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Top 15 Food And Beverage Podcasts You Must Follow in 2020

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Top 15 Food And Beverage Podcasts
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1. Just a Taste

San Francisco, California, United States About Podcast Just a Taste dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest taste and quality experts in the food and beverage industry. Frequency 2 episodes / month Since May 2016 Podcast buzzsprout.com/692524
Twitter followers 1K ⋅ Domain Authority 68 ⋅ Alexa Rank 10.8K

2. Taste Radio

Taste RadioWatertown, Massachusetts, United States About Podcast The top podcasts for food and beverage professionals, BevNET’s Taste Radio and Taste Radio Insider feature interviews with the leaders and rising stars of our fast-evolving industry. The shows also include discussion on emerging trends, innovation and news of the week from our regular cadre of hosts from the BevNET and NOSH teams. Frequency 2 episodes / week Since Apr 2016 Podcast tasteradio.libsyn.com
Facebook fans 135 ⋅ Twitter followers 2 ⋅ Domain Authority 12 ⋅ Alexa Rank 4.1K

3. Food & Beverage by MarketScale

Food & Beverage by MarketScaleDallas, Texas, United States About Podcast Welcome to the Food & Beverage podcast, by MarketScale: Your home for everything B2B in the Food and Beverage Industry! Join us for new episodes every week featuring conversations with industry leaders as we explore trends in restaurant technology, management, and all things F&B. Frequency 1 episode / month Podcast listennotes.com/podcasts/..
Facebook fans 317 ⋅ Twitter followers 2.5K ⋅ Social Engagement 7 ⋅ Domain Authority 57 ⋅ Alexa Rank 17.1K

4. The Connected Table Live

The Connected Table LiveNew York City, New York, United States About Podcast Food and beverage industry insiders Melanie Young and David Ransom connect you to the people and stories in the world of eating, drinking, hospitality and travel. Hear from chefs, restaurateurs, vintners, farmers, sommeliers, mixologists, authors, educators and more. Discover new places and go behind-the-scenes. Melanie and David are an insatiably curious culinary couple who bring a delicious new approach to exploring the pleasures of the palate. Frequency 1 episode / week Podcast spreaker.com/show/the-connec..
Facebook fans 1.4K ⋅ Twitter followers 1.1K ⋅ Social Engagement 1 ⋅ Domain Authority 86 ⋅ Alexa Rank 7.7K

5. Food & Beverage Trailblazers

Food & Beverage TrailblazersSingapore About Podcast FoodNavigator-Asia Food & Beverage Trailblazers podcast provides one with a conversation with APAC’s ground-breaking food and beverage start-ups Stay up to date with the latest news and analysis of food and beverage development & technology in Asia-Pacific. Frequency 1 episode / month Podcast listennotes.com/podcasts/foo..
Facebook fans 1.9K ⋅ Twitter followers 3K ⋅ Domain Authority 57 ⋅ Alexa Rank 17.1K

6. Brand Builder Podcast

Brand Builder PodcastAbout Podcast Brand Builder brings you the people, stories, and lessons learned from the most innovative natural food and beverage brands in the world. Frequency 1 episode / week Since Oct 2017 Podcast snacknation.com/brandbuilder
Facebook fans 109.7K ⋅ Instagram Followers 17.8K ⋅ Domain Authority 56 ⋅ Alexa Rank 40.5K

7. NC F&B Podcast

NC F&B PodcastRaleigh, North Carolina, United States About Podcast Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina’s burgeoning food and beverage culture. Hear from local chefs, Sommelier’s, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast. Frequency 1 episode / day Since Nov 2016 Podcast ncfbpodcast.libsyn.com
Twitter followers 1K ⋅ Social Engagement 3 ⋅ Domain Authority 15 ⋅ Alexa Rank 4K

8. Eat. Drink. Social

Eat. Drink. SocialLouisville, Kentucky, United States About Podcast Eat. Drink. Social. is a podcast about social media marketing in the food and beverage industry and the people behind the posts. Frequency 1 episode / year Podcast goforthbesocial.com/podcast
Facebook fans 501 ⋅ Twitter followers 67 ⋅ Instagram Followers 2.1K ⋅ Domain Authority 17 ⋅ Alexa Rank 4.5M

