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How to Make a Dramatic Career Shift, According to a Freelancer Who Made $3 Million

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For many of us, New Years Resolutions likely include less social media, more time with friends, or a renewed focus on health and wellness (which is probably why my gym is packed throughout the month of January … ).

And, as it turns out, there’s another popular New Years Resolution for many people in 2020 — a career shift.

In fact, a new study from Fiverr and YouGov shows over half of American workers (59%) want to make changes to their careers in the new year.

Among other things, these changes include location shifts, industry shifts, the ability to work remote, or a desire to pursue a passion.

If you’re one of the 6 out of ten interested in a career shift, you’re in luck. Here, we’ve interviewed top Fiverr freelancer Charmaine Pocek — who’s made over $3 million on Fiverr helping people with career moves — to determine her five tips for drastically changing your career in 2020.

Tip #1: Think long and hard about what you’re passionate about.

“Our likes and dislikes change a lot over time, whether it’s the food we eat, the music we listen to, or even the people we choose to hang out with. That’s why before making a change, it’s always a good idea to reflect on what you feel strongly about in your life and career. Think about what you like to do outside of work. But, also, think about the things you like about your job and how those could transfer elsewhere.” Pocek advises.

She continues, “Do you travel a lot, does your company give you the opportunity to work remote, or do you get to pursue passion projects? Even if the company you work for or the work you do isn’t something you want to continue with, maybe there are aspects about it that you enjoy and want to hold onto.”

“It’s also important to have a clear and meaningful purpose that you find emotionally engaging. What do you really
need from your work? To make a difference? To become financially independent?”

“You should be able to answer these questions before pursuing a career change.”

Think you might be interested in marketing? Take a look at HubSpot’s Ultimate Guide to Marketing Jobs.

Tip #2: Meet people, network, and ask for help.

Pocek says, “After you’ve identified your passion and thought about what you really need from a job, it’s time to network, network, network. But it’s not always about going to meet-ups and expensive conferences. For instance, let’s say someone has decided they want to move into the world of photography. A great way of networking for them would be to direct message influencers they follow on Instagram, and ask them how they got started.”

Alternatively, if you’re interested in pursuing a career in marketing, Pocek advises, “Reach out to someone that works at your favorite company on Linkedin, or via email, and introduce yourself. In many cases, people will appreciate the extra effort you’ve put in to connect with them 1:1 and are more likely to be willing to share advice, tips, etc.”

Tip #3: Set small goals for yourself and reward yourself when you meet those goals.

Pocek suggests, “Let’s use the photography example from above. You may not be able to quit your job and travel the world taking photos just yet — but that said, if that’s what you’re looking to do, make an effort to travel more and take photos on the weekends. Whatever your end goal is, whether it’s to change the company you work for, increase your flexibility at work, or work remote more often, every time you muster up the confidence to ask your boss to work from home, or every time you send out your resume to a new company, reward yourself.”

Additionally, Pocek adds, “One thing I did for myself this year was to buy myself a Pandora bracelet. Throughout the year I have set small goals for myself and whenever I meet a goal, I will buy a charm for that bracelet. It might take me years to fill it up, but once I do I can tell you, it’ll be the most rewarding feeling.”

Tip #4: Don’t be afraid to step outside your comfort zone and just do it.

You do or you do not. There is no try. Those words were spoken not by Socrates or Aristotle, but rather Yoda (or, really, George Lucas). Ultimately, this quote reminds me that you can prepare yourself all you want to make a change, but you’re not going to know how it will turn out until you just do it.”

“That’s always the hardest part. Whether you’re starting a new diet or writing a book, it’s always the first day, the first page that’s the hardest. But you did it. You committed and you need not try, you just have to do.”

Tip #5: Always remember why you wanted this change in the first place.

Pocek concludes, “I realized that something needed to change in my work-life / financial situation when my husband and I decided to adopt. We wanted to grow our family but didn’t have the means to do it. That’s when I started working on Fiverr helping people with their resumes. I remember this daily and am so grateful (and proud) of the family we became.”

“Remembering why you started something or opted for a certain change can revitalize your passion in what you’re doing, and save you when you’re feeling down. I work just as hard now as I did when I started working in this field, if not harder, to make sure this little family that we’ve built creates more memories that last a lifetime.”





