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How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

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Posted by BritneyMuller

You’ve figured out what’s wrong, and you’ve delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs… but how often are those fixes prioritized, and how much time do you invest in pushing to get them there?

Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they’re your other half, the key to getting your work done quickly and well. In this Whiteboard Friday, Britney Muller shares six essential ways to get your web dev on board with SEO, from working to better understand their role and offer help when you can, to sharing your wins and asking for feedback on working together.

And don’t miss the end — we’ve released our brand-new Web Developer’s SEO Cheat Sheet for 2020, the perfect pairing for today’s video! 

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re talking all about how to get your web dev on board with SEO. So really excited. I think you’ll notice my biggest point here, and I couldn’t feel more strongly about the fact that we really do have so much to learn from developers, it’s wild.

Hopefully, this video helps kind of open some of your minds or expand some of the ways in which you can do that, because it will make you a lot stronger. 

1. Create a genuine relationship with developers and work to better understand their role

First and foremost, create a genuine relationship with the developers you work with. Better understand their role and how they’re measuring their own success. Know what languages they program in. Better understanding their perspective and their opinion on things helps you create a better working relationship. Part of that is cultivating trust. 

One of the ways in which I’ve found some success cultivating that trust is just admitting when I have no idea how to implement a particular SEO fix. Or even when I think that I do, I prefer to ask, “What is the best way you see this being implemented? How would you most efficiently implement this change or optimization?” More frequently than not, they will have a way better way to make these website changes because they have that backend knowledge of the website.

Being humble, expressing that you don’t know everything, you’re not trying to step in and tell them how to program pages or how to fix that, it should be way more of a communication and a transaction of just information from both sides. 

2. Learning from developers helps you become a stronger SEO

I promise you. It is one of my most favorite things working here at Moz. I have learned so much from the developers here. But likewise, some of the developers have learned things from myself and other fellow SEOs that work here. This is a symbiotic working relationship, where developers want to program sites and pages that do well in search.

I think it’s part of your job to express and communicate the potential value of a well-crafted web page. Show them how much more powerful their code and their work can be if set up properly or set up with thinking about JavaScript and Google crawling different aspects of it.

That’s what makes it a really efficient working relationship. Be open to just learning new things from your developers. 

3. Be a champion of the developers you work with

Understand what it is they’re trying to accomplish. If there’s any way you can help support that or consider that in your work and the things you’re making progress on, it’s a win-win.

4. Create a workflow/process to keep an eye on dev changes and catch things early

This is a common problem. Something that a lot of people ask about is creating this workflow or process in which you can keep an eye on dev changes. For really large websites, this can get unwieldy. It can be difficult to keep an eye on changes that might affect SEO.

But if you can have that conversation with a developer or a team of developers that you work with on: What’s the best way to manage this? Can you add me to GitHub so I can look at things that are getting pushed? Whatever that might be, it can really help create the space where you’re doing preventative SEO. You’re making sure that nothing goes terribly wrong in the future and makes it more manageable in the long run. 

5. Share your SEO wins with your developers — and thank them!

Share your SEO wins with the developers, especially when they’ve helped you and maybe have provided better solutions. You should absolutely thank them, and what a great opportunity to sort of share in those wins and continue to grow that working relationship.

6. Ask for feedback

Lastly, ask for feedback. If you feel like you’re struggling to communicate with a group of developers or a single developer, just be honest and use some radical candor and ask, “How can I better work with you? How can I better support you?” Opening that up for some feedback can also help to strengthen the relationship. 

Bonus: The brand-new Web Developer’s SEO Cheat Sheet

Then the one last thing that I hope you can really leverage as a tool to grow in your SEO efforts and to help you get more things done with the development team is The Web Developer’s Cheat Sheet for SEO.

This is a great resource to open up this conversation with developers, to sit down and have a conversation about why some of these things are important to you as an SEO and what comes to mind when they look at it. They have a totally different perspective on a lot of the things within this sheet.

Download the free Cheat Sheet

It’s a great opportunity for you to sit down and have those conversations and be able to excel in your SEO efforts. I hope some of this helps. I think it’s one of the most important things in getting SEO work done and seeing that success.

Please let me know what you think down below in the comments. I look forward to hearing your thoughts on this, what’s worked for you, what hasn’t worked for you, and what other questions you have. I will see you all again soon. Thanks.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!





