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Demonstrating Persistence And Consistency In The New Global Culture by @coachlorimcneil

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by Lori McNeil

There are a few times in a women’s life that make such a substantial impact on them to which they will never forget. Your wedding day. Your first child. Your first love. Your first break up. The list could go on. However, as it relates to business there is one day that no one will forget. The day that the world changed globally. 2020 has begun with some amazing changes in how businesses are showing up for their clients, but more importantly, themselves and their families.

One of the greatest asset’s female entrepreneurs have is utilizing our natural ability to multi-task life into the business world. This new global culture is paying attention more intently than ever before, and women business owners have never been better positioned to lead this new economy.

Two concepts come to the forefront in order to accomplish this: Persistence and Consistency.

 

Persistence is Power

Persistence in its simplest terms is sustained action. Action creates movement. Momentum moves mountains. That movement is powerful. Alongside of that power comes influence. One of the purest emotions is influence because no one knows just how deep their influence goes. Because of that there is a sustained humility that often comes with persistency. Every entrepreneur knows the importance of influence and women take that emotion to heart in every moment.

For persistence to gain traction and momentum one must first show up. Remembering next to never give up. Accepting the fact that laziness is nothing more than manifested excuses and the end result of persistency is in how it blesses others, is a great leveling and positioning tool. Operating in the global culture demands for sustained action. This action fuels consistency.

 

Consistency Carries the Control

Showing up and pushing through challenges (there are always challenges along the way) is the fruit of persistence. In other words, is consistency lets others know your serious. The rhyme and reason for your consistency is your own. Whether you show up once a month, once a week, or once a day is not as important as just showing up. Consistency is like visiting your great grandmothers house knowing that each time you do she has hot, homemade cookies ready for you to devour.

Consistency says that you value other people enough to give of your time for them. As others see the value you bring, they will reciprocate. This is where the control is. Not a control as in power but a control that brings people into alignment. That alignment allows for relationships to grow and prosper.

 

The Voice Of Reason And Truth

The new global culture is screaming for authenticity and honesty from all four directions. What sets a person apart from another is their calling card. The stronger your foundation is, the easier it is to maintain the momentum of persistence.

 

Allow consistency to be your calling card.

Would you like to learn how to maintain persistence or create consistency? Let us know in the comments below. We would love to hear from you.

 

 

International Educator, Speaker, Author, and Business Coach, Lori helps entrepreneurs and organizations focus on foundational tools needed for sustained success. As a Curriculum Designer and Business Professor, Lori has helped grow hundreds of organizations organically to build a true, long-lasting purpose. Lori has been featured on ABC, NBC, CBS, FOX, & various regional markets. She has authored / co-authored several books and works globally to support literacy, cancer research, young entrepreneurship, and military programs. Helping raise over three million dollars for literacy, Lori was awarded the Lifetime Presidential Service Award for her work. For more info visit www.lorimcneil.com.

The post Demonstrating Persistence And Consistency In The New Global Culture by @coachlorimcneil appeared first on She Owns It.



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A Bigger Truth About Restaurant Food Delivery

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Photo by Viktor Forgacs on Unsplash

I was listening to Dan Primack’s podcast on Pro Rata and he was interviewing Senator Klobucher who is now publicly and vocally speaking out against Uber purchasing Grubhub and has tried to mobilize against this.

Her argument is that if Uber buys Grubhub (which itself once merged with Seamless) it would mean that Uber Eats / Grubhub would control half the market and that with DoorDash the two together would control 90% of the market. I think that’s a largely flawed fight to be picking and of all the uses of Senator Klobuchar’s I could think of some much more productive fights to be having.

For starters Uber itself has had to lay off 27% of its workforce due to the pandemic and has been severely impacted financially from the crisis with no immediate respite in sight. Its core business was already struggling to become profitable, so having tertiary businesses like food delivery that can deliver needed profits would be welcome to their financial stability. And the market would still have DoorDash and PostMates duking it out as well as the potential that players like Instacart broaden their business one day or Amazon gets into food delivery.

Even more likely is eventual technology disruption where drones deliver foods and make it hard for existing car delivery services to compete. It won’t happen right away but I’ve seen some innovative companies doing exactly this in places like Australia where they are taking a more liberal approach to allowing drone deliveries. Therein lies the advantages of free markets and competition and if we really believed it were that easy to buy off your largest competitor and be a monopolist we’d all be surfing on AOL TimeWarner portals.

But the broader issue that hasn’t garnered much press attention is how the restaurant industry itself is being transformed and what tools a modern restaurant will need to compete. What is the Shopify of the restaurant industry? I have some compelling data that suggests it may just become ChowNow.

