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How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

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Posted by BritneyMuller

You’ve figured out what’s wrong, and you’ve delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs… but how often are those fixes prioritized, and how much time do you invest in pushing to get them there?

Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they’re your other half, the key to getting your work done quickly and well. In this Whiteboard Friday, Britney Muller shares six essential ways to get your web dev on board with SEO, from working to better understand their role and offer help when you can, to sharing your wins and asking for feedback on working together.

And don’t miss the end — we’ve released our brand-new Web Developer’s SEO Cheat Sheet for 2020, the perfect pairing for today’s video! 

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re talking all about how to get your web dev on board with SEO. So really excited. I think you’ll notice my biggest point here, and I couldn’t feel more strongly about the fact that we really do have so much to learn from developers, it’s wild.

Hopefully, this video helps kind of open some of your minds or expand some of the ways in which you can do that, because it will make you a lot stronger. 

1. Create a genuine relationship with developers and work to better understand their role

First and foremost, create a genuine relationship with the developers you work with. Better understand their role and how they’re measuring their own success. Know what languages they program in. Better understanding their perspective and their opinion on things helps you create a better working relationship. Part of that is cultivating trust. 

One of the ways in which I’ve found some success cultivating that trust is just admitting when I have no idea how to implement a particular SEO fix. Or even when I think that I do, I prefer to ask, “What is the best way you see this being implemented? How would you most efficiently implement this change or optimization?” More frequently than not, they will have a way better way to make these website changes because they have that backend knowledge of the website.

Being humble, expressing that you don’t know everything, you’re not trying to step in and tell them how to program pages or how to fix that, it should be way more of a communication and a transaction of just information from both sides. 

2. Learning from developers helps you become a stronger SEO

I promise you. It is one of my most favorite things working here at Moz. I have learned so much from the developers here. But likewise, some of the developers have learned things from myself and other fellow SEOs that work here. This is a symbiotic working relationship, where developers want to program sites and pages that do well in search.

I think it’s part of your job to express and communicate the potential value of a well-crafted web page. Show them how much more powerful their code and their work can be if set up properly or set up with thinking about JavaScript and Google crawling different aspects of it.

That’s what makes it a really efficient working relationship. Be open to just learning new things from your developers. 

3. Be a champion of the developers you work with

Understand what it is they’re trying to accomplish. If there’s any way you can help support that or consider that in your work and the things you’re making progress on, it’s a win-win.

4. Create a workflow/process to keep an eye on dev changes and catch things early

This is a common problem. Something that a lot of people ask about is creating this workflow or process in which you can keep an eye on dev changes. For really large websites, this can get unwieldy. It can be difficult to keep an eye on changes that might affect SEO.

But if you can have that conversation with a developer or a team of developers that you work with on: What’s the best way to manage this? Can you add me to GitHub so I can look at things that are getting pushed? Whatever that might be, it can really help create the space where you’re doing preventative SEO. You’re making sure that nothing goes terribly wrong in the future and makes it more manageable in the long run. 

5. Share your SEO wins with your developers — and thank them!

Share your SEO wins with the developers, especially when they’ve helped you and maybe have provided better solutions. You should absolutely thank them, and what a great opportunity to sort of share in those wins and continue to grow that working relationship.

6. Ask for feedback

Lastly, ask for feedback. If you feel like you’re struggling to communicate with a group of developers or a single developer, just be honest and use some radical candor and ask, “How can I better work with you? How can I better support you?” Opening that up for some feedback can also help to strengthen the relationship. 

Bonus: The brand-new Web Developer’s SEO Cheat Sheet

Then the one last thing that I hope you can really leverage as a tool to grow in your SEO efforts and to help you get more things done with the development team is The Web Developer’s Cheat Sheet for SEO.

This is a great resource to open up this conversation with developers, to sit down and have a conversation about why some of these things are important to you as an SEO and what comes to mind when they look at it. They have a totally different perspective on a lot of the things within this sheet.

Download the free Cheat Sheet

It’s a great opportunity for you to sit down and have those conversations and be able to excel in your SEO efforts. I hope some of this helps. I think it’s one of the most important things in getting SEO work done and seeing that success.

Please let me know what you think down below in the comments. I look forward to hearing your thoughts on this, what’s worked for you, what hasn’t worked for you, and what other questions you have. I will see you all again soon. Thanks.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!