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Marketing Strategies

5 Startup Marketing Ideas That Actually Work

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Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there’s little time to think about marketing strategies that prove successful and are feasible for a startup’s teams to execute.

If you find yourself in this boat, don’t panic. You probably know the tools that are helpful for startup marketers to use when strategizing — a CMS, social media accounts, and graphic design software, for instance.

Now, what you need to know is how to use these tools, and similar methods, to create campaigns that align with your business goals. You may have seen other startups’ glowing marketing techniques and found yourself wondering how to create a winning strategy.

For that, we’ve got you covered. To get a sense of how a marketing strategy can produce success for your startup, we’re going to lay out some ideas. These ideas are from startups, and will help you visualize how a successful strategy can be helpful for your own marketing goals.

So, in the next section, let’s go over some startup marketing ideas.

Startup Marketing Ideas

Other than starting an email list, using online software, and taking high-quality images, what else can you do to market your startup? Below are some examples:

If you’re struggling to come up with new marketing strategies, maybe you can put a new spin on one that works for your campaign goals. Like some of the companies mentioned, you can use tools you already have at your disposal to execute a winning campaign.

1. Use paid ads to build a community.

Starburst Data is a B2B that helps companies understand their website analytics. They use a search query engine that organizes data, so customers can interpret large amounts of data quickly. This startup uses ads on LinkedIn to connect with its audience, like this one promoting their software:

Source

A content marketer for a company like Starburst has a good chance of finding its target audience on LinkedIn, since it’s a platform for professional networking. Part of this marketing campaign involves using LinkedIn Ads to build community and provide helpful information.

A similar B2B startup strategy could involve making use of a social media platform’s paid ads offerings to cater to your audience. Alternatively, you can upload offers for free and use hashtags to get them seen by more prospective customers, like #B2BMarketing, or #MarTech.

2. Try social media to connect with customers.

Social media marketing doesn’t have to include spending money — it can be used to grow your audience and connect with existing members. Take Paperless Parts, for example, a manufacturing company with a stellar Facebook page:

It’s free to create a Facebook Business page and optimize it so leads and customers can find it. The Paperless Parts feed begins with recommendations and reviews from happy customers, showing that the business has a dedicated customer userbase. After that, the business posts videos that go behind-the-scenes of the manufacturing process, and also post reminders for webinars and other website content.

A social media page for a startup that showcases customers provides helpful content and encourages audience participation is a free strategy to expand reach, bring clicks to your website, and show credibility in the industry.

3. Crowdfunding marketing, which can generate press.

Are you thinking about starting a crowdfunding campaign? If you do, you could earn great press from publications, expanding your campaign’s reach. Take NeighborSchools, for example, which is a child care startup. NeighborSchools offers unique daycares from licensed and experienced professionals.

NeighborSchool's website page.

Source

When the minds behind NeighborSchools began to seek funding to scale up their service, they turned to crowdfunding to seek out people who believed in the service and were able to invest. This tactic earned the company $3.5 million in seed funding, and the success caught the eye of major publications.

Even if you have just a few customers, you can use your crowdfunding campaign as a marketing tactic to get more people interested in your business.

4. Host a virtual meetup instead of a conference.

Mabl is a Boston-based SaaS provider for machine learning test automation. It makes the lives of developers who have to test their solutions way easier. To build a larger community, Mabl hosted a virtual meetup with industry experts.

Mabl's interactive webinar invite.

Source

The meetup’s speakers educated its attendees about software testing. This idea is a cool, low-cost way to expand your professional network and provide valuable content for customers without hosting a conference.

5. Use user-generated content to tell your story.

Startups don’t usually have the revenue to produce big-budget social media campaigns. For travel agency Hopjump, their marketing team found that the best way to tell their story is on Instagram. The business page is filled with clients enjoying their destination vacations, booked using the service:

Customers who post their amazing travel pictures on Instagram can tag Hopjump for a chance to be featured on the page, and this also increases exposure for the startup. Satisfied customers can share their experiences with more of Hopjump’s target audience.

A marketing campaign that includes user-generated content is an easy, free way to work in testimonials. You can use your social media channels to execute the campaign and include hashtags for the chance to appear in more feeds.