We know that the restaurant business already operates on thin margins and many struggle to survive. So when delivery services came along many were willing to pay the fee to try and increase business. It was only about 10–15% of their actual total revenue per month so for many it wasn’t a battle worth fighting — they just put up with the food delivery company fees. Customers were happy and restaurants focused on their in-store business.

The problem for the restaurants is that the more successful the “aggregators” of customer demand become over time, the less power the restaurants themselves have individually. This will largely be true whether you have 2 strong competitors or 5 because unless a delivery company can make a profit it won’t continue to stay in business.

The delivery companies own the customer relationship and can drive traffic to the most profitable restaurants for them. Obviously if you have a great restaurant brand with differentiated food people search for you by name but for many people looking for pizza, sushi, Mexican food, Thai food, whatever, you might go with the choice put in front of you if it’s being recommended or delivered more quickly. The delivery companies also own many of the assets like the photography so they can make certain options look much more attractive.

So just like when Groupon came out many small merchants welcomed the uptick in traffic, without owning the customer you lose the most valuable asset — the ability to re-market to your customer base and encourage them to become more loyal and more frequent customers. You lose the ability to up-sell and cross-sell products. And just like with Groupon the small businesses ended up having many unprofitable customers.

At Upfront we always took the approach that we wanted to back startups that enabled merchants to own the customer relationship and to increase profits by becoming excellent at marketing and serving ones most loyal customers.

So several years ago we backed a company called ChowNow that enables restaurants to offer self-service ordering for pick-up or delivery and the restaurant owns all of the customer information and relationship — ChowNow is simply a SaaS enablement product.

The company has done well over the past several year but never really captured the same press mindshare as the food delivery companies because when a company shows up at your house you get to know that brand rather than the tech that enables restaurants.

Covid-19 has changed all of that. Whereas pickup & delivery may have been 10–15% of a restaurant’s business before it’s currently 100% and when it’s your entire business the thought of paying huge commissions to a third-party delivery service becomes much less attractive. So while many restaurants knew they eventually needed to invest in better order management software, many had been putting it off.

But just as many product or apparel companies were happy selling at Amazon, Walmart or Nordstrom in the past and have lately realized the importance of Shopify and serving customers directly — so, too, are restaurants. Enter ChowNow.

What data do I have to make the case?

  • ChowNow now has 17,000 restaurants using its SaaS platform for take-out and delivery and is adding more than 2,000 / month right now (and trending up)
  • 10 million diners now use the ChowNow ordering platform vs. 24 million for GrubHub, so like Shopify while they built the customer base slowly and with capital efficiency they are now rivaling the bigger players in footprint
  • Last year they were serving 50,000 customers / day through their platform and did approximately $500 million in GMV (the value of the orders placed), this year they are on track to do $3 billion (with a B) and expect to end the year at a revenue run rate that may top $100 million (yes, I asked for permission to publish these numbers).

If you want to see a short spot that outlines the importance of the restaurant industry arming itself with better software tools to serve and market to their customers you may enjoy this 60-second video that makes it clear why it matters. It speaks volumes to why we all love our local restauranteurs and want to see them survive …

https://medium.com/media/dab8c9b98b12a45a4b06435888cc7fc0/href

Or if you want to see the argument laid out clearly by a customer, look no further than Motorino Pizza in NYC who posted this note that appears before you enter their website:


A Bigger Truth About Restaurant Food Delivery was originally published in Both Sides of the Table on Medium, where people are continuing the conversation by highlighting and responding to this story.



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How to Maximize the Contributions of 4 Diverse Work Styles

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Contributed by Justin M. Deonarine, an industrial organizational psychologist with Psychometrics Canada, which provides psychometric assessments to help businesses hire the right individuals and develop teams and leaders. We asked Deonarine about the benefits of diversity to an organization. Here’s what he shared.  

The business case for diversity is undisputed. However, age, gender and ethnicity aren’t the only areas in which you can create diversity in your organization. Differences in your employees’ work styles can also bring diverse perspectives that benefit and elevate your organization.

To learn why differing work styles might be an invisible amplifier to your company’s diversity efforts, check out Deonarine’s article on EO’s Inc. channel.

A Framework to Understand People

You might be asking, “How can I identify and understand the differences between people, without having years of training?” Don’t worry, I’m asked this question a lot.

I find that it’s easiest to start with a framework, such as the one below. To use it, consider two key features of yourself:

  • What do you focus on more—tasks or people?
  • Do you make plans before taking action, or do you jump in and figure things out as you go?

Characteristics from these two questions are plotted below on the vertical and horizontal axes, creating four distinct work styles.

 
What Are the Characteristics of Each Work Style?

