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Los Angeles, CA
About Site – Damn Delicious has even grown into an amazing team of individuals working together to create the best possible recipes. We create recipes, step-by-step tutorials, and videos that focus on quick and easy meals for the everyday home cook. Simple ingredients. Elegant dishes.
About Site – If you’re a salad lover, you’ve come to the right place! There are tons of different kinds of salad recipes here. Follow to stay updated and enjoy cooking.
About Site – foodgawker is a curated photo gallery that allows the visual search and discovery of new recipes, techniques and ingredients to inspire culinary adventures. Lets you discover, search and share the best food blogger recipes.
About Site – Natasha’s Kitchen – A Food Blog with Tried and True Recipes. Includes various different types of salad and salad dressing recipes having rich taste and flavor.
About Site – Lacey Baier is a healthy lifestyle influencer and the creator of this clean-eating blog. You’ll find recipes that are made with simple, whole, nutritious ingredients.
About Site – 100 + Salad Recipes to Obsess Over because I can’t be the only salad lover in the world! These are the best salad recipes for sides or main dish salads says Carrian and Cade who own the blog.
Colorado & Minnesota
About Site – The Real Food Dietitians, Jessica & Stacie dish on all things of nutrition and serve up healthy gluten-free & allergy-friendly recipes for everyday life.
About Site – Life In The Lofthouse owned by Holly Lofthouse creates easy and delicious meals and shares simple and delicious recipes. In addition, follow the ‘Menu Plan Monday’ to stay updated on salads.
About Site – Aunt Bee’s Recipes lets you cook meals along with memories which includes delicious and easy to cook recipes. Ms. Brandi, A.K.A. ‘Aunt Bee’ tho owner of the blog loves sharing home cooked food recipes which are healthy and includes tastes from the south.
CA Bay Area
About Site – House of Nash Eats is a food blog about the simple and delicious recipes we love. Amy Nash the owner of this blog indulges into giving recipes that are healthy to cook meals yet tasty and simple.
About Site – When you want to lighten things up without compromising on taste then this selection of salad recipes will fit the bill. Follow Whole Food Bellies to know more about salad and its benefits.
About Site – The collection of salads on Feelgoodfoodie is full of healthy, nourishing and easy ideas. Some of the salad recipes are full of protein and make great meals.
About Site – At Salad Days we aim high and create quality balanced food from our East London. Our meats are generally grilled or roasted for most favor & our salads are based on seasonal.
Los Angeles, California
About Site – Fast, healthy and delicious real food recipes, meal plans, nutrition programs and videos that are perfect for dairy-free, gluten-free, vegetarian, vegan.
About Site – Wildly Organic is an independent source for wholesome organic foods and natural raw foods and ingredients, the building blocks of a healthy life. It updates recipes about salads and salad dressing with easy and simple ingredients.
About Site – Rancho Gordo has led the revival of interest in Heirloom Beans. Follow to get salad recipes for ingredients that include different types of beans, peppers and others.
About Site – Lillie Eats and Tells – A blog by Lillie Biesinger tries lighten the learning curve a bit, for anyone else on their health journey, by sharing recipes that are light and filling and delicious.
About Site – Stacey Little’s Southern Food & Recipe Blog is all about helping you get your family to the table. It lets you cook your meal without any extraordinary efforts to put.
Santa Fe, New Mexico
About Site – She Likes Food give you quick, easy and healthy recipes that will make your life much easier! They also happen to be gluten free and vegetarian with tons of vegan options too.
About Site – Simply, delicious, family friendly vegetarian recipes. Satisfying salads featuring fresh and seasonal whole foods with delicious homemade dressings. There’s something here for everyone. follow and stay updated.
Five things to ask when seeking alternatives in a cookie-less world
- When seeking an alternative to the third-party cookie, ask the following questions: What went into the creation of these IDs? Did it involve fingerprinting? Are there clear mechanisms to collect consumer consent/preferences, including the ability to opt-out?
- Solution providers may claim that IDs like hashed emails, telephone numbers and login IDs will become the norm and possibly the next currency for targeted messaging. Although these identifiers could very well become viable contenders in the third-party cookie-less space, the question is whether they will in fact have the scale to match the cookie.
- Since Google’s announcement, we have seen solution vendors try to explain browser-based technologies that are cookie-less. But when taking a look under the hood, these solutions may still somehow be mapped to third-party cookies.
- Be wary of potential vendors claiming to provide the “only solution out there” as an alternative to third-party cookies. For a solution to have longevity, adoption and fidelity, neutrality is a key attribute.
- Avoid developing a partnership with vendors looking for shortcuts for the sake of generating more income. While there may not be any repercussions in the short-term, they will certainly face challenges in the long-term.
