I keep trying to find a good place to send an update “let’s wait until this auction ends” or “let’s wait until these cards arrive back from PSA” or “let’s wait until I list these items.” The problem is that there is too much going on to find a great stopping place.
A really really really brief recap of the past twelve parts
I started in December of 2018 with $1,165 with the goal of making $10,000 in one year. In 2019, I had bought and sold over $40k in baseball, football and various sports trading cards. I had a few great successes ($1,165 into $3,085 before fees – $2,771.20 into $6,200.10 before fees – $1,086.68 into $3,190.54 before fees) and a few duds. I generally sell my cards on ebay, but utilize auction houses every now and then. The biggest bottleneck I face is submitting cards to PSA (a third party grading company), a card might have a 2-4 month turnaround time. To successfully "flip" you need to balance some of these purchases with shorter flips. In 2019, I ended with a final profit of $9,262.28 – a tad bit short of my goal. In 2020, my goal is $20,000 (fitting). Using my margins from 2019, I would need to sell around $85k in cards.
You can find the previous installment here
I bought a group of four signed Perez Steele postcards with Mickey Mantle and rarer Roy Campanella. I paid $676.59 after fees for the lot. For those of you who aren’t aware, Roy Campanella was in a car accident in 1958 leaving him in a wheelchair for the remainder of his life. His “pre-accident” signatures are particularly beautiful and carry a significant premium over his “post-accident” signature. Still, his signature is fairly difficult and rare on Perez-Steele postcards (which was issued in 1989 with Campanella dying in 1993). These postcards are collectible. I sent the group to PSA for authentication and will sell once back.
In the same auction, I bought another grouping of wax pack wrappers, paying $920.00 after fees. I bought another group of wrappers previously at a Huggins and Scott auction (which have been doing well for me). I saw these wrappers and figured I would try again. They are all football wrappers with several difficult types. They are already in hand and I listed the bulk of them last night, one sold this morning for $65.00
Speaking of wrappers! Last update I told you that I was able to list all of the wrappers as buy it nows – sales continue to trickle in. Another $149.00 worth of wrappers sold, led by the 1972 Topps Basketball wrappers for $90.00. I’m going to let the rest of the wrappers sit a while. They are listed and stored. I’ll probably keep selling a couple each week for another month or so before I switch anything up. I am another $200 away from breaking even on the group and have over $2k listed right now.
I am taking a similar approach to the 1912 Blankets – I have listed around 30 of the 100 blankets and will likely let them sit as sales trickle in. I sold 3 individual blankets and five blankets listed as a group this blanket sold for $52.00. I paid an average of around $13 per blanket, the first few sold for $27.88 per blanket. There are a few that are worth over a $100, so I should do well on this. I just need to finish listing everything and wait.
I sold a few more items from the multi-sport collection I bought from Huggins & Scott. Led by the [first issue of Sports Illustrated, selling for $107.50)[ https://www.ebay.com/itm/August-16-1954-Sports-Illustrated-FIRST-ISSUE-w-1954-Topps-Cards-Sheets-NICE/293452722356?hash=item44532530b4:g:ruMAAOSw14ZeM7Jv], I brought in another $201.21 from the group. There are still a few items I need to list, but I sent 13 cards to PSA and one card is sitting with PWCC to sell. It’s still too early to see whether I turn a profit (largely depends on the PWSA cards), so I am leaving the tracker at breaking even.
The 1909 Ty Cobb card sold through PWCC on Tuesday, ending at $855.00. The final price is fine, it was more than I was being offered in my store, but I’m overall a little upset with Grey Flannel selling me a trimmed card. Oh well! I still have nine cards with PSA, nothing too special. I am predicting a ~$400 loss on this.
I sold all of the Parkhurst Hockey cards I didn’t send to PSA (the rejects). It came out to $55.76.
I sold the two remaining Yogi Berra cards for $224.50 and $175.00. I have a 1965 Topps Berra floating around somewhere and the remaining 22 cards are with PSA. I basically got full retail out of the first three cards, so I am hoping to do very well on this group, it is entirely dependent on how PSA treats me.
I sold the graded Mickey Mantle cards from that REA auction that I won. The total of those seven cards came out to $1,236.91. I should do very well on this group, I think that the remaining cards I sent to PSA have a conservative value of $1,500-$1,800. I put in $1,000 in the tracker just to be safe. Depending on how they grade I might keep a card (more on that later).
