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Advancing Humankind Through Individual Consciousness

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Contributed by Gordy Bal, social entrepreneur on a mission to regenerate the planet, shift the current dysfunctional education system and end human suffering. 

At this very moment, we are facing an evolutionary shift that we’ve never experienced before.

As gen Xers and millennials inherit mass wealth from baby boomers, we’re looking at a greater transfer of wealth than we’ve seen before: Over US$30 trillion will change hands in North America over the next 30 to 40 years.

This shift will change the world.

Consider who is inheriting this money. It’s a new generation of humanity that is more focused on building a regenerative economy.

We are coming into an awakening that has the potential to challenge the current capitalist paradigm—a paradigm that is not only causing extreme social damage to mass groups of people, but environmental damage that could lead to our own extinction.

The question we need to ask ourselves now is, will we continue to use our capabilities to destroy the planet or will we use them to raise human consciousness?

Rather than addressing the symptoms of the problems we are facing—war, poverty, climate change, excessive waste, racism, addiction, sexism—we must investigate at the root cause: our collective state of consciousness.

So, what is consciousness?

I define it as total self-awareness. We are emerging into a new type of consciousness, homo universalis. We see ourselves as deeply connected to the universe, in tune with nature, co-existing with exponential technology and leading from a place of love.

This is where we can make a true impact and begin to evolve into the next iteration of our species. This is where we embrace and encourage human psychological wellbeing. It’s where we develop the understanding that success does not create happiness. Happiness actually creates success. Wellbeing and a self-aware mindset generate more and higher-quality thoughts and ideas, creativity, innovation, lives and experiences.

We must use emerging technologies to support us, rather than enslave us. In this way, we can enable mental health, expand emotional wellbeing and enhance human cognition at a scale never before possible.

We also must prepare for automation and artificial intelligence (AI) to eliminate many rote tasks in our current jobs, potentially destabilizing work and society within the next 15 to 20 years. The new jobs will be defined by human interaction, problem-solving, and creativity, where social-emotional skills and self-awareness become vital—not just for work but in order to be resilient during the transition.

We must humanize the goals of technological advances so that humankind can flourish.

How can each one of us become part of the revolution?

We can do this by first discovering our purpose and then living our purpose.

The Japanese have a concept for purpose called ikigai, which translates to “a reason for being.” It indicates the source of value in your life and the things that make your life worthwhile. The sweet spot emerges when you find something that you love, that the world needs, that you’re good at and that you can be paid for doing.

In Indian ancient wisdom traditions, this is referred to as your dharma. Deepak Chopra once said, “When you live in the harmonious flow of dharma, the entire field of pure potentiality opens to you. You’re able to create as much happiness and wealth as you want because you’re aligned with the domain of spirit, the unlimited source of all manifestation.”

There has never been a more crucial time for empowered, creative, inventive people to participate in the advancement of humankind.

You are needed, to be here now, to be ready, awake and willing to build the future required to support and expand the human mind and heart, for this is the greatest and most impactful work of our time.

If you’re interested in diving deeper into reawakening your purpose to make the world a better place, get in touch with me at g@ctr.com.

Gordy Bal is a social entrepreneur and the founder of Conscious Thought Revolution (CTR), a technology platform that measures and expands global levels of human consciousness.

The post Advancing Humankind Through Individual Consciousness appeared first on Octane Blog – The official blog of the Entrepreneurs' Organization.



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😎How to Get Webdesign Clients FOR REAL

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I've been receiving many messages lately on how difficult it is to get webdesign clients. The majority of stories revolve around potential clients ignoring you or disappearing after a first promising exchange of emails.

So I decided to put together an article, listing what I do to book Webdesign clients FOR REAL. Everything in this article is based on pure practice and my personal experience.

If you want to watch the video version of this article, click here (and like the video since you're there 😝).

Research on your clients

As I always say, everything starts with research. The wrongest thing you can do is to send duplicate emails that you create in batch for everyone you want to work with.

The client needs to feel that the email is original and written just for her.