When thinking about campaign ideas, you might not have to look that far. You might be able to turn some of the tools you already have at your disposal to boost your campaign messages. Is there a webinar you can host about a topic, or a content offer you think will resonate particularly well with your LinkedIn audience?





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Top Salad RSS Feeds

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Top Salad RSS Feeds
Contents [show About this list & ranking
  1. Salad RSS Feeds
    1. Cookie and Kate » Salad Recipes RSS Feed
    2. Damn Delicious » Salad RSS Feed
    3. Gimme Some Oven » Salad Recipes RSS Feed
    4. Skinnytaste » Salad Recipes RSS Feed
    5. Joyful Healthy Eats » Salads RSS Feed
    6. Goop » Salads RSS Feed
    7. From My Bowl » Salad Recipes RSS Feed
    8. foodgawker » Salads RSS Feed
    9. Natasha’s Kitchen » Salad Recipes RSS Feed
    10. Two Peas & Their Pod » Salads RSS Feed
    11. A Sweet Pea Chef » Salads RSS Feed
    12. How Sweet Eats » Salads RSS Feed
    13. Oh My Veggies » Salad Recipes RSS Feed
    14. Oh Sweet Basil » 100 + Salad Recipes to Obsess Over RSS Feed
    15. Food & Nutrition Magazine » Salads RSS Feed
    16. Overtime Cook » Salads RSS Feed
    17. The Real Food Dietitians » Salad RSS Feed
    18. A Fresh Take » Salad RSS Feed
    19. Life In The Lofthouse » Salads RSS Feed
    20. Running on Real Food » Vegan Salad Recipes RSS Feed
    21. Aunt Bee’s Recipes » Salads RSS Feed
    22. House of Nash Eats » Salad RSS Feed
    23. Simple Bites » Salads RSS Feed
    24. The Cutting Veg » Salad RSS Feed
    25. Whole Food Bellies » Salad Recipes RSS Feed
    26. Feel Good Foodie » Salad Recipes RSS Feed
    27. Cheap Recipe Blog » Salads RSS Feed
    28. Five Heart Home » Salads RSS Feed
    29. Salad Days RSS Feed
    30. Healthy Grocery Girl » Salads RSS Feed
    31. Wildly Organic recipes » Salads RSS Feed
    32. Rancho Gordo » Salad Recipes RSS Feed
    33. Karissa’s Vegan Kitchen » Vegan Salads RSS Feed
    34. Lillie Eats and Tells » Salads RSS Feed
    35. Southern Bite » Salads RSS Feed
    36. Ahead of Thyme » Salad RSS Feed
    37. She Likes Food » Salads RSS Feed
    38. A Bountiful Kitchen » Salads RSS Feed
    39. The Last Food Blog » Salad Recipes RSS Feed
    40. Vibrant Plate » Salads RSS Feed
    41. Oh She Glows » Vegan Salad Recipes RSS Feed
    42. Pale OMG » Salads RSS Feed

Salad RSS Feeds

1. Cookie and Kate » Salad Recipes RSS Feed

RSS Feedcookieandkate.com/category/f.. 

Sitecookieandkate.com/category/f..

Kansas City, MO

About Site – Find a variety of creative vegetarian salad recipes here! These healthy salads feature fresh produce tossed in delicious homemade dressings
Frequency 1 post / month

2. Damn Delicious » Salad RSS Feed

Damn Delicious » Salad

RSS Feeddamndelicious.net/category/s.. 

Sitedamndelicious.net/category/s..

Los Angeles, CA

About Site – Damn Delicious has even grown into an amazing team of individuals working together to create the best possible recipes. We create recipes, step-by-step tutorials, and videos that focus on quick and easy meals for the everyday home cook. Simple ingredients. Elegant dishes.
Frequency 1 post / quarter

3. Gimme Some Oven » Salad Recipes RSS Feed

Gimme Some Oven » Salad Recipes

RSS Feedgimmesomeoven.com/courses/sa.. 

Sitegimmesomeoven.com/courses/salad

Kansas City

About Site – A delicious food blog celebrating life around the table. Follow to get latest updates and recipes of salads.
Frequency 1 post / quarter

4. Skinnytaste » Salad Recipes RSS Feed

Skinnytaste » Salad Recipes

RSS Feedskinnytaste.com/recipes/sala.. 