I FINALLY received some cards back from PSA (more on that later). One of the Hank Aaron cards from that group a purchased a while ago sold this morning for $125.00.
Here is a link to the Google Doc with the status of all of my PSA cards. The spreadsheet also includes a summary of where the project is.
Two of my PSA orders finally were finished. The oversized cards, including the last of the Hank Aaron cards and the last of the 1936/1937 Goudey cards were sent back. For the oversized order, the grades came out more or less where I expected. I was hoping the Koufax cards would so a little better, but it all worked out well. I am not changing any inventory value assumptions based on these results. The second order that completed was comprised of those multi-sport cards from that Goldin auction. What is frustrating about this is that while this order (which was received by PSA on 12/11) is completed, another order for this project (which was received on 10/17) is still being processed. Overall, I am very happy with the results. I think they were a little hard on a couple of the cards, but I was pleasantly surprised by the PSA 7 on the 1980 Scoring Leaders card (that’s around a $450 card). As a result, I increased the inventory value on the lot to $800.00 remaining on hand, which is fair.
I still have quite a few items with them, it appears there is some movement on a couple of the orders, hopefully they will get back to me soon.
So, to update the summary:
|1972 Kellogg’s Set||$1,165.00||$3,085.64||($462.85)||$1,457.79|
|1960’s Mantle Postcards||$27.99||$82.55||($12.38)||$42.18|
|1966 Topps Lot||$20.50||$46.00||($6.90)||$18.60|
|1967 Vene. Topps Mantle||$432.80||$825.00||($123.75)||$268.45|
|1960’s Insert Lot||$420.00||$1,004.88||($150.73)||$434.15|
|1960’s Empty Boxes||$645.00||$1,914.60||($287.19)||$982.41|
|1956 Adventure Gum Set||$956.13||$1,405.40||($210.81)||$238.46|
|1961 Golden Press Set||$3,451.20||$3,956.15||($593.42)||($88.47)|
|1957 Topps Partial Set||$122.01||$190.01||($28.50)||$39.50|
|1936 Goudey R314 Lot*||$288.00||$714.55||($107.18)||$50.00||$369.37|
|1969-1973 Topps Yankees Lot||$2,771.20||$6,200.10||($930.02)||$2,498.89|
|Hank Aaron “Odd-Ball” Collection*||$1,086.68||$3,315.54||($497.33)||$150.00||$1,881.53|
|Pre-WWII card lot w/ Cobb & Mathewson*||$1,882.55||$1,322.75||($198.41)||$400.00||($358.21)|
|N154 Duke Presidential BB Club Pair||$390.20||$675.00||($33.75)||$251.05|
|1934-36 Batter Up Low # Set||$1,437.81||$2,120.35||($318.05)||$364.49|
|(23) Sandy Koufax 1950's & 60's lot*||$869.60||1,315.00||($197.25)||$250.00||$498.15|
|1934 Goudey Wrappers Trio||$84.00||$74.51||($11.18)||($20.67)|
|1977-1979 Topps Rack & Cello Packs (6)*||$1,090.00||$923.00||($138.45)||$250.00||($55.45)|
|Perez-Steele set w/ 28 signed||$570.00||$727.49||($109.12)||$48.37|
|Perez-Steele set w/ 42 signed||$720.00||$1,104.52||($165.68)||$218.84|
|1952 Bowman Ftb Small Signed Lot (38)||$1,140.00||$2,243.51||($336.53)||$766.98|
|1961-62 Fleer Oscar Robertson Signed Lot (2)||$690.00||$886.06||($132.91)||$63.15|
|1969 Baseball lot w/ PSA graded||$276.00||$403.44||($60.52)||$66.92|
|(5) 1961 Topps Magic Rub-Offs PSA Lot||$112.72||$371.01||(55.65)||$202.64|
|1957 Swift Meats Complete Set (18)*||$800.00||$800.00|
|(41) 1933-2001 Multi-Sports PSA Lot||$960.00||$2,065.72||($309.86)||$795.86|
|(36) 1950s-2000s Multi-Sports Group*||$900.00||$488.93||($73.34)||$800.00||$315.59|
|1933-1989 Wax Pack Wrapper Lot (650)*||$980.00||$996.00||($149.40)||$400.00||$266.60|
|1941-2004 Multi-Sport Treasure Chest (33)*||$1,100.00||$490.43||($73.56)||$700.00||$16.87|
|1912 B18 Blanket Find (100)*||$1,270.80||$223.00||($33.45)||$1,100.00||$18.75|
|1962-63 Parkhurst Hockey Lot (45+)*||$545.40||$191.26||($28.69)||$450.00||$67.17|
|1953 to 1969 Mickey Mantle Group (16)*||$1,800.00||$1,236.91||($185.54)||$1,000.00||$251.37|
|1956-1959 Topps and Fleer Baseball Collection (48)*||$1,130.00||$1,130.00|
|1961-1969 Baseball Collection (61)*||$804.95||$804.95|
|1948-1965 Yogi Berra Collection (26)*||$1,452.17||$479.50||($71.93)||$1,050.00||$5.41|
|Lot of (4) Signed Perez-Steele Postcards*||$676.59||$676.59|
|1950's-1980's Football Wrapper Lot (42)*||$920.00||$65.00||($9.75)||$875.00||$10.25|
*-denotes inventory still on hand (see below).