9. FoodBev. Media

FoodBev. MediaBath, England, United Kingdom About Podcast The latest news, trends, analysis, interviews, and podcasts from the global food and beverage industry, interpreted to help you improve your business. Frequency 2 episodes / quarter Since Jul 2009 Podcast foodbev.com/news/category/fo..
Facebook fans 4.3K ⋅ Twitter followers 28.2K ⋅ Instagram Followers 1.4K ⋅ Domain Authority 66 ⋅ Alexa Rank 172.7K

10. Feast and Fortune

Feast and FortuneAbout Podcast Feast and Fortune deep dives into the behind-the-scenes work that goes into building iconic food and beverage brands. Hosted by the Kevins, co-founders of immi: a better-for-you Asian American food brand with a mission of enriching lives through food. Frequency 1 episode / quarter Podcast immieats.com/pages/podcast
Facebook fans 252 ⋅ Instagram Followers 145 ⋅ Domain Authority 3 ⋅ Alexa Rank 7.2M

11. Eat Drink Explore

Eat Drink ExploreSalem, Massachusetts, United States About Podcast Jennifer Normant of SeaLevel Newburyport joins us to discuss how she’s influencing the food and beverage scene here on the Northshore. Frequency 1 episode / week Podcast eatdrinknorthshore.com/podcast
Facebook fans 108 ⋅ Twitter followers 105 ⋅ Domain Authority 2 ⋅

12. Eat Drink Innovate

Eat Drink InnovateMelbourne, Victoria, Australia About Podcast Susie White dives into the stories of food and beverage start-ups, innovators and entrepreneurs from around Australia, to find out how their innovative products are shaking things up in the food industry. Frequency 1 episode / week Podcast eatdrinkinnovate.com.au/food..
Instagram Followers 118 ⋅ Domain Authority 12 ⋅

13. IRATE Podcast

IRATE PodcastNew York City, New York, United States About Podcast Katherine Sprung goes through the good, bad, and ugly online ratings and reviews of guest business owners in the food and beverage industry, in an open conversation. Expect honesty, comedy, and insight into the world of hospitality and its customers. Frequency 2 episodes / quarter Podcast katherinesprung.com/listen
Facebook fans 158 ⋅ Twitter followers 596 ⋅ Domain Authority 3 ⋅

The post Top 15 Food And Beverage Podcasts You Must Follow in 2020 appeared first on Feedspot Blog.



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Marketing Strategies

Digital Marketing Strategies Brands Often Overlook

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In the era when almost every brand has a strong online presence, standing out from a crowd can be extremely difficult. 

We all have corporate blogs, run social media accounts, send weekly email newsletters, and maybe even offer downloadable resources. With our social media feeds updating every few seconds and new articles being published constantly, gaining at least some traction is a complete success for most companies.

Of course, traditional marketing techniques are crucial for building a long-term marketing strategy. But to boost your visibility, you need to diversify your marketing efforts. Rise above the noise. Do something your competitors haven’t done yet. And you’ll see your audience start noticing you.

Sometimes, the best way to improve your digital marketing strategy is by applying overlooked marketing techniques like the ones in this article.

Here’s why you should think outside of the box

Social media accounts of many popular brands are full of posts that hardly ever receive 10 likes, let alone small companies and startups. 

By limiting ourselves to the most popular marketing methods, we’re just blending in the oversaturated market. While we all act identically, how are we going to outperform our competitors?

It always takes creativity to be noticed. And before you come up with an outstanding marketing campaign, you can leverage the following marketing techniques. They won’t guarantee your traffic will skyrocket, but they’ll surely help you improve brand awareness and reach more people (some of these methods perform especially well for the specific niches).

7 Marketing Techniques Your Competitors Haven’t Tried Yet

It’s important to know what your competition is doing and how they’re achieving their marketing goals. But it doesn’t mean you should be doing exactly the same things. 

Why try to outrun your rivals when you can simply go the other way? Using different marketing approaches, you can become the first to identify the most effective methods and succeed there. Here’s what you might want to try.

1. Launch a native advertising campaign

Native advertising has been growing rapidly for the last few years. 

