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8 Best Digital Marketing Strategies Small Businesses Should Implement

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In the last decade, things went from offline to online. People are now searching for clothes on e-commerce websites instead of looking for some stores. Businesses are taking their online presence seriously. Moreover, people are creating millions of dollars through different online services. Here are the eight best digital marketing strategies small businesses should implement.

Running a business or starting your new business?

These days most startups fail because of their narrow visions about marketing. There are hundreds of articles written by various digital marketing experts about different marketing techniques that will help you grow your business.

You’ll need to know about basic digital marketing strategies that will help you grow when you have entered into the internet.

There are basically eight digital marketing strategies for small businesses that should be implemented in order to mark your online presence. But, you’ll want to have a clear vision of your marketing strategies for your new business. Begin here.

Email Marketing

My personal favorite and a great tool to grow your business quickly. Email Marketing is a strategy that has an ROI of 21$ per dollar. Emails are considered dead in the marketing field, but still, email marketing has the potential to give the best results in comparison to other marketing strategies.

You have to very selective while shooting emails to your customers. You can’t attract your customers with a particular mail. You have to run several experiments to find your audiences taste it. Thus, Email Marketing will take time, but once implemented correctly; it will worth every penny.

You can attract your audience through some attractive offers or via some informative pieces of content. But make sure your email good enough to grab your customer’s attention. Avoid using big paragraphs; keep your email content crisp and short.

Social Media Marketing

Another marketing technique that offers you guaranteed results. But the majority of small businesses ignore it as their business is either not related to social media or the want to target user’s available offline.

If you are into the same category, then let me tell you that social media marketing will work as a mouth marketing asset. Thus, if you aren’t the response of offline users, social media can help you grab our customer’s attention indirectly.

Along with this, having good social media handles creates a brand value in the market that will again help you grow your business.

It will give your business some exposure and customers. Social Media Marketing will help you in search engine rankings.

Paid Promotions

It includes PPC (Pay Per Click) Marketing. In paid promotions, you basically pay to get a feature. It could be on social media websites, search engines. But for a new business, it is a tough job to get maximum results at a limited investment, and sadly there isn’t any trick or hack to do so.  You need to practice different promotions so that you can get an idea about which one is giving you the desired results.

If you aren’t good at experiments or don’t have the budget for testing, then you can hire some digital marketing experts. Paid marketers will handle all the paid promotions for you, and they will extract maximum profit from every penny spent.

 Search Engine Optimization

If you are running a business that has a website and it can get sales to you then, this is the most import strategy that costs you very less but gives long term results. Since you are not the only one running the business, there would be hundreds and thousands of other people working in your niche.

Through Search Engine Optimization, you can outrank them and can hold the first position on various search engines.

But SEO optimization needs proper skill sets and technical knowledge so that you can compete with others. If you don’t have a good grip about the technical aspects of SEO optimization, then you can hire some SEO experts like Optimise for SEO. These are the experts that will help you rank on the top of search engines.

Content Marketing

It is the most trending marketing strategy that will give your business a quick yet reliable boost. Content Marketing is a strategy in which you are creating useful content for a particular audience and putting it on a platform. Content Marketing increases your business visibility over the internet. It boosts your SEO.  It builds credibility, authority f your business. Thus, content marketing is one of the best digital marketing strategies.

Attend Events 

Attending events is not a typical digital marketing technique, but it can help you increase your digital business. All you need to do is to attend the events that are relevant to your field. This way, you will meet with people with a common interest, and it will help you in the next digital marketing technique.

Outreach Like-Minded People

I am assuming that you have contact details like email, phone number, etc. for people that are related to your field. Now, you have to convey a message to then and need to have a conversation describing your products. If the guy found it interesting, then they will surely talk about it on their social media handles or blog.

Reaching out to like-minded people works similarly to paid promotions.

But hey — reaching out is completely free, and it helps you learn from other business ideas. But in this strategy, you need to be very formal and professional while reaching out to people so that you can leave an impression on them.

Offer Freebies

It is a strategy that was implemented by some big brands of the present time, and it worked like charm. In this digital marketing technique, you need to offer something valuable to your users. Offering something useful will get persons or businesses attracted to your business, and as a result, they’ll come to you — as a regular reader and returning customer.

