Connect with us

Entrepreneur

6 Ways To Incorporate SEO While Building A Business in 2020

Published

on


There’s no quick fix, or “one and done” solution when it comes to search engine optimization (SEO). You have to be prepared to play the long game to see the full advantages of SEO when developing a site — and it’s worth it to see your site rank highly on search engine result pages.

That said, there are some methods that will give you a quick boost. Shift more attention to the most significant ranking factors and tactics that will give your site the ability to rise to the top of the search results this year.

Choose a Responsive Design

User experience is a big deal these days. Google loves to serve its users the best results possible. If your website isn’t easy to use on a mobile device, you’re going to suffer a setback in ranking. Think about it, have you ever landed on a site where you had to zoom in to read the text and scroll side-to-side to read all of the content? This was most likely the desktop version of a website. It was made for larger screens and doesn’t reformat to fit on different screen sizes.

Responsive sites will resize images and reorganize the blocks of content according to the size of the screen. If you want to test whether a website is responsive, open up a web page on a desktop or laptop. From the full screen, shrink the window by clicking and dragging, and you’ll see the sidebars move, the navigation and header will take on new positions and the content and images will line up differently. 

Mobile search volume accounts for more than half of the total searches made online (see chart below). A responsive, mobile friendly site is no longer an option, but a necessity, when it comes to providing an enjoyable user experience.

Create Keyword Clusters

Making a list of keywords that your ideal audience would use to find the content you’re offering will also boost your SEO ranking. Plug each keyword into a keyword tool to generate additional ideas. Assess the best options for keywords to include in your content strategy by grouping them into pools based on search intent. You’ll notice that many of those keyword options will be subtopics large enough to write an entire blog post about, in which you can provide more detailed content optimized for a related keyword.

For example, if you own a home improvement business, a central page on your site would be kitchen renovation. And because there are so many choices to make when renovating a kitchen, you could then go into depth and create a new page for every option, from counter tops and backsplash tile to faucets and refrigerators. When you’re planning your content, structure the website to feature central pages that are optimized for the most central, competitive keywords and most important aspects of your business.

Publish articles on the related subtopics in full detail in order to provide as much information on those major keyword topics, to show your expertise in your field, and to demonstrate authority within the content of your site. Google looks for this as partial evidence of your status as an expert in your niche.

Google also loves when there is a distinct organizational structure. By linking the subtopic posts to your major product pages, you signal what pages are most important to your site by creating a keyword cluster.

Image source: https://webstyleguide.com/wsg3/3-information-architecture/3-site-structure.html

Optimize Your Content

On-page optimization enhances the likelihood of your page being ranked for your target keywords. Avoid keyword stuffing and place your keywords strategically. For instance, use your target keywords in the front end of your titles, and keep your titles under 60 characters or they will get cut off in the search display.

Place your keyword in your URL. The most effective URLs are those that are under 5 words and summarize the title or content on the page. Keywords should also be included in the meta description. Using your keyword in the beginning of the meta description will improve the click-through rate for users. As will placing your keyword within the first 100 words in the first paragraph of your content, and using keywords and keyword synonyms in the subtitles.

Use structured data markup whenever possible. If you can provide a rich snippet, you may get a boost in the position your site is displayed.

Make Your Pages Quick and Nimble

With a heavy emphasis on user experience, page speed can make a huge difference in how your site performs. If you’re an ecommerce site, it becomes extremely important because every second your page takes to load will cost your business money from lower conversions.

 graph-seo-png

 mPulse Mobile Case Study on Page Speed Vs Conversion Rates, Image source: https://digitalducats.com/page-speed/

Test your mobile page speed here. You can improve your site speed by reducing image file sizes, using plugins, and using a content delivery network to give your website additional page speed.

  • To reduce the size of your images use Kraken or Smush.
  • W3 Cache is one of the most popular WordPress plugins that increase page speed, but you can decide for yourself by choosing one from this list.
  • Choose a CDN (Content Delivery Network) to reduce your pages load time from a list of options here.

Get Other Sites to Link to You

Establishing credibility and authority is a necessity to be competitive in search results. Backlinks are a powerful way to prove that your content is credible and authoritative because essentially it is being endorsed by the websites that link to you. But stay away from paid links, or any link scheme used to manipulate ranking in an underhanded way. Unnatural linking will lead to penalties and should be avoided altogether.

