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Ecommerce: How to Survive its Troughs



On the topic of ecommerce, one wonders to what extent this business model is applicable, and where is it likely to end? This is the prime question that goes through most online retailers, entrepreneurs today. It’s the extent of this phenomenon that has resulted in soaring businesses across the world. Some of the many ecommerce examples include Alibaba, Newegg, Best Buy, Amazon, Walmart, eBay, and Target.

The Rise of Ecommerce

The rise of ecommerce started in 2001 – during the growth of the commercial availability of the internet in households. This was also the time when major companies set up their online properties to sell and buy products. This new shift impacted as much as a 4% improvement in total sales of brands that had made the shift.

One of the most common perceptions, according to brand surveys at the time, was how ecommerce had changed the playing field for the brick and mortar stores. Here, consumers saw the price and also got the opportunity to place things on their wish list.

For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. The breakthrough here is how smaller online shops found a platform that helped them reach the global market and be a part of this new rising phenomenon.

It’s during the rise of this revenue model; banks found a way to increase their presence by pushing development in online payment gateways like Paypal, VISA, etc.

Furthermore, this was the time Amazon became more popular in the market. The idea of being able to purchase a kettle, water cooler, laptop, or even a lawnmower with just the click of a few buttons took the market by storm.

By 2009, the success of this ecommerce model was more evident.

Brands started working towards creating their online portals to push for sales online while continuing their brick and mortar operations. According to big stats, Amazon’s ecommerce portal had started pulling about 6.1 million annual customers.

This transition from the traditional business model to a complete online sales became a popular revenue trend during this time.

Dell – the American multinational computer technology firm had broken the barrier of a million-dollar online sales back in 1994.

Tech companies realized it’s easier to host an ecommerce website than open a shop and pay for the warehouse as well. It’s as crucial to know standard practices that entrepreneurs sometimes tend to overlook. This, more often than not, results in a lack of optimization and the inability to cash in potential goals.

The Ecommerce Traps and Potholes

To be able to pick up on cost-effective sales, it’s essential to understand why and how ecommerce has become a success story. Let me clear this point with an example here.

You have your business venture ready, you’ve bought the domain and hosting, and prepared to be famous. But there’s a catch 22. Perhaps there is more than one problem that wasn’t taken into consideration.

A basic search on Google shows several ecommerce portals selling the same products that your business sells.

But your brand’s name is nowhere to be seen. You’ve somehow ignored some of the new practices based on your location to optimize your website. Search Engine optimization, along with ignorance of some primary content fields of your ecommerce store, can make the difference in pushing your name within the market.

Webstore Optimization

If you feel that you’re finding it hard to survive the giant of ecommerce, due to the never-ending capital spending, here’s some good news for you. While we’re on the topic of the products, an essential part of portraying your products is through the product description page.

One should also know that the content placed there serves more purposes than just for customers to see.

Factors such as mobile incompatibility, where the active mobile users browsing through the store on their smartphone device could lose interest in your store due to the lack of mobile responsive design, plays a considerable part.

User interface and user experience are also two of the most critical factors that you must consider for improving the brand image of your ecommerce store for your customers.

Moreover, the seamless navigation of the ecommerce store is vital for the users. They may not give in to clicking the purchase button, but chances are these users will likely revisit the store and check on new products that are now available. This is where customer retention comes into play.

An excellent place to start is Google’s shopping ecommerce portal.

You can easily integrate this portal with different social media channels. It also provides pre-configured analytics. You’ll get the advantage of placing SEO optimized content, which is more likely to rank in the searches.

Eventually, when the ball gets rolling, one can always migrate their ecommerce store and host it on an independent infrastructure.

Customer Reviews and Engagements

When your ecommerce starts making sales, it’s crucial to cash-in testimonials from these customers for the site. People are likely to trust a brand more, which has authentic and unbiased customer reviews. Hence, it’s also essential to keep the tone as natural as possible.

Readers of these testimonials feel more curious about the brand’s products.

