Most social media feeds are almost distractingly busy — full of photos, videos, and text updates from friends and brands you follow. Instagram is different — you can only look at one post at a time.
And while Instagram’s simple, clean interface makes to easy to focus on users’ beautiful photography and interesting videos, it also leaves something to be desired: the ability to easily repost other users’ content.
But fear not: for every problem, the internet has afforded a solution. We tested out four different ways to repost content on Instagram in a few simple steps. All of these methods are free, but some require you to download an app from the iOS App Store or Google Play first.
How to Repost on Instagram
To repost someone else’s Instagram post, you first have to obtain that person’s permission to re-use their content. Then, you can use an external app such as Repost for Instagram, Instarepost, or DownloadGram. You can also take a screenshot of the photo with your mobile device.
Using Repost for Instagram
1. Download Repost for Instagram.
Download Repost for Instagram for either iOS or Android. Both devices are compatible with this app, which integrates directly with Instagram so you can share content from other Instagram users from your mobile device.
2. Identify a photo or video to repost.
Open your Instagram app and find a photo or video you’d like to repost from your own Instagram account. Tap your chosen photo from the original poster’s photo gallery to see its full view, as shown below.
(Psst — do you follow HubSpot on Instagram?)
3. Copy the post’s share URL to your clipboard.
Once you’re on the photo’s or video’s landing page, tap the “…” icon in the upper-righthand corner of the post. Then, tap “Copy Share URL” (the button will look the same on Android devices).
4. Open Repost for Instagram.
Once the photo is copied to your phone’s clipboard, open Repost for Instagram. The post you copied will automatically be on the app’s homepage, as shown below.
Tap the arrow on the righthand side of the post. There, you can edit how you want the repost icon to appear on Instagram.
Tap “Repost.” Then, tap “Copy to Instagram,” where you can add a filter and edit the post.
5. Edit the post’s caption and share your repost.
Tap “Next.” If you want to include the original post’s caption, tap the caption field and press “Paste,” where the original caption will appear with a citation that credits the original poster with your reposted photo.
When you’re ready to share the post, tap “Share” as you would a regular Instagram post. Here’s how the post appears on your Instagram profile:
1. Download InstaRepost.
2. Give InstaRepost access to your Instagram account.
Open InstaRepost, log in using your Instagram credentials, and authorize it to access photos, friends, and similar content associated with your Instagram account.
3. Use InstaRepost to look up the original poster’s username.
InstaRepost will only show you a small selection from your Instagram feed. If you know what post you’re looking for, tap the magnifying glass icon on the bottom toolbar of the InstaRepost app to access the Explore tab. Enter the username of the person whose photo you want to repost.
4. Save the photo to your phone’s camera roll.
Once you’ve found a post you want to reshare, tap the arrow in the lower righthand corner. Then, tap “Repost,” then “Repost” again. This will first save the photo your mobile device’s native camera roll, where you can retrieve it in the Instagram app.
Navigate to your Instagram app and tap “Library.” You’ll see the post saved to your phone’s camera roll. Tap the photo to pull it into Instagram.
5. Add a filter and a citation, and share your repost.
Add a filter and edit the post as you would any other. Then, select “Next” and tap the caption field to paste the original caption. The repost won’t automatically include a citation, so we suggest adding one by typing “@ + [username]” to credit the content’s original poster. Then, press “Share.”
Here’s how the post appears on your Instagram profile:
DownloadGram lets Instagram users download high-resolution copies of Instagram photos and videos to repost from their own accounts. Luckily, there isn’t an app you need to download to repost using this process. Here’s how to do it:
1. Open Instagram and find a photo or video to repost.
Open your Instagram app and find the post you want to repost. Tap the “…” icon in the upper righthand corner of the post and click “Copy Share URL” (this button will be the same for both iOS and Android mobile devices).
2. Paste the post’s share URL into DownloadGram.
Open your mobile internet browser and navigate to DownloadGram — or simply, downloadgram.com. Paste the URL into the text box that appears on the website’s homepage. Then, tap “Download.”
Tap the green “Download Image” button that appears further down DownloadGram’s homepage.
3. Download the post.
You’ll be directed to a new webpage with the content ready to download. Tap the download icon — the box with an upward-facing arrow, as shown below — then tap “Save image.”
4. Open Instagram and find the photo or video in your camera roll.
Return to your Instagram app. The image will be saved to your phone’s native camera roll, so edit it as you would any other Instagram post.