One approved method of link building is to become a guest author. There are guest posting sites in every niche and having knowledge about your business is all you need to create an article that can be submitted to a site for publication. It may take a few weeks to get a response, and you may need a few submissions before receiving acceptance. Get into a routine for guest posting to build backlinks as fast as possible.

Ask People to Share Your Content

A social network is a priceless asset for expanding your audience and getting more traffic to your website. Build your network by being active on the social media site that has the most impact on your business.

Install social sharing icons on your site and include a call to action to get the most shares. A retweet study revealed that content with share icons received 4 times as many retweets with the phrase “Please RT”.

Conclusion

Although there is a lot to put together to achieve a first page result, it’s a long-term game plan. Start building your website with SEO in mind to give your site the best chance at the top positions in search results.

 



Source link

قالب وردپرس

Entrepreneur

#1948 How to teach your kids to build their own businesses

Published

on



Joining me as somebody who I’ve been talking to via email for a while, and I’ve wanted to have on here and I’m so excited that he said yes to an interview.
So many entrepreneurs that I’ve interviewed had little businesses when they were kids. They’re usually so freaking proud of then that they can’t stop telling my producers about it. But so many of the stories ended with the business getting shut down by the school, by a teacher, or by the principal.
Well, today’s guest said, “What if we create a way to encourage kids to sell and create businesses? We’ll teach them how to do it and we give them everything that they need.”
Scott Donnell is the founder of MyFirstSale, which gives kids the life skills and confidence
to sell their products in a safe, friendly online environment.
For a special listener discount, you can go to MyFirstSale.com/Andrew or hapbee.com/Andrew to see more.

Scott Donnell is the founder of MyFirstSale and Hapbee, a wearable device that allows people to pick the feelings they want to express, like happiness, calm and sleepiness.

Mixergy listeners can get the following promos:
www.myfirstsale.com/andrew ($20 off Sign Up)
www.hapbee.com/andrew (Indiegogo discount)

Sponsored by

HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website.


Toptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today.

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint



Source link

قالب وردپرس

Continue Reading

Entrepreneur

What It Really Takes To Make A Million In Your Business

Published

on




(You can watch the video below)

So many of us have this goal to make a million in revenue in our businesses… I used to dream so much of reaching this milestone back in 2009.

This is when I created a challenge for myself called “Mission To Make A Million In 365 Days”.

And whilst I did reach the million mark a few years ago, that first challenge I set for myself was a total and utter fail, not because my ideas were bad, but because I was focusing on completely the wrong things.

It took me a few years from 2009 to figure out what it really takes to make a million, and it’s such an important shift that I think holds so many entrepreneurs from ever getting to that milestone.

So in this week’s episode I wanted to share with you my journey to making a million in my business and some key things I learned along the way that I know will be so helpful if this is a goal that’s on your list too.

In this episode I share with you:

  • What happened by day 65 of my “Mission To Make A Million In 365 Days” challenge and why I decided I needed to set myself a different challenge after that.
  • The discovery I made in 2011 about what it really takes to become a successful entrepreneur and the new challenge I set for myself with this shift in perspective.
  • The changes I made that helped me bring to life a business idea I had been mulling over for 3 years (that’s how FEA was born!).
  • The things we need to do every single day to become the person we need to be to create success.
  • The questions you really need to ask yourself as an entrepreneur and the commitments you need to make so that you can hit your financial goals.

I hope you love this episode and that it helps you to have a few A-HA moments!

I also wanted to let you know that I’m doing my final live workshop before the baby arrives and I’d LOVE to invite you to join me for it!

Click here to sign up for this workshop >>>

She Means Business Workshop

 

In this workshop I’ll be sharing:

  • The 6 BEST ways to make money online – that everyone can take advantage of!
  • We’ll be identifying what stage of the business journey you’re at and what steps to take: are you The Dreamer, The Starter, The Hustler, The Grower, The Scaler or The Visionary?
  • How I was able to go from being a dreamer to building a million-dollar business – the core steps that got me here and how you can do it too.
  • The fundamental things you need to be doing every day (that most people don’t even think about) to break through and create the success you want.

The post What It Really Takes To Make A Million In Your Business appeared first on Female Entrepreneur Association.



Source link

قالب وردپرس

Continue Reading

Entrepreneur

The Untold Truth About Entrepreneurship: 10 Things People Never Tell You Before Starting A Business

Published

on



They say that the only way to self-mastery is by assuming absolute control over your life processes. Entrepreneurship is one of the activities that can have a massive impact in that respect. It is an activity that will not only allow you to take matters into your own hands but also reveal the essence of the words responsibility, discipline, and productivity in all its glory.