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Marketing Strategies

Top 15 Facebook Advertising & Marketing Podcasts in 2020

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Top 15 Facebook Advertising & Marketing Podcasts
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1. Next Level Facebook Ads Podcast

Seattle, Washington, United States About Podcast In Next Level Facebook Ads Podcast, Phil Graham and Sam Carlson help you master Facebook ads and give you an edge over your competition. If you want to be part of a movement that is taking digital marketers to new heights, this is for you. Frequency 1 episode / week Since May 2017 Podcast fbadspodcast.com
Facebook fans 26.5K ⋅ Twitter followers 660 ⋅ Domain Authority 5

2. The Ads Maven with Jenn Possick

The Ads Maven with Jenn PossickSaint Petersburg, Florida, United States About Podcast ‘I know Facebook Ads have been effective for others, but they are too hard and too confusing. I’m running ads now, but I think they could convert for a better cost.’ says host Jenn. The Ads Maven, Jenn Possick is here to help by sharing the secrets behind making Facebook and Instagram ads work for you – to get thousands of new subscribers onto your email list and to sell your products and services to your existing audience online. Frequency 1 episode / day Since Sep 2019 Podcast inspiredchoicesnetwork.com/p..
Facebook fans 6.2K ⋅ Twitter followers 7.7K ⋅ Instagram Followers 1.2K ⋅ Domain Authority 35 ⋅ Alexa Rank 3.2M

3. Learn Paid Media

Learn Paid MediaPortland, Oregon, United States About Podcast Learn Paid Media is a podcast that focuses on teaching you all aspects of online paid media. Nick Banik is a digital marketer with experience managing Google Ads, Bing Ads, Facebook, and Instagram Ads, Pinterest Ads, YouTube advertising, programmatic display advertising, and much more. The podcast focuses on how to learn paid media and how to manage online advertising campaigns for both large and small budgets. Frequency 2 episodes / month Since May 2019 Podcast learnpaidmedia.com/podcast
Twitter followers 43 ⋅ Domain Authority 5

4. Facebook Ads with a Twang

Facebook Ads with a TwangKnoxville, Tennessee, United States About Podcast Facebook ads with a Twang is dedicated to taking the often over complicated process of creating successful Facebook ads and breaking them down step by step in less than 10 minutes at a time. Frequency 5 episodes / quarter Since Jul 2017 Podcast onefocusmarketing.com/blog-page
Facebook fans 11.7K ⋅ Twitter followers 613 ⋅ Domain Authority 23

5. Marketing Lyfe

Marketing LyfeUtah, United States About Podcast Host Taylor Timothy is an online marketer, paid ad expert, and a lead generator. The Marketing Lyfe podcast is to help small businesses , and entrepreneurs get more leads and sales for their business so that they can grow. The key to success is using paid ad platforms such as Facebook, Instagram, youtube, and google. Running Paid traffic is essential for your success. You must be running Facebook ads, Instagram ads, Google paid ads, Youtube ads if you are wanting to take your business to the next level! Frequency 2 episodes / week Since Sep 2018 Podcast buzzsprout.com/696946
Facebook fans 105 ⋅ Domain Authority 68 ⋅ Alexa Rank 10.9K

6. Pin To Top

Pin To TopPhilippines About Podcast Pin To Top is a podcast for Entrepreneurs and Experts who would like to get help doing Facebook Marketing and gain excellent business ideas. Let ‘Pin To Top’ provide you with Facebook Marketing basics, strategies, and tactics – plus excellent business ideas every now and then – to help you maximize your Facebook presence less the overwhelm. Frequency 1 episode / week Since Feb 2019 Podcast anchor.fm/pin-to-top
Facebook fans 871 ⋅ Domain Authority 74 ⋅ Alexa Rank 5.5K

7. eCommerce Uncensored

eCommerce UncensoredWoodland Park, New Jersey, United States About Podcast Fast Forward, Inc is a digital marketing agency in New Jersey. eCommerce Uncensored by Fast Forward, Inc is a podcast dedicated to bringing eCommerce entrepreneurs actionable tips and techniques to grow their sales, email list, and traffic. They’ll talk about Email Marketing, Facebook Ads, Social Media Marketing, Shopify, Woocommerce, Sales Funnels, and much more. Frequency 2 episodes / week Since May 2017 Podcast ecommerceuncensored.com/cate..
Facebook fans 219 ⋅ Twitter followers 174 ⋅ Instagram Followers 1.4K ⋅ Domain Authority 19 ⋅ Alexa Rank 1.4M

8. Social Media Marketing Happy Hour Podcast

Social Media Marketing Happy Hour PodcastParker, Colorado, United States About Podcast The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs & Traci Reuter is designed for the entrepreneur, solopreneur, small business owner and marketing leader who is ready to learn to leverage organic social media marketing, sales funnels, Facebook advertising, and Instagram ads. Grow your email list, generate more leads and sales and just be more effective with your marketing. Each episode is jam-packed with success tips & nuggets to help you succeed in your entrepreneurial journey. Frequency 2 episodes / quarter Since Jul 2014 Podcast happyhourhangouts.com/catego..
Facebook fans 7.3K ⋅ Instagram Followers 1.9K ⋅ Domain Authority 33 ⋅ Alexa Rank 1.5M

