Marketing Strategies
Starting a Freelance Business: A Step-by-Step Guide
So, you’re in the business of starting a business.
You’re looking for the freedom and flexibility that comes with only answering to yourself.
You’re planning to take life by the reins and your industry by storm.
In other words, you want to get your own freelance business going.
Starting a freelance business is an exciting prospect. Perks like setting your own hours and pursuing your passion are certainly attractive — but a lot of effort, strategy, and planning goes into earning those benefits.
It’s a tough road with a lot of confusing twists and turns, so it helps to have a map.
Let’s explore some key points you’ll have to address using a roadmap to starting a freelance business.
1. Understand what you want out of your business.
Before you set your big freelance business plans in motion, you need to know a lot about yourself and why you’re starting your business in the first place.
Ask yourself some of the following questions — Why are you doing this? Is it to be your own boss? To set your own hours? To pursue your passion? All of the above?
And how much time and effort are you willing to put in? Is this going to be a side hustle? Are you going to keep your day job?
You need to know the answers to all of these questions — and quite a few more — before you can really commit to starting your own freelance business. You can’t actually know what you’re doing if you have no concept of why you’re doing it in the first place.
2. Have a solid picture of your personal financial situation.
The idea of dropping everything to pursue your passion on your own terms is starry-eyed daydream material. That’s why you need to be careful.
It’s easy to romanticize the image of you walking out of your office with a big smile on your face, knowing that you’re about to do what you’ve always wanted without anyone to answer to.
It’s a lovely concept, but you can’t get carried away. You need to ground yourself, and understanding your personal finances is a crucial part of that.
Familiarize yourself with personal and business-related expenses and understand how long your savings can sustain you. Take a good hard look at your financial situation, and identify a point where you might jump ship if things don’t go according to plan.
Take all of that into account and use it to set a monthly income target. There are a lot of helpful resources online — like the Boundless Freelance Target Income Calculator — that can walk you through the different factors you must consider when calculating how much you’ll need to make.
Understanding your personal finances will help you get a clear picture of what you can expect going forward, and give you a concept of how to handle the issues that are going to arise.
3. Make sure you’re really in it.
If you want to succeed as a freelance business owner, you have to be all the way in. You need to find and maintain a special kind of motivation.
You have to ask yourself some burning questions, including — Am I ready to commit as much as I possibly can to this? Is this exactly what I want to do? Do I have a comprehensive plan? Do I genuinely believe in that plan? Am I willing to fail?
When it comes down to it, you have to believe in yourself, believe in your business, understand it might not pan out, and know you’re willing to stay the course to successfully start a freelance business.
4. Set measurable goals.
You’ll need to set benchmarks to make sure your business is making progress and that you, personally, are staying the course. It’ll also help your confidence to know that you’re consistently reaching milestones you’ve set for yourself.
Make sure the goals you’re setting are SMART — specific, measurable, attainable, relevant, and time-based. Also be sure to set different kinds of goals — specifically short-term, long-term, and ongoing.
A short-term goal may be something like getting your website up and running with a certain number of monthly visitors within three months.
A long-term goal could be reaching a target in annual revenue within three years.
Lastly, an ongoing goal might be dedicating a specific number of hours to client outreach each week.
Make sure these goals are reasonable and outline a solid trajectory for your business. Keep careful track of them to have a better understanding of what you’re doing well, and what you could be doing better.
5. Sort out the business-end of the business.
You’ll want to handle the nitty-gritty administrative and legal ends of your freelance business before really getting started.
That could mean taking steps like formally organizing a business entity, getting a picture of your tax exposure, and familiarizing yourself with what your business contracts might look like.
You should also have a plan in place for cash management. How and when money comes can be unpredictable in freelancing. You should have some concept of how you intend to maintain enough cash to stay afloat.
Additionally, consider building infrastructure that helps you manage your sales, marketing, and customer service. A CRM is a great way to do that. Consider adopting one and letting it serve as the backbone for a lot of your business operations.
The main point I’m getting at here is that there’s a side to starting a freelance business that isn’t particularly fun or exciting. But you won’t get to enjoy the fun and exciting stuff without addressing it first.
Be sure to work out aspects like accounting, how your business is going to function on a day-to-day basis, and how you’re going to save and manage your money before really launching into your freelance business.