By the end of 2020, US advertisers will devote almost two-thirds of display budgets to native ads. However, according to the recent research conducted by CMI and Outbrain, only 26% of marketers are utilizing native advertising to reach their target audiences. It means the rest 74% still miss the opportunity to improve their content performance.

If you haven’t heard much about native advertising, we’ll define it for you. 

Native advertising is a paid marketing method that involves using ads that fit seamlessly into the design of the platform upon which they appear. Unlike typical banner ads, native ads are non-intrusive and don’t hurt user experience.

You can find native ads in your social feeds (yes, those ads from Booking.com you start seeing every time you come back from your vacation are native ads), below articles (remember the ‘you might also like’ content?), or among product cards on eCommerce sites.

Examples of native ads and editorial content

This is an example of how native ads match the form of the publisher’s content.

It takes time to build an effective native ad campaign. But it’s worth the effort:

  • Native ads registered an 18% higher lift in purchase intent than traditional banner ads.
  • Consumers looked at native ads 53% more frequently than display ads.
  • 70% of users claimed they would rather discover products or services through content than traditional advertisements.

How to make native advertising work for you? It’s all about time, testing, and ongoing optimization. Still, you can start by following these simple steps:

  1. Set clear goals and be realistic. 
  2. Select the right native advertising platform. You can either go with a small native advertising network with strong local publisher connections to promote your local business or advertise on a large platform that partners with the most popular publishers worldwide.
  3. Align your campaign goals with campaign content. Do you want to gain more newsletter subscribers? Why would your visitors do it? Give them an incentive. Show them the value.
  4. Research your target audience.
  5. Remember about the buyer’s journey. If your goal is to build brand awareness, you’ll be targeting people who haven’t heard of your brand before (obviously). So don’t attack your visitors with overly promotional content about your brand. 
  6. Check out creative insights by Taboola trends before creating an ad.
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2. Publish survey research

Anyone having a client base or website traffic can conduct survey research. Your own research will become a source of unlimited traffic to your site, an awesome link-building opportunity, and a quick way to build credibility.

What does it take to conduct research?

  1. Idea. 
  2. Questions. 
  3. Audience.
  4. Survey.
  5. Evaluation.
  6. Infographics.

One more significant benefit of survey research is that it can be repurposed in multiple ways. While you might want to format original research as an e-book to capture your audience’s emails, you can also feature the research results in a blog post, incorporate it in your newsletter, etc.

Among our favorite survey researches are:

Semrush content creation and distribution chart

3. Get traffic from Quora

I’ve been doing marketing on Quora for quite some time. This question-and-answer website has huge marketing potential for many companies.

Having 300 million monthly users, Quora can help you increase your brand visibility significantly. 

What’s Quora marketing like?

From a platform where you can find the answers to your personal questions, Quora evolved into a worldwide knowledge base. Now you can find people asking for product reviews, solutions, business-related tips, etc. This is how entrepreneurs willing to recommend their company appeared on Quora.

Based on my own experience, I should say Quora is extremely effective for promoting mid-price segment products to the audiences located in the US.

If your company fits this description, you should definitely try using Quora for marketing. 

Here are a few tips for building a successful Quora marketing strategy:

  • Create a reliable profile. Show it’s a real person behind your answers. Add as much information as it’s possible. Create a bio, describe what’s your area of expertise, add your photo and education details, link to your social media accounts. 
  • Follow other people and topics. This will allow you to keep track of new relevant answers and build connections.
  • Answer fresh questions. Search for keywords that are relevant to your topics and look for questions that are still being discussed. 
  • Look for questions that rank on the first page of Google search results. Your answers to these questions will gain much more traction. To find these questions, you’ll need to use a keyword research tool. Learn more about the topic in the Ahrefs blog.
  • Provide real value. First of all, Quora has strict policies, and it bans answers that are marked as spam. Moreover, your audience isn’t blind, and they see when they’re tricked.

PRO TIP: If your answer got banned, but you don’t agree with it, you can appeal. In most cases, my answers were restored (when they’re really relevant).

The fact Quora performs especially well for companies that offer services to US-based audiences doesn’t mean other companies should use it. If you run a blog, Quora can be a great place to put your posts in front of more people. Find the questions relevant to your topics and answer them adding a link to the original blog post.

