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Test kits from Singapore

SINGAPORE EMBASSY IN MANILA

SINGAPORE Ambassador to the Philippines Gerard Ho checks boxes containing COVID-19 test kits that arrived at the Ninoy Aquino International Airport on March 24, before turning these over on the same day to the Philippine government through Foreign Affairs Secretary Secretary Teodoro L. Locsin, Jr. Singapore donated 3,000 test kits and one Polymerase Chain Reaction Machine.

Law gives Duterte emergency powers for 3 months

PRESIDENT Rodrigo R. Duterte signed into law on Tuesday Republic Act No. 11469, or the “Bayanihan to Heal as One Act,” which gives him emergency powers in managing the coronavirus disease 2019 (COVID-19) in the country. The law is valid for three months. During a late night briefing on Tuesday, Mr. Duterte said, “To the members of both houses of Congress who sponsored and voted for this measure, I express my sincerest gratitude to all of you for granting our most urgent requests. Finally, the Executive Department can move, decide and act freely for the best interest of the Filipino people during this health crisis.” Among the law’s provisions are the immediate testing of persons under investigation and monitoring of the disease, and mandating establishments to serve as quarantine sites or housing for frontliners such as health workers. The procurement of personal protective equipment and other medical supplies will also be expedited and exempt from taxes and other fees. Families from low-income households will be provided subsidies and other assistance. — Gillian M. Cortez

Agri workers, fisherfolk, vets exempted from quarantine

AGRICULTURE workers and veterinarians have been included in the list of exemptions from the mandatory home quarantine imposed by the government in Luzon to contain the spread of the coronavirus disease 2019 (COVID-19), a ranking police official said Wednesday. Lt. Gen. Guillermo Lorenzo Eleazar, Philippine National Police (PNP) deputy chief for operations, said among those allowed to travel within the quarantine areas are farmers, fishermen and employees of agricultural supply stores and outlets. Mr. Eleazar, who heads the joint task force COVID-19 Shield, said the policy adjustment is to ensure steady food supply in Luzon. Aside from agricultural workers, veterinarians and employees of veterinary clinics have also been included. The agriculture industry group Samahang Industriya ng Agrikultura (SINAG) and the People for the Ethical Treatment of Animals (PETA) have appealed for the inclusion of their sector as essential personnel under the current state of emergency. — Emmanuel Tupas/PHILSTAR and Revin Mikhael D. Ochave

PMA rejects automatic licensing of medical graduates

THE PHILIPPINE Medical Association (PMA) rejected the proposal to automatically issue licenses to medical graduates without taking the board exam to beef up manpower amid the spread of the coronavirus disease 2019 (COVID-19). PMA Vice President Benito P. Atienza, in a radio interview Wednesday, said medical students can still volunteer to help even without a license. The proposal came from Senator Francis N. Tolentino who, in a statement Monday, asked the Professional Regulation Commission to waive the licensure examination of new physicians, which has been postponed from its March 1 schedule with more than 1,500 graduates registered to take it. — Genshen L. Espedido



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U.S. Futures Fluctuate, Stocks Slip; Dollar Jumps: Markets Wrap

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(Bloomberg) — U.S. equity futures fluctuated and stocks slipped on Monday as investors weighed a weekend full of negative coronavirus news against the stimulus measures that triggered a bounce in risk assets last week. The dollar rebounded, Treasuries edged higher and oil sank.Contracts on the S&P 500 Index swung between losses and gains after President Donald Trump abruptly abandoned his ambition to return American life to normal by Easter. Abbott Laboratories surged in the pre-market after unveiling a five-minute coronavirus test. Shares in Europe followed earlier declines across much of Asia, though they came off their lows. The dollar was on course to snap a four-session losing streak.Core European bonds rose after the outbreak killed more than 3,000 in Spain and Italy over the weekend. Pessimism returned to credit markets, where the cost to insure high-yield debt jumped in both Asia and Europe, as Moscow and Tokyo joined other cities urging residents to remain at home. Brent crude extended recent losses and was set for its worst month in history, down about 54%.Investors are beginning the week digesting word that the biggest economy will stay crippled for longer after Trump heeded advice from the government’s top doctors that re-opening the U.S. in two weeks risks greater loss of life as the coronavirus outbreak accelerates. The president said in a news conference “social distancing” guidelines would remain until at least April 30, while his top infectious-disease expert said 100,000-200,000 may die.“Markets are still in uncharted territory,” said Medha Samant, director of investment at Fidelity International. “When you look at the stages of this pandemic, you’ve gone into escalation,” she said. “The epicenter has shifted to the U.S.”In the latest stimulus moves, China’s central bank lowered short-term funding rates and injected cash into its financial system, Australia announced a job-support program and limited public gatherings to just two people, while Singapore unveiled an unprecedented easing in policy.“The assumption that we can turn a switch in a month or two and everything is going to be okay is a faulty opinion,” David Kotok, chief investment officer at Cumberland Advisors Inc., told Bloomberg TV. “We are waiting to see the closer timetable of treatment, testing, and vaccine — that’s very important to us.”Elsewhere, Australian shares were the notable exception to broad declines, with the equity benchmark surging by a record thanks to the new stimulus measures. Emerging currencies including South Africa’s rand and Mexico’s peso tumbled amid concern about debt downgrades.Quarter-end strains could add to investor nervousness on Monday and Tuesday as financial firms rein in collateral lending to shore up balance sheets, while Japanese banks face their fiscal year-end. The MSCI gauge of global equities is down about 23% since the start of the year, on course for its worst quarter since the end of 2008.These are the main moves in markets:StocksFutures on the S&P 500 Index advanced 0.4% as of 12:27 p.m. London time.The Stoxx Europe 600 Index decreased 0.8%.The MSCI Asia Pacific Index dipped 0.9%.CurrenciesThe Bloomberg Dollar Spot Index jumped 0.7%.The euro declined 0.8% to $1.1048.The British pound decreased 0.5% to $1.2398.The Japanese yen fell 0.1% to 108.06 per dollar.BondsThe yield on 10-year Treasuries decreased two basis points to 0.66%.Germany’s 10-year yield decreased six basis points to -0.53%.Britain’s 10-year yield declined six basis points to 0.305%.CommoditiesGold fell 0.1% to $1,625.72 an ounce.West Texas Intermediate crude decreased 5.2% to $20.39 a barrel.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P.