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Top 15 Denver Broncos Podcasts You Must Follow in 2020

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Top 15 Denver Broncos Podcasts
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1. The Broncos Audio Zone

Denver, Colorado, United States About Podcast Browse and listen to an official podcast produced by and about the Denver Broncos. Content includes player interviews, press conferences, Broncos TV updates and game highlights throughout the season. Frequency 4 episodes / month Since Jan 2015 Podcast denverbroncos.com/audio/neut..
Facebook fans 4.2M ⋅ Twitter followers 2.7M ⋅ Instagram Followers 1.2M ⋅ Domain Authority 69

2. DNVR Denver Broncos Podcast

DNVR Denver Broncos Podcast Lakewood, Colorado, United States About Podcast The best Denver Broncos podcast in the world, recorded every day and hosted by traveling journalists Ryan Koenigsberg and Zac Stevens. Frequency 6 episodes / week Since Dec 2015 Podcast thednvr.com/category/podcast..
Facebook fans 11.3K ⋅ Twitter followers 6.5K ⋅ Instagram Followers 2.3K ⋅ Domain Authority 57

3. Mile High Report | For Denver Broncos Fans

Mile High Report | For Denver Broncos Fans About Podcast The official home for Broncos podcast and audio programming from Mile High Report, SB Nation’s community for fans of the Denver Broncos. This podcast is the best source for quality Denver Broncos news, rumors, analysis, stats and scores from the fan perspective. Frequency 4 episodes / week Since Sep 2018 Podcast cms.megaphone.fm/channel/mil..
Facebook fans 121.2K ⋅ Twitter followers 65.3K ⋅ Domain Authority 67

4. Mile High Magic | A Show About The Denver Broncos

Mile High Magic | A Show About The Denver Broncos About Podcast Mile High Magic is a one-stop-shop for all things Broncos. Twice a week, The Athletic’s Nicki Jhabvala and CBS 4’s Michael Spencer provide an in-depth look at the latest with the Denver Broncos. The podcast includes post-game commentary, practice updates, player interviews and insight into what is happening away from the field. Frequency 2 episodes / month Since Aug 2019 Podcast mile-high-magic.simplecast.c..
Domain Authority 66

5. Locked On Broncos | Daily Podcast On The Denver Broncos

Locked On Broncos | Daily Podcast On The Denver Broncos About Podcast The Locked On Broncos podcast is brought to you by NFL Analyst, Broncos Insider Cody Roark who covers the National Football League and the Denver Broncos. This is your go-to podcast because we provide you daily with the best news, insight, analysis, and coverage of all things Denver Broncos. Frequency 5 episodes / week Since Aug 2016 Podcast cms.megaphone.fm/channel/loc..
Facebook fans 115 ⋅ Twitter followers 1.7K ⋅ Domain Authority 67

6. Huddle Up Podcast | Denver Broncos

Huddle Up Podcast | Denver Broncos About Podcast Huddle Up Podcast, hosted by Mile High Huddle’s Chad Jensen and Zack Kelberman, breaks down everything Denver Broncos on a daily basis. Twice per week, Nick Kendell and Carl Dumler break down X’s and O’s and the Broncos roster via The Broncos Show. Frequency 1 episode / day Since Oct 2016 Podcast overtime.media/nfl/huddle-up..
Twitter followers 1.5K ⋅ Domain Authority 22

7. Orange Weekly Podcast

Orange Weekly Podcast Denver, Colorado, United States About Podcast Orange Weekly is a Denver Broncos fan-based community that brings listeners a further look into the Denver Broncos. Our podcast is geared towards everything you want to hear about the Broncos. You won’t want to miss how we break down the Broncos season! Frequency 2 episodes / month Since Sep 2017 Podcast soundcloud.com/user-463992701
Domain Authority 94

8. First And Orange Podcast

First And Orange Podcast Denver, Colorado, United States About Podcast The most comprehensive coverage of the Denver Broncos from the team of reporters at The Denver Post Frequency 1 episode / week Since Aug 2016 Podcast soundcloud.com/broncospodcast
Facebook fans 26.5K ⋅ Twitter followers 71.4K ⋅ Domain Authority 94

9. Broncos Country BLITZ!!!

Broncos Country BLITZ!!! About Podcast This is a podcast for die-hard Denver Broncos Fans. It’ll be a Blitz discussion the next day following the draft, post-game, along with a week in review segments during active weeks in the offseason. Frequency 2 episodes / month Since May 2018 Podcast anchor.fm/broncoscountryblitz
Social Engagement 3 ⋅ Domain Authority 74

