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4 realizations everyone needs to have about making work-life balance work [TED Talk]

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With work-life balance being such a hot topic these days, I was immediately attracted to the TED Talk by Nigel Marsh about “How to Make Work-Life Balance Work.”

Marsh starts out talking about how he once was a “classic corporate warrior.”

He defined that by saying he ate too much, drank too much, and regularly neglected his family.  

When he turned 40, however, he tried to turn his life around, especially the work-life balance part of it.

He decided to take a step back from the workforce and spent a year at home with wife and four children.

To nobody’s surprise, he found it easy to balance work and life when he didn’t have any work.

(Sounds like an easy fix, right?)

However, he eventually had to go back to work once the “money started running out.” (Bummer…)

In the years since, he has spent his time studying work-life balance in an effort to understand where we’re going wrong and what we can be doing better.  

In the end, he had four realizations that he thinks everyone needs to have in order to achieve success in this part of their life.

 

 

1. “If society is going to make progress, we need an honest debate.”

Marsh starts off this section by talking about how so many discussions about work-life balance really only mask the core issue. Things like flex time, dress down Fridays, etc., aren’t getting to the bottom of the real issue.

The real issue that he discovered is that certain job and career choices are “fundamentally incompatible with being meaningfully engaged on a day-to-day basis with a young family.”

Thinking about this not only as someone in HR, but as an employee, makes me sad that certain jobs are designed in a way where success in a job can’t come with the balance of a young family. It also made me want to evaluate our roles at IMPACT to make sure we aren’t setting people up for failure if they do have a family.

However, in the end this is the reality that he doesn’t believe we’ve all acknowledged. Once we all come to terms with the reality of the situation, we can start moving towards a solution.

2. “Face the truth that the governments and corporations aren’t going to solve this.”

When people aren’t happy with their work-life balance, they typically point the finger at the company they’re working for, butMarsh argues that we need to point the finger at ourselves.

He explains that we need to take responsibility for the type of lives we want to lead.

“If you don’t design your life someone else will design it for you, and you may just not like their idea of balance.”

Following up on that concept, he powerfully states that people should “never put the quality of your life in the hands of a commercial corporation.”

He argues that even the “good” companies are designed to get as much out of you that they can get away with. Waiting for them to take the lead on your work-life balance simply isn’t going to pan out the way you’re expecting.

It’s important that we take responsibility for setting the boundaries we need in our life.

3. “We need to be careful with the timeframe that we choose upon which to judge our balance.”

To further explain this point, Marsh said he wrote down a detailed description of what he expected “balanced day” to be.

This included the following:

  • Wake up well-rested after a good night’s sleep
  • Have sex
  • Walk the dog
  • Have breakfast with his wife and children
  • Have sex
  • Drive the kids to school on the way to the office
  • Do three hours of work
  • Play a sport with a friend at lunchtime
  • Do another three hours work
  • Meet some mates in the pub for an early evening drink
  • Drive home for dinner with his wife and kids
  • Meditate for half an hour
  • Have sex
  • Walk the dog
  • Have sex again
  • Go to bed

He then asked the audience, “how often do you think I had that day?” which, of course, was never.

The point of that story being, you can’t fit everything into one day.

You need to have fair expectations and a reasonable timeline to be able to fit everything in and achieve true balance.

If you don’t think this way, you’re inevitably going to see your actions (or lack thereof) as failures simply because you weren’t being realistic.

4. “We need to approach balance in a balanced way.”

For this point, Marsh talked about a friend of his who had a completely unbalanced life and felt that all she did was work. Her solution? She joined a gym.

Marsh first joked that she was now a “fit 10-hour a day office rat,” and went on to say that there are many other parts of life that will truly balance a person.

Aspects of life including the intellectual, emotional, and spiritual areas were where he thought his friend was lacking in her strictly physical “solution.”

In order to truly have balance, you need to tend to each of those areas or you’ll never truly achieve the happiness you’re looking for.