6. Start figuring out your buyer personas.
As per HubSpot’s own definition, a buyer persona is “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”
In other words, it’s the kind of person you think you’ll be selling to.
You’ll want to start by conducting general research about your target audience. Get a feel for who your customers and prospects are. You should consider reaching out to those people for surveys and interviews. This will help you understand what kind of buyer is right for your business.
From there, you’ll want to whittle down your base a bit. Pick out commonalities among the potential buyers you’ve identified. This could include considering factors like demographics, how they like to be contacted, behaviors, and interests.
Once you’ve identified trends within your audience, develop personas based on the different patterns you see. For instance, if you’re a caterer, you may notice that 40-to-50 year old women booking their childrens’ birthday parties or other family events make up a significant portion of your business. Use that information to develop a buyer persona specific to those qualities.
Give that group a name and boom! You have a buyer persona.
That’s a very high-level overview of the process, if you’d like a more in depth perspective on how to go about developing one of these personas, check out this article.
7. Determine pricing.
When determining pricing, it’s important to consider how you plan on charging clients.
Will you be hourly? Will you charge a flat fee? Will you use project quotes? It’s important to settle on how you’ll be making money before you start actually making it.
Once you’ve landed on your pricing structure, start figuring how much your services are going to cost. You can start by researching industry averages. You should be able to find some solid figures online. Sites like Payscale and Glassdoor are good places to start.
Additionally, take a look at How to Calculate Hourly Rate for Freelance Marketers & Consultants for some initial estimates.
It could also help to reach out to other professionals in your space to see what they charge and how those price points are working out for them.
Bear in mind, this isn’t an exact science. Finding the right price for your services will probably take some trial-and-error. You should keep experimenting until you get it right.
8. Create and maintain an online presence.
You’re going to need to get a website up and running as soon as possible. That’s going to be your first point of contact with a lot of your customers.
Having a great-looking website that’s easy to navigate assures potential customers that your business is legitimate and professional.
A well-structured, visually appealing website can also distinguish you from other freelancers in your space. You can use it to give your prospects a picture of your services, portfolio, and pricing.
Additionally, you’ll want to establish a solid social media presence. Outreach through social networks is becoming essential to any kind of business — and freelancers are no exception.
A robust social media presence is incredibly important when it comes to engaging with existing customers to keep them interested in your business.
Create and develop profiles across a variety of social networks. The more likes and followers you can gather, the more trustworthy and established your business will look.
9. Network, network, network.
You can’t conduct business without contacts. That’s like trying to drive a car without gasoline. But networking is much easier in theory than in practice.
It takes a lot of energy, and it’s often difficult to know where to begin. There’s no doubt it’ll be tough, but the success of your business could hinge upon whether or not you put in the effort to network effectively.
You should start by identifying where your target buyers are hanging out — both online and offline. Then, you can use that information to develop a marketing and networking strategy that meets them where they are.
Attend local meetings relevant to your industry to make personal outreach to potential prospects and fellow professionals in your space. It also helps to stay active on online forums about the areas your business covers.
Be sure to use social media to keep consistent contact between you and your potential buyers, as well as you and your fellow professionals.
Like I said, you can’t conduct business without contacts, and it’s not easy to establish those relationships. It’s also difficult to maintain those connections once you have them, but don’t get discouraged.
If you make smart, dedicated efforts to reach and connect with prospects and fellow professionals, you should be able to establish a productive network for your business.
Take a look at How to Master Non-Awkward, Effective In-Person Networking for more networking tips.
10. Market yourself effectively.
You should develop a solid content marketing strategy. Blogging is an essential part of that process. When you do, be sure to write content that is generally relevant to your field — not just specific to your own business.
You want to establish yourself as a thought leader in your industry. That can give you the kind of credibility your business needs to stand out.
You want to show that your business is legitimate. The best way to do that is to demonstrate that you really know what you’re talking about when it comes to your area of expertise.
You’ll also want to write up content offers to attach to your blogs to convert website visitors into leads. A content offer is an asset like a whitepaper or an eBook with information relevant to your field.
You can use content offers to attract and log contacts. In order for a reader to download your content offer, have them fill out a contact form. In doing so, you’re identifying that reader as a potential lead.