Example of a Quora answer for the question

4. Stay active in online communities 

There are lots of online communities where you can distribute your content. Among the most popular ones are GrowthHackers, Quuu, and Medium.

About GrowthHackers:

GrowthHackers is a community where you can submit your blog posts so that they are seen by a relatively wide audience. The more engagements your posts drive, the higher it’ll be shown in the feed. 

The best thing about this community is that to read the full post, readers will be redirected to the original blog post. This lets content marketers see how many people were interested in their content and didn’t just click on the title accidentally.

Blog article on How to maintain communication in a remote work environment

About Quuu:

Quuu is a website where you can submit your content to be shared from other users’ social media profiles. This platform works both for people who want to share relevant content consistently but don’t have time for it and for companies that want to promote their content.

About Medium:

Medium is a high domain authority site that displays curated content related to every reader’s indicated interest. The quality of content is crucial on Medium. Whether your content will be recommended to others totally depends on the reactions of people who have already seen it.

5. Sign Up for The HARO Newsletter

If you’re looking for effective link-building strategies, this technique is for you.

HARO, or Help A Reporter Out, is an online service helping journalists and content marketers to get quotes from the public. After you register, you’ll start receiving daily source requests. When there’s a topic related to your area of expertise, write an answer, send it, and wait for the journalist to reach out to you.

Contrary to guest blogging, answering HARO questions takes much less time and delivers more significant results—some journalists write for premium websites that hardly ever accept guest posts.

6. Leverage gamification

Gamification is key to improving customer engagement.

Gaming techniques, such as contests, scoring systems, and incentives help brands build brand loyalty, connect with more prospects, and increase conversions (you might have never wanted to buy this wine storage cabinet, but they’ll give it for half the price if you win!).

You can gamify almost any stage of customer interaction. There are two things your whole campaign will be built on – your goal and your audience’s interests. From there, you can start coming up with an idea, its translation, incentives, etc.

One of the most important points is that you shouldn’t overcomplicate things. It often happens that I see great campaigns I’d have been happy to participate in only if they hadn’t provided so many rules and conditions.

Here are a few campaigns that could inspire you:

McDonald’s offered an interactive advent calendar, with new special offers or gifts being unlocked every day during the festive season.

McDonald's interactive advent calendar

Starbucks offers customers to collect Stars for completing specific tasks and select rewards they can get with their Stars.

Starbuck's rewards landing page

7. Build meaningful relationships

Marketing isn’t just about posting content or running creative campaigns. It’s about relationships—not only with your prospects and customer avatar but with other brands as well. 

Host interviews

Wondering how to drive more traffic to your blog? Host interviews. Come up with a topic and ask niche experts about their opinion on it. You can either use their quotes to complement specific points in your posts or publish full interviews. Whatever option you go for, don’t forget to mention an expert in the title. 

Search for popular companies on LinkedIn and contact the relevant people working there. The names of big brands will add credibility to your articles. Don’t forget to send a link to interview participants once it goes live so that they could share it from their personal social media accounts or the corporate ones.

Collaborate with brands

Collaborative marketing is a technique lots of brands overlook. Everyone gets excited when another co-branding campaign of popular brands sees the light, but hardly anyone thinks they could do the same with a company next door.

Summary

There’s no one-size-fits-all solution when it comes to growing your brand. And sometimes it seems that the first thing coming up to business owners’ minds when they hear the word “marketing” is social media marketing. 

But if you want your marketing strategy to deliver great results, you need to stand out, test different approaches, and run campaigns your competitors haven’t even thought of yet.

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Marketing Strategies

Are Your Calls to Action Working Hard Enough?

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What makes a good call to action (CTA), where they should be used and how to track their effectiveness in Google Analytics.

If you want to turn website visitors into paying customers, you need calls to action that compel them to take that final step. You invest a lot of time, money and other resources into bringing traffic to your website, so it makes sense to convert as many of those visitors as possible into leads and customers.

Sadly, if your CTAs aren’t working hard enough, you’re letting potential customers slip through your hands. In this article, we look at the key aspects of effective CTAs and how you can make them work harder for your brand.

What is a call to action?

A call to action is an instructional message aimed at persuading people to take immediate action. This sales and marketing device has been used for decades to literally call upon audiences to take profitable actions; buy something, call for more info, sign up to an email list etc.