And it’s not that you need to make dramatic changes in your life.

Marsh told the story of the day he spent with his son after leaving work a little early. His story progresses to say they did the following things together:

  • He picked him up at school
  • They walked to the park and played games
  • They shared a pizza
  • His gave his son a bath
  • He read him a chapter of a book
  • He gave him a kiss goodnight

In the end, as he’s walking out of his son’s room, he quotes his son who said, “Dad, this has been the best day of my life.”

Without having to do much at all, Marsh dramatically improved the quality of his relationship with his son and made a huge positive impact on their lives.

He reinforces that the small things matter and they can radically improve your life.

“If enough people do [this], we can change society’s definition of success.”

People are constantly struggling with the concept of balance.

Interested to see the statistics behind that statement, I found that in the United States, “66 percent of full-time employees to say they don’t strongly believe they have a work-life balance.” (source)

That’s an alarming statistic for someone in my role who strives to make an overall enjoyable and balanced workplace culture. While I think we do a decent job at work/life balance at IMPACT, it’s clear that companies and employees have a long way to go, and it starts with acknowledging Marsh’s four points.

If enough of us make these changes, we can achieve success through true work/life balance and find the happiness we all deserve.





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Marketing Strategies

Top 10 Cincinnati News Websites To Follow in 2020 (US State)

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Top 10 Cincinnati News Websites
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1. Cincinnati Enquirer

Cincinnati, Ohio, United States About Website Enquirer Media has been providing news, sports and entertainment coverage in Greater Cincinnati for 174 years. Breaking Cincinnati news, traffic, weather and local headlines from The Cincinnati Enquirer newspaper. Frequency 25 posts / day Website cincinnati.com
Facebook fans 172.3K ⋅ Twitter followers 146.6K ⋅ Instagram Followers 50.3K ⋅ Social Engagement 310 ⋅ Domain Authority 83 ⋅ Alexa Rank 25.1K

2. WLWT

WLWTCincinnati, Ohio, United States About Website WLWT.com is leading the way with Cincinnati breaking news, weather and important local news coverage. Look to WLWT for political coverage, viral videos and more from Cincinnati’s NBC affiliate. Frequency 30 posts / dayAlso in Ohio News Websites Website wlwt.com
Facebook fans 401.4K ⋅ Twitter followers 132.4K ⋅ Social Engagement 481 ⋅ Domain Authority 78 ⋅ Alexa Rank 49.3K

3. WCPO 9

WCPO 9Cincinnati, Ohio, United States About Website Get Local News, National News, Video, Government and Politics News, Business News, Crime and Justice News, Education News, Health News, Ohio News, Kentucky News, US and World News, Obituaries, Traffic, Sports, Cincinnati, Ohio, Northern Kentucky, Indiana, WCPO 9 News on WCPO.com Frequency 13 posts / day Website wcpo.com
Facebook fans 311.8K ⋅ Twitter followers 199K ⋅ Instagram Followers 44.1K ⋅ Social Engagement 564 ⋅ Domain Authority 80 ⋅ Alexa Rank 67.8K

4. Soapbox Cincinnati

Soapbox CincinnatiCincinnati, Ohio, United States About Website An online publication about the people and places moving Cincinnati forward with news about tech, entrepreneurship, arts, innovation, neighborhood development news and more. Frequency 2 posts / week Website soapboxmedia.com
Facebook fans 7.8K ⋅ Twitter followers 14.4K ⋅ Instagram Followers 1.6K ⋅ Social Engagement 41 ⋅ Domain Authority 52 ⋅ Alexa Rank 1.2M

5. Cincinnati CityBeat

Cincinnati CityBeatCincinnati, Ohio, United States About Website CityBeat Cincinnati provides updates on the latest News, Voice, Music, Arts & Culture, News, Food & Drink. Frequency 23 posts / week Website citybeat.com
Facebook fans 64.2K ⋅ Twitter followers 45.1K ⋅ Instagram Followers 50.3K ⋅ Domain Authority 63 ⋅ Alexa Rank 204.5K