Siteskinnytaste.com/recipes/salad

Oceanside, NY

About Site – If you’re a salad lover, you’ve come to the right place! There are tons of different kinds of salad recipes here. Follow to stay updated and enjoy cooking.
Frequency 1 post / quarter

5. Joyful Healthy Eats » Salads RSS Feed

Joyful Healthy Eats » Salads

RSS Feedjoyfulhealthyeats.com/recipe.. 

Sitejoyfulhealthyeats.com/recipe..

Texas

About Site – Joyful Healthy Eats is a food blog for those trying to eat healthier but still want to enjoy that occasional cookie. Easy Healthy Recipes Using Real Ingredients.
Frequency 2 posts / month

6. Goop » Salads RSS Feed

Goop » Salads

RSS Feedgoop.com/recipes-category/sa.. 

Sitegoop.com/recipes-category/sa..

About Site – Find salad ideas, recipes and menus on goop. Follow to stay updated.
Frequency 4 posts / year

7. From My Bowl » Salad Recipes RSS Feed

From My Bowl » Salad Recipes

RSS Feedfrommybowl.com/category/reci.. 

Sitefrommybowl.com/category/reci..

USA

About Site – Caitlin Shoemaker makes Healthy, and Budget-Friendly Vegan Recipes that are mostly Gluten, Oil, and Refined Sugar Free.
Frequency 2 posts / month

8. foodgawker » Salads RSS Feed

foodgawker » Salads

RSS Feedfoodgawker.com/post/category.. 

Sitefoodgawker.com/post/category..

San Francisco

About Site – foodgawker is a curated photo gallery that allows the visual search and discovery of new recipes, techniques and ingredients to inspire culinary adventures. Lets you discover, search and share the best food blogger recipes.
Frequency 8 posts / day

9. Natasha’s Kitchen » Salad Recipes RSS Feed

Natasha's Kitchen » Salad Recipes

RSS Feednatashaskitchen.com/category.. 

Sitenatashaskitchen.com/category..

Idaho, USA

About Site – Natasha’s Kitchen – A Food Blog with Tried and True Recipes. Includes various different types of salad and salad dressing recipes having rich taste and flavor.
Frequency 3 posts / quarter

10. Two Peas & Their Pod » Salads RSS Feed

Two Peas & Their Pod » Salads

RSS Feedtwopeasandtheirpod.com/categ.. 

Sitetwopeasandtheirpod.com/categ..

Salt Lake City, Utah

About Site – Two Peas and Their Pod features recipes that are simple, fresh, and family friendly. Every recipe has beautiful food photos!
Frequency 10 posts / year

11. A Sweet Pea Chef » Salads RSS Feed

A Sweet Pea Chef » Salads

RSS Feedasweetpeachef.com/category/s.. 

Siteasweetpeachef.com/category/s..

Austin, Texas

About Site – Lacey Baier is a healthy lifestyle influencer and the creator of this clean-eating blog. You’ll find recipes that are made with simple, whole, nutritious ingredients.
Frequency 2 posts / year

12. How Sweet Eats » Salads RSS Feed

How Sweet Eats » Salads

RSS Feedhowsweeteats.com/recipes/sal.. 

Sitehowsweeteats.com/recipes/salads

Pittsburgh

About Site – At How Sweet eats you will find all sorts of healthy recipes for people who totally love food and search for healthy eating recipes.
Frequency 1 post / month

13. Oh My Veggies » Salad Recipes RSS Feed

Oh My Veggies » Salad Recipes

RSS Feedohmyveggies.com/search/salad.. 

Siteohmyveggies.com/search/salad

Raleigh, North Carolina

About Site – Oh My Veggies is a vegetarian food blog with vegan and vegetarian recipes, meal plans, and much more.
Frequency 2 posts / month

14. Oh Sweet Basil » 100 + Salad Recipes to Obsess Over RSS Feed

Oh Sweet Basil » 100 + Salad Recipes to Obsess Over

RSS Feedohsweetbasil.com/category/sa.. 

Siteohsweetbasil.com/category/salad

Utah

About Site – 100 + Salad Recipes to Obsess Over because I can’t be the only salad lover in the world! These are the best salad recipes for sides or main dish salads says Carrian and Cade who own the blog.
Frequency 15 posts / year

15. Food & Nutrition Magazine » Salads RSS Feed

Food & Nutrition Magazine » Salads

RSS Feedfoodandnutrition.org/search/.. 