Before the age of the internet, we had CTAs at the end of radio ads, in print magazine ads and at the bottom of posters.

Source

Now, when we talk about calls to action, we’re generally referring to sections of a web page or email that look a little more like this:

Example of CTA on Vertical Leap websiteOne of the CTAs on the Vertical Leap website.

Here, we have the classic anatomy of a website’s call to action:

  1. Heading
  2. CTA copy
  3. CTA button

You’ll see this pattern repeated across the web where brands use these three elements to create a concise, compelling message, urging users to take action. They then provide the means of completing this action by clicking on the CTA button.

Example of CTA

So the calls to action on your website need to do two things. First, your CTA copy has to create enough incentive that visitors are compelled to take action. Then your CTA buttons pave the way for them to satisfy this urge with a single click.

Why should I use a call to action?

People who visit your website and don’t take action aren’t much good to you. Your marketing strategy depends on people buying, downloading, clicking and completing actions that contribute, in some way, to sales and profit. But people generally don’t take these kinds of action without motivation or an indication that the reward is worth the effort.

Your ad campaigns, content strategy and other marketing efforts build up the necessary motivation to engage with your brand and it’s up to your CTAs to turn this motivation into action.

Purchases are the most obvious use case for CTAs. But the most important calls to action are often the ones that keep leads engaged with your brand before they’ve decided to make the purchase – e.g. email signups, content downloads, free trials, webinar signups etc.

Without CTAs targeting these secondary conversion goals, you’re letting the vast majority of leads – those who aren’t ready to buy yet – slip away.

Where should they be used?

Every page on your website should have at least one CTA calling upon users to complete one of your conversion goals. Even pages that aren’t primarily designed to sell – for example, your blog posts – should have a CTA for a secondary conversion goal, like signing up to your newsletter or getting in touch with your business.

The Vertical Leap CTA we looked at earlier appears at the bottom of every page on the Vertical Leap website.

On every blog post, we also have the following CTA appear directly after the article itself:

Sign up for newsletter CTA

Now, these CTAs demand very little from users so it makes sense to have these at the bottom of blog posts where purchase intent is generally low. But what about the CTAs for your primary conversion goals, like purchases, bookings, quotes etc?

Your homepage

Of all places, your homepage should summarise what your brand is about and, ideally, you want to achieve this above the fold. This isn’t always easy but your aim is to communicate what makes your business unique and why people should be excited about buying from you.

Mailchimp homepage

If you’re selling a single product/service or have a clear brand position (like Mailchimp, above), there’s no reason you shouldn’t be able to do this. However, businesses selling much larger product ranges and competing in saturated markets will always find it more difficult to justify primary CTAs on their homepage.

Next homepage

Landing pages

Landing pages are the place for your primary CTAs. This is where you should see the best performance because your ad campaigns have targeted consumer interest and brought them here to do business.

The key things with landing page CTAs is to match the search intent of users as closely as possible. The simplest way to do this is to do your keyword research, create individual campaigns for all the queries that matter and then create unique landing pages for each one of them with CTAs that hammer home the message.

Relevance is everything here.

search result for software for remote teams

In the search query above, the user clearly states that they’re looking for software to help remote teams work together, not just generic team management software. Monday’s software essentially works the same for in-house and remote teams but the company understands its target audiences.

Not only does it bag the top position for this query but it puts the key phrase “remote team” at the centre of its campaign.

Monday landing page

More importantly, though, the company matches that same key selling point on its landing page and makes it clear to visitors that this software caters to their needs.

What does a successful CTA look like?

In terms of visual design, we’ve already looked at the typical formula for a successful call to action – the heading, copy and button trio.

HubSpot CTA example

What we’ve got here is a heading that communicates the key selling point in a few brief words, using large text and a bold font-weight to grab attention. Next, we have a section text in smaller font size and weighting that expands upon the heading and provides more detail about the key selling point. And, finally, we have a large, bold CTA button literally telling users what they’re going to get by clicking through to the next page.

