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A story about my dad and his quest to run digital ads



My dad runs a small study skills company in the UK.

It's an old-school business. Up until last year, the only marketing he's ever done was sending flyers to schools. But, over time, flyers had stopped working so well, so he started thinking about running digital ads.

One of his friends was raving about Facebook. So he began recording testimonials with teachers and putting them out as Facebook ads (see ad).

The return was awful. But it didn't deter him. He started watching YouTube videos, signing up for webinars, and even bought an online course.

Two months later he got his first sale. The ads still weren't close to being cost-effective.

Dad remained adamant Facebook would come good. Every time I called he would tell me about another idea for a new campaign:

I've got the pixel firing… We need a lookalike audience… It's all about the relevancy score…

Now, my dad is 58 years old. He has an old brick for a phone and thinks “emojis” are a Caribbean fruit. It was inspiring seeing him so far out his comfort zone, but I can't say I agreed with his approach.

“How do you know Facebook is the best way of getting in front of teachers?” I asked.

“What do you mean?”

“Well, you haven't tried any other platforms. So how do you know Facebook is this holy grail?”

To Dad's credit, he took my point onboard. He got stuck into Twitter ads, Google ads, and even sponsored a teacher's conference.

The Google ads bombed. His first attempt on Twitter performed better than six months of “perfecting” on Facebook. But, the conference was the real success. In just one day it pulled in more than a month's revenue.

Big up yourself, Dad.

The moral of the story:

A little knowledge is a dangerous thing. Any entrepreneur tied to one approach will spend six months making negligible improvements. The foolproof approach is to assume you're a fool.

Try lots of quick experiments with different platforms. The pattern to replicate is:

– – – – – | – – – – | – | – – – –

where a dash represents a small loss and a straight line a new discovery. Then, when you find what works, hone it.

And finally:

When running ads you want to make sure you're measuring conversions, not clicks. Clicks are noise. Conversions are signal.

Facebook would consistently drive the cheapest clicks to my dad's site. But it wasn’t the right type of “click”. None of them were interested in buying.


Thanks for reading. If enjoyed I share more real world marketing examples over on

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What It Really Takes To Make A Million In Your Business



(You can watch the video below)

So many of us have this goal to make a million in revenue in our businesses… I used to dream so much of reaching this milestone back in 2009.

This is when I created a challenge for myself called “Mission To Make A Million In 365 Days”.

And whilst I did reach the million mark a few years ago, that first challenge I set for myself was a total and utter fail, not because my ideas were bad, but because I was focusing on completely the wrong things.

It took me a few years from 2009 to figure out what it really takes to make a million, and it’s such an important shift that I think holds so many entrepreneurs from ever getting to that milestone.

So in this week’s episode I wanted to share with you my journey to making a million in my business and some key things I learned along the way that I know will be so helpful if this is a goal that’s on your list too.

In this episode I share with you:

  • What happened by day 65 of my “Mission To Make A Million In 365 Days” challenge and why I decided I needed to set myself a different challenge after that.
  • The discovery I made in 2011 about what it really takes to become a successful entrepreneur and the new challenge I set for myself with this shift in perspective.
  • The changes I made that helped me bring to life a business idea I had been mulling over for 3 years (that’s how FEA was born!).
  • The things we need to do every single day to become the person we need to be to create success.
  • The questions you really need to ask yourself as an entrepreneur and the commitments you need to make so that you can hit your financial goals.

I hope you love this episode and that it helps you to have a few A-HA moments!

I also wanted to let you know that I’m doing my final live workshop before the baby arrives and I’d LOVE to invite you to join me for it!

Click here to sign up for this workshop >>>

She Means Business Workshop


In this workshop I’ll be sharing:

  • The 6 BEST ways to make money online – that everyone can take advantage of!
  • We’ll be identifying what stage of the business journey you’re at and what steps to take: are you The Dreamer, The Starter, The Hustler, The Grower, The Scaler or The Visionary?
  • How I was able to go from being a dreamer to building a million-dollar business – the core steps that got me here and how you can do it too.
  • The fundamental things you need to be doing every day (that most people don’t even think about) to break through and create the success you want.