^ -inventory on hand is valued at a conservative estimate of fair market value for remaining items.
`-grading fees are expensed when the card is sent to PSA, fees are not paid until PSA has completed the order. Fees that are expensed, but not paid are sitting in Accounts Payable below.
Total Grading Fees`: $2,473.93 (2020: $113.00)
Current On Hand
This section will be moved to the Google Spreadsheet (it was taking up too much room).
ALSO! If anyone is interested in what the financials for this project would look like, see below. With 2019 officially in the book, I moved the final 2019 financial statement over for a year-over-year comparison:
|As of 2/14/2020||2020 YTD||2019 Final|
|Cost of Goods Sold||$1,315.80||$22,582.96|
|Fees (15% of Rev.)||$311.02||$5,956.97|
I look forward to continuing to update everyone on this. Hope you enjoy as much as I do.
In this ‘new normal’ it’s not more time, but THIS, that’s the holy grail of life and business
Has anyone else secretly worried that they accidentally manifested a worldwide pandemic? Because the top 3 things in my future vision journaling for about a year now have been:
- My husband works at home (so I don’t have to do all the childcare)
- I run my business in just a few short hours a day
- We spend lots of time together as a family
“Not like this!” I journal frantically on day 1 of lockdown. It feels like those awful wish reversals you get in fairytales where your wishes are indeed granted, but only in the most ironic and terrible ways.
Abracadabra! The world’s now in peril, your kids rarely leave your side, your husband’s going to work from home (but only emerge to look in the fridge), oh and here’s your new work day: AKA the crack of dawn, and “crikey, it’s midnight!” Enjoy!
On day 2 of lockdown I realise I do not have the patience of Mary Poppins and that our teachers are indeed underpaid; perhaps my children are going to have to settle for ‘The School of Life’ for a few weeks (or even months?!).
On day 3, I have a mini meltdown in the shower and sob into the soap dish over the future of the world, my business and my children (who are apparently now destined to be educated by a mentally unstable mother who doesn’t even know what a number bond is).
But on day 4, something miraculous happens: I feel better!
Months and years of mindset work and gratitude finally kick in, and I emerge from that dark place of fear, mourning and worry we all seem to have been tipped into, and realise that:
Yes, we’ve been forced to slow down, and yes, we’ve been forced to create space, and yes, it’s happened in the most horrible way; but even with all the extra scariness and worry and uncertainty; without the rush of the old world and the necessity to live our lives around someone else’s timetable, I can finally see the truth in that saying that, with change, comes opportunity.
We can either use this time to freeze and bemoan all the plans and dreams that will now have to be postponed or forgotten; or we can stop focusing on all that we’ve lost, and redirect our attention to all that we’ve gained.
I hate to say this, but for me and anyone else with children and/ or a job that can be done from home, more time isn’t necessarily one of those things we’re gaining – so don’t worry, I’m not going to suggest you’re suddenly going to be able to write your book or launch that new membership program…
But actually, after a few more days in our ‘new normal’, I realise that although my days are definitely longer and fuller and involve far more parenting and far less actual working than ever before; it has also meant that I’ve had to pare back everything to the pure essentials, and there’s no doubt about it, this forced simplicity has created something I now suspect is more precious than that holy grail of more time: it’s given me back my headspace.