In this post, I will reveal some things that you seldom find on the headlines of famous media outlets. These are things that you learn only when you have hands-on experience in the area and you have spent days and nights trying to polish your strategies. My hope is that by revealing these things I will save you time, money, energy, regrets, and unwanted conflict.

Whether you are an entrepreneur already, or you are thinking to start your own business, this article will prove invaluable along the way.

1.ENTREPRENEURSHIP BOILS DOWN TO COMMON SENSE

…but common sense isn’t always common practice. That’s something a former colleague of mine told me while I was working as a business consultant. This simple yet powerful remark has stayed with me, and I keep referring to it, till this very day.

The real question, however, is this: what does common sense look like and how do I know I have it?

Common sense is nothing more than good sense and sound judgment in practical matters. Some examples include:

  • You can’t hire someone just because you know them. It is common sense that you need to evaluate their background and identify whether or not it fits the type of product you sell.
  • You can’t look and act unprofessionally. It is common sense that if you look and act that way nobody will trust you.
  • You can’t expect your sales people to improvise on how to promote your product. It is common sense that you need to train them and provide them with the necessary material.
  • You need to create an accurate image of your ideal customer. It is common sense that you need to know your customers in order to find them, understand their needs and target them accordingly.

I will elaborate on most of these and some more below.

Additionally, you identify common sense by detaching yourself from your ego and by stepping into your customer’s shoes.

When you start your own business, you are blinded by your ego. It is the same feeling you get when you have your first child. Your business is your baby. You have an idea of how to raise it, but because it is your “possession” you can’t see things objectively, oftentimes reverting to unorthodox practices and behaviors. Even if you do things wrong, you are convinced that you do things right.

Most of business owners fall into this trap and therefore suffer dramatically.

I understand that when you do things wrong and you eventually have to face potential change, more often than not, you develop resistance towards change. That’s because of laziness and because of fear of change. You aren’t sure what to expect and you don’t know if the required change (which will certainly require time and money investment) will yield the expected returns.

Well, I can assure you that if things aren’t going as planned, change is the surest way to go. I read somewhere that:

“Insanity: doing the same thing over and over again and expecting different results.”

That is very relevant when it comes to entrepreneurship

2.YOUR IDEA IS WORTH NOTHING AND TRACTION IS EVERYTHING

Two years ago, I attended an amazing entrepreneurship conference called Pioneers Festival. One of the speakers was Philipp Moehring from Angelist who gave a prodigious speech on what investors look for when they evaluate your company. In one of his slides, he mentioned that your idea is worth close to nothing.

That is something incredibly important to grasp. Your idea, no matter how innovative you think it is, no matter how interesting it sounds in your head, no matter how much research you have put into it, is worth nothing.

If your team is not great, if your execution is not close to perfect, if you haven’t properly identified your niche, if you don’t understand your customer’s needs, the idea is worth nothing.

Which brings us to the most important part when it comes to product and business evaluations: Traction.

If your product is converting, if it is generating revenue and if it is attracting interest, it is a great product.

Do me a favor and watch Shark Tank. You will notice how the eyes of the sharks shine whenever the entrepreneur mentions good numbers in the users acquired or sales accumulated over the past year. Regardless of the industry or type of product.

Great investors know that once your product generates traction and reaches product-market fit, it has the potential to become a gold mine.

The reason I stress the importance of this is because some wannapreneurs have two bad habits:

  • Are secretive about their ideas.
  • Give insane evaluations to their companies when they are actually worth nothing.

So, the main principle here is that, in the beginning, you have to assume that you know nothing and that your idea is worth nothing. Now you are more humble and you can make sure that you will focus on the fundamentals of your business.

3.IF SOMEONE TELLS YOU THAT BRANDING ISN’T IMPORTANT, RUN AWAY

I have heard people on the Internet suggest that as far as your product is great, your branding doesn’t matter. This is wrong and dangerous. When someone tells you that, they are either ignorant or they are leaving a lot of money on the table.

The reason is twofold:

  • Humans are visual creatures. We are attracted to aesthetically pleasing views and we will always favor something beautiful to something ugly.
  • Every successful salesman and marketing person will tell you that most buyers are impulsive. They don’t always buy something because they need it, but more because they are convinced that they need it. Part of that convincing is how the product looks.