You should also be actively promoting content on social media — and it doesn’t always have to be your own. You can actively post other thoughtful content from other outlets in your industry. By doing this, you can let your followers know that you’re staying educated about and on top of industry trends.
Your content marketing strategy can shape your reputation. If you create and promote enriching content that your readers will get a lot out of, you’ll stand out as an authority in your industry.
11. Maintain relationships and boost your reputation.
One of your first priorities will always be preserving the client relationships you establish. You have to do everything in your power to delight your customers and keep them close.
This means keeping consistent contact and providing exceptional customer service.
Positive word of mouth can be a huge boost when starting a freelance business. Happy customers can provide that, and even happier customers will go out of their way to offer it.
If you can, get testimonials from those kinds of clients to display on your website.
And it should go without saying, but everything on this means nothing if you don’t do your job well. Do good work. Put in as much effort as you can. Be professional and consistent with what you do. And keep your customers happy.
12. Stay persistent when unexpected difficulties arise
You must be prepared to stay the course, if you want to make it. Odds are you won’t see stellar results right away, and it will probably take a lot of time and effort before you do.
You have to set yourself up for success and do everything you can deliver on the goals you set for yourself. You’ll hit snags. Some things won’t go well. You’re bound to deal with at least a few hard times.
In spite of all that, you have to be professional, persistent, and do all you can to best serve your customers. That’s going to put you in the best possible position to make it.
It’s not going to be easy. But if your head and heart are in the right place, it’s going to be worth it.
I don’t know about you, but I wouldn’t describe myself as a “technical” person.
In fact, the technical aspects of marketing are usually the hardest ones for me to conquer.
For example, when it comes to technical SEO, it can be difficult to understand how the process works.
But it’s important to gain as much knowledge as we can to do our jobs more effectively.
To that end, let’s learn what web crawlers are and how they work.
You might be wondering, “Who runs these web crawlers?”
Well, usually web crawlers are operated by search engines with their own algorithms. The algorithm will tell the web crawler how to find relevant information in response to a search query.
A web crawler will search and categorize all web pages on the Internet that it can find and is told to index.
This means that you can tell a web crawler not to crawl your web page if you don’t want it to be found on search engines.
To do this, you’d upload a robots.txt file. Essentially, a robots.txt file will tell a search engine how to crawl and index the pages on your site.
So, how does a web crawler do its job? Below, let’s review how web crawlers work.
This means that a search engine’s web crawler most likely won’t crawl the entire Internet. Rather, it will decide the importance of each web page based on factors including how many other pages link to that page, page views, and even brand authority.
So a web crawler will determine which pages to crawl, what order to crawl them in, and how often they should crawl for updates.
For example, if you have a new web page, or changes were made on an existing page, then the web crawler will take note and update the index.
Interestingly, if you have a new web page, you can ask search engines to crawl your site.
When the web crawler is on your page, it looks at the copy and meta tags, stores that information, and indexes it for Google to sort through for keywords.
Before this entire process is started on your site, specifically, the web crawler will look to your robots.txt file to see which pages to crawl, which is why it’s so important for technical SEO.
Ultimately, when a web crawler crawls your page, it decides whether your page will show up in the search results page for a query. This means that if you want to increase your organic traffic, it’s important to understand this process.
It’s interesting to note that all web crawlers might behave differently. For example, perhaps they’ll use different factors when deciding which web pages are most important to crawl.
If the technical aspect of this is confusing, I understand. That’s why HubSpot has a Website Optimization Course that puts technical topics into simple language and instructs you on how to implement your own solutions or discuss with your web expert.
Simply put, web crawlers are responsible for searching and indexing content online for search engines. They work by sorting and filtering through web pages so search engines understand what every web page is about.
Marketing Strategies
TechTarget Unveils Prospect-Level Intent Data, Enabling True Personalization For Sales
Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to drive sales and develop real relationships with the accounts that matter most to a business.
Intent data has played a critical role in ABM strategies, identifying accounts that are in market and providing insights into their behaviors that organizations can’t get from a form fill, especially with face-to-face engagements being off the table for the time being. But, historically, intent signals would provide intelligence at the account level versus the individual level. This has allowed B2B organizations to personalize their campaigns to a certain extent, targeting specific groups of buyers and accounts instead of the key influencer within those accounts.