10. Broncos Blitz

Broncos Blitz Denver, Colorado, United States About Podcast Ronnie Kohrt of Mile High Sports brings you the ‘Broncos Blitz’ podcast. Covering everything on the field and off for the Denver Broncos, Ronnie and his guests have the inside information, analysis, and latest information on the Broncos, the AFC West, and the NFL. Frequency 1 episode / day Since Oct 2016 Podcast spreaker.com/show/broncos-blitz
Facebook fans 10K ⋅ Twitter followers 2.5K ⋅ Domain Authority 86

11. Broncos Country Tonight

Broncos Country Tonight About Podcast Ryan Edwards and Benjamin Allbright take the ‘Inside’ look on a nightly basis of your Denver Broncos. Broncos Country Tonight will get Broncos Fans the absolute best coverage as Ryan & Benjamin broadcast nightly from the UC Health Training Center at the Pat Bowlen Field House. Frequency 30 episodes / week Since Jul 2019 Podcast spreaker.com/show/broncos-co..
Domain Authority 86

12. Broncos Daily Podcast

Broncos Daily Podcast About Podcast KOA’s Broncos Insider Brandon Krisztal gets your day started with the latest news and insight from inside the Broncos locker room. He’ll be joined every week by Dave Logan, Alfred Williams, Rick Lewis, Susie Wargin, Ryan Edwards & Benjamin Allbright. Frequency 5 episodes / week Podcast spreaker.com/show/broncos-da..
Domain Authority 86

13. The Crush Report | A Denver Broncos Fancast

The Crush Report | A Denver Broncos Fancast About Podcast Join three diehard Bronco fans as they discuss the Denver Broncos every week. Listen to the postgame recaps, upcoming predictions, and uncensored opinions. Frequency 3 episodes / quarter Since Sep 2015 Podcast crushreport.simplecast.com/e..
Facebook fans 36 ⋅ Twitter followers 465 ⋅ Domain Authority 66

14. Denver Broncos UK podcast

Denver Broncos UK podcast United Kingdom About Podcast The UK and European home of the Denver Broncos fans. Listen to our podcast featuring game review, news, interviews with experts and in-depth player discussions. Frequency 1 episode / month Since Jan 2017 Podcast denverbroncosuk.com/podcasts
Facebook fans 761 ⋅ Twitter followers 4.6K ⋅ Instagram Followers 89 ⋅ Social Engagement 7 ⋅ Domain Authority 17

15. The Dave Logan Podcast | Voice of the Denver Broncos

The Dave Logan Podcast | Voice of the Denver Broncos Denver, Colorado, United States About Podcast As the 30-year voice of the Denver Broncos, Dave brings you the ins and out of the Broncos as no one else can do. Along with co-host Julie Browman, they hope to bring you an honest, fun, critical, and entertaining Denver sports podcast like no other. Frequency 1 episode / week Since Sep 2019 Podcast thedaveloganpodcast.com/podcast
Twitter followers 239 ⋅ Domain Authority 1

The post Top 15 Denver Broncos Podcasts You Must Follow in 2020 appeared first on Feedspot Blog.



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Why this year’s Data Privacy Day matters

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30-second summary:

  • 2020 brings more transparency and active participation than consumers had a month ago when it comes to their privacy.
  • This year will see consumers become more accustomed to making privacy choices and actively participating in data exchanges. Companies will be better at presenting these choices with the information consumers need to make educated data decisions.
  • Businesses should be more proactive in helping consumers understand the benefits of engaging in data privacy experiences.
  • Consumer participation will put pressure on brands and publishers to improve content, experiences, products and services, eventually leading to better consumer experiences across the board.

Every year, Data Privacy Day is on January 28th. It represents “the importance of respecting privacy, safeguarding data, and enabling trust,” and has helped build awareness for the many ongoing international efforts to realize a more responsible data-driven world. 2020 marks a turning-point for citizens in the U.S., but not only for the reasons you may think.

Change can be confusing

Two years ago, when the European Union rolled out the General Data Protection Regulation (GDPR), confusion and uncertainty resulted among the very EU citizens the law was created to protect. Social media sites were riddled with questions and comments from annoyed internet users who were experiencing a “tyranny of GDPR popups” when trying to access their preferred news, videos, and social sites which are paid for by advertising. Some even questioned if the repetition of so many privacy-update notices actually had the unintended effect of numbing people to the new choices available.

Research statistics could also be interpreted as dire. In a recent survey conducted among 287,000 consumers around the world, more than three-quarters of people said they don’t read consent notices in their entirety, and more than half said that after reading these notices, they still didn’t understand how their data is used.