Here, acts such as social media endorsements work best. Social media implants awareness regarding top trends. Using these can aid in terms of co-campaigning will push your brand’s awareness.

So mixing up the content with videos, product write-ups can make all the difference in showing a fresh people-centric brand engagement.

Marketing Channels

Businesses can also mix up channels of marketing for their brands. With so many distribution channels available, it can be confusing to know which method works best with which product.

The use of an email marketing strategy is a popular choice when it comes to higher conversion rates. A personalized email to a susceptible user is likely to land him on your business’ landing page.

Furthermore, it’s vital to run analytics and update the brand persona, as one needs to know what the market perception about the brand is. Analytics are also essential to get a gist of where customers land on the page, and at what point of the purchase journey do they lose interest in your ecommerce store.

Think of the analytics as an assistant that provides you with what customers are seeking.

Why they end up on the online store, and to some extent, their search intent? The rise of ecommerce is likely to prevail more prolonged than expected. However, competition for brand visibility is evident. People benefit from a more convenient, affordable, and attractive offer at the end of the day.

Becoming a part of the top-tier ecommerce stores is a journey on its own.

It’s essential to understand the risks involved in terms of cyber attacks, scams, and social media frauds that become hurdles in the way of success.

If you wish to know more about successful cyberattacks or ways of improving your website’s visibility –  be sure to write to us.

The post Ecommerce: How to Survive its Troughs appeared first on ReadWrite.

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This is the most annoying thing about Netflix



Netflix may be a great streaming service to have around and even pay for despite the inevitable price hikes, but it can also be incredibly annoying at times. The best example is the autoplaying ads on the home page that used to drive me crazy until Netflix finally found it in its heart to give users an option to turn them off for good.

Then there’s the inevitable “what to watch” scroll of death that can go on for minutes without end — that’s a byproduct that we have to live with, however, so I don’t mind it that much. Then there’s the problem with the Continue Watching list: It’s far too difficult to remove content from it. Now, it turns out that Netflix has found a frustrating new way to annoy me. The service has started sending me emails urging me to remember to finish shows and movies that I started and then abandoned.

Netflix subscribers know what kind of emails to expect from Netflix, assuming you want that sort of communication with your streaming provider. It’s usually new arrival emails, as well as warnings that someone may have signed in to your account from an unknown device. The latter is quite useful, as it can help you detect a hack.

But some two weeks ago, Netflix has apparently started sending some people emails titled “Don’t forget to finish [title of TV show].” They start out like this:

The body of the email includes a poster for the movie or TV series in question and shows you the progress you’ve made. It even tells you what episode you watched last, and gives you links to resume watching. The emails also have suggestions of what to watch and rewatch, including content similar to the show you didn’t finish.

This sucks, Netflix. Of course I don’t want to continue watching the shows Netflix is urging me to finish. I’d have finished them. And I’d definitely have removed them from my queue if there was an easy way to do so.

I do tend to start plenty of movies and TV shows that I don’t get around to finishing, so I’d definitely not want to have Netflix tell me to keep watching all of them — hey, at least they count as views if they’re over 2 minutes. And there are many titles that I intend to finish without Netflix nudging me in that direction. Interestingly enough, the emails that I got featured a movie that I’m never going to go back to and a documentary that will put me to sleep some other time. But no content I’m actually tempted to load up and finish.

From what I can tell, this is one of those internal Netflix tests, so if you’re not getting any emails, it’s because you’ve either opted out of getting any Netflix emails or because you’re not included in the test. What I’d welcome is a Netflix email telling me that it is now easier to remove content from the Continue Watching menu.

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Ancient humans enjoyed kinky cross-species sex with Neanderthals and Denisovans



Cavemen and women welcomed some surprising species into their beds (Image: Getty)

Humans started having sex with Denisovans and Neanderthals a very long time ago, research suggests.

Computer analysis of human evolutionary history has shed light on a discrepancy between genetic evidence from fossils excavated from Sima de los Huesos in Spain and a 2017 model developed by the same researchers.