Now that you’ve identified your basic approach, match it with the characteristics in the chart below. Does it describe you?

MANAGERS
INNOVATORS

+ Organize and structure work, resources, and people to achieve goals.

+ Make decisions quickly and take quick action to implement them.

+ Take clear positions—people know where you stand.

– May decide too quickly and move to action before others are ready.

– May not see the impacts of decisions on others.

+ Seek out, analyze, and organize vast amounts of information.

+ Use a hands-off leadership approach, empowering others to act.

+ Flexible and tolerant of a diversity of workstyles and ideas.

– May not give others enough direction.

– May put off decisions for too long.

 

CONSENSUS BUILDERS
COACHES

+ Strive for consensus and harmony.

+ Motivated by a vision that is based on values and the group’s mission.

+ Solicit information and ideas from others, and include them in decision-making.

– May focus on relationships to the detriment of task completion.

– May put off tough decisions and avoid confronting difficult people.

+ Coach, encourage, involve and energize others.

+ Seek out and gather lots of information.

+ Stay flexible and respond quickly to changing environments.

– May change direction so quickly that they appear inconsistent.

– May resist structure and not appreciate others’ need for systems and processes

Management Techniques to Get the Best From Each Work Style

Not only will you, as a leader, have these individual style preferences, but your employees will also have them. This means that you must adapt to a variety of styles that do not match your own.

You may not understand your employee’s behaviors or choices, and your employees may not understand yours. However, you will need to be able to adapt and lead accordingly.

Below, I’ve outlined some behaviors to be mindful of when engaging with your employees, as well as ways to help them stay engaged with their roles.

MANAGERS
INNOVATORS
  • Allow them time to scope out the challenge in front of them. It will help them orient themselves. They will define the scope by an external measure (e.g. time or money).
  • Much like the Innovators, Managers will ask questions such as “What If?” and “Then what?” Don’t take this as a challenge to your competence, they are just trying to organize their approach to achieve the desired end result.
  • They may prefer to work within established rules and guidelines. It will bring a sense of structure (which will be comfortable to them), but encourage them to step outside of these guidelines if it results in a better solution.
  • Allow them time to think their way through the problem. They are considering all of the critical data and ensuring that all of the bases are covered. They’re not flip-flopping on their stance, they’re gathering insights.
  • “We don’t have to keep doing things this way just because it’s been done this way forever.” Allow them to challenge the rules and processes those that don’t work, but encourage them to stay within the guidelines that are important to the organization.
  • They will focus on the process, rather than the end result. Much like Managers, Innovators will ask “What If?”. Don’t take this personally, they are just trying to create an outline to determine how the decision will be made (while considering all factors).
CONSENSUS BUILDERS
COACHES
  • They will look to build relationships with others that they work with. They will try to get to know others personally to build these relationships, so keep in mind that they aren’t just being nosy. They are open to sharing about themselves also, and much like the Coaches, are open to helping others in times of need.
  • When they feel that they have built the foundation for the working relationship, they will be most comfortable expressing differences in opinion. Allow them to build these relationships, as this is when they will be most comfortable expressing opinions or views that can provide a different perspective.
  • They are guided by the values of their group (or the organization). If these values are challenged, they will show signs of stress or resistance. Check in with them to ensure that these conflicts can be resolved before they become a bigger problem.
  • They are guided by their personal values, and will be open about expressing these values. If these values are challenged, they may come across as stubborn (e.g. doubling down on expressing their values). Check in with them to ensure that they are able to express their beliefs sufficiently, without coming off as unbending.
  • They will be insightful to internal disharmony shown by others, and will move to try to help this individual. Similar to the Consensus Builders: They are not being nosy, they are trying to help.
  • They will also value what is universally acceptable (e.g. do no harm to others). If the group’s decision goes against these values, they will become resistant to the decision and the group. During times of change, ask this individual whether or not they feel that these values are being supported.

As an industrial organizational psychologist, Justin M. Deonarine is engaged in data-driven research to develop custom solutions that help individuals and organizations optimize performance. He works with Psychometrics Canada, an EO member–owned company. 

The post How to Maximize the Contributions of 4 Diverse Work Styles appeared first on Octane Blog – The official blog of the Entrepreneurs' Organization.



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6 Ways To Incorporate SEO While Building A Business in 2020

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There’s no quick fix, or “one and done” solution when it comes to search engine optimization (SEO). You have to be prepared to play the long game to see the full advantages of SEO when developing a site — and it’s worth it to see your site rank highly on search engine result pages.

That said, there are some methods that will give you a quick boost. Shift more attention to the most significant ranking factors and tactics that will give your site the ability to rise to the top of the search results this year.