And now, the California Consumer Protection Act (CCPA) is law as of January 1st, bringing similar measures to enhance privacy rights and consumer protection. Will we experience the same initial reaction on this continent? What will a lack of engagement mean for the future of data privacy legislation?

Data privacy ushers a move in the right direction

First, let’s acknowledge a few facts. While pop ups and privacy notices can be overwhelming, they are succeeding in pushing the industry to be more transparent. Companies covered under the CCPA are now required, among other things, to disclose the kinds of data they collect from California consumers and how they will use it clearly.

Although a California law, CCPA’s effects will likely be felt by many more Americans either directly or indirectly, providing them with greater transparency and choice. Moreover, industry collaboration to address challenges is at an all-time high—working groups at the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI), Privacy for America, chambers of commerce, and elsewhere are actively driving the debate over how legal frameworks should evolve to better serve and safeguard data.

The industry is moving in the right direction. This year’s Data Privacy Day highlights the beginning of a period of productive exploration of privacy options. Naturally, with more choice comes more decisions, which will inevitably cause some friction, but early adopters who engage with new available features will begin to shape the evolution of the data privacy experience.

Over the next few years, two outcomes seem inevitable—people will become more accustomed to making decisions and actively participating in transactions, and companies will become better at dynamically presenting those choices as they learn how much and what type of information people need and when in order to critically evaluate their data decisions. This should ultimately help make those choices more transparent.

A new frontier for customer experience

That’s precisely why businesses would be wise to be more proactive in helping consumers understand the benefits of engaging with these new data privacy experiences now.

Marketers and UX designers would be well-served to start learning how to integrate data privacy into products and experiences, encouraging interaction with the choices available and optimizing based on feedback received.

Because consumers may potentially be paying for some content or services out of pocket, there will also be pressure on publishers and brands to redefine the value exchange and improve what they deliver to consumers. Such competition will eventually lead to better service and experiences overall.

New data privacy tools to strengthen trust and engagement

To get started, brands and publishers can start to take advantage of some of the many consent and preference management tools available today that enable businesses to comply with data protection, privacy laws and regulations — such as the ePrivacy Directive, GDPR, and CCPA — by capturing consumer preferences and maintaining proof of compliance.

Many of these solutions have the flexibility to allow organizations full control over the look and feel of the platform, even building a customized front-end UI.

These tools can not only help brands and publishers keep an audit trail, but they also help build first-party authentication strategies that positively connect brands and publishers to their own audiences. A powerful side effect of this investment is that by continuing to develop and seamlessly integrate data privacy into branded experiences, companies also position themselves to thrive in a cookie-less ecosystem.

A focus on data privacy, with transparent notice to and choice for the consumer is the new normal. Moving forward, brands and publishers will need flexible and modern solutions to reach the point where they can begin to test different methods of value exchange including dynamic subscription or payment models. Whether and what order will come out of any resulting chaos and confusion remains to be seen. Only time will tell.

Lisa Rapp is VP Data Ethics at LiveRamp, which delivers privacy-conscious identity resolution services to brands and their partners. Previously she was Head of Product Marketing at LiveRamp and Sr. Director Product Management, Identity at Neustar.

The post Why this year’s Data Privacy Day matters appeared first on ClickZ.



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Word of advice on exactly what to expect from SEO in 2020

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Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior statistics.

With ongoing changes Google kept SEO agencies, freelancers and internal teams on their toes by releasing update after update to hone and shape not only what they want search results to look like, but how they want us to act and work within them. This included the once-famed Penguin Update, aimed at webspam and link building practices, supposedly impacted around 0.1% of searches when originally launched, but went on to shape the importance of positive link building, utilization of tools and data and birthed job roles around SEO content strategy while strengthening the importance of content marketing.

Long term with the development of RankBrain and (perceived) closer to real-time algorithm changes, more core updates on a regular basis and the journey through ‘Content is King’ to UX – SEO has become theorized in some sense, with many of us having our own opinions and approaches to the same end result.

As we’ve reached 2020 we have in some parts see new developments from Google slow down, with the company’s focus seemingly on updating reporting suites and core updates that offer little more than ‘an improvement to search results’. We’re no longer beholden to the next big Penguin or Panda updates, but more to the inner workings of Google and sporadic updates to its Search Quality Guidelines – with this in mind, what exactly can we expect from SEO in 2020? Adhering to Google guidelines becomes harder, or easier?