The post What It Really Takes To Make A Million In Your Business appeared first on Female Entrepreneur Association.

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How a $8.00 investment got me a recurring $100 monthly sale



Hello everybody! I hope you’re all doing great today! I’m a long time lurker, first time poster, but I have a story to tell you.

About a week ago I was listening to The Side Hustle show and heard en episode about a woman from Michigan who started a pet waste removal company (essentially poop scooping). She was able to replace her pharmacy job and was able to build it into a six figure income.

I was blown away. I’m a textbook over thinker who’s built out businesses and websites over and over again (only getting to the point of launch and then abandoning everything out of fear or lack of connection). BUT THIS. THIS WAS SO SIMPLE I COULDN’T OVERTHINK IT:

1) Low Startup Costs

  • Free Wix site (looks legit af)
  • I design my own business cards and flyers
  • Just need initial tools and recurring expenses are only trash bags, gloves, masks, and gas.

2) Low Time Commitment

If you charge $14 per visit, have 30 clients, and show up weekly, you could be making up to 60/h if you route your clients correctly. WHICH MEANS that you get your time back, which is truly the only thing I care about at the moment.

3) Easy to preform

Other services businesses such as pressure washing, house painting, and cleaning were all to high risk for me. Didn’t want to blow someone’s paint off while pressure washing, or hire a whole crew to paint, or clean anything with a rag. Not interested.

This is literally scooping poop into a bag and tossing into the customers bin (unless they want haulaway services in which case you can charge even more!)

All of that to say, I finally pulled the trigger with my fiancé’s support and we went out yesterday in the heat to hand out flyers. Yes, it was uncomfortable and hot and sweaty and weird walking up to peoples doors to slip in a flyer. BUT it only took my $8.00 to get my flyers printed, about 2 hours of my time, and not even 12 hours later I got a call from someone looking to schedule cleaning AND BI-WEEKLY SERVICES. Which means that I’m looking at just about $100 extra dollars per month for 1 client and MAYBE 2 hours max of my time actually scooping.

$50/h picking up poop. And KEEP IN MIND: if you’re making as much as I am right now ($15/h 40h/week) then literally all it would take is convincing 30 people to book your services and you can leave your job. Income REPLACED AND EXCEEDED.

I was hyped all night yesterday and just wanted to share it with my favorite sub. A lot of your stories and ideas have influenced me to think that there’s actually a different way to exist instead of being monitored by your whack ass bosses all day.

Side Note: there’s a lot that goes into a business but over the course of the last 3 years I’ve acquired almost every skill I need to start a business myself. This didn’t happen overnight. It was piece by piece. Wondering why tf I was learning illustrator. Why I learned to edit videos. Why I made so many website mockups. It all felt like an endless cycle. But when I found the idea that made sense, it was as if all my skills were acquired for this purpose. Keep learning! It definitely will reap benefits in the future!

TLDR: I actually put advice to action and booked a $100/month client with only $8.00 and 2 hours of putting up flyers on doors. Rate works out to about $50/h for minimal effort.

Thanks friends! Here to answer as many questions as I can if you have any.

Edit: ended up buying the domain to get google to recognize this traffic. Thank you everyone who’s upvoted. Meant the world!!

Check out the site at: AV Scoops

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You Know This Song: Having Confidence to Sing the Soundtrack to Your Life by @NancySolari



by Nancy Solari 

One of my favorite hobbies and passions has always been karaoke. But as my vision started deteriorating after being diagnosed with Retinitis Pigmentosa, I found I could no longer read the lyrics at a distance. I solved this by having the karaoke host at my go-to bar whisper the words to me while I sang, but when I visited other karaoke places, I ran into issues with the DJ or manager being uncomfortable reading the words to me. In my mind, I felt more secure when they assisted me, but the audience often sat there whispering among themselves, confused by my performance.