Choose a Responsive Design

User experience is a big deal these days. Google loves to serve its users the best results possible. If your website isn’t easy to use on a mobile device, you’re going to suffer a setback in ranking. Think about it, have you ever landed on a site where you had to zoom in to read the text and scroll side-to-side to read all of the content? This was most likely the desktop version of a website. It was made for larger screens and doesn’t reformat to fit on different screen sizes.

Responsive sites will resize images and reorganize the blocks of content according to the size of the screen. If you want to test whether a website is responsive, open up a web page on a desktop or laptop. From the full screen, shrink the window by clicking and dragging, and you’ll see the sidebars move, the navigation and header will take on new positions and the content and images will line up differently. 

Mobile search volume accounts for more than half of the total searches made online (see chart below). A responsive, mobile friendly site is no longer an option, but a necessity, when it comes to providing an enjoyable user experience.

Create Keyword Clusters

Making a list of keywords that your ideal audience would use to find the content you’re offering will also boost your SEO ranking. Plug each keyword into a keyword tool to generate additional ideas. Assess the best options for keywords to include in your content strategy by grouping them into pools based on search intent. You’ll notice that many of those keyword options will be subtopics large enough to write an entire blog post about, in which you can provide more detailed content optimized for a related keyword.

For example, if you own a home improvement business, a central page on your site would be kitchen renovation. And because there are so many choices to make when renovating a kitchen, you could then go into depth and create a new page for every option, from counter tops and backsplash tile to faucets and refrigerators. When you’re planning your content, structure the website to feature central pages that are optimized for the most central, competitive keywords and most important aspects of your business.

Publish articles on the related subtopics in full detail in order to provide as much information on those major keyword topics, to show your expertise in your field, and to demonstrate authority within the content of your site. Google looks for this as partial evidence of your status as an expert in your niche.

Google also loves when there is a distinct organizational structure. By linking the subtopic posts to your major product pages, you signal what pages are most important to your site by creating a keyword cluster.

Image source: https://webstyleguide.com/wsg3/3-information-architecture/3-site-structure.html

Optimize Your Content

On-page optimization enhances the likelihood of your page being ranked for your target keywords. Avoid keyword stuffing and place your keywords strategically. For instance, use your target keywords in the front end of your titles, and keep your titles under 60 characters or they will get cut off in the search display.

Place your keyword in your URL. The most effective URLs are those that are under 5 words and summarize the title or content on the page. Keywords should also be included in the meta description. Using your keyword in the beginning of the meta description will improve the click-through rate for users. As will placing your keyword within the first 100 words in the first paragraph of your content, and using keywords and keyword synonyms in the subtitles.

Use structured data markup whenever possible. If you can provide a rich snippet, you may get a boost in the position your site is displayed.

Make Your Pages Quick and Nimble

With a heavy emphasis on user experience, page speed can make a huge difference in how your site performs. If you’re an ecommerce site, it becomes extremely important because every second your page takes to load will cost your business money from lower conversions.

 graph-seo-png

 mPulse Mobile Case Study on Page Speed Vs Conversion Rates, Image source: https://digitalducats.com/page-speed/

Test your mobile page speed here. You can improve your site speed by reducing image file sizes, using plugins, and using a content delivery network to give your website additional page speed.

  • To reduce the size of your images use Kraken or Smush.
  • W3 Cache is one of the most popular WordPress plugins that increase page speed, but you can decide for yourself by choosing one from this list.
  • Choose a CDN (Content Delivery Network) to reduce your pages load time from a list of options here.

Get Other Sites to Link to You

Establishing credibility and authority is a necessity to be competitive in search results. Backlinks are a powerful way to prove that your content is credible and authoritative because essentially it is being endorsed by the websites that link to you. But stay away from paid links, or any link scheme used to manipulate ranking in an underhanded way. Unnatural linking will lead to penalties and should be avoided altogether.

One approved method of link building is to become a guest author. There are guest posting sites in every niche and having knowledge about your business is all you need to create an article that can be submitted to a site for publication. It may take a few weeks to get a response, and you may need a few submissions before receiving acceptance. Get into a routine for guest posting to build backlinks as fast as possible.

Ask People to Share Your Content

A social network is a priceless asset for expanding your audience and getting more traffic to your website. Build your network by being active on the social media site that has the most impact on your business.

Install social sharing icons on your site and include a call to action to get the most shares. A retweet study revealed that content with share icons received 4 times as many retweets with the phrase “Please RT”.

Conclusion

Although there is a lot to put together to achieve a first page result, it’s a long-term game plan. Start building your website with SEO in mind to give your site the best chance at the top positions in search results.

 



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