The most important design principle here is contrast:

  • Colour contrast: Black text on light backgrounds, white text on a coloured CTA button.
  • Size contrast: The use of different font sizes to separate text and emphasise importance.
  • Form contrast: Bold vs regular font weights.
  • Shape contrast: The CTA button being the only defined geometric shape in view.

These forms of contrast make an effective CTA jump out from the page and give users visual feedback about which individual elements of the CTA are most important. This makes the individual elements easier to distinguish and gives their individual messages more impact.

HubSpot homepage

When it comes to CTA button colour, you should have a highlight colour that repeats for the most important elements on your site and those you want to highlight for any reason. HubSpot uses its branded orange as its highlight colour for all of its call-to-action buttons and to highlight other important elements, as you can see above.

To emphasise the CTAs on its homepage even further, the company uses a lot of greens in its hero image, which is almost opposite to orange on the colour spectrum, thus increasing contrast even further.

How effective are your CTAs?

The effectiveness of a CTA is normally measured by its conversion rate. In Google Analytics, the most accurate way to measure the performance of individual CTAs is to use Event Measurement to track the actual click of buttons.

One benefit of this is that you don’t need to create unique page redirects for each conversion goal and track them based on URLs. Another is that you can compare the total number of button clicks vs completed conversions to identify problems users might be having after they click through.

An effective call to action successfully convinces people to take action, but your CTAs can’t do this alone.

We’ve looked at some of the design principles of a successful CTA, but it’s ultimately the copy/content that convinces people to buy into your message (or not). So the wording of your CTAs is actually the most important factor – the key selling point in your heading, the additional text you provide and the wording in your CTA button.

So, if you’re looking to optimise your calls to action, start by testing different variations of CTA copy before you get bogged down in button colours and details that may have less impact on a user’s decision.

Also, keep in mind that the messages you deliver before a user sees your CTA are equally as important, if not more. So make sure your ads, landing pages, hero sections, emails and everything else are increasing incentive so that when users do see your call to action, they’re already tempted to take action.



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Acknowledgments 2020

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Authors get to put a page in their book thanking people who have quietly and persistently and generously helped.

But the page is rarely read, and it comes out infrequently and it’s not so timely.

It’s worth taking a second to think about people who are doing more than expected, more than they have to do, more than we can imagine.

I’m filled with gratitude for the healthcare workers who have shown up to do the jobs that they never hoped to have to do, risking so much to help people. From docs like Jodi who are beginning their career in the middle of this, to retired nurses who are putting on their scrubs to help out again.

And thank you to the frontline workers and volunteers in my town and yours, from the food market to the fire department, from the gas station to the police. They’re showing up and doing it with grace.

Thanks to Zoom for dealing with a 20x increase in traffic and not missing a beat. Just like so many other tech companies that are quietly doing what they said they would do.

Thank you to the non-profit leaders, entrepreneurs and project managers who have figured out how to pivot on a dime, protecting the jobs of their teams and serving their customers in new and powerful ways.

Thanks to every parent who is at home with kids, balancing competing priorities and still being there for the ones who need them. And thanks to resilient and patient therapists, teachers and spiritual leaders who are figuring out how to be there, fully present, even if it’s on a video screen.

I’m grateful for the unseen but not anonymous people who are delivering packages, maintaining webservers, fixing the things that break and showing up every single day.

And I’m glad that so many people are ignoring the charlatans who are trying to profit from panic and untested remedies, preying on the fear that comes with a pandemic. And proud of anyone who stops clicking on a media channel that’s in the business of profiting from the attention that comes with amplifying that same fear.

I’m inspired by the team at Akimbo, working remotely from dozens of locations, shipping important work and connecting our extraordinary community of tens of thousands of people.

Thanks to my colleagues at Random Penguin and the rest of the book industry, for focusing on sharing insight and wisdom, simply because they know it’s important, not because it’s lucrative. And to my friends from all over, who are sheltering in place but sharing good vibes in so many ways.

And I’m grateful to you, loyal reader, for taking the long view, for leading, for spreading ideas that matter and showing up and doing work that you’re proud of. We wouldn’t have it any other way.

If you’re leading despite/because of what’s going on around us, thank you.

[This is such a tiny fraction of the people I was hoping to be able to acknowledge. If you’ve got a list to share, I hope you’ll post it somewhere.]

(and here’s a list from three years ago)



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