Because without the rush that bookends my days; the school runs and the work trips, the homework, the social events, the clubs, appointments, obligations, and all the other mental acrobatics that go into running a 21st Century life, I realise that it’s not lack of time that’s been stopping me from doing all the things I want to do, like write my book, or tap into my business vision, have more self care, or be more present with my kids (time is just an illusion, after all).
No, the thing that’s really been holding me back, is a lack of room in my mind to see things clearly, a lack of space to daydream, and a train of thought that’s constantly being stopped and diverted.
Maybe it wasn’t the new skeleton schedule, or personal development seminar, or more help around the house that I needed to help me achieve those dreams. Maybe what I really needed all along was a pattern interrupt; something that would slow me right down. And suddenly here we have it; the mother of all pattern interrupts; not really holding us back so much as reining us in, so we can slow down and see the opportunities already here.
So 2020 isn’t exactly panning out how I’d planned it – I’m sure you know how that feels – and while I know there’ll still be moments of frustration, fear and sadness for all of us, I’ve decided to take what the universe has given me (more family time and more togetherness), embrace the change, go with the flow, trust, and look for the opportunities that were here all along.
And you know what? Maybe that’s how slowing down to speed up really works; because in the little under 2 weeks since this all began, that book that’s been sitting outlined in my google docs for months has already been turned into a mini ebook ready for my VA to make pretty in Canva (and the extended version is on its way); and that membership I’ve had all the content for but no ‘time’ or energy to launch – it’s going live later this month so I can serve more people who need what I’ve got.
Yes, the road ahead is uncertain right now, but I’m beginning to trust that I’ve got all the tools I need within me to weather the storm (or at least Amazon Prime, probably does). So now’s the time to stay out of fear and stay in momentum; to show up and serve with no other agenda than serving; to be scared without being scary (as Brene Brown very aptly said); and to look for the opportunities that were already there.
And hopefully, when this is all over, l may still not know what a number bond is, but at least I’ll be ready to rise with the tide. Will you rise with me?
Words by Cate Butler Ross.
Define Your Facebook Goals Before Determining a Strategy
About a month ago I was asked when speaking before a group about what I thought the biggest mistake was that businesses were making on Facebook. I replied, “lack of coherent strategy” and went on about how too many business pages seemed like they were posting for the sake of posting, that they didn’t appear to move in any particular direction, and that they were managing their social media presence on a day to day basis. If I could take back the answer (or better yet, elaborate further), I would.
I was wrong.
The actual biggest mistake that businesses are making starts a step before the strategy phase and would, in most cases, cure the ills that businesses are suffering from their strategy (or lack thereof). It really comes down to goals and the fact that most businesses are not defining their goals from the beginning nor are they adjusting them as their Facebook presence expands. THIS is the actual biggest mistake that they’re making.
Every Facebook page should have a goal or set of goals that they want to achieve. Many will give a quick answer and say that their goal is to reach as many prospective customers and clients as possible, but this isn’t a real goal. Even in reach, it’s important to establish why you want to reach them and what messages you want them to receive. Are you wanting to reach them with your sales and marketing messages? Are you wanting them to see your logo and expand your branding? Are you wanting them to see that you’re involved in the various local and industry-specific conversations that happen on social media?
Keep in mind – “all of the above” is not a valid answer. That doesn’t mean that you cannot have a robust and diverse presence on Facebook that tackles multiple opportunities, but from a strategy perspective, your message will get lost if you aren’t reinforcing it regularly. On average, only 16% of your fans are seeing your message at all and that’s if you’re doing a pretty good job at keeping your EdgeRank strong. While diversifying your message is important, keeping focused on a singular strategy should overrule the desire to be eclectic.
Do you have any strategies that you’ve considered? Is there a technique that you’ve found to be effective or one that you think would work? I’m classifying the various strategy types into two categories: safe and aggressive. As with setting goals, determining strategies should be focused. Don’t try to bite off more than you can chew. You’ll end up spitting it all out on the table and embarrassing yourself.