Sitefoodandnutrition.org/search/..

Earth

About Site – The Food & Nutrition Magazine is a Award-winning magazine published by the Academy of Nutrition and Dietetics which helps you find healthy and delicious recipes.
Frequency 1 post / month

16. Overtime Cook » Salads RSS Feed

Overtime Cook » Salads

RSS Feedovertimecook.com/category/sa.. 

Siteovertimecook.com/category/sa..

New York

About Site – Miriam’s Overtime Cook blog contains recipes which are easy to make and healthy. Follow to stay updated.
Frequency 2 posts / year

17. The Real Food Dietitians » Salad RSS Feed

The Real Food Dietitians » Salad

RSS Feedtherealfoodrds.com/category/.. 

Sitetherealfoodrds.com/category/..

Colorado & Minnesota

About Site – The Real Food Dietitians, Jessica & Stacie dish on all things of nutrition and serve up healthy gluten-free & allergy-friendly recipes for everyday life.
Frequency 6 posts / quarter

18. A Fresh Take » Salad RSS Feed

A Fresh Take » Salad

RSS Feedblog.heinens.com/tag/salad/feed 

Siteblog.heinens.com/tag/salad

Cleveland, OH

About Site – Follow A Fresh Take to know more about salad recipes, salad dressings and simple cooking tips for efficient meals.
Frequency 5 posts / quarter

19. Life In The Lofthouse » Salads RSS Feed

Life In The Lofthouse » Salads

RSS Feedlife-in-the-lofthouse.com/ca.. 

Sitelife-in-the-lofthouse.com/ca..

United States

About Site – Life In The Lofthouse owned by Holly Lofthouse creates easy and delicious meals and shares simple and delicious recipes. In addition, follow the ‘Menu Plan Monday’ to stay updated on salads.
Frequency 3 posts / year

20. Running on Real Food » Vegan Salad Recipes RSS Feed

Running on Real Food » Vegan Salad Recipes

RSS Feedrunningonrealfood.com/catego.. 

Siterunningonrealfood.com/catego..

Vancouver, BC

About Site – Browse the vegan salad recipes from Running on Real Food. These salads are easy to make, healthy and delicious.
Frequency 1 post / month

21. Aunt Bee’s Recipes » Salads RSS Feed

Aunt Bee's Recipes » Salads

RSS Feedauntbeesrecipes.com/category.. 

Siteauntbeesrecipes.com/category..

Huntsville, Alabama

About Site – Aunt Bee’s Recipes lets you cook meals along with memories which includes delicious and easy to cook recipes. Ms. Brandi, A.K.A. ‘Aunt Bee’ tho owner of the blog loves sharing home cooked food recipes which are healthy and includes tastes from the south.
Frequency 1 post / year

22. House of Nash Eats » Salad RSS Feed

House of Nash Eats » Salad

RSS Feedhouseofnasheats.com/category.. 

Sitehouseofnasheats.com/category..

CA Bay Area

About Site – House of Nash Eats is a food blog about the simple and delicious recipes we love. Amy Nash the owner of this blog indulges into giving recipes that are healthy to cook meals yet tasty and simple.
Frequency 8 posts / year

23. Simple Bites » Salads RSS Feed

Simple Bites » Salads

RSS Feedsimplebites.net/search/salad.. 

Sitesimplebites.net/search/salad

Halifax, Nova Scotia, Canada

About Site – Simple Bites provides recipes, tips, and encouragement to cook and enjoy real, whole, seasonal food with your family.
Frequency 2 posts / month

24. The Cutting Veg » Salad RSS Feed

The Cutting Veg » Salad

RSS Feedthecuttingvegblog.com/catego.. 

Sitethecuttingvegblog.com/catego..

Philadelphia, PA

About Site – The Cutting Veg blog is a Plant Based Cooking With Sarah who creates affordable and delicious vegetarian recipes one can easily cook and enjoy.
Frequency 1 post / month

25. Whole Food Bellies » Salad Recipes RSS Feed

Whole Food Bellies » Salad Recipes

RSS Feedwholefoodbellies.com/categor.. 

Sitewholefoodbellies.com/categor..