TechTarget, a B2B technology purchase intent data and services provider, is looking to change that with the release of Prospect-Level IntentTM, which is designed to provide an understanding of individual prospects based on their research, engagement and buying team associations. Having these granular insights will empower teams to engage with opted-in individuals to quickly and effectively key in on in-market buyers.
Now available in TechTarget’s Priority Engine platform, Prospect-Level Intent aims to provide additional insights on influencing buyers after an organization has prioritized accounts. Once a list of accounts is identified, the challenge becomes personalizing engagement with the key individuals within those accounts that are ready to purchase.
“The change in Priority Engine is that previously — because our clients were marketers and marketers tend to do things in larger buckets — they only needed to do their segmentations one-to-many,” said Andrew Briney, Senior Vice President of Products at TechTarget, in a conversation with Demand Gen Report. “But in ABM, since we’re talking about a reduced list of accounts and our goal is doing better marketing and sales to get more revenue, the individual becomes critically important. So, we realized we had to make this individual available in a more granular way and we changed the way you could analyze it to now deliver that.”
Specifically, the Priority Engine updates include:
- A fresh interface designed to provide quick access to buying team contacts within the context of their buyer journey, making it easier for sellers and marketers to act on prospect-level intent;
- Deeper prospect insights that include visibility into active prospect behavior within a market category, who downloaded a company’s content and whether the prospect is net-new to CRM;
- A customized view of active prospects from accounts that match a company’s ICP, as well as scoring and ranking of prospects from specific accounts to provide a complete view of engagement; and
- User-defined prospect entry points that are designed to empower users to better personalize emails, nurture programs and sales scripts with specific details about someone’s research and interests matched to user strengths. The entry points can be customized based on a user’s go-to-market strategy and historical sales wins.
Fostering Sales & Marketing Alignment With Individualized Intent Insights
ABM fosters greater alignment and collaboration between marketing and sales. However, the term “account-based marketing” doesn’t necessarily depict the importance of sales’ involvement in the process.
“ABM began, as so many things do, as a thought process, perspective and an innovation pursued by marketing,” said John Steinert, Chief Marketing Officer of TechTarget. “You can see that because it’s embedded in the term ‘account-based marketing’. Of course, we all know that sales have gone to market by account historically. So, ‘Account-based’ was nothing new. And we see a lot of our clients don’t even use the term ABM; they use ‘target account’ more commonly. And one of the reasons they do that is that they don’t want sales to be confused by the term ‘marketing.’”
Steinert agreed that sales and marketing alignment and collaboration is critical, and the measure of success is revenue performance of a specific list of accounts. Ironically, ABM is about improving revenue performance at a specific list of accounts and that’s what sales have always been interested in. But it’s up to marketing to equip sales teams with relevant messaging for specific buyers and enable them to take the next best action.
“You have to make it easy for [sales] to be able to very quickly assess what they need to do in order to take the next best action within their territory with the accounts and prospects that they’re going after – it’s all about enablement,” said Steinert. “Having that connection with marketing allows sales to easily do this and take the easiest, fastest path to revenue with key target or ABM accounts easily leveraging precise data and intelligence.”
Prospect-Level Intent aims to provide that necessary level of data and intelligence to accurately enable sales teams to create and then seal the deal, empowering them with key insights into the buyer’s challenges, pain points, research level and more. These insights allow B2B organizations to deliver truly personalized campaigns and outreach for their target accounts and buyers at the level of each individual within the buying team.
TechTarget clients who tested the new Priority Engine in beta have already reported an increase in sales and marketing productivity and yields:
- “Priority Engine helps our sales team be more efficient with their time,” said Paul Penn, Regional Sales Director at ServiceNow, in a statement. “My sales reps use the account and prospect-level insights on a daily basis. Priority Engine shows them where to fish and what prospects are biting on, so they know who to contact and exactly what to say to generate a response.”
- “Continuously improving the efficiency and productivity of our marketing and sales efforts is a top priority at SolarWinds,” said Morag Keirns, Director of Customer Marketing at SolarWinds, in a statement. “With Priority Engine Prospect Insights, we’re able to align our solutions to what each prospect is researching. As a result, we achieve better response rates with less effort.”