That said, I am not suggesting that it is ok for your product to be average and that you should spend most of your time on marketing and branding.

What I suggest, is that you should spend an equal amount of time on creating a great product and on promoting it successfully.

Great branding makes your product look professional and people can trust you easier.

Every product out there has to face competition. Successful branding is one of the surest ways to make your product stand out.

4.NETWORKING IS PROBABLY 50% OF SUCCESS

You will hear a lot of people stress out the importance of networking in business success, but you can’t really understand that importance if you don’t experience it first hand.

I am going to demonstrate this importance with a simple analogy. Imagine you are Super Mario. You fight turtles, you spit fire, you eat mushrooms and want to save the princess. At some point, you find a magic star that makes you invulnerable for a small time frame. That magic star is networking.

Without the magic star, you struggle a lot. You face a lot of obstacles and difficulties. You need to try different approaches and tactics in order to reach the end of the game. With the magic star, nobody can touch you. You actually kind of bulldoze your way to success.

Networking allows you to meet the right people and these people feel obliged to help you if you were introduced to them by someone they trust and respect.

Now, this is good in theory but practically it is quite arduous because it requires a lot of effort and great social skills. There are some great books that explain how it is done, like the seminal “Never eat alone” by Keith Ferrazzi, but most of them repeat the same advice:

  • Put yourself out there
  • “Ping” constantly
  • Be generous (buy people drinks, dinners etc.)
  • Make it more about them and less about you
  • Leverage social media for exposure

In that respect, I want to add one more thing: Do not consider networking unless you have made a lot of progress with your product development.

If you are just starting and you have just an idea, going to networking events is a waste of time. You might listen to some successful people promote their story and you might get some interesting feedback, but, most probably, you will end up disappointed because no one will be interested in you.

Make sure that you focus on creating a great product and once you see the first signs of traction, you will be in a position to promote it.

5.WORK ONLY WITH PEOPLE WHO ARE PROFESSIONAL

Professionalism and delivery will help you stand out. It is absurd how many businesses are leaving money on the table because of their inability to exude professionalism.

In the trade business I run, our operations are in Greece at the moment. Some of the companies I decided to contact, in order to buy raw material and other services for my product, dumbfounded me with their lack of professionalism. I wanted to make really big orders, way bigger than what they usually get, and instead of treating me with utmost respect they lacked enthusiasm and oftentimes they didn’t even respond to emails. There is nothing worse than that when it comes to business.

Jordan Belford mentions a similar incident in “Straight Line Persuasion System” about a time he visited a Porsche Dealership. He was very excited about buying a new car and when he starting discussing with the dealer he got turned off because he was unable to make him feel sure about what he was buying.

So, if you really want to stand out, make sure to:

  • Respond promptly
  • Be polite
  • Over-deliver
  • Offer competitive prices

6.WHEN HIRING PEOPLE, DO THE BEER TEST

Some years ago, I attended a startup event. Among the presenters was a company that developed a platform that helps consumers find the cheapest price of a product online.

They are a very successful company and they stand out because of their incredible work environment. That, however, didn’t happen to them accidentally. Hiring the right people is a very challenging endeavor and many companies face extreme problems because of that.

What the representative of this company suggests is that, when hiring, you should do the beer test. What this means in simple words is this:

Ask yourself. If you go out for a beer with this person, will you have a good time?

Does this person show empathy? Can they listen? Can they contribute? Are they open minded? How do they handle criticism? Are they eager to learn? Can they stay cool under pressure?

All these are extremely critical and when coupled with a solid work ethic, you found the perfect match for your hire.

7.THE BEGINNING IS THE MOST DIFFICULT PART AND PREPARATION WILL SAVE YOU TIME

Your beginning will be borderline suffering. You will be really enthusiastic and everything, but once you realize how overwhelming the processes of entrepreneurship can be, you will start having second thoughts.

That’s why what I suggest to people who have no previous experience in the area is to invest some time upfront in studying the subject. There are a ton of online courses on entrepreneurship, marketing, sales, management, coding etc. out there. With so much free knowledge, the world is your oyster.

Also, read some great entrepreneurship books to see what others faced before you. My two favorite ones are:

  • Zero to one
  • The hard thing about hard things

They both focus on technology startups, but the lessons suggested are universal.

Before I quit my day job as a business consultant, I spent almost a year reading and studying entrepreneurship. I still didn’t have a good idea of what this new world really is. I understood it when I actually started being “in business.”