9. The Facebook Marketing Ninja

The Facebook Marketing NinjaClearwater, Florida, United States About Podcast ‘After delivering seminars all over the world, I realized how unique the knowledge I have really is. So I decided to share my ability, to help people become successful in what I view to be the greatest marketing era in humanity’s history.’ is what host Manuel says. Tune in to this podcast to get Facebook marketing insights, tips, and ideas from Manuel Suarez. Frequency 3 episodes / month Since Mar 2018 Podcast anchor.fm/facebookninja
Facebook fans 3.9K ⋅ Twitter followers 237 ⋅ Instagram Followers 11K ⋅ Social Engagement 1 ⋅ Domain Authority 74 ⋅ Alexa Rank 5.6K

10. The Content Fix

The Content FixRichmond, Victoria, Australia About Podcast Do you want to know how to use content, social media and digital marketing to make people aware of your business, build engagement and convert that audience into customers? The Content Fix podcast provides you with mini masterclasses and interviews to transform your content and social media from a time drain to a winning business strategy. Tune in to learn the techniques for expanding your business. Frequency 1 episode / week Since Jun 2019 Podcast jillianbowen.com/podcast
Twitter followers 6.7K ⋅ Social Engagement 33 ⋅ Domain Authority 6 ⋅ Alexa Rank 2.8M

11. Casual Fridays

Casual Fridays San Diego, California, United States About Podcast This is a podcast for marketers and entrepreneurs looking to get on the social media fast track. Tyler also shares tools and processes he personally uses to help him with social media management, marketing, productivity and more. Frequency 1 episode / week Since Aug 2013 Podcast casualfridays.com/category/p..
Facebook fans 4.7K ⋅ Twitter followers 4K ⋅ Instagram Followers 1.1K ⋅ Domain Authority 40 ⋅ Alexa Rank 1.2M

12. Exposure Ninja

Exposure NinjaNottingham, England, United Kingdom About Podcast Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real-life’ actionable tips straight from the digital marketing front line. Frequency 5 episodes / quarter Since Oct 2016 Podcast exposureninja.com/podcast
Facebook fans 4.6K ⋅ Twitter followers 2.1K ⋅ Instagram Followers 839 ⋅ Domain Authority 42 ⋅ Alexa Rank 140.2K

13. You Unplugged

You Unplugged Berkeley, California, United States About Podcast Tips, interviews, and shortcuts for marketers who realize they MUST stand out to be noticed. Kim Klaver helps marketers who want to get regular customers engaging others like a normal person, and automatically on Facebook and email. Frequency 15 episodes / year Since Jun 2015 Podcast youunplugged.com
Twitter followers 2.3K ⋅ Social Engagement 1 ⋅ Domain Authority 13 ⋅

The post Top 15 Facebook Advertising & Marketing Podcasts in 2020 appeared first on Feedspot Blog.



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Marketing Strategies

Your Demand-Gen Strategies Have A “Last Mile” Problem (Here’s How to Fix It)

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/

/As a demand gen leader, you and your team are working hard to capture the attention of your target audience and nurture them through the buyer’s journey. You’re constantly strategizing, launching new campaigns and optimizing your performance. And each month, you hand off a healthy number of leads to your sales team.

But only a small fraction of those leads become customers. And as the pressure mounts to achieve ever-increasing revenue goals, your organization’s sales and marketing teams become embroiled in a vicious blame game. 

Sales leaders complain the leads marketing sends aren’t any good, marketing leaders argue the sales team isn’t working hard enough to close the leads they send and no one can agree on how to make things better. Because, while marketing tech improves your ability to turn content into leads, it stops short of helping you transform leads into sales.

It’s a frustrating problem that’s neither squarely in the realm of sales or marketing, but an organizational fumble in the last mile: The critical window between earning a lead and landing the first meeting.

Why does this happen? And what can you do to fix it? At Kronologic, we’ve spent the last year investigating these questions. And here’s what I’ve discovered:

Why Do So Many Organizations Fail In The Last-Mile?

For more than a year, my company has been working with sales and marketing executives at many of the world’s fastest-growing organizations, and we uncovered something unsettling: Companies are losing, on average, between 30% and 80% of their leads before they ever become opportunities. That translates into literal millions of dollars left on the table every quarter (and, in some cases, every month).

We also discovered three main reasons organizations lose those leads:

  • Competition is rising: The marketplace is more crowded than ever. Time is a precious commodity and even if you manage to capture a prospect’s attention and keep it through the initial phases of the buyer’s journey, there are zillions of other vendors/projects/problems vying for their attention.
  • Customers are growing more informed: Thanks to big data and the proliferation of content, your prospects have access to most of the same information you do. Much of the buyer’s journey happens before someone reaches a salesperson.
  • Everyone is busy: You’re busy. Your sales team is busy. Your audience is busy. All our calendars are brimming with meetings, phone calls and appointments, and the further you have to push out a conversation, the less likely it is to happen. It’s essential you nail down a time when your solution is still top-of-mind for your prospect because your sales team’s window of opportunity for landing a meeting shrinks exponentially every hour.