6. 91.7 WVXU

91.7 WVXUCincinnati, Ohio, United States About Website 91.7 WVXU connects you to a world of ideas with NPR, local news from our award-winning news team, and music/entertainment programs heard only on public radio. WVXU keeps you up to date on current happening 24/7 in Cincinnati. Frequency 20 posts / day Website wvxu.org
Facebook fans 12.6K ⋅ Twitter followers 24.6K ⋅ Domain Authority 64 ⋅ Alexa Rank 264.3K

7. Cincinnati Magazine » News

Cincinnati Magazine » NewsCincinnati, Ohio, United States About Website Cincinnati Magazine is the definitive guide to living well in Greater Cincinnati, connecting sophisticated, educated readers with the region’s most interesting people, cultural issues, food, arts, fashion, news and history via print, digital, and events. Frequency 3 posts / week Website cincinnatimagazine.com/categ..
Facebook fans 25.9K ⋅ Twitter followers 41.6K ⋅ Instagram Followers 36.8K ⋅ Social Engagement 242 ⋅ Domain Authority 59 ⋅ Alexa Rank 425.3K

The post Top 10 Cincinnati News Websites To Follow in 2020 (US State) appeared first on Feedspot Blog.



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The High-Tech CMO’s Marketing Imperatives For 2020

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Everyone is talking about the importance of customer experience across the marketing landscape, and CMOs in the high-tech vertical seem to be feeling the most pressure. In high-tech, customer experience is fundamental, as it relates to the experience that a company’s products deliver to its users. But these days, customer experience must extend well beyond products to encompass every touchpoint along a customer’s path to purchase and beyond — and must do so in real-time.  

High-tech CMOs are expected to make the total customer experience come alive, but the hurdles to these end-to-end experiences are significant. Most high-tech companies today operate in a far more complex environment than other verticals because they are global, multi-product and often cut across both B2B and B2C organizations. Furthermore, high-tech enterprises tend to be disproportionately affected by new data privacy laws, all while maintaining a faster pace of change than any other vertical on the planet. 

In pursuing their current transformation agendas, high-tech CMOs are challenged by budget constraints, security risks, lack of resources and an explosion of tech vendor options, to name a few obstacles. But the solution to creating a great total customer experience is not about finding more money or choosing the right technology, but rather prioritizing initiatives for the greatest long-term gains and making the most out of what high-tech marketing departments already have. Let’s take a closer look at the current imperatives for marketers operating in the high-tech space today. 

Total Customer Experience Requires Identity

The journey toward a seamless and immersive customer experience doesn’t happen overnight, but high-tech CMOs can make significant progress in the short-term if they commit to mastering customer identity within their organizations. In high-tech especially, identity is a crucial linchpin to delivering a holistic and relevant customer experience, particularly given disparate data sets and privacy law limitations on data use. As the age of the cookie comes to an end, it is critical that a new and stronger foundation is established for effective cross-channel, cross-device marketing that can lead to true competitive advantage. 

Having a single identifier to recognize customers and prospects across the marketing and database spectrum is essential to remaining relevant in today’s fast-paced tech space. High-tech companies have a number of options for pursuing customer identity. Whether they choose to manage it in-house or through vendors, it is vital for CMOs to seek identity partners that are agile and are flexible of the high-tech industry. That means seeking global partners that have expertise across B2B and B2C businesses, a deep understanding of privacy laws and hybrid models that can accommodate the spectrum of outsourcing and in-housing preferences. 

Injecting Flexibility Into Sourcing Strategies 

Above all, high-tech CMOs must seek solutions that allow them to optimize links across their disparate data sets to create a layer of persistent IDs that can act as a strong connecting foundation for an end-to-end customer experience. That means simultaneously transforming a high-tech organization’s sourcing strategy to inject more flexibility and reactivity into this important process. 