How to Make Sense of the PPP Loan Program for VC-Backed Startups
There is so much confusion and misinformation out there about the government sponsored “payroll protection plan” loans to companies that the heads of every small business CEO in the country must be spinning. We have been advising a lot of entrepreneurs so I thought I’d “open source” some of the advice I have been sharing.
I am not claiming to be the world expert on this. But I have been in close contact with the NVCA, many of the major law firms and many of the major VC firms. Along with my partner Stuart Lander, who runs operations at Upfront and is a former lawyer, we have scoured through, debated and helped scores of companies make this determination. So my only goal is to give you insights into the conversations we’ve been having in case you don’t have the same access or advice.
I am not a lawyer nor can you use my advice for the basis for your application but I’d rather provide more public information to help you have the right conversations so please take this posting for what it is (and accept that I may have typos or inaccuracies, which I will amend if pointed out).
Am I eligible for the PPP Loan?
If your US-based business is adversely affected by Covid-19 such that you would need to lay off employees imminently and having access to capital would enable you to keep more employees on the payroll then you might be eligible. You need to:
- study the rules,
- make sure that you don’t violate the “affiliate rule” (more later),
- consult with your Company Counsel,
- consult with your board and investors and then make your own determination.
If you do apply you must certify that your information and application are true and honest.
Who is this program for and why does it exist?
The CARES (Coronavirus Aid Relief & Economic Security) Act provides $2 trillion to businesses and individuals affective by Covid-19.
$350 billion of this money is dedicated to small businesses under a loan program called the PPP (payroll protection plan). This money is administered by the SBA (small business administration) and is obtained through an approved bank who reviews your application.
The goal of the program is in the name — payroll protection. The US government believes that keeping more workers employed, even if they’re not immediately productive due to WFH (work from home) or loss of revenue is better than all of these employees being laid off, where they will likely seek relief via unemployment insurance claims. There were 10 million claims in the past 2 weeks alone, the largest 2-week request in history. The government believes that it not only is better keeping employees in jobs where possible but also in helping these businesses remain solvent.
Am I ineligible since I’m VC-backed?
There is nothing in the rules that state that VC-backed businesses are ineligible. There are certainly some people who are publicly saying that VC-backed businesses shouldn’t take government money. There are some business people who think this is ethically wrong for a VC-backed business with a highly-educated founder and there are also likely to be some populist outcries that the money should have been reserved for Main Street workers and not tech workers.
This is a matter of opinion or belief system but not a matter of legislation or policy. The program is designed to keep employees on the payroll so ultimately it’s up to you to decide whether you are a worthy recipient and to weigh the benefit to your company and your employees against the potential perception the market may (or may not) have in the future.
One thing that is clear. If you plan to lay off employees and if the PPP Loan will help you to keep more people on your payroll and you ultimately believe that getting through the next couple of months will enable you to productively employ these people on your own dime in the future — this is precisely the policy goal of the US Government. Perception is not equal to policy or legislation. If you want to be perceived well in the future then make sure that your grounds for applying are sound and that you’re truly preserving jobs.
If the US Government didn’t want to support VC-backed businesses they easily could have excluded them and they knowingly did not.
I am hearing from all of my peers that everybody’s applying — shouldn’t I?
The short answer is “no.” Applying for a government loan that was created to serve US small businesses and employees in the times of an economic crisis is not something you should do just because all of your peers are telling you that you should. It is not “free money.” You should apply if your business is in duress, if the loan can help you preserve jobs, if you qualify and if you’re supported by your board and your investors.
Do I need to repay the loan?
You might. It depends. Below lists how the loan program is calculated. If you maintain your employment level at your current rate much of this loan can be forgiven but it’s likely that a portion of it will not be. If you do massive layoffs (RIFs) you can assume that you will need to repay your loan since the intent of the loan is to protect jobs.
Do I need to rush my application?
One of the most unfortunate aspects of the legislation is that it states that applications will be approved on a first-come, first-served basis. That means that every business who believes it qualifies is rushing in its applications, which doesn’t leave much time for reasoned discussions with your relevant stakeholders on whether or not you should and it means that banks and lawyers are being forced to rush things. I get that in a crisis the government needs to act quickly and fix things later. But this FIFO approach has created undue urgency. So sadly you do need to rush things if you want to improve your chances of being approved.