A new era for digital advertising is upon us, as a post-third party cookie world is on the horizon.
With Google’s much discussed plans to phase out the third-party cookie within the next two years, the industry will see fundamental changes to the way marketers connect to consumers today.
It will certainly impact the digital advertising and marketing industries, where over the last 25 years, third-party cookies have been the mainstay across many key ad tech and martech applications.
Although there are alternative IDs in the ecosystem (Mobile Ad IDs, CTV IDs, etc.), there is no alternative to the cookie in the web/browser space, and currently nothing in the open marketplace that matches its scale. But in the very near future, alternatives need to be established.
As these solutions evolve, it’s important for marketers and publishers seeking an alternative to consider the following five key questions to ask potential solution providers.
1) Is it privacy safe?
As new compliance requirements have emerged, businesses have continued to develop better data privacy processes and solutions.
The European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) indicate that the requirements for protecting user data and providing consumers choice will continue to evolve and grow.
So, when seeking an alternative to the third-party cookie, ask the following questions: What went into the creation of these IDs? Did it involve fingerprinting? Are there clear mechanisms to collect consumer consent/preferences, including the ability to opt-out?
2) Does it have scale?
Solution providers may claim that IDs like hashed emails, telephone numbers and login IDs will become the norm and possibly the next currency for targeted messaging.
Although these identifiers could very well become viable contenders in the third-party cookie-less space, the question is whether they will in fact have the scale to match the cookie – as well meet the need for a solution that works across global markets, specifically in developing centers in APAC, EMEA and LATAM.
Currently, they suffer from limited coverage and it’s still uncertain how many people would actively contribute a non-resettable identifier like an email address or a login ID to access content. Only time will tell.
3) Is it fully independent from third-party cookies?
Since Google’s announcement, we have seen solution vendors try to explain browser-based technologies that are cookie-less. But when taking a look under the hood, these solutions may still somehow be mapped to third-party cookies.
When shopping for different solutions, check to see if they really do exclude the cookie from their proposed offering.
For example, do they still need a third party cookie to keep any of these identifiers tied together? Are third-party cookies in any way driving a solution’s scale?
Proactively inquiring about the make-up of solutions only helps insure your resource and budgetary investments for the long term.
4) Will it work as a neutral ID within the ecosystem?
Be wary of potential vendors claiming to provide the “only solution out there” as an alternative to third-party cookies. For a solution to have longevity, adoption and fidelity, neutrality is a key attribute.
Given the sophistication of the ecosystem, any solution that aims to become the single and sole currency for transaction and measurement will be dismissed.
The industry isn’t looking to become solely dependent on a single solution vendor who can strong arm players across the ecosystem or become a single point of failure.
That said, winning solutions will not come from one single player but from a group of players across the ecosystem: buy-side, sell-side, tech platforms, data partners and measurement solution providers.
Make sure to sign on with vendors that take a collaborative approach to finding solutions that benefit the industry as a whole.
5) Will it test the passage of time?
Solutions that are designed as a workaround in an attempt to get through any loop holes left by the browsers will put the longevity of these solutions at risk. Solution vendors typically use signals (that are currently permitted by browsers) to create a fingerprint that they use to link data together.
Avoid developing a partnership with vendors looking for shortcuts for the sake of generating more income. While there may not be any repercussions in the short-term, they will certainly face challenges in the long-term.
This will result in the start of a cat and mouse game between the solution provider and browser manufacturer, putting continuity at risk, as browsers will eventually wise up and close those gaps.
While we are only at the beginning of a two-year journey, a growing list of vendors will start working feverishly to come up with solutions that replace the third-party cookie.
Since it is unlikely that there will be a single solution to satisfy all of the ecosystem’s needs, there will be a need for a player to stitch these solutions together.
As more information becomes available, and there will be a number of unknowns along the way, publishers and marketers will still be able to identify alternative sources to target and serve ads to consumers.
By utilizing a cross-device graph, stakeholders across the industry have the ability to tap into a variety of cookie-less digital identifiers to service their objectives.
What will ultimately set them up for success is truly knowing what the next vendor has to offer as an alternative. And it all starts with asking the right questions.
Ajit Thupil is Chief Product Officer of Tapad, where he leads product, business development, as well as platform solutions. Ajit joined Tapad from Oracle Data Cloud where he led identity solutions globally. As a co-author of “Cross Device Identity Solutions Request for Information (RFI) Template,” Ajit was named one of OWI’s Top 100 Influencers in Identity in 2019.
The post Five things to ask when seeking alternatives in a cookie-less world appeared first on ClickZ.
COVID-19 has altered paid search: How marketers can adjust strategies
- Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing.
- Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance.
- A pandemic is not the time to cut ad budget. Instead, investing in advertising now should pay dividends when the market normalizes.
- Ensure your ad copy is appropriate for the landscape. That means even going back to a campaign that started before the pandemic to update any language that isn’t applicable to the current landscape.
- Marketers must stay flexible and agile during this time and monitor what’s working or not working and creating a quick plan to adjust.
When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviours have changed in tandem, forcing marketers to meet them on their new terms.
Search is more important than ever now because people are spending almost all of their time at home and online, consuming media, researching, browsing and shopping. According to Forbes, total internet hits have surged by 50% to 70% with people under lockdown, while 32% of people say they are spending longer on social media. Hours spent in non-gaming apps are up as people turn to TikTok, WhatsApp, Instagram and Twitter to keep entertained, connected and informed. To stay relevant in these turbulent times, it’s imperative that marketers maintain their paid search presence while adjusting to the needs of the moment.
Vary strategy by vertical
While no industry is immune from the impact of coronavirus, businesses are affected differently and should adapt their paid search strategies accordingly. Industries like B2B and ecommerce have seen improved performance, while industries like travel and healthcare have struggled with poor results.
The fact that healthcare is struggling may seem paradoxical, given the overwhelming need for healthcare services right now. While hospitals are busy with COVID-19 patients, people who don’t have the virus are avoiding medical centres, hospitals, and non-essential medical services like bariatric surgery and physical therapy.
Users are shifting their searches for their healthcare needs. Notably, people under shelter-in-place orders are seeking to receive care while staying in their homes. eMarketer published data from CivicScience which found that between February and March 2020, the number of U.S. adults who reported intent to use telemedicine rose from 18% to 30%. As a result, healthcare providers have to switch their offerings – along with their messaging – to emphasize virtual and telehealth services. The same is true for many restaurants as they pivot to pick up or delivery only.
The situation is different for B2B companies
The situation is different for B2B companies, which have longer sales cycles. While businesses like restaurants are worried about running out of money now, B2B companies are concerned about how they’ll fare months and, in some cases, years from now. The instinct may be to cut down on marketing budgets to save money, but extreme changes in paid search strategies can have long-lasting effects on performance. During this time, it’s important B2B companies continue filling the funnel and building brand awareness to alleviate large sales gaps that can occur later in the year.
Financial service-related searches are surging
Financial service-related searches are surging right now as people explore their options for economic relief like loans. Many companies in this space are smartly increasing their ad spending and shifting the bulk of it toward campaigns that push their best performing service lines. The same is true for ecommerce companies, especially those that sell household products and cleaning supplies, loungewear, cooking equipment, workout gear and entertainment items like board games and puzzles. Shares of Hasbro, for instance, have soared. For these companies, the adjustment is less about the offerings and more about the messaging.
Don’t stop advertising when times are tough
There are universal principles for how to optimize paid search strategies that apply to marketers in every industry. The first is not to neglect paid search, even during difficult times. The World Federation of Advertisers (WFA) recently ran a survey which found 81% of large advertisers deferred planned ad campaigns and cutting budgets due to the coronavirus pandemic. Of those surveyed, 57% said they had decreased budgets greatly or somewhat due to the virus outbreak; however, cutting out advertising or marketing completely can make the road to recovery more challenging.
Experts advise not to stop advertising during a downturn. Evidence from recent economic downturns like the 2008 housing crash show that companies come out stronger in the end if they continue investing in brand awareness. According to Google, “Even in categories where consumers have pulled back spending right now, creating a branding impact now will have a halo and pay dividends when the market normalizes. Research and historical examples of economic downturn have shown this to work.” It’s important to keep investing in your brand and branded keywords, regardless of industry. The last thing an organization wants is competitors monetizing on branded search results.
Every cent counts these days. Not only is paid search cost-effective with a low barrier to entry, but it also enables companies to be extremely agile. A company can get a campaign up and running pretty quickly, run tests, collect data and easily alter the messaging as things change day-to-day. Marketers can also see the results of engagement, click-through rates and conversions in real time, so they know whether their investment is paying off. COVID-19 is an unprecedented situation, so testing and learning are critical during this volatile time in the market.
Best practices for paid search
For any marketer thinking about how to adjust during COVID-19, here are a few best practices for how to optimize paid search.
1. Pivot messaging
Messaging needs to be both accurate and appropriate for the current landscape. Confirm that messaging is updated with current business hours and offerings, and revise CTAs away from messages like “Visit in-store.”