5. Add a caption and share your repost.
The repost won’t include a citation, so we suggest adding one by typing “@ + [username]” to credit the original poster with the photo or video. Then, press “Share.” Here’s how the post appears on your Instagram profile:
Taking a Screenshot
This method doesn’t require any or other websites to repost on Instagram. It’s worth nothing that this method only works for reposting photos, not videos. Here’s how to do it:
Find a photo on Instagram you’d like to repost, and take a screenshot with your phone.
- For iOS: Press down on the home and lock buttons simultaneously until your screen flashes.
- For Android: Press down on the sleep/wake and volume down buttons simultaneously until your screen flashes.
Tap the new post button in the bottom-center of your Instagram screen. Resize the photo so it’s properly cropped in the Instagram photo editor.
Edit and filter the post like you would any other Instagram post. Keep in mind that your phone will take a screenshot of everything on your screen, not just the photo you want to repost. So, be prepared to crop the sides of the screenshot to capture just the image you want to share with your followers.
The repost won’t include a citation, so we suggest adding one by typing “@ + [username]” to credit the original poster with the photo you’re reposting. Then, press “Share.” Here’s how the post appears on your Instagram profile:
Now that you’ve learned how to repost on Instagram, you can diversify your profile with content sourced from friends, family, and brands. Use the methods above — being sure to cite the source of the original post — to quickly and easily reshare your favorite content.
Looking for more ideas for sourcing and creating Instagram content for your brand? Download our free guide to using Instagram for business here.
Faster pages, stronger sales: Optimizing ecommerce site speeds
- Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages.
- One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings.
- More simple yet surprisingly quick things that can help speed up your ecommerce site.
For online retailers, the abandoned site/cart problem has many factors. Reducing the number of clicks to checkout, eliminating surprises in price displays and offering guest checkout options are some well-known ways to fight cart abandonment on an ecommerce site, but smart merchants are always searching for ways to keep potential customers from leaving the site before making a purchase.
Research from Google (among other surveys conducted in the last few years) suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. In short, slow loading times are stopping sales in their tracks.
Speeding up page load can have a huge impact on your business. Just check out Google’s Test My Site tool, which can help you estimate load time’s impact on revenue based on the number of visitors to your site, your average conversion rate and average order value. Depending on your results, you may want to start small or jump into wholesale site adjustments to reclaim revenue lost to site abandonment. Let’s go through speed-oriented changes at three different levels of difficulty.
Level one: Simple yet quick changes you can make yourself
Images on your website create the biggest data transfer need when someone loads up your page on their browser. One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings. That doesn’t necessarily mean you should remove images, it just means you should be smarter about how they’re used.
The simplest way to do this is to make sure your customer’s browser is loading the right size image for their needs. If they’re on mobile, they don’t need the same size product images as they would on desktop. You can manually add differently-sized images and set parameters for when they’re displayed, but your ecommerce platform should offer a way to make images responsive to the customer’s device. You upload the highest-quality image you have, and the user gets the size they need based on the device they are using.
Another best practice is to limit the number of items displayed at one time on each page. Don’t load 100 results per page when only 15 can fit on-screen at once. Instead, use “Load More” buttons and let shoppers tell your site when they’re ready for more. This allows shoppers to scroll segments of your product listings, without feeling daunted by dozens of pages of results to sift through, while also keeping load times ultra fast. Your page will only need to load a handful of images at a time when the user is ready to view them, and their overall scrolling and the shopping experience will be simplified.
Level two: You might need the help of your partners
As with images, reducing the amount of other data that needs to load when a user first visits your website will help speed up their experience. The content they encounter first on your site is called “above-the-fold” content and should be what loads first. You might be surprised to learn that plenty of websites load third-party widgets before getting to the actual content.
Level three: Teamwork makes the dream work
Consistent experiences across desktop and mobile have been the goal for merchants since the iPhone’s introduction in 2007 launched the era of mobile browsing. In the 2010s, responsive design delivered significantly better mobile experiences and played a significant role in the shift of internet access taking place mostly on desktop to mostly on mobile.
Now, blending the functionality of websites with the simplicity of apps is the latest move to provide fast, simple mobile commerce experiences. Progressive web apps, (PWAs) which were introduced several years ago but are seeing more significant adoption now, have a few attributes that make them unique, and uniquely-suited to online sales.
PWAs are responsive and load incredibly fast, giving the sensation of instantaneous load times. They can work offline, thanks to progressive updates through service workers, and are secure because service workers require encrypted data transmissions. PWAs can be installed on mobile device home screens and support push notifications like apps, but can also be accessed and shared using URLs like websites.