You can check Optimise for SEO as they are offering free SEO audit for a website and in return, they need your mail address so that they can implement the email marketing strategy on you.

Conclusion

These were the best digital marketing strategies that you must try to get the desired results. Though there are hundreds of strategies that work well these 8 are the best among all and yet most efficient.

The post 8 Best Digital Marketing Strategies Small Businesses Should Implement appeared first on ReadWrite.



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New iPad Pro security feature cuts the mic when you close the case

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  • Apple introduced a new security feature on the 2020 iPad Pro that disconnects the microphone at a hardware level when an MFi case compliant case is attached and closed.
  • This iPad Pro feature keeps microphone data from being collected by any software on the tablet.
  • The hardware disconnect was first introduced on MacBook models in 2018.
  • Visit BGR’s homepage for more stories.

Two weeks ago, Apple revealed a brand new iPad Pro model via a press release on its website. The iPad’s unveiling likely would have been part of Apple’s spring event, had it happened, but the coronavirus pandemic made sure to put a stop to that. All in all, the 2020 iPad Pro isn’t a massive departure from its predecessor — internally, everything has been upgraded, but the design is mostly the same, save for refreshed camera array on the back.

But it turns out that not every feature of the new iPad was disclosed in the original press release. This week, 9to5Mac spotted an update to the Apple Platform Security guide which reveals that new iPads, including the latest model, have a hardware feature that ensures the microphone disconnects when the case is closed.

Here’s the full update from Apple’s website explaining the hardware security feature in detail:

All Mac portables with the Apple T2 Security Chip feature a hardware disconnect that ensures the microphone is disabled whenever the lid is closed. On the 13-inch MacBook Pro and MacBook Air computers with the T2 chip, and on the 15-inch MacBook Pro portables from 2019 or later, this disconnect is implemented in hardware alone. The disconnect prevents any software—even with root or kernel privileges in macOS, and even the software on the T2 chip—from engaging the microphone when the lid is closed. (The camera is not disconnected in hardware, because its field of view is completely obstructed with the lid closed.)

iPad models beginning in 2020 also feature the hardware microphone disconnect. When an MFI compliant case (including those sold by Apple) is attached to the iPad and closed, the microphone is disconnected in hardware, preventing microphone audio data being made available to any software—even with root or kernel privileges in iPadOS or in case the firmware is compromised.

As 9to5Mac notes, this feature was first introduced on MacBook models with the T2 security chip in 2018. This is the first instance of Apple porting the feature to its line of tablets. It’s also incredibly timely, as many of us are using every electronic device with a camera or a microphone in our homes right now for hours on end every day to communicate with coworkers, friends, and family members. Knowing that the microphone will be automatically disconnected as soon as the case has been shut (providing you have a compliant case) should ease some anxiety.

While this feature can only be found on the 2020 iPad Pro and future iPad models, there were a few notable security improvements in the iOS 13.4 and iPadOS 13.4 releases last week, such as Data Vaults that protect data stored in third-party apps and temporary sessions for iPad users that vanish when the user logs off.



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Potential coronavirus vaccine shows hope in mouse study

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A researcher at the University of Pittsburgh works on a COVID-19 vaccine candidate (Reuters)

Initial tests in mice of a potential COVID-19 vaccine delivered via a fingertip-sized patch have shown it can induce an immune response against the new coronavirus at levels that might prevent infection, U.S. scientists said on Thursday.

Researchers around the world are working to develop potential treatments or vaccines against the respiratory disease that has killed nearly 47,000 people and infected almost a million in just a few months.

A team at the University of Pittsburgh School of Medicine in the United States said they were able to move quickly in developing a potential COVID-19 vaccine after working on other coronaviruses that cause Severe Acute Respiratory Syndrome (SARS) and Middle East Respiratory Syndrome (MERS).

‘These two viruses, which are closely related to SARS-CoV-2 (the new coronavirus causing the COVID-19 pandemic), teach us that a particular protein, called a spike protein, is important for inducing immunity against the virus,’ said Andrea Gambotto, an associate professor at Pittsburgh.

‘We knew exactly where to fight this new virus.’

When tested in mice, the prototype vaccine – which the researchers have called PittCoVacc – generated what they described as ‘a surge of antibodies’ against the new coronavirus within two weeks.