2. Keep an eye on the tone of messaging
Is your copy appropriate or empathetic? An ad for booking a vacation package could feel out-of-touch. Customers will be turned off by companies that seem like they are trying to profit or gain from the pandemic, so craft communication to focus more on brand identity and values. Businesses can also use marketing to let customers know how they are responding to the pandemic. A construction firm or ecommerce company could talk about safety practices for workers, for example.
3. Adapt offerings to what your customers need
As mentioned above, healthcare companies are moving to telehealth, restaurants are moving to pick up, delivery and B2B companies are repurposing content planned for conferences into virtual webinars. Marketers should be connecting with customers virtually to let them know how you are supporting them.
4. Adapt your strategy to your customers’ changing digital behaviour
During the quarantine, desktop usage has increased. Conversely, the rise of remote work conditions and people being less on-the-go has caused mobile search traffic to decline by nearly 25%. We’ve all become accustomed to a mobile-first world, but given the predominance of desktop, it’s especially important to ensure all search ads and landing pages are optimized for both mobile and desktop.
This pandemic has caused so much of what used to be normal out of the window. Whereas before, marketers might have used a multiphase process for developing campaigns that involved planning and back-and-forth and feedback, now they have to act fast to keep up with the rapidly changing world. Marketers need to craft campaigns that are affordable, cost-effective and agile – and that means paid search.
As marketing and advertising professionals, we’re all trying to figure this out together as we go. There is no roadmap or rules, but there’s no doubt that staying flexible and using this time to connect with customers is a smart strategy.
Brianna Desmet is Media specialist at digital and demand gen agency, R2i.
The post COVID-19 has altered paid search: How marketers can adjust strategies appeared first on Search Engine Watch.
Virtual selling: How to create a video for sales strategy
Guess who’s back? Back again? Liz is back. Tell a friend. 🎶
That’s right, folks. I am back in your feed with yet another exciting announcement about how all of you home-bound digital sales and marketing rockstars can develop in your careers and revolutionize the way you hit your traffic, leads, and sales goals from the comfort of your couch.
Or your bed or desk or kitchen table or splayed dramatically across some sort of chaise. I don’t know. I’m not here to judge where and how you get your work done.
In case you missed it, so far I’ve shared the following courses:
- How to create a content strategy in the modern digital age
- How to create a video sales and marketing strategy that gets results
Today, we’re talking about video for sales.
I love this topic so much, because we have been preaching the gospel of how using video throughout the sales process is guaranteed to yield happier, more educated prospects, a shorter sales cycle, and more closed won deals.
But not all of you believed us!
(Or maybe you did, and you thought, “Eh, we’ll get around to it!”)
It wasn’t until coronavirus (COVID-19) smacked us all in the face, however, that the vast majority of sales teams were forced to take their once face-to-face sales processes virtual.
And that, of course, includes embracing video. Freaking finally!
Get caught up with some related resources
- The ultimate guide to video for sales
- How to run a world-class sales demo virtually over video
- Questions to ask before you jump into virtual selling as a sales team
- Virtual selling: the essential video sales call checklist
- Virtual selling in practice: using COVID-19 to modernize sales practices
These resources are pretty amazing — and you should 100% consume them immediately. However, what I am going to share with you now is going to knock your “always be closing” socks off.
Introducing our video selling strategy course
Now, as part of your pro membership for IMPACT+ ($39), you have access to a brand spankin’ new online course dedicated specifically to building your own video for sales strategy, so you can immediately start closing more deals faster.
Myriah Anderson is your fearless professor in this course, and trust me when I say you’re in good hands. She not only wrote the book on video for sales (literally), she is sharing all of her top secret tips, tricks, and hacks she’s developed while using video to facilitate thousands of sales calls over the past two years.
Bottom line, there is no one else I believe more qualified to talk about video selling strategies than Myriah. Hands down, she has the best approach you’re going to want to copy and start using right away to start increasing your close rates.
What you’ll learn through the video selling strategy course in IMPACT+
- How to leverage personalized, one-to-one video at every stage in the sales process (from connect and discovery, to proposal and sales-to-service hand-off), so you can stand out from your competitors and win more deals.
- Myriah’s top tips and secret hacks for being an absolute video selling rockstar in a way that’s easy, makes you likable, and helps you prevent fewer lost or stalled deals and excite your prospects.
- The exact tools and tech you need to immediately start implementing her video selling strategy. (I’m not kidding, there is no real on-ramp here. You can start implementing these tactics immediately.)
- And, finally, how to measure the success of your video selling strategy, so you know what’s working, what’s not working, and how to quickly make changes that have a positive impact on your close rates.
Now, go forth, create your pro IMPACT+ account, and watch Myriah’s course. Trust me, I’d wager it’s the most impactful (ha!) things you can do right now to not only survive, but thrive in this uncertain economic climate.
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