I don't know you, but I immediately spot a "copy and paste" proposal to work with me. I receive duplicate messages all the time on Linkedin, and I stop reading them after the second line.

I take into consideration just the ones I feel genuine, and the ones where I see that the person TRULY knows who I am and what I do.

That's why research is fundamental before writing the email.

Visit your addressee's website and take notes. Get familiar with what the client does. Then write the message sowing here and there information you grasped from your research.

I'm aware that this approach takes way more time than bombarding 100 clients with the same email. That's why you need to sort clients.

When I'm looking for website redesign gigs, I discard all the companies with a presentable website. Researching and pitching my service to them would be a waste of time.

I reach out just to clients who could need my help. This allows me to reduce the time I spend collecting info.

Focus on them

In case you offer Webdesign services, it's useful to highlight what are the flaws of the client's website, and how you could solve the problem.

This part is what makes your approach different from the crowd.

Clients aren't interested in your previous experiences and history. What they truly want to know is if you can be an asset to them and how motivated you are.

The fact is that usually, clients don't even know what their problem is. If you can show their website's flaws, and then you show how you can fix them, they will pay attention.

Showing what needs improvement

But what's the best way to show what you can do for the clients?

Visual explanations is the answer.

When I contact a client, I rarely write a plain text email. I use videos and images, instead. They permit me to show visually what are the parts to improve on their website.

In case I want to shoot a video, I use Loom. Loom is a great tool to film screencasts, upload them online, and share them through a private link.

If I want to attach an image to my email instead, I use Skitch to add notes on the website screenshot.

I've been using pain emails for a while before realizing that almost everyone responds better to videos and images. So why not using the same approach in my emails.

This turned out to be the right choice. Since I use videos and notes on screenshots to promote my services, I saw an increase in positive feedback.

Working before getting paid

In case you definitely want to work with a specific client, you can go a little farther with your strategy.

Instead of notes on the existing website, you can create a new version of this client's homepage.

This method needs more time and energy, but it's so far the best one I used to collect clients. If you want to impress someone, there's no better way than working for that person without getting paid.

To reduce the time it would take you to create a new mockup, you need to use website builders. They allow you to come up with a fresh design quickly, using drag-and-drop.

I've been using Elementor for years, and it made a huge difference in finding web design clients. With Elementor, I can create a webpage in a matter of an hour and send it to the client as an example of what I can create for him.

And if you don't want to invest too long creating a new template from scratch, Elementor gives you a vast list of templates you can choose from.

You can try Elementor here.

Tailor your service

The last advice I can give you is to be honest and specific with your clients. Promise just what you can deliver, and promote tailored services for your clients.

The more tailored they are, the better they will work.

While the majority of web designers propose a 360degrees service (blending with the background), you can be the authority in your distinct topic.

Niching down gives better results than being the all-round expert.

And if you need an extra push to convince them to hire you, offer a trial period. Propose to work together for a month in order to see if you're good for each other. If at the end of the trial, you're not a good match, no hard feelings.

What about you? What are the techniques you use to get clients for webdesign?

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In this ‘new normal’ it’s not more time, but THIS, that’s the holy grail of life and business

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Has anyone else secretly worried that they accidentally manifested a worldwide pandemic? Because the top 3 things in my future vision journaling for about a year now have been:

  1. My husband works at home (so I don’t have to do all the childcare)
  2. I run my business in just a few short hours a day
  3. We spend lots of time together as a family

“Not like this!” I journal frantically on day 1 of lockdown.  It feels like those awful wish reversals you get in fairytales where your wishes are indeed granted, but only in the most ironic and terrible ways.

Abracadabra! The world’s now in peril, your kids rarely leave your side, your husband’s going to work from home (but only emerge to look in the fridge), oh and here’s your new work day: AKA the crack of dawn, and “crikey, it’s midnight!” Enjoy!

On day 2 of lockdown I realise I do not have the patience of Mary Poppins and that our teachers are indeed underpaid; perhaps my children are going to have to settle for ‘The School of Life’ for a few weeks (or even months?!).