TechTarget also announced an upgraded Salesforce integration that aims to help find and engage with ideal prospects directly within existing workflows. With the “Connected App” tool, users are able to give prospect-level intent directly through Salesforce. Capabilities include the ability to:
- Add high-priority prospects to Salesforce, filling sales cadences and call lists with the prospects that matter most;
- View Priority Engine’s prospect- and account-level insights directly in Salesforce without having to leave the app; and
- Augment existing Salesforce records with behavioral intelligence to build intent-driven, prioritized contact and lead lists.
“We strongly believe that at the end of the ABM process, it is all about having stronger relationships with the customer,” said Steinert. “And delivering improved customer experience is achieved in two ways: By caring to do so and then having the insights necessary to cut away the noise and speak directly to customer’s needs. Prospect-Level Intent is the best way to do this. In study after study that we’ve done, we find that when the properly trained salesperson or whoever’s doing the outreach uses the insights successfully, they will get better response and conversions that ultimately leads to more pipeline.”
PosterMyWall is a powerful tool for many small businesses, restaurants, schools, and faith-based communities to promote their upcoming events with posters, flyers, and other types of graphics.
But when the COVID-19 pandemic struck and in-person gatherings were upended, those same customers needed PosterMyWall to adapt to help them overcome their new challenges.
Truth be told, pivots are hard. It can be difficult to recognize that a business needs a radical course correction, and it can be hard to pull one off once a business decides to go for it.
We talked to Ric Goell, co-founder and co-CEO, who describes a successful pivot during these uncertain times. He listened to his customers, strategized a pivot, and helped support these beleaguered industries through uncertain times.
Now, as people start to resume their in-person activities in some parts of the country, Ric reflects on the lessons learned from the greatest challenge his business has ever faced.
What is PosterMyWall?
John: First off, tell me about PosterMyWall and your role at the company
Ric: PosterMyWall is a do-it-yourself design tool that empowers organizations and small businesses to create professionally-quality graphics, videos, and promotional materials. These materials then are used for print, email, social media, websites, presentations, and more.
We have a huge library of pre-design templates, nearly 200,000, that can be very quickly and easily customized for any brand. Our goal is to make it very, very easy for someone to create and publish all the promotional materials that their business needs.
My partner Jaffer Haider and I co-founded PosterMyWall about 11 years ago.
John: Did you have a background in graphic design?
Ric: My background was in software and websites, and we actually started out with more of a consumer direction. We built our site as an editor where people could create posters and photo montages of their friends and family.
When we launched it, we found that a number of bars and bands were showing up and creating gig flyers and other promotional materials for their events. And that was even before we created the templates for them. So we decided to do a pivot and re-focused on creating templates for small businesses.
John: It seems like there’s an interesting lesson there: You design the tool, but then you have to wait to see how people use the tool to see what it will become.
Ric: Absolutely. Watching to see how people use our tools continually helps us identify new markets and opportunities.
COVID-19 presents challenges and opportunities — if you listen to your customers
John: Tell me about the challenges and opportunities that COVID-19 presented your business.
Ric: Well, COVID-19 was a big deal to our company. Print posters became less viable as a marketing medium because there was no longer foot traffic that would see those posters. We had already been moving towards social media, but we had to double down on that effort and get there faster.
What our customers were finding was that their customers were staying at home, and the only way to reach them was online. So, we worked very hard to put new tools for social media in place very quickly.
In order to succeed we had to act quickly and decisively. Everything from the strategy to the product had to be designed to meet the changing needs of our customers.
John: Take me inside that pivot. How did you decide to shift your business?
Ric: We always ask: How do we solve our customer’s problems?
We’ve made it a habit to have customer feedback forums where we get about ten customers within one particular vertical, get them online, and talk about what’s going on in their industry, talk about the challenges they’re facing.
Through these forums, we were able to identify what the obstacles our customers were facing were— and with COVID, these obstacles were unprecedented.
We found a couple of customers who were finding success even during COVID, so we worked with them to create webinars and other training programs where they shared their experiences and lessons with others.
This education was free and accessible to all of our customers — and in the process of doing this, we learned a lot more about what was working and what our customers needed — which benefited us.
We produced one webinar specifically focused on re-opening restaurants, and one for the faith-based community that talked about how to stay connected with their communities through social media and online activities.
During each of these webinars, we helped people envision what the new normal might look like — and how they could adapt to thrive in that environment.