The Pittsburgh researchers cautioned that because the animals have not been tracked for very long as yet, it is too early to say whether and for how long the immune response against COVID-19 lasts.

But they said that in comparable tests in mice with their MERS experimental vaccine, a sufficient level of antibodies was produced to neutralize the virus for at least a year.

Researchers have tested a prototype of the vaccine on mice (Getty Images)

Researchers have tested a prototype of the vaccine on mice (Getty Images)

So far, the antibody levels of the SARS-CoV-2 vaccinated animals seem to be following the same trend, they said in peer-reviewed study in the journal EBioMedicine.

The team said they hope to start testing the vaccine candidate on people in clinical trials in the next few months.

The potential vaccine uses a needle patch design, called a microneedle array, to increase its potential potency.

This array is a fingertip-sized patch of 400 tiny needles made out of sugar and the spike protein, Gambotto explained. It is designed to deliver the spike protein pieces into the skin, where the immune reaction is strongest.



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Coronavirus COVID-19: 15 Sites You Can Trust for Reliable Information

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In times of crisis, misinformation and disinformation take advantage of panic—something we’re seeing with the sheer amount of fake news around the coronavirus pandemic. But with a medical crisis like this, false information can prove deadly.

Considering that there’s so much unreliable information on the virus and its resulting disease, how do you know what to trust? We’ve rounded up the best online tools for reliable and trustworthy information on the coronavirus pandemic and COVID-19.

1. Johns Hopkins Coronavirus Map and Dashboard

johns hopkins coronavirus tracking map

The coronavirus map from the Center for Systems Science and Engineering (CSSE) at Johns Hopkins University is one of the first, most reliable, and up-to-date sources for information on the spread of the coronavirus.

The map tracks the number of cases, deaths, and recoveries for regions and countries around the world. It also has a total global roundup of confirmed cases, deaths and recoveries—updated frequently with the newest numbers.

2. World Health Organization Coronavirus Website

who coronavirus pandemic website

While the World Health Organization (WHO) doesn’t always have the latest numbers on the coronavirus spread, it has reliable information regarding preventive measures, new research, travel advice, and frequently asked questions.

The website acts as a hub for global developments in the pandemic, as well as updates on the latest developments and statements from the organization.

3. CDC Coronavirus Portal

cdc coronavirus covid-19 information

The COVID-19 website from the US Centers for Disease Control and Prevention (CDC) is the most relevant for Americans—providing information on what to do if you are sick and links to the latest statements from the White House.

The website also provides information on the spread of the coronavirus across US states. However, even non-Americans can find useful information on the website, such as symptoms and information about at-risk groups.

4. WHO Coronavirus Myth Busters Microsite

who myths website for coronavirus

While the general WHO website is useful for coronavirus information, the organization also runs a “myth busters” microsite. The site dispels myths and fake news unfolding during this crisis.

The website rounds up common misconceptions around how and when the virus spreads, preventative measures, and other areas of popular misinformation. It even has a specific section dedicated to when and how to use masks.

5. Google Fact Check Tools for COVID-19

google fact check tools coronavirus

Fake news around coronavirus and COVID-19 is rife. Not only is there disinformation regarding treatments and the spread of the virus, but also fake news stories around events, government actions, and community responses.

Google’s Fact Check Tools website has been around for some time, but you can use it for coronavirus fact checks specifically. The tool rounds up fake news from different sources, including social media, and provides a fact-checking analysis from reputable organizations.

6. UN Coronavirus Website

united nations coronavirus information

The coronavirus website for the United Nations is another international source for information on the pandemic. Rather than only focusing on the health-related aspects of the pandemic, the website also documents its effect on vulnerable groups and nations.

The site includes tips for life under lockdown, as well as information about the UN’s global efforts to help those living in poverty or hard-hit nations.

7. NHS Coronavirus Information Hub

nhs coronavirus website

For those living in the UK, the website for the National Health Service (NHS) provides not only provides information on how to stop the spread of the virus but also outlines lockdown rules.

The NHS site also provides relevant contact numbers for those experiencing symptoms of the virus, as well as advice for those needing non-COVID-related medical advice.