However, when you start working on your project, make sure to focus primarily on getting things done. Don’t inundate your schedule with podcasts and blogs and social media. You will lose your ability to focus and your performance will suffer dramatically.

If you have a concrete work ethic in place that is characterized by discipline, flow immersion, and time management, everything will work out fine.

Until your launch, everything will be vague and uncertain, but after your launch, you will get a good idea of what works and what doesn’t in order to make the necessary adjustments and corrections.

You will soon realize that after you spend some time “living” your product, you will feel that you “own” its processes and some things will work automatically. This is the best time because it is then when you can actually focus on profitability and sustainability.

8.SHARE YOUR JOURNEY BECAUSE THAT INCREASES ENGAGEMENT

This is a pro tip and something that has helped companies enjoy tremendous growth.

Sharing your journey allows your clients or customers to get an insider’s view of your business. It demonstrates that you are transparent and confident about your product and culture and it makes you look interesting and approachable.

There are many people who have attempted this successfully, but I will mention here the most interesting ones:

Space X

Elon Musk is a master at this. In space X for instance, he sells the journey impeccably.

Space X emphasizes on the journey. A journey almost everybody wants to take part in.

Additionally, their events are astonishing and the enthusiasm of their followers is palpable.

Gary Vaynerchuk

Gary Vaynerchuk is a social media influencer and motivator with a huge following. He does a great job sharing his journey and simultaneously educating his following on marketing, branding, and business matters.

Even the Kardashians do that effectively. You might think that their personalities and attitude are unorthodox and silly, but there are millions of people out there who approve it and enjoy the fact that they can have a sneak peek into their lives.

9.DON’T WASTE TIME IN IRRELEVANT STUFF — ALWAYS STRIVE FOR PRODUCT-MARKET FIT

There is usually a huge confusion when people start.

As I mentioned before, there are many things to be done and you oftentimes lose track of what really matters.

There are usually two methods that can determine a great start to your business.

The Japanese method

Japanese people are notorious for their proactivity and preparation. The Japanese method is inspired by the Japanese mentality and suggests that before your launch you should spend significant time making the first version of your product great and your branding professional.

Bear in mind that you should choose that method when you are very confident that your product can stand out. You can evaluate that when you have identified a certain gap in a big market.

Maybe you live in a developing country and you can bring a technology or product that is a big hit elsewhere around the world. Or maybe you think that the products in a specific market aren’t that competitive and you can build something better.

The beta method

If your idea is something quite innovative, test it in a small segment of the market first.

Find a group of people who might be interested in the idea and pitch it to them.

For instance, go to a subreddit or a forum and ask people what they think about your idea. If you get an overwhelmingly positive response, design a prototype or beta version and give it away for free so people can test it.

If people like it, you have established the potentiality for a great product or service. Now it’s up to your mentality and execution if it will become successful.

10.IT WILL BE THE MOST DIFFICULT THING YOU WILL EVER DO IN YOUR LIFE

It includes risk. It includes losing money. It includes losing friends. It includes losing your mind.

A lot of people will question you, a lot of people will envy you and a lot of people will admire you.

At the end of the day, none of that matters.

The reason you decided to start your own business should be unaffected by external influence. Maybe you do it because it is challenging and because it gives your life more meaning. Maybe you do it because you want to make money and you think that money can buy you some freedom. Maybe you do it because you don’t like having a boss and you want to be your own boss.

Be clear about your reasoning. Clear reasoning leads to clarity of intent and this makes your progress smoother.

And make sure to read the following quote by the great Charles Bukowski every day:

“If you're going to try, go all the way. Otherwise, don't even start. This could mean losing girlfriends, wives, relatives and maybe even your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery–isolation. Isolation is the gift. All the others are a test of your endurance, of how much you really want to do it. And, you'll do it, despite rejection and the worst odds. And it will be better than anything else you can imagine. If you're going to try, go all the way. There is no other feeling like that. You will be alone with the gods, and the nights will flame with fire. You will ride life straight to perfect laughter. It's the only good fight there is.”

These are, in my opinion, the most critical elements to consider when starting a company.

If you want to correct me or add more value to my ideas feel free to comment.

—————-

If you prefer watching instead of reading, this post was inspired by my YouTube video: The Untold Truth About Entrepreneurship: 10 Things People Never Tell You Before Starting A Business

submitted by /u/Andrian-TQM
[comments]



Source link

قالب وردپرس

Continue Reading

Trending