We learned that people really wanted answers. They really wanted help. And they appreciated us providing it.
We also partnered with a couple of our customers to experiment with online marketing and advertising techniques to see what worked for them.
For instance, we worked with The Marlay House in Decatur, Georgia to run promotional campaigns on Facebook, Instagram, Google, Untappd, and NextDoor to get a feel for which approach and platform was best for accomplishing their goals.
Now we’re using that data to improve our product and build new tools that are up to speed with the changes to the digital world.
John: But you had these customer feedback meetings long before COVID?
Ric: Yes. We’ve always believed that customer feedback should be part of our company’s DNA.
We want to listen closely to our customers and learn from them. All businesses succeed or fail based on their ability to solve problems for their customers. You’ve got to hear what their day-to-day frustrations are in order to come up with new and better ideas to resolve their problems and improve their user experience.
Graphic design during the COVID crisis
John: How has the COVID pandemic created new graphic design needs for businesses?
Ric: The pandemic certainly affected the way businesses got their messages out, but we also saw it dramatically change the messages that our customers needed to deliver.
We ran a crash program in the first two weeks of COVID to inspire our artists’ community to create a whole new set of templates for things like office safety, delivery options, reopening messages, and curbside pickup. In a very short time, we were able to build a whole new library of templates for our customers.
John: Were businesses making mistakes in this scramble to get their messaging out there so quickly?
Ric: The one mistake we saw people make was not taking action fast enough. Some customers were slow to take action because they believed that things would go back to normal quickly.
That was the worst because, first of all, COVID wasn’t going to go away quickly. And second, COVID has changed human behavior permanently. People have become much more comfortable and creative about living their lives, communicating, and connecting online. As a result, the world is never going to fully go back to the way it was.
We tried to encourage people to take action by helping them to see the opportunities in the situation. This is a very, very hard problem. But we believe that if you look hard enough, there’s always an opportunity, even in an extremely challenging situation like what we face today.
John: Describe some clients or companies that are finding opportunities amid these challenges?
Ric: We worked with several fine dining restaurants who pivoted by creating and marketing meal kits targeted to families that were offered at a sensitive price point.
We also worked with a brewpub who pivoted to delivery. They then took some of the tools that they created to run their own delivery and put them online for other breweries to use. They essentially became both a brewer and an online delivery platform.
Pivoting services to meet the challenge of a “new normal”
John: How do your new services make sense for you and your customers?
Ric: We have built out a set of new tools that make it easier for companies and organizations to move from print-based marketing to online marketing.
We’ve added a lot of video and animation capabilities over the last few months, and we’re continuing to build that out extensively. This includes the ability to use stock or your own video for backgrounds and the ability to animate text and graphics.
We’ve also added a lot of tools to help customers distribute and publish the marketing materials they create on our site.
We have an email campaign tool that makes it fast and easy for people to create videos and email them to their customer base or publish them on social media. And we have a number of additional tools in development that will be geared towards other channels of distribution.
Predicting the post-COVID world
John: I agree that those waiting for normal to come back are thinking about things the wrong way. What do you think the post-COVID world will look like?
Ric: Customer behavior has changed in many ways that I believe are going to last. I believe a lot of customers who previously preferred to visit physical stores are going to be spending more time looking online for their answers.
Many of our customers, such as bars and restaurants, previously depended on word of mouth and their physical presence. Now, they’ve been forced to use social media to promote themselves and to drive word of mouth, and many have discovered they can really make it work well.
This online move was something that was happening anyway, but COVID pushed it to an extreme. A transition that likely would have taken years happened pretty much overnight. Customer behavior may swing back a little bit, but it’s going to land somewhere different from where it started.
I think services such as purchasing family meal kits from restaurants are going to stick and become key portions of our customers’ revenue streams.
Getting started with PosterMyWall
John: How can people get started with your platform? What do they need to know?
Ric: Our business follows a freemium model, so it is very easy for anyone to just show up at our website and give it a try. It doesn’t cost anything. They just need to go to PosterMyWall.com, start searching for templates that meet their needs, and then click to start customizing.
For customers who need high resolution downloads or want our premium features such as our advanced editing, publishing, and distribution tools, we offer both pay-as-you-go and a premium monthly subscription.
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