In short, PWAs can solve the problems of slow page load speeds on desktop or mobile, but also unlock new ways for merchants to interact with shoppers, provide great digital experiences, increase loyalty and empower customers to advocate for the brand. You probably aren’t going to build a PWA alone, but brands who do find many benefits in the process.
When a potential customer visits an online store, it’s typically because they have some level of interest in the products sold there, which is why it’s frustrating for merchants to lose a sale once they have come that far. Don’t let page load times be the reason bail. There are many factors and many fixes like the ones we’ve reviewed here that can impact load speeds and keep customers happily shopping on your ecommerce site.
Jimmy Duvall is Chief Product Officer at BigCommerce.
The post Faster pages, stronger sales: Optimizing ecommerce site speeds appeared first on Search Engine Watch.
7 essential tips for managing a newly-remote team [Infographic]
Throughout my almost seven years here at IMPACT, I’ve seen a lot of (positive) change.
A team of 15 is now over 65. A small office has become a big one.
We’ve gone from having everyone work from our headquarters, then in Wallingford, CT, to more than half the team working remote from their homes across the country and even internationally.
I’ve made my way from an intern to an account supervisor and now Director of Operations, managing three people.
Learning how to properly manage a team is a big feat in itself.
Add in the fact that now, due to the coronavirus pandemic, our entire company is working remote and the challenges begin to pile up.
The ease of walking over to their desks, grabbing a room to have a meeting together, or just wanting to take a lunchtime walk has completely disappeared.
A team needs to be able to communicate strongly, report accurately, complete quality work based on documented goals and processes, and — perhaps most important for remote employees — feel like they’re all in it together.
Nutcache’s infographic, “7 Tips for Managing a Remote Team,” (shared below) highlights helpful advice for managing a remote team in a way that ensures everyone is able to effectively complete work and interact successfully.
How to increase your remote team’s productivity and efficiency
Having both the right people and the right tools and processes are extremely important when it comes to managing a team of remote employees. Let’s take at each of these elements:
The right people:
I’ve always envied people who can be productive at home. (I often get sidetracked by Netflix or my dog…) This is part of the reason why working remotely is not for everyone.
When opening up to remote employees, it’s important for your company to hire people who can thrive independently, as well as when working with their team.
The right tools:
Imagine a business world without email, phone calls, instant messaging, and video/screen sharing.
Having the ability to see my team’s faces everyday makes me feel connected to every single of them, and because we’re able to quickly communicate via video or instant messenger, we’re more productive and clear in what’s expected of each other.
In addition to communication tools, project management tools are also essential.
Having a software that the entire team can use from anywhere makes a world of difference when it comes to managing each person’s workload and knowing how that feeds into the team’s overall list of to-dos.
Having company processes in place is important to keeping all teams consistent, so it’s imperative that everyone is familiar with and follows them.
You may also want to develop specific processes for the people on your team that will help keep everyone on the same page when it comes to achieving your goals.
Speaking of goals, it’s not only essential that you have them, but everyone on your team should also know exactly what you’re working towards, what the plan of action is to achieve them, and how your goals feed into the bigger objectives of the organization.
Make sure you’re clearly communicating your team’s goals to each individual member on a consistent basis; talk about them in 1-on-1s, team meetings, and performance reviews.
My team believes in always over-communicating. We use tools like Slack and Zoom to keep all lines open when we need help or things clarified.
We have daily stand-up meetings each morning to ensure we’re all cognizant of what everyone is working on and what impediments may be standing in their way of completing their tasks.
We also hold regular 1-on-1 meetings where we can talk about personal goals, challenges, and accomplishments.
This one goes both ways.
A team needs to be able to trust their manager, and a manager needs to be able to trust their team.
One of IMPACT’s core values is dependability, and that feeds directly into our trust in one another.
If you hire the right people for the job, your communication is strong, and everyone knows what’s expected of them, it shouldn’t be hard to trust that your team will get things done in a productive manner.
There’s so much value in seeing my team in person.
That’s why we make sure our remote employees periodically make their way into the office, so everyone can spend quality time with each other.
Unfortunately, that’s not possible for the foreseeable future.
While we’re unable to make in-person gatherings happen, we have been scheduling video lunches, having after-work virtual happy hours, and game nights to keep our bonds strong and spirits high during this difficult time.
Take a deeper look into the seven tips Nutcache has laid out in their infographic below.
Editor’s Note: This article was originally published in June 2018. As the coronavirus pandemic of 2020 has the entire IMPACT team and more people, in general, working from home than ever before, we found the advice to be timeless. The write-up has been updated and republished to bring this timeless advice to you in a whole new context and light. – Ramona Sukhraj, Head of Editorial Content
Digital Marketing Strategies Brands Often Overlook
In the era when almost every brand has a strong online presence, standing out from a crowd can be extremely difficult.