Due to the global, multi-faceted, multi-product nature of high-tech businesses, most organizations already engage in rationalization exercises that attempt to bring more consistency to their sourcing abilities. The next challenge is to find partners that can enable organizations to not just rationalize costs and operate globally, but that can also provide options and engagement models that help them transform in a flexible and modular way. After all, the only constant in the high-tech vertical is change. Partners to these companies must likewise be able to adapt constantly and show transformation progress, while simultaneously being able to ensure “business as usual” is getting done. 

Today’s high-tech companies are built on foundations of innovation. Because they were the first movers in adopting comprehensive tech stacks, they face an even greater burden when it comes to transforming these stacks to enable a great total customer experience. As competition increases, high-tech CMOs must prioritize the rationalization of both costs and vendor lists. In doing so, they must set their sights on achieving not only scope and depth in their ability to understand customer identity but also the competence and flexibility to keep pace in a landscape where the pace of change continues to accelerate. 


Sylvain Panzani is Merkle’s Growth Strategy and Operations Officer. Previously, he served as and SVP and Client Partner in the High Tech Vertical Group, focused on delivering value for a selected set of B2B and High Tech customers. He has extensive experience in both strategy consulting and operational marketing in multinational B2B and B2C corporations. Sylvain has served in multiple leadership and operational marketing roles in diverse areas such as Business Intelligence, Field Marketing, Marketing Operations, Campaigns and Programs, for both B2C and B2C. He is the former head of Marketing for France at Dell for Consumer and Small Business, and of European Marketing Operations for Dell. 

Uday Nayar is the Vice President of Client Strategy at Merkle. He serves as the Americas strategy lead for Merkle’s Performance Media and CRM capabilities. Prior to joining Merkle, Nayar held positions in digital strategy and account management at large agencies like OgilvyOne and Digitas, where he led Fortune 500 client engagements across Technology, Financial Services, Insurance, and Retail industries. Nayar holds an Economics degree from the Delhi University, and an MBA from the Simon Graduate School of Business, University of Rochester.

 



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Marketing Strategies

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

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30-second summary:

  • According to Amperity COVID-19 Retail Monitor, who tracked consumer behavior across categories and channels from 100 North American retail brands, overall retail demand is down 90%.
  • eMarketer’s data shows the best use of ad spend at the moment is PPC, followed by email marketing and regional advertising.
  • Not surprisingly, a new report from streaming media intelligence provider Conviva – finds that streaming during the pandemic has climbed sharply (26%) in the U.S.
  • Global Web Index found that – while almost 45% of global consumers are devoting more time to social media – over 10% are also creating and uploading videos themselves.
  • 40% of organizations potentially spending more on software can also be an opportunity for ideally placed vendors to solidify themselves within the longer-term business trends caused by the immediate crisis.
  • We have noticed that any of our articles that tackle the topic of coronavirus tend to have over 400% more engagement.

Understandably there is a lot of info out there right now talking about the effect COVID-19 has had on various sectors and businesses and how you should be dealing with it.

Rather than adding to the clutter in your inbox with our own findings we have decided to help and compile all the data out there making the rounds. So here you go:

Retail

According to Amperity COVID-19 Retail Monitor, who tracked consumer behavior across categories and channels from 100 North American retail brands, overall retail demand is down 90%. The losses are mainly driven by closure of retail stores, however online revenue is also down 74%. 

It isn’t all doom and gloom though as the Health & Beauty has shown consistent growth of 19.28%. There has been a considerable shift towards higher-priced products in health and beauty, which has led to the sector’s strong performance.

Food & Beverage declined by 20.38% after panic-buying slowed down. 

Social sees 2-day improvement, overtaking email as the most resilient non-organic marketing channel.

Ad spend

According to a forecast from eMarketer, global worldwide ad spend is currently down $20B from the beginning of the year.

However, rather than stopping ad spend, marketers need to refocus ad spend on key areas of streaming, gaming or online food delivery.

eMarketer’s data shows the best use of ad spend at the moment is PPC, followed by email marketing and regional advertising.