We all know how SEO works and many of us will have specialisms or approaches to SEO we feel get results quicker, but with vague updates and unannounced tweaks to algorithms, is it becoming harder to adhere to Google’s guidelines?

Certainly, the unpredictability is a factor at times – with the recent updates to search guidelines on YMYL and E-A-T being announced, there’s a perception the goalposts are moving ever so slightly, every so often.

This means that if you’re scoring just inside the post on Monday, you might be wide of the mark by a fraction on Tuesday. For websites where the SEO team is at the mercy of web development or other factors outside of their control, this can prove a challenge.

Of course, any SEO agency or specialist worth their weight in gold will be able to outline and approach any issues with a solution in hand.

The flipside to this is, however, is that we all have a clear idea of what a good website looks like and what is going to rank page 1 for chosen keywords. With guideline updates, an industry that shares knowledge like no other and a focus on developing strategies that are future proof, there is no reason for every update to send SEO campaigns spiraling.

In 2020, we predict that the next wave of guidelines will be released, and our prediction is these again will be focusing on trust and authority – not a million miles away from where we’ve been for the last few years.

Actioning and adhering to search quality guidelines

Google Search Quality Guidelines regularly update – these guidelines reflect how Google wants you to work within a website and the process the search engine’s algorithm will take to evaluate the relevance of the website for keyword usage.

These guidelines take into account:

  • E-A-T – The Expert, Authority, Trust of the website in relation to the target subject
  • Page Quality – How the page is laid out, how it works and whether it has the user’s best interests at heart
  • Needs Met – Factors around whether the page ANSWERS the needs of the query

The page quality is assessed to identify where the text is placed, the wording used, content used and the quality of the content.

Google’s most recent updates put E-A-T elements at the heart of the Page Quality section of its guidelines, based on industry and type of product.

The blanket approach, and the actions needed to adhere to (or in fact exceed) Google guidelines are that the page should be “more specific than the query, but would still be helpful for many or most users because” the company is reputable in the area.

Top nine factors content managers should audit for on-page SEO

Element to Optimise Definition
Landing Page URL URL of the landing page (after the website name)
Meta Title This is the blue link that shows in Google
Meta Description The text that shows under the blue link in search results – to draw a user to click
Heading 1 Tag A title that shows at the top of a page
Heading 2 / 3 Tags Additional titles which are placed within the content of a page
Content The physical content on the page needs to meet particular criteria
Keyword Density The percentage of keywords to total text ratio on a page
Images The size, name, and title of an image on the page
Internal Links Links which point to other pages on the website

Dependence on technical SEO reduced but is still important

Technical SEO has been on the rise for a number of years but the buzz behind it has somewhat plateaued in the last 12 months or so – although it is still essential to audit from a technical perspective regularly. Traditionally, technical SEO would include web structure, speed, hosting and so on – with JSON, mark up and structured tagging following on from this.

Across client bases we’ve seen the need for technical SEO regularly drop by just under 50%, with wider-ranging audits, working with web development on new site builds and regular crawls on health being the norm.  Working in this way allows for time to be split effectively across multiple areas of SEO and better use of budget. Education on the technical aspects client-side also means SEO agencies and professionals can focus time elsewhere.

Within semi-regular technical SEO audits, there are some core elements to check, all of which will help identify issues and improve the technical performance of a website, without impacting the day-to-day of search marketing.

Top eight factors you should audit for technical SEO

Element to Optimise Definition
Web structure and URL Structure Essentially the folders in use website is built
HTTPS/SSL Security for customers or users visiting the site
HTML Build Code-behind core elements of a website
CSS / Javascript Code behind the theme and functionality of a site
Schema / JSON Code that allows websites to send additional information to search engines
Server Speed The speed in which servers respond to requests from users
Sitemaps/Robots Used by Google to crawl websites
Accessibility Are all pages able to be found

2020 and beyond

As always, Google is likely to throw a couple of curveballs – However, the SEO industry is coming of age again and it’s no longer an area of expertise that “anybody” can have a go at. There’s a need to understand the market of your clients, their customers, their collateral and the demands of Google to achieve success. Following clear structure, regular audits and systematic approaches will allow all of the above to be achieved.

Keith Hodges, Head of Search at POLARIS, is an SEO expert with over eight years’ experience in the industry. 

The post Word of advice on exactly what to expect from SEO in 2020 appeared first on Search Engine Watch.



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