We all have corporate blogs, run social media accounts, send weekly email newsletters, and maybe even offer downloadable resources. With our social media feeds updating every few seconds and new articles being published constantly, gaining at least some traction is a complete success for most companies.
Of course, traditional marketing techniques are crucial for building a long-term marketing strategy. But to boost your visibility, you need to diversify your marketing efforts. Rise above the noise. Do something your competitors haven’t done yet. And you’ll see your audience start noticing you.
Sometimes, the best way to improve your digital marketing strategy is by applying overlooked marketing techniques like the ones in this article.
Here’s why you should think outside of the box
Social media accounts of many popular brands are full of posts that hardly ever receive 10 likes, let alone small companies and startups.
By limiting ourselves to the most popular marketing methods, we’re just blending in the oversaturated market. While we all act identically, how are we going to outperform our competitors?
It always takes creativity to be noticed. And before you come up with an outstanding marketing campaign, you can leverage the following marketing techniques. They won’t guarantee your traffic will skyrocket, but they’ll surely help you improve brand awareness and reach more people (some of these methods perform especially well for the specific niches).
7 Marketing Techniques Your Competitors Haven’t Tried Yet
It’s important to know what your competition is doing and how they’re achieving their marketing goals. But it doesn’t mean you should be doing exactly the same things.
Why try to outrun your rivals when you can simply go the other way? Using different marketing approaches, you can become the first to identify the most effective methods and succeed there. Here’s what you might want to try.
1. Launch a native advertising campaign
Native advertising has been growing rapidly for the last few years.
By the end of 2020, US advertisers will devote almost two-thirds of display budgets to native ads. However, according to the recent research conducted by CMI and Outbrain, only 26% of marketers are utilizing native advertising to reach their target audiences. It means the rest 74% still miss the opportunity to improve their content performance.
If you haven’t heard much about native advertising, we’ll define it for you.
Native advertising is a paid marketing method that involves using ads that fit seamlessly into the design of the platform upon which they appear. Unlike typical banner ads, native ads are non-intrusive and don’t hurt user experience.
You can find native ads in your social feeds (yes, those ads from Booking.com you start seeing every time you come back from your vacation are native ads), below articles (remember the ‘you might also like’ content?), or among product cards on eCommerce sites.
This is an example of how native ads match the form of the publisher’s content.
It takes time to build an effective native ad campaign. But it’s worth the effort:
- Native ads registered an 18% higher lift in purchase intent than traditional banner ads.
- Consumers looked at native ads 53% more frequently than display ads.
- 70% of users claimed they would rather discover products or services through content than traditional advertisements.
How to make native advertising work for you? It’s all about time, testing, and ongoing optimization. Still, you can start by following these simple steps:
- Set clear goals and be realistic.
- Select the right native advertising platform. You can either go with a small native advertising network with strong local publisher connections to promote your local business or advertise on a large platform that partners with the most popular publishers worldwide.
- Align your campaign goals with campaign content. Do you want to gain more newsletter subscribers? Why would your visitors do it? Give them an incentive. Show them the value.
- Research your target audience.
- Remember about the buyer’s journey. If your goal is to build brand awareness, you’ll be targeting people who haven’t heard of your brand before (obviously). So don’t attack your visitors with overly promotional content about your brand.
- Check out creative insights by Taboola trends before creating an ad.
2. Publish survey research
Anyone having a client base or website traffic can conduct survey research. Your own research will become a source of unlimited traffic to your site, an awesome link-building opportunity, and a quick way to build credibility.
What does it take to conduct research?
One more significant benefit of survey research is that it can be repurposed in multiple ways. While you might want to format original research as an e-book to capture your audience’s emails, you can also feature the research results in a blog post, incorporate it in your newsletter, etc.
Among our favorite survey researches are:
- Content marketing statistics for 2020 by SEMrush.
- B2B content marketing 2019 by Content Marketing Institute.
- Not Another State of Marketing Report by HubSpot.
3. Get traffic from Quora
I’ve been doing marketing on Quora for quite some time. This question-and-answer website has huge marketing potential for many companies.
Having 300 million monthly users, Quora can help you increase your brand visibility significantly.
What’s Quora marketing like?
From a platform where you can find the answers to your personal questions, Quora evolved into a worldwide knowledge base. Now you can find people asking for product reviews, solutions, business-related tips, etc. This is how entrepreneurs willing to recommend their company appeared on Quora.