Australia

About Site – When you want to lighten things up without compromising on taste then this selection of salad recipes will fit the bill. Follow Whole Food Bellies to know more about salad and its benefits.
Frequency 1 post / quarter

26. Feel Good Foodie » Salad Recipes RSS Feed

Feel Good Foodie » Salad Recipes

RSS Feedfeelgoodfoodie.net/recipe/ca.. 

Sitefeelgoodfoodie.net/recipe/ca..

Kalamazoo, Michigan

About Site – The collection of salads on Feelgoodfoodie is full of healthy, nourishing and easy ideas. Some of the salad recipes are full of protein and make great meals.
Frequency 1 post / week

27. Cheap Recipe Blog » Salads RSS Feed

Cheap Recipe Blog » Salads

RSS Feedcheaprecipeblog.com/category.. 

Sitecheaprecipeblog.com/category..

Minneapolis, MN

About Site – Follow Cheap Recipe Blog to eat well and on budget. Smart and tasty salad recipes one can cook easily.
Frequency 1 post / year

28. Five Heart Home » Salads RSS Feed

Five Heart Home » Salads

RSS Feedfivehearthome.com/category/r.. 

Sitefivehearthome.com/category/r..

Austin, Texas

About Site – Five Heart Home highlights quick and easy, family-friendly, real food recipes. You can find simple, from-scratch recipes foe healthy eating and living.
Frequency 2 posts / year

29. Salad Days RSS Feed

Salad Days

RSS Feedsaladdaysonline.com/blogs/ne.. 

Sitesaladdaysonline.com/blogs/news

London, UK

About Site – At Salad Days we aim high and create quality balanced food from our East London. Our meats are generally grilled or roasted for most favor & our salads are based on seasonal.
Frequency 1 post / quarter

30. Healthy Grocery Girl » Salads RSS Feed

Healthy Grocery Girl » Salads

RSS Feedhealthygrocerygirl.com/blog/.. 

Sitehealthygrocerygirl.com/blog/..

Los Angeles, California

About Site – Fast, healthy and delicious real food recipes, meal plans, nutrition programs and videos that are perfect for dairy-free, gluten-free, vegetarian, vegan.
Frequency 1 post / week

31. Wildly Organic recipes » Salads RSS Feed

Wildly Organic recipes » Salads

RSS Feedwildlyorganic.com/blogs/reci.. 

Sitewildlyorganic.com/blogs/reci..

Minnesota, USA

About Site – Wildly Organic is an independent source for wholesome organic foods and natural raw foods and ingredients, the building blocks of a healthy life. It updates recipes about salads and salad dressing with easy and simple ingredients.
Frequency 1 post / quarter

32. Rancho Gordo » Salad Recipes RSS Feed

Rancho Gordo » Salad Recipes

RSS Feedranchogordo.com/blogs/recipe.. 

Siteranchogordo.com/blogs/recipe..

Napa, California

About Site – Rancho Gordo has led the revival of interest in Heirloom Beans. Follow to get salad recipes for ingredients that include different types of beans, peppers and others.
Frequency 2 posts / year

33. Karissa’s Vegan Kitchen » Vegan Salads RSS Feed

Karissa's Vegan Kitchen » Vegan Salads

RSS Feedkarissasvegankitchen.com/cat.. 

Sitekarissasvegankitchen.com/cat..

South Carolina

About Site – Follow Karissa’s Vegan Kitchen for Vegan recipes that will make your tastebuds Happy.
Frequency 3 posts / year

34. Lillie Eats and Tells » Salads RSS Feed

Lillie Eats and Tells » Salads

RSS Feedlillieeatsandtells.com/categ.. 

Sitelillieeatsandtells.com/categ..

California

About Site – Lillie Eats and Tells – A blog by Lillie Biesinger tries lighten the learning curve a bit, for anyone else on their health journey, by sharing recipes that are light and filling and delicious.
Frequency 5 posts / year

35. Southern Bite » Salads RSS Feed

Southern Bite » Salads

RSS Feedsouthernbite.com/search/sala.. 

Sitesouthernbite.com/search/salad

Prattville, Alabama

About Site – Stacey Little’s Southern Food & Recipe Blog is all about helping you get your family to the table. It lets you cook your meal without any extraordinary efforts to put.
Frequency 1 post / year

36. Ahead of Thyme » Salad RSS Feed

 Ahead of Thyme » Salad

RSS Feedaheadofthyme.com/search/sala.. 