What Can You Do To Fix It?

We’ve identified the problem and why’s it’s happening, but what can we do about it?

Here’s where I give you some good news: You have the power to significantly reduce your last-mile problem. In fact, as an industry-leading marketer, there’s a good chance you’ve already identified lead deficit as a top KPI and begun building strategies to reduce it.

Early attempts to address this issue have emerged in the form of Calendly and other link-based schedulers that your sales team may be relying upon today. (And before link-based schedulers, you could summarize the industry strategy as “death by a thousand emails.”)

But those solutions are still too passive, requiring too much time and activity from a busy salesperson and their equally busy prospects. Plus, there’s no way to prioritize higher-value meetings.

Instead, you need technology that monitors leads’ actions and behaviors and automatically connects both parties at the moment you’re most likely to earn a meeting. (At Kronologic, we call this an Active Scheduling Platform.) By leveraging behavioral data and automating the appointment-setting process, you can capture a larger chunk of your leads and take back the millions (or tens of millions) you’re likely leaving on the table.

Plus, when salespeople aren’t spending vast portions of their workweeks playing email tag with leads, they can focus on other revenue-generating efforts. Like identifying which prospects’ pain points match to your company’s value propositions, for example, and having meaningful conversations that lead to highly profitable, long-term relationships.

The last-mile problem can feel insurmountable in our world of hyper-busy days, jam-packed schedules and shrinking attention spans. But, by relying on the right tech, you can seize opportunities to schedule those critical conversations and heal the discord between sales and marketing for good.


Aaron Bollinger is the Co-founder and CRO of Kronologic. Aaron is a winemaker, sales leader and former TV producer who’s not satisfied unless he’s taking on a new challenge. He’s spent most of the past two decades selling technology solutions to the world’s largest brands at all stages — from pre-seed to IPO and everything in between.



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Brands should add text/message and have “identical support” across channels

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30-second summary:

  • A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging.
  • While there are still age-related differences across channel use, the interest in more texting/messaging support applies across ages.
  • Multi-channel communications are becoming the norm for brands, as is the need for a consistent experience across channels.

Customers of all ages are gravitating toward text-based channels for customer service.

That’s a key takeaway in a new report from customer support platform UJET: “Optimizing Channels for Customer Support”. It is based on an online survey of 500 respondents in the U.S. by market research firm YouGov, and focuses on customer support communications with ecommerce, transportation and food delivery brands.

Improving customer service with texting/messaging

The report found that, although Millennial and Gen Z younger customers are in the forefront of expecting text-based customer support like texting and messaging, the trend applies to customers of all ages.

Seventy-two percent of all respondents said real-time texting with a live customer service agent would improve their experience, and 70 percent felt the same way about in-app messaging. The report also cites a 2019 study by call center software provider Aircall, which found that 91 percent of consumers prefer brands that provide multiple channels for customer service communications.

Other channels are still popular, however, and the use of chat/messaging is currently still in the minority. Almost half (42 percent) of the respondents across age groups will pick up a phone to talk to customer service, and 32 percent send an email. The report noted that many brands, especially in the ecommerce sector, still support only those two channels.

‘Next stage’ of customer service

Twenty-nine percent of all respondents use website live chat, 28% in-app messaging and 25 percent text or SMS. As might be expected, the breakdown differed by age group:

From the UJET report

It also differed by industry. In communicating with an on-call transportation brand like Lyft or Uber, for instance, in-app messaging and chat were the top channels:

customer service gfx

From the UJET report

The report also points to the need for brands to move toward the “next stage of customer support,” which it defines as providing an “identical support experience” across channels.

Uploading images

In other words, a customer looking to solve a problem about a product can communicate across one or more channels with the brand, in an experience that calls on the same records about that customer’s purchases and brand contacts, and that has a similar mix of AI and human support — regardless of the channel chosen.

In addition to texting and in-app messaging support, large majorities of survey respondents said they wanted email support, as well as the ability to click a site or in-app button and receive a phone call from an agent at a convenient time.

But more channels are not the only customer service direction desired by customers. The report found that customers want the ability to easily share imagery with agents, so as to explain issues. Two-thirds respondents want the ability to upload and share a photo or screenshots with an agent. Additionally, 43 percent want to log onto an account using fingerprint or facial recognition, and 42 percent would like to chat with an agent using live video.

The post Brands should add text/message and have “identical support” across channels appeared first on ClickZ.



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