On day 3, I have a mini meltdown in the shower and sob into the soap dish over the future of the world, my business and my children (who are apparently now destined to be educated by a mentally unstable mother who doesn’t even know what a number bond is).

But on day 4, something miraculous happens: I feel better!

Months and years of mindset work and gratitude finally kick in, and I emerge from that dark place of fear, mourning and worry we all seem to have been tipped into, and realise that:

Yes, we’ve been forced to slow down, and yes, we’ve been forced to create space, and yes, it’s happened in the most horrible way; but even with all the extra scariness and worry and uncertainty; without the rush of the old world and the necessity to live our lives around someone else’s timetable, I can finally see the truth in that saying that, with change, comes opportunity.

We can either use this time to freeze and bemoan all the plans and dreams that will now have to be postponed or forgotten; or we can stop focusing on all that we’ve lost, and redirect our attention to all that we’ve gained.

I hate to say this, but for me and anyone else with children and/ or a job that can be done from home, more time isn’t necessarily one of those things we’re gaining – so don’t worry, I’m not going to suggest you’re suddenly going to be able to write your book or launch that new membership program…

But actually, after a few more days in our ‘new normal’, I realise that although my days are definitely longer and fuller and involve far more parenting and far less actual working than ever before; it has also meant that I’ve had to pare back everything to the pure essentials, and there’s no doubt about it, this forced simplicity has created something I now suspect is more precious than that holy grail of more time: it’s given me back my headspace.

Because without the rush that bookends my days; the school runs and the work trips, the homework, the social events, the clubs, appointments, obligations, and all the other mental acrobatics that go into running a 21st Century life, I realise that it’s not lack of time that’s been stopping me from doing all the things I want to do, like write my book, or tap into my business vision, have more self care, or be more present with my kids (time is just an illusion, after all).

No, the thing that’s really been holding me back, is a lack of room in my mind to see things clearly, a lack of space to daydream, and a train of thought that’s constantly being stopped and diverted.

Maybe it wasn’t the new skeleton schedule, or personal development seminar, or more help around the house that I needed to help me achieve those dreams. Maybe what I really needed all along was a pattern interrupt; something that would slow me right down. And suddenly here we have it; the mother of all pattern interrupts; not really holding us back so much as reining us in, so we can slow down and see the opportunities already here.

So 2020 isn’t exactly panning out how I’d planned it – I’m sure you know how that feels – and while I know there’ll still be moments of frustration, fear and sadness for all of us, I’ve decided to take what the universe has given me (more family time and more togetherness), embrace the change, go with the flow, trust, and look for the opportunities that were here all along.

And you know what? Maybe that’s how slowing down to speed up really works; because in the little under 2 weeks since this all began, that book that’s been sitting outlined in my google docs for months has already been turned into a mini ebook ready for my VA to make pretty in Canva (and the extended version is on its way); and that membership I’ve had all the content for but no ‘time’ or energy to launch – it’s going live later this month so I can serve more people who need what I’ve got.

Yes, the road ahead is uncertain right now, but I’m beginning to trust that I’ve got all the tools I need within me to weather the storm (or at least Amazon Prime, probably does). So now’s the time to stay out of fear and stay in momentum; to show up and serve with no other agenda than serving; to be scared without being scary (as Brene Brown very aptly said); and to look for the opportunities that were already there.

And hopefully, when this is all over, l may still not know what a number bond is, but at least I’ll be ready to rise with the tide. Will you rise with me?

Words by Cate Butler Ross.

The post In this ‘new normal’ it’s not more time, but THIS, that’s the holy grail of life and business appeared first on Female Entrepreneur Association.



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A Broken TV Led This Entrepreneur To Build A $3.5 Billion Business

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Girish Mathrubootham has built an incredibly popular startup from the ground up. A company that fuels businesses of all sizes, and is probably becoming far more important in the wake of the big events of early 2020.

Girish recently appeared as a guest on the DealMakers podcast. During his interview he shared how he has raised hundreds of millions of dollars through a Series H fundraising round, been through rebranding, built cloud-based global software solutions, and has even created what he calls an alternative model for designing software. His company Freshworks has even acquired 12 other organizations according to Crunchbase.