Siteaheadofthyme.com/search/salad

Vancouver, Canada.

About Site – Ahead of Thyme – A food blog with a large collection of recipes, focusing on quick, easy and delicious meals for the everyday chef.
Frequency 1 post / quarter

37. She Likes Food » Salads RSS Feed

She Likes Food » Salads

RSS Feedshelikesfood.com/category/lu.. 

Siteshelikesfood.com/category/lu..

Santa Fe, New Mexico

About Site – She Likes Food give you quick, easy and healthy recipes that will make your life much easier! They also happen to be gluten free and vegetarian with tons of vegan options too.
Frequency 3 posts / year

38. A Bountiful Kitchen » Salads RSS Feed

A Bountiful Kitchen » Salads

RSS Feedabountifulkitchen.com/catego.. 

Siteabountifulkitchen.com/catego..

Utah, USA

About Site – Si Foster’s A Bountiful Kitchen is a platform to share healthy and simple to cook recipes and experience the most amazing salad recipes to cook in the kitchen.
Frequency 1 post / week

39. The Last Food Blog » Salad Recipes RSS Feed

The Last Food Blog » Salad Recipes

RSS Feedthelastfoodblog.com/category.. 

Sitethelastfoodblog.com/category..

Cambridgeshire, UK

About Site – Simply, delicious, family friendly vegetarian recipes. Satisfying salads featuring fresh and seasonal whole foods with delicious homemade dressings. There’s something here for everyone. follow and stay updated.
Frequency 2 posts / year

40. Vibrant Plate » Salads RSS Feed

Vibrant Plate » Salads

RSS Feedvibrantplate.com/category/sa.. 

Sitevibrantplate.com/category/salad

Slovenia, Europe.

About Site – Vibrant Plate Serves as Food Blog for Healthy & Easy Seasonal Recipes one can easily cook in the kitchen serving delicious meals.
Frequency 2 posts / year

41. Oh She Glows » Vegan Salad Recipes RSS Feed

Oh She Glows » Vegan Salad Recipes

RSS Feedohsheglows.com/categories/re.. 

Siteohsheglows.com/categories/re..

Oakville, Ontario

About Site – Oh She Glows contains Vegan salad recipes by Angela Liddon. She shares healthy, but decadent tasting, vegan recipes made from whole foods.
Frequency 1 post / year

42. Pale OMG » Salads RSS Feed

Pale OMG » Salads

RSS Feedpaleomg.com/category/food/sa.. 

Sitepaleomg.com/category/food/sa..

Denver, CO

About Site – PaleOMG was created to inspire, make you smile, and change your meals for the better. Real Food. Real Life. Real Simple.
Frequency 1 post / month

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Marketing Strategies

B2B Orgs Make Authentic Connections With Audiences On Social Channels Amid ‘Social Distancing’

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During a time when “social distancing” has become the new norm, it’s no surprise most people are turning to social media to connect with friends, family, colleagues and buyers. The digital world has quickly become a safe alternative for B2B organizations to maintain relationships with prospects and customers alike, as in-person interactions are not an option for the time being. And while social media always has been a top channel for sales reps to engage with prospects and customers, and for businesses and individuals to share thought-leadership content with audiences, this “new reality” has shifted marketing strategies, requiring reps to rethink traditional tactics to cater to the needs and pain points of modern buyers during this unsettling time.

While the message always has been an important component for authentic engagement, it has become more critical than ever to understand what your audience is going through to better cater to their current situation in the right tone.

“Everything starts with the message … it always did, but I think the message is absolutely imperative even more now,” said Courtney Beasley, VP of Marketing at the B2B agency Walker Sands, in an interview with Demand Gen Report. “So, make sure that you are meeting your audience where they are. And that might mean going back to the drawing board of understanding your personas and putting yourselves in the shoes of your customer.

“What are the words that they’re using right now? What are the new challenges that they’re facing? Getting that message down to the granular of, for example, the language they are using. And it’s not even just the words, it’s the tone as well. Do you need to be more empathetic right now or is your audience truly just looking to get back to work? There’s a lot going on and we still have to figure out how to run companies if this is going to be a new normal for a little while. So, I think the tone and language choice are very important.”