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Finding a middle ground to tackle the coronavirus crisis

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Good morning.

President Trump’s talk of reopening the economy on Easter, which he has now backed off of, has helped launched an important debate. At the moment, we seem stuck between two unrealistic alternatives: 1) a quick return to work, or 2) a widespread lockdown until a vaccine is ready (a year or more in the future). Both alternatives could lead to social and economic breakdown. But no one has articulated a clear vision for what the reasonable middle ground would look like.

What might it look like? The elements of a possible strategy are beginning to emerge. It will probably involve a nationwide lockdown that lasts at least through the end of May. Then, the return to work needs to roll out gradually, and include the following elements: continued protection/isolation for vulnerable populations; continued restrictions on large gatherings; increased production of protective equipment and ventilators; some proven therapies for treating the most vulnerable; priority given to those who can’t work from home over those who can; staggered start times to minimize rush hour crowding; widespread and rapid testing so new infections can be spotted quickly; sharp restrictions on travel so new infections can be isolated and contained; and antibody testing so immune individuals can be identified. The world should be watching China, Hong Kong, Singapore and South Korea as they probe the parameters of such an effort—even though more democratic societies will struggle to mimic many of their less democratic tactics.

Government needs to lead this effort; but business plays a critical role.   Fortune will be holding a virtual gathering of members of its CEO Initiative tomorrow, to begin a conversation on this topic. I’ll have more to report on Wednesday.

In the meantime, former Honeywell CEO Dave Cote—who successfully navigated the Great Recession and added $60 billion to his company’s market value before stepping down in 2017—has some advice for CEOs in the midst of this crisis.  You can read the full interview here, but some excerpts:

Focus on leadership, not consensus. “What matters is getting feedback from all your people, then making a decision.”

Hope for the best, plan for the worst. “Pick a plan and start executing as if you expect the worst to happen.”

Keep workers around for the recovery. In the recession “we did very few layoffs… Instead, we relied on furloughs.”

—In a crisis, don’t take a bonus. “When workers asked me if I intended to take a bonus for 2009, I’d say that was up to the board… That was a big mistake.”

More news below.

Alan Murray
@alansmurray

alan.murray@fortune.com



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Kumu’s KC Montero on creating quality online content

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Earlier this year, KC Montero took on the role of Head of Content at KUMU, the fastest-growing social media app in the country.

Perhaps best known as MTV’s longest-running VJ, KC’s career includes billings as host and producer on a number of shows like Celebrity Car Wars, Survivor Philippines, Discovery Channel’s Worst Vacation Ever, and GOOD TIMES on Magic 89.9. While KC’s star power and marketing talent are undeniable, what helps KC perform in the boardroom is his unique brand of creativity that ensures content on the app stays relevant to a young mobile audience.

As KUMU’s head of content, KC often gets asked, “what is good content?” It’s a question he thinks is fundamentally misguided.

“The term “good content’ can be used in such a broad sense,” he said. “Some would say that if you can watch a piece of content from start to finish, that it should be considered good content. That isn’t totally true because what’s inside that content can captivate you and keep your attention for three minutes but it doesn’t mean, to me, that it’s any good.”

KC believes audiences today want more than just flashy visuals, catchy wordplay, and a coherent aesthetic. What they’re looking for, he says, is something that makes them feel good about themselves.

“I like to use the phrase “quality content” which means that it’s thought-provoking, entertaining, and leaves you with a positive feeling,” KC said. This triumvirate guides every bit of programming KC oversees at KUMU, from the messaging to the technical executions—everything is designed to maximize quality.

The KC recipe for effective content

KC shares these three useful insights to aspiring content creators on how to keep things creative, dynamic, and worth sharing:

  • If it’s a long video, make sure you show a quick look at what happens in the video right away. You have to grab attention as fast as possible.
  • Get close. The closer the subject is, the closer the audience feels, but don’t overdo it. No one wants to see your pores.
  • Know your audience. Know what makes them tick and play into their wheelhouse.

Pushing innovative technology

More than any other device in history, smartphones are the most immediate, on-demand platforms for content consumption. With livestreaming, the bridge between consumption and creation has narrowed nearly to non-existence.

For the team at KUMU, it’s an inmate understanding of the relationships between platform, product, and people that guide their growth into everything from arts to online marketplaces.

This formula proves to be effective as KUMU now engages more than three million Filipinos around the world with its online contests, game shows, celebrity live streams, live e-commerce, and just recently audio streaming features.

“I think that content is really only bound by technology and how it’s delivered,” KC said. “I think at the moment, we’re on the cusp of an e-commerce boom and the faster and closer you can get to humanizing your process the more success you will have.”



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