Listen to the full podcast episode and review the transcript here.

Everything Started With An MBA

Girish was born in the Southern Indian state of Tamil Nadu. He grew up in the small town of Trichy. He left college in 1996, and the job market was tough. So, he applied for an MBA program and headed off to Chennai.

After completing his MBA he went on to work at software companies HCL Technologies, Cisco, eForce, and Zoho.

The Art Of Transitioning

Mathrubootham has become somewhat of a master of transitions throughout his career. He was a Java programmer, a trainer, an engineer, and then VP of Product Management. A position he says is great training grounds for becoming a CEO. Then as a founder, you add HR, finance, and sales.

In a recent Tweet, he wrote that “Building a company is like building a product where culture is the UX for employees and customer experience is the UX for customers.” Although he has clearly surrounded himself with some of the best minds and advisors today, Girish is a big advocate of just learning by doing. No matter how long you go to school there is a lot you’ll never be given to prepare you for real life. You have to allow yourself to be curious about learning new things.

Then it’s also about building a great team. He says the age of rockstar talent is over. It is now about building great teams. You want product managers who can see things from a user’s point of view. You want designers who prize craftsmanship and attention to detail. In developers, you want the ability to break down complexity to simplicity.

All Good Startups Begin With Experiencing Personal Frustrations

Girish Mathrubootham’s story started with a broken TV.

In 2009 he was moving back to Chennai, India from Austin, TX. Among his belongings being shipped was a Samsung TV. It arrived broken. No amount of emails and calls and requests managed to get any results from the insurance he had paid for.

A year later he hit an online forum to share his terrible experience with others. The very same day he was contacted by the president of the company and had the money in his bank account.

This was his eureka moment. He saw the shift in power from the companies to the people and individual customers.

Leaning on his experience of building help desks before he set out to build his own first product, Freshdesk which would later rebrand to Freshworks.

Building A Global Digital Business

Girish quickly assembled a team of six to develop the product. Finding product-market fit wasn’t much of a challenge. What appeared more challenging was to build a big business with this out of Chennai, India, and to ever hope of being fundable at the VC level.

After nine months of development, they launched. Within 30 days they had their first customer. It happened to be a college in Australia. Their first six customers represented businesses on four different continents. They had instantly gone international. They were doing it all remotely. This was back well before most thought of going 100% remote.

After hitting 100 customers in their first 100 days, and doubling that in the following 100 days, they got noticed by investors. Accel and Tiger Global gave them a few million dollars.

While they were doing well in the SMB sector with this remote business model, and even gained large international franchise clients, they saw they were missing out on a lot of business.

Many bigger companies were just used to being sold in person and doing face to face meetings. They weren’t the type to search for Google and buy software online.

So, they began setting up small teams and offices in Europe, Australia, and the US.

Today, they have 3,000 employees, across 13 offices, with customers spanning 126 countries.

They expanded their product line and kept adding services for small to enterprise businesses.

For others thinking about their own startups, Girish’s top advice includes to just go for it. If you are scared of becoming an entrepreneur, accept that it is hard, but look at how many others are doing it successfully. You can too. Learn how to learn, and start doing.

It has worked out well for Girish and Freshworks. They’ve already raised almost $400M, from tier 1 investors including CapitalG and Sequoia. Storytelling is everything which is something that Girish was able to master. Being able to capture the essence of what you are doing in 15 to 20 slides is the key. For a winning deck, take a look at the pitch deck template created by Silicon Valley legend, Peter Thiel (see it here) where the most critical slides are highlighted.

Listen in to the full podcast episode to find out more, including:

  • The best practices for pulling off a rebranding
  • What was more important than the money when bringing in these top VCs
  • How the Freshworks Software Academy is lifting kids out of poverty
  • How a high valuation helps your startup
  • How they turned a Twitter attack into an epic PR moment
  • The concept of Indian Democratic Design
  • Alternate design models

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