 

Promoting Digital Communities & Education On Social Media

In a new world of canceled trade shows, as employees are forced to work from home and companies are shifting strategies to digital experiences, social media channels have become key to promoting virtual events and communicating discounts or free offers for services. B2B organizations such as Moz and Inverta are using company social channels, as well as individual employee’s social channels, to relay useful information to audiences and promote a sense of community. Social media also allows organizations to share how they are helping the greater community in their time of need.

“It’s important for everyone to play their part in trying to support whoever needs it the most,” said Brendan Burns, podcast host and CEO of the coaching and consulting company Burns International. “A lot of companies are offering specials where they say, ‘Hey if you buy then we’re going to donate this percentage back to relief funds.’ Now more than ever, I think it’s always important to have an element of contribution in your business and your communication strategies. And it’s really important to get those out there and share that on social because there’s a lot of craziness happening in the world and while we don’t want to take advantage of the hysteria, you want to address it and try to help people and give them hope. Let them know that you’re thinking about these things and doing your part as an organization to help.”

1invertaexampleInverta, for example, tapped into social media to promote an impromptu virtual roundtable for marketers to engage with each other to discuss strategies following the COVID-19 crisis. The company put together a Zoom meeting that was mainly promoted by the Inverta marketing team on LinkedIn, which led to more than 120 registrants for an event that didn’t require registration.

“I said this was going to be a networking lunch and I want marketers to get together and discuss how they’re dealing with these event cancellations and budget reallocation, and really anything else on our minds right now,” said Ashley Schailer, VP of Marketing at Inverta. “I just put it out on LinkedIn and had some of my coworkers at Inverta also post it. We also did some highly targeted paid social through LinkedIn that was account- and title-specific.”

Moz, an SEO software provider, also turned to social media to promote free educational services in light of the COVID-19 pandemic. The company is offering free courses within the Moz Academy and leveraging channels such as LinkedIn and Instagram to share the initiative. 

1moxexample“I’m seeing brands, especially in B2B, utilize their platforms a little bit differently,” said Beasley. “Moz did a really awesome ad campaign where they’re offering their training programs, which are normally around $250 a month, for free for whoever signed up. I happen to know that that was incredibly successful for them. They were running ads for that within Instagram stories since people are spending a lot more time on their phones interfacing with anything that’s going to be collaborative. There’s a lot of big opportunity to share those kinds of things via social ads and such.”

Making Professional & Personal Connections On Social Channels

When it comes to deciding which social channels to leverage, marketers must first understand their audience and know which platforms they frequent to make both a personal and professional connection.

To no surprise, Demand Gen Report’s 2020 Content Preferences Survey found that LinkedIn continues to be a top channel for sharing thought-leadership content, with 81% of respondents saying they share business-related content with their network. However, Facebook, Twitter and Instagram are also becoming fairly common for sharing content.

Specifically, the research showed that 43% of respondents saying they share resources on Twitter, 40% share on Facebook and 22% on Instagram.

Buyers also continue to turn to social media to gain feedback and commentary on potential purchase decisions. More than half (57%) of survey respondents said they are relying on social feedback and commentary as they navigate new solutions and vendors.

“LinkedIn is still the starting point of where professional relationships begin, and often where the professional nature of relationships continues,” said Mike Orr, Founder and CEO of Grapevine6, an enterprise social and digital sales engagement platform. “We can almost think about it as a continuum. And this is probably the same for brands, where it goes from a professional realm into the personal realm. [LinkedIn] is usually the starting point for most of the social programs that we see in B2B. But then often, when you build a relationship, especially with current customers, you then would start to engage in more personal conversations that may extend into Twitter or Facebook or even Instagram, some of the more personal platforms. It really depends on the maturity of the relationship or the depth and personal element of the relationship and how that progresses to those different platforms.”

Orr noted that these more “personal” social media channels are ideal platforms to visually present company culture to a new audience, as well as promote charitable initiatives and support.

“The personal nature of the visual medium is that you can have a chance to externalize your company culture,” said Orr. “If you have a company culture that supports people internally or externally, or helps your customers do amazing things for society, you can visually represent those on social. If that’s authentically part of your company culture, those platforms give you a way to externalize it.”

Amid our new reality, social media can make or break the way prospects and customers feel about your company. Taking the time to reassess what matters and what doesn’t for your audience is critical to delivering an authentic customer experience on social media.



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