The model indicated Neanderthals split from Denisovans about 381,000 years ago.

However, a new study published in Science Advances suggests they separated much earlier, implying Neanderthals were already distinct from Denisovans by 600,000 years ago.

The research also reveals that the ancestors of Neanderthals and Denisovans interbred with members of a ‘superarchaic’ hominin population – the earliest reported episode of gene flow.

The new model supports the view that modern humans and their ancestors expanded from Africa into Eurasia only three times – 1.9 million years ago, 700,000 years ago and 50,000 years ago.

'Breakthrough' research shows just how much sex homo sapiens were having with Neanderthals An exhibit shows the life of a neanderthal family in a cave in the new Neanderthal Museum in the northern town of Krapina February 25, 2010. The high-tech, multimedia museum, with exhibitions depicting the evolution from 'Big Bang' to present day, opens on February 27. REUTERS/Nikola Solic (CROATIA - Tags: SOCIETY) - GM1E62Q01AM01

Your ancient ancestors may have considered this Neanderthal chap very attractive (Image: Reuters)

Large-brained hominins first appeared in Europe and Asia about 600,000 years ago in the period known as the middle Pleistocene – an important milestone for early humans.

To shed light on this period in human evolution and to uncover the missing pieces from their previous model, Alan Rogers and his team considered eight models with various genetic combinations that may have resulted from interbreeding between early hominins.

They included data from Neanderthals from the Altai Mountains of Siberia and the Vindija Cave in Croatia, as well as from modern Europeans.

Researchers analysed the data using software designed to focus on the deep past.

Lead researcher Alan Rogers said: ‘We’ve never known about this episode of interbreeding and we’ve never been able to estimate the size of the super-archaic population.

‘We’re just shedding light on an interval on human evolutionary history that was previously completely dark.’

He added: ‘Our Legofit software ignores the within-population component of genetic variation.

‘For this reason, it is unaffected by recent changes in population size, which often interfere with efforts to study deep history.

‘In effect, we have cleared away some of the brush that often obscures the view of the distant past.’

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The Spotlight Search Tips Cheat Sheet for Mac



Spotlight is one of the easiest ways to launch files, folders, apps, and more on your Mac. You can bring it up with a keyboard shortcut (Cmd + Space) or by clicking on the magnifying glass icon in the menu bar.

This native macOS feature also comes in handy when you want to look up definitions of words, get sports scores, track flights, do basic math, and retrieve all kinds of information in a snap. And thanks to natural language support, using Spotlight feels intuitive and effortless.

If you’re eager to discover the best tricks Spotlight is capable of, our cheat sheet below can help.

The cheat sheet includes keyboard shortcuts that work in Spotlight and special attributes you can use to filter data faster. You’ll also discover how to use Boolean operators, natural language, and various in-built Spotlight tools to access just the data you need in a few keystrokes.

FREE DOWNLOAD: This cheat sheet is available as a downloadable PDF from our distribution partner, TradePub. You will have to complete a short form to access it for the first time only. Download The Spotlight Search Tips Cheat Sheet for Mac.