Why is there so much confusion about whether banks accept applications?
Banks have a difficult task. They don’t want to hand out loans and later learn they gave money to fraudsters. They have regulations that dictate things like KYC (know your customer) and AML (anti money-laundering) and other regulations designed to avoid abuse of our financial institutions. As a result, many banks are only taking applications from existing customers and in some cases only customers who have existing credit arrangements. Additionally, some Main Street banks aren’t able to process VC-backed applications because they are designed to handle individual owned, local businesses.
The two primary banks that service the VC industry are SVB (Silicon Valley Bank) and FRB (First Republic Bank) and both understand the intricacies of VC-backed businesses and are more easily able to assist you.
Everybody is talking about the “Affiliate Rule” — what is that?
Ok. Now things get complicated.
Step 1 is deciding “am I qualified for a loan under the rules” and step 2 is determining whether or not you can validly apply based on something called the “affiliate rule.” It’s complicated but essentially if a SINGLE VC can veto certain actions that are approved by the board then you violate the Affiliate Rule (or if a single firm owns > 50%). There is a lot of chatter about companies that own > 20%. This is completely unrelated to the Affiliate Rule. The application form states that any > 20% owners must disclose certain information in the application process so it often gets confused as being related. It is not. The NVCA (National Venture Capital Association) Guidelines are below.
Am I free and clear as long as no investor owns more than 20% of my company?
No. This is another misconception. The 20% threshold has nothing whatsoever to do with eligibility. It simply determines whether you have to provide additional information.
So to be clear, if a company owns 8% of your company but has negative blocking rights as outlined above in the NVCA guidelines, you are ineligible for the program unless you modify your legal governing documents.
How do I amend my legal documents so that the Affiliate Rule doesn’t stop me from applying for a loan?
For starters you will require investor consent to amend your governing documents and since some of these terms were negotiated to protect shareholder rights they may approve the changes and they may not.
I have found that it is easier to get VCs to amend the governing documents when there are several VC investors such that none has the overwhelming majority ownership relative to others. This is because the affiliate rule is only tripped if one single firm has blocking rights. Therefore you can amend the governing documents to a “simple majority of the preferred shareholders” can block one of the known affiliate rules rather than a single firm. I have found VCs to work collaboratively on these to help entrepreneurs in this time of need.
It’s slightly harder if you’ve only done an A-round and therefore have just one VC around the table who owns more than a majority of the preferred stock. In this instance they would need to give up the right entirely. If your company is in dire straits (let’s say you’re a transportation company or a hospitality company) then you’re likely to find an amenable investor. If you’re in a company where the investor views your application as more of a “gray area” then you may not easily receive consent for changes.
Finally, there are several discussions about how to “get around” the Affiliate Rule. Please be careful because having a “side agreement” (verbal or written) to “spring back” to the old agreement in the future is tantamount to fraud. You can expressly mention that the governing docs are only valid for the period of the loan but I believe this may open you up to the SBA second guessing the validity of your loan on a “look back basis” (meaning in the future they come back and state that you violated the rules).
If you’re going to amend, then amend. If you’re playing games — don’t apply.
When the $350 billion is fully invested will more be made available?
Nobody knows for sure. There are lots of discussions about the need for more stimulus and the lasting effects of the Coronavirus, etc. Ultimately whether there is a further SBA stimulus will depend on whether it was deemed effective, whether the crisis is longer-lasting and deeper than expected and whether handing more money to small businesses is deemed politically acceptable.
I’m getting so much conflicting advice, whom should I listen to?
Ultimately it is up to you to make the determination if the PPP Loan program is meant for you. You should have a discussion with your legal counsel first. You should discuss with your board second. You should discuss it with your investors third. If you are convinced after this that you are eligible and worthy, then the only remaining thing before applying is to decide how the markets will judge your actions in the future. If you saved jobs, saved your company and are a productive member of our economy and if you feel that this program played an important role in helping you succeed and you didn’t have other options that were as immediately able to help — you can at least sleep better at night believing that this SBA Program met its intended goal.
How to Make Sense of the PPP Loan Program for VC-Backed Startups was originally published in Both Sides of the Table on Medium, where people are continuing the conversation by highlighting and responding to this story.
In this ‘new normal’ it’s not more time, but THIS, that’s the holy grail of life and business
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