One night, I was at a bar with my friends and serenading them with the well-known Britney Spears song “…Baby One More Time.” The manager agreed to whisper the lyrics in my ear, but I had to repeatedly lean down to hear her; my body swaying like a pendulum during the performance. Suddenly, a woman got up from her seat, marched towards me, slammed her hand on the stage, and shouted: “You know this song!” Without another word, she disappeared, and I never encountered her again. But I immediately started singing the song without the manager and to my surprise, she was right: I sang the song perfectly. I realized I no longer needed my “karaoke crutch” of having the words read to me in order for me to succeed.

The next day, I was still perplexed by the mystery lady and my triumph in the bar. But it gave me the chance to understand I had become too dependent on others. The interruption of my song allowed me to recognize this and trust my abilities again.

In order for us to grow into being our most authentic selves, we must plant the seeds of the following qualities…


Let disrupters Into Your life

When I performed at karaoke bars, I was content with someone feeding me the words until the I was jolted into realizing the truth: I knew the lyrics and was capable of singing on my own. What I needed was someone to assist in my overall personal growth.

We need these people in our lives, because there are insecurities we cannot recognize in ourselves. The woman who interrupted me on stage saw the discomfort in my body and gave me the impetus to perform without assistance. Our friends and family do the same for us: They give us guidance and provide opportunities that endow us with confidence.


Believe in Your abilities

When my vision started worsening, I began leaning on those around me. It was only when I started singing on my own again that I grew more self-reliant. I developed a new habit of listening to the song a few times to learn the melody, and practicing for hours before performing. I discovered if I messed up the verses, I could just smile and make them up as went along: I learned how to adapt and become a stronger.

To find this self-assurance, I had to examine what I liked about myself. Nobody is perfect, but we have to consider a skill we take pride in and let it be our signature trait. For some it might be a physical attribute, and for others it may be intelligence. We can use confidence in this singular feature to build our self-worth in other areas: It becomes like a business card defining us in the best way possible.


Play Only Your Soundtrack

 My ability to sing and do karaoke is important because it stems from a time before I lost my sight. The music industry was a career path I went down for a brief period. I was going to music award parties, meeting with presidents of different record labels, and recording my music. As exciting as the industry was, I encountered sexual harassment that made me feel powerless.

One night, I was at an industry party that opened my eyes. I found myself scanning the room and observing new artists who were indulging in drugs. In that moment, I went to the bathroom; tears were running down my face, and I felt adrift in a sea of partiers. I looked in the mirror and told myself: “These are not my people.” I immediately left the party and walked away from the music industry. I found the confidence to step out of that world, and I felt like I gained my soul back.

By confronting what I desired in life and have conviction in my morals, I left behind people I knew would not have assisted my growth. To find our true selves, we need this self-reflection. I found when I journaled or voiced my thoughts into a recorder, I effectively discovered my inner pain. When we examine ourselves through a different prism, we learn what holds us back and can create change in our lives.

The soundtrack to my life is far from complete, as I continue to be challenged by my vision every day. But each time we are confronted with adversity, we must remember our best verses will be about overcoming hardship, and the greatest songs often take years to write. Along the way, when self-confidence meets our authentic selves, we come one step closer to finishing the album to our life.

And that is music to my ears.



Nancy Solari is an inspiring example of living life with a positive mindset, regardless of the challenges you face.

At sixteen, she was diagnosed with retinitis pigmentosa: a progressive retinal disease that leads to blindness. Over the years, Nancy experienced significant vision loss, but refused to let this dissuade her from following her dreams. She obtained a BA in broadcasting and psychology from the University of Oregon, worked for Good Morning America and Entertainment Tonight, had a successful singing career, and was a top-producing Realtor in Southern California.

Nancy went on to obtain a life coaching degree, and launched Living Full Out in 2008 to help others achieve their goals. An accomplished coach, speaker, and host of the national radio show, Living Full Out with Nancy Solari, she shares her tools for success with audiences and organizations all around the country.




The post You Know This Song: Having Confidence to Sing the Soundtrack to Your Life by @NancySolari appeared first on She Owns It.

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