8. European Centre for Disease Prevention and Control

ecdc coronavirus information site

For those living in the European Union, the European Centre for Disease Prevention and Control (ECDC) provides updates from the region’s health agency. The website rounds up the latest developments regarding the coronavirus pandemic, with both global and regional data.

Like other health agency websites, the ECDC site provides FAQ answers, infographics, and facts around the virus and the disease it causes.

9. National Institutes of Health (NIH) COVID-19 Website

nih covid 19 media resources

The National Institutes of Health (NIH) is based in the US, but provides globally relevant information. What sets the site apart from those listed above is that it also provides resources for those working at schools, within the community, or in healthcare.

Meanwhile, other useful resources include CDC posters and videos explaining the virus.

10. WHO Health Alert on WhatsApp

To help reach more people, especially those who don’t have a consistent connection to the internet, the World Health Organization launched the WHO Health Alert service on WhatsApp.

The service lets you text the WHO account for updates on global case numbers, advice for protecting yourself, tips for coping with lockdown, and more. It even provides a roundup of the top myths included on the WHO Myth Busters portal.

You can add the service as a contact on WhatsApp and text “hi” to get started.

11. IFCN COVID-19 Fact-Checking Page

ifcn coronavirus page

The International Fact-Checking Network (IFCN) has created the #CoronaVirusFacts Alliance to debunk myths and fake news about the pandemic. The service is useful for users across the world, using fact checkers based in 45 countries around the world.

Another benefit of the site is its language variety. Articles are available in 15 languages, making it far more accessible to people outside of Western countries where English isn’t widely spoken.

12. First Draft Coronavirus Resources

first draft coronavirus resources reporters

While the First Draft coronavirus hub is primarily for reporters, it is a useful tool for anyone who wants to learn how to fact-check and find reliable information on COVID-19. The website includes links to verification tools, a misinformation database, a reading list, and links to reliable sources.

The website also publishes useful articles and guides, such as how to double-check coronavirus information.

13. US Food and Drug Administration (FDA) Coronavirus Site

The FDA coronavirus website covers a lot of the same information as other health websites, but also research and studies regarding potential treatments. At the time of writing, no medications or treatments have been approved for COVID-19.

However, if treatments are found and approved, this is one of the first places you’ll see reliable information regarding this.

14. National Government Official Hubs

Most countries affected by the coronavirus pandemic will have their own local website providing information on the pandemic.

For regions we have not covered already in this list, there are a number of national websites people can use to get official information.

These include:

15. WhatsApp Fact-Checking Organizations

In an effort to combat fake news, WhatsApp has listed various fact-checking organization accounts on its service. These services allow you forward information received on WhatsApp (or other stories and links) to the relevant local organization.

Depending on the level of automation, the organizations will respond with their fact-checking report. For example, Africa Check’s bot will respond with any available fact checks or forward your tip onto the organization.

How to Avoid Coronavirus Fake News and Misinformation

Besides relying on trustworthy sources of information, there are a few other things you can do to avoid fake news and misinformation around the coronavirus pandemic.

A few tips include:

  • Verify the source and context of videos and photos that claim to show lockdown or pandemic circumstances. Decontexualized media is often shared to spread misinformation. For example, images of hospital beds outdoors after an earthquake in Croatia were shared by accounts claiming that they were current images from Italy’s coronavirus pandemic.
  • Only read news stories from trusted and verified news organizations that issue retractions or corrections when information is incorrect.
  • Avoid opinions and claims by non-experts. These include columns, but also panel discussions, social media posts, and more. The best sources of information are experts qualified in the topic they are discussing.
  • Avoid trusting information on treatments and health from businesses trying to sell a product. Scammers selling fake cures or preventions are using the pandemic to make money.

Finally, it’s important to understand that the visualizations of data and information can be edited or decontextualized. Find the original graph or media from its source. A logo doesn’t make something official—rather check the original source (e.g. a verified health department social media account).

Don’t use screenshots or decontextualized media as the basis for your coronavirus knowledge.

How Google Helps You Find Coronavirus Information

If you’re finding tracking the coronavirus pandemic overwhelming, Google has provided a simpler way to follow news around the topic. The company launched a Google COVID-19 microsite to help you keep track of coronavirus news. Find out more about the tool, and where it gets its information, in our story on the announcement.

Read the full article: Coronavirus COVID-19: 15 Sites You Can Trust for Reliable Information



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