever Ways Small Businesses Can Benefit From Blockchain and Digital Currencies by @johnstonaussie appeared first on She Owns It.

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