Global streaming during COVID-19

Not surprisingly, a new report from streaming media intelligence provider Conviva – finds that streaming during the pandemic has climbed sharply (26%) in the U.S.

The increase in daytime viewing more clearly reflects the boost in stay-at-home behavior: the 10AM to 5PM window increased 39 percent between March 9 and 23.

Early morning hours are also up 26 percent, and pre-primetime fringe rose 20 percent. Interestingly, the only drop – a negligible 2 percent down – was in primetime.

For streaming video providers and advertisers, a key question is whether these bumps will carry over in any degree once the pandemic subsides.

“We anticipate streaming providers will retain new viewers long after the coronavirus has ended,” Conviva CEO Bill Demas said in a statement, “as viewers embrace the variety and flexibility of the medium.”

From the Conviva report

Messaging strategy during COVID-19

Messaging strategy remains important. As per research American Association of Advertising Agencies (4As):

  • 43% of consumers find it reassuring to hear from brands they “know and trust” as COVID-19 pandemic spreads.
  • 40% want to know how companies are responding to the coronavirus pandemic
  • 15% say they don’t want to hear from companies at the current time
  • 43% of consumers believe coronavirus messages from retailers sound too similar and “are losing their impact.”

Companies especially need to be cautious about communicating with inactive customers and customers they have not communicated with recently.

Potential mediums to communicate with stakeholders (in addition to email) are Social media, online video and podcasts.

Global Web Index found that – while almost 45% of global consumers are devoting more time to social media – over 10% are also creating and uploading videos themselves.

Brands can help people as they turn their homes into offices, schools, gyms, restaurants, leisure and entertainment spaces to learn, laugh and live in.

Brands can amplify the ‘stay at home’ message, in a correct and creative way. – esp. in places like the UK and US where there are lots of restrictions.

It is important to have a human-first rather than consumer-led approach in your messaging.

How COVID-19 will impact B2B tech spending?

According to new research by TrustRadius, many companies in the tech industry are bracing themselves for a broader economic decline. 18% anticipate that their companies will be spending less on software—a surprisingly low figure given the disruption to personal and professional lives that coronavirus has caused already.  

COVID-19 software spend

The fact that 66% of respondents expect unchanged or increased spending is more positive than many in the tech industry would expect. (This could of course change as the economic impact of the pandemic is better understood.) 

40% of organizations potentially spending more on software can also be an opportunity for ideally placed vendors to solidify themselves within the longer-term business trends caused by the immediate crisis.

Speaking to the Executive Director in Corporate Technology of an American multinational cosmetics company, we found that remote working is making them finetune their tech communication on the internal and external front.

The entire notion of having a 360 degree view of the consumer is front of mind for them and current tech projects are in play to look at the best ways to capture this. They are currently investing in consulting tech and paid media.

What are people reading on ClickZ?

Obviously COVID-19 remains the most sought after topic right now. We have noticed that any of our articles that tackle the topic of coronavirus tend to have over 400% more engagement. People are keen on getting insights on COVID-19 and its impact on various sectors, businesses, verticals.

Our readers are also interested in content that can help them optimize performance and conversions. Another topic which our readers seem to love at the moment is the death of the third-party cookies and how business will survive after it is phased out. 

Google third-party cookies

As of this month, Google has implemented a new secure-by-default model for cookies, enabled by a new cookie classification system.

This system will stop sending third-party cookies in cross-site requests unless the cookies are secure and flagged through SameSite, which is meant to prevent the browser from sending the cookie along with cross-site requests.

While SameSite is not a particularly new concept, this will be the first time a secure cookie flag will be a requirement for those using Chrome — not just a best practice, as it has been up until now.

Google implemented these new requirements with Chrome 80 on February 4 as the first step in a larger multi-year plan to phase out support for third-party cookies, leaving the ad tech and martech industry with just a few weeks left to make the necessary tweaks to ensure their cookies continue to function properly.

The post Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix appeared first on ClickZ.



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