The Spotlight Search Tips Cheat Sheet for Mac

Shortcut Action
Cmd + Space Open Spotlight
¹keyword(s) Display results for search term with first result highlighted and its preview in right-hand pane
“keywords” or “phrase” Display exact matches
²“as” Display App Store as top result
²“pc” Display Parental Controls as top result
Return (Enter) Open selected item
Double-click result Open selected item
Down Arrow Select result below
Up Arrow Select result above
³Tab Select first item in preview pane
⁴Cmd Display Finder location of selected result at bottom of preview pane
Right Arrow Autocomplete search keyword using the suggested/selected result
Cmd + Down Arrow Jump to first result in next category
Cmd + Up Arrow Jump to first result in previous category
Cmd + L Jump to definition in results
Cmd + R Open result in Finder or relevant app if applicable
Cmd + Return (Enter) Open result in Finder or relevant app if applicable
Cmd + I Open Get Info pane for result
Cmd + B Look up search term using default search engine in default browser
Cmd + C Copy item
Drag result to Finder window or desktop Copy item
Double-click Show all in Finder in results list 
View all results in Finder
Hover over preview for audio/video result Reveal Play button to play result in preview
Two-finger scroll over preview Reveal scroll bar
Drag search box Move Spotlight to reposition it
Esc Clear search box
Cmd + Delete Clear search box
Option + Cmd + Space Open Finder search window with search box selected
⁵Search Using Metadata Attributes
from:Name Created or sent by Name
by:Name Created or sent by Name
author:Name Created by Name
to:Name Addressed to Name
title:Title_Name With title Title_Name
tag:TagName With tag Tag_Name
date:DD/MM/YY From DD/MM/YY
created:DD/MM/YY Created on DD/MM/YY
modified:DD/MM/YY Modified on DD/MM/YY
⁶comment:keyword Comment contains keyword
kind:audio Audio
kind:bookmark(s) Bookmarks
kind:event(s) Calendar events
kind:contact(s) Contacts
kind:document(s) Documents
kind email(s)
kind: mail message(s)
kind:folder(s) Folders
kind:font(s) Fonts
kind:image(s), kind:jpeg, kind:png Images
kind:movie(s) Movies
kind:music Music
kind:pdf(s) PDF
kind:system preferences
kind:presentation(s) Presentations
kind:reminder(s) Reminders
kind:pages Pages documents
kind:numbers Numbers spreadsheets
kind:keynote Keynote presentations
⁸Search Using Boolean Operators
keyword 1 AND keyword 2 Results with keyword 1 and keyword 2
keyword 1 OR keyword 2 Results with keyword 1 or keyword 2
keyword 1 NOT keyword 2 Results with keyword 1 but not keyword 2
keyword 1 -keyword 2 Results with keyword 1 but not keyword 2
⁹Find local businesses coffee
places to eat
“apple store”
Get time zone information “time in Sydney”
Get weather information “weather” for local weather
“weather in Mumbai”
Look up definitions keyword
Convert temperatures “302kelvins in f”
Convert measurements “52 pounds to kilograms”
Convert currencies “600gbp in usd”
Get math calculations “234/5*6”
Get real-time sports scores “cricket scores” “lakers game”
Get stock prices “sbux” for SBUX or Starbucks Corporation
See what’s playing at local theaters showtimes or movie times
Get movie details and showtimes “men in black”
Track flights “WN3536” or “southwest 3536”
¹⁰Play songs without opening iTunes “waka waka”
Search Using Natural Language
emails i received today
photos from yesterday
files from this week
messages from last week
screenshots i took last month
last year photos
unread emails
pictures i took in june
documents i created in 2019
“spreadsheets from tim”
“presentations from ben”
¹Keyword(s) can be in title of Finder item or within content.

²Speed up search for apps and System Preferences panes by typing in their initials. Works with third-party apps also.

³Works with folders only. Preview pane items can be enclosed files or subfolders.

⁴Works with local results only.

⁵Can be used with or without keywords.

⁶Searches for Finder items with keyword in Comments section of Get Info pane.

⁷Without this filter, searching for an app name also reveals files recently used in app and matching apps in Mac App Store.

⁸Can be used with metadata attributes.
Eg: kind:document date:25/08/19-31/08/19 NOT 28/08/19

⁹Look under Maps category for relevant results. Does not work with all emojis.

¹⁰Hover over relevant track in preview to reveal Play button.

1. Feature availability might vary based on country.

2. Visit System Preferences > Spotlight to toggle visibility of Spotlight categories.

Let Spotlight Find What You’re Looking For

Searching with Spotlight is one of the good habits you should get used to as a Mac user. It’s also among the best productivity tips we recommend for your Mac.

Image Credit: Wesson Wang on Unsplash

Read the full article: The Spotlight Search Tips Cheat Sheet for Mac

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