Based on my own experience, I should say Quora is extremely effective for promoting mid-price segment products to the audiences located in the US.
If your company fits this description, you should definitely try using Quora for marketing.
Here are a few tips for building a successful Quora marketing strategy:
- Create a reliable profile. Show it’s a real person behind your answers. Add as much information as it’s possible. Create a bio, describe what’s your area of expertise, add your photo and education details, link to your social media accounts.
- Follow other people and topics. This will allow you to keep track of new relevant answers and build connections.
- Answer fresh questions. Search for keywords that are relevant to your topics and look for questions that are still being discussed.
- Look for questions that rank on the first page of Google search results. Your answers to these questions will gain much more traction. To find these questions, you’ll need to use a keyword research tool. Learn more about the topic in the Ahrefs blog.
- Provide real value. First of all, Quora has strict policies, and it bans answers that are marked as spam. Moreover, your audience isn’t blind, and they see when they’re tricked.
PRO TIP: If your answer got banned, but you don’t agree with it, you can appeal. In most cases, my answers were restored (when they’re really relevant).
The fact Quora performs especially well for companies that offer services to US-based audiences doesn’t mean other companies should use it. If you run a blog, Quora can be a great place to put your posts in front of more people. Find the questions relevant to your topics and answer them adding a link to the original blog post.
4. Stay active in online communities
There are lots of online communities where you can distribute your content. Among the most popular ones are GrowthHackers, Quuu, and Medium.
GrowthHackers is a community where you can submit your blog posts so that they are seen by a relatively wide audience. The more engagements your posts drive, the higher it’ll be shown in the feed.
The best thing about this community is that to read the full post, readers will be redirected to the original blog post. This lets content marketers see how many people were interested in their content and didn’t just click on the title accidentally.
Quuu is a website where you can submit your content to be shared from other users’ social media profiles. This platform works both for people who want to share relevant content consistently but don’t have time for it and for companies that want to promote their content.
Medium is a high domain authority site that displays curated content related to every reader’s indicated interest. The quality of content is crucial on Medium. Whether your content will be recommended to others totally depends on the reactions of people who have already seen it.
5. Sign Up for The HARO Newsletter
If you’re looking for effective link-building strategies, this technique is for you.
HARO, or Help A Reporter Out, is an online service helping journalists and content marketers to get quotes from the public. After you register, you’ll start receiving daily source requests. When there’s a topic related to your area of expertise, write an answer, send it, and wait for the journalist to reach out to you.
Contrary to guest blogging, answering HARO questions takes much less time and delivers more significant results—some journalists write for premium websites that hardly ever accept guest posts.
6. Leverage gamification
Gamification is key to improving customer engagement.
Gaming techniques, such as contests, scoring systems, and incentives help brands build brand loyalty, connect with more prospects, and increase conversions (you might have never wanted to buy this wine storage cabinet, but they’ll give it for half the price if you win!).
You can gamify almost any stage of customer interaction. There are two things your whole campaign will be built on – your goal and your audience’s interests. From there, you can start coming up with an idea, its translation, incentives, etc.
One of the most important points is that you shouldn’t overcomplicate things. It often happens that I see great campaigns I’d have been happy to participate in only if they hadn’t provided so many rules and conditions.
Here are a few campaigns that could inspire you:
McDonald’s offered an interactive advent calendar, with new special offers or gifts being unlocked every day during the festive season.
Starbucks offers customers to collect Stars for completing specific tasks and select rewards they can get with their Stars.
7. Build meaningful relationships
Wondering how to drive more traffic to your blog? Host interviews. Come up with a topic and ask niche experts about their opinion on it. You can either use their quotes to complement specific points in your posts or publish full interviews. Whatever option you go for, don’t forget to mention an expert in the title.
Search for popular companies on LinkedIn and contact the relevant people working there. The names of big brands will add credibility to your articles. Don’t forget to send a link to interview participants once it goes live so that they could share it from their personal social media accounts or the corporate ones.
Collaborate with brands
Collaborative marketing is a technique lots of brands overlook. Everyone gets excited when another co-branding campaign of popular brands sees the light, but hardly anyone thinks they could do the same with a company next door.
There’s no one-size-fits-all solution when it comes to growing your brand. And sometimes it seems that the first thing coming up to business owners’ minds when they hear the word “marketing” is social media marketing.
But if you want your marketing strategy to deliver great results, you need to stand out, test different approaches, and run campaigns your competitors haven’t even thought of yet.
The post Digital Marketing Strategies Brands Often Overlook appeared first on DigitalMarketer.
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