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Top 40 Fiction Podcasts You Must Follow in 2020



Top 40 Fiction Podcasts

Fiction Podcasts

1. Welcome to Night Vale

United States About Podcast Welcome to Night Vale is a twice-monthly podcast in the style of community updates for the small desert town of Night Vale, featuring local weather, news, announcements from the Sheriff’s Secret Police, mysterious lights in the night sky, dark hooded figures with unknowable powers, and cultural events.
Frequency 1 episode / week
Since Jun 2012
Also in Paranormal Podcasts
Facebook fans 349.4K ⋅ Twitter followers 361.1K ⋅ Instagram Followers 56K ⋅ Social Engagement 1 ⋅ Domain Authority 60

2. Marvel’s Wolverine

Marvel's Wolverine United States About Podcast Listen to Marvel’s Wolverine episodes for season 1 – ‘The Long Night’ & season two – ‘The Lost Trail’. Talking about Wolverine, some call him Logan, but his three claws still serve as his signature. All the Wolverine fans should urge listening to this podcast as it is the first scripted podcast from Marvel, and starring an amazing cast.
Frequency 1 episode / quarter
Since Feb 2018
Facebook fans 15.8K ⋅ Twitter followers 7.9K ⋅ Instagram Followers 67.8K ⋅ Social Engagement 1 ⋅ Domain Authority 83

3. Hello From The Magic Tavern

Hello From The Magic Tavern About Podcast Arnie Niekamp fell through a dimensional portal behind a Burger King into the fantastical land of Foon. He’s still getting a slight wifi signal, so he uploads a weekly podcast from the tavern the Vermilion Minotaur where he interviews wizards, monsters, and adventurers. It’s a major discovery.
Frequency 1 episode / week
Since Mar 2015
Facebook fans 22K ⋅ Twitter followers 35.2K ⋅ Instagram Followers 6.9K ⋅ Domain Authority 48

4. Alice Isn’t Dead

Alice Isn't Dead United States About Podcast A truck driver searches across America for the wife she had long assumed was dead. In the course of her search, she will encounter not-quite-human serial murderers, towns literally lost in time and a conspiracy that goes way beyond one missing woman.
Frequency 2 episodes / quarter
Since Feb 2016
Facebook fans 13K ⋅ Twitter followers 11.4K ⋅ Instagram Followers 370 ⋅ Social Engagement 1 ⋅ Domain Authority 55

5. The Bright Sessions

The Bright Sessions Los Angeles, California, United States About Podcast The Bright Sessions podcast follows a group of therapy patients. But these are not your typical patients – each has a unique supernatural ability. The show documents their struggles and discoveries as well as the motivations of their mysterious therapist, Dr. Bright.
Frequency 1 episode / month
Since Oct 2015
Also in Drama Podcasts
Facebook fans 6.2K ⋅ Twitter followers 15.6K ⋅ Instagram Followers 905 ⋅ Social Engagement 78 ⋅ Domain Authority 67


RABBITS Vancouver, British Columbia, Canada About Podcast When Carly Parker’s friend Yumiko goes missing under very mysterious circumstances, Carly’s search for her friend leads her headfirst into a ancient mysterious game known only as Rabbits. Soon Carly begins to suspect that Rabbits is much more than just a game, and that the key to understanding Rabbits, might be the key to the survival of our species, and the Universe, as we know it.
Frequency 1 episode / quarter
Since Feb 2017
Facebook fans 6K ⋅ Twitter followers 7.9K ⋅ Domain Authority 26

7. Flash Pulp

Flash Pulp Toronto, Ontario, Canada About Podcast Flash Pulp is an experiment in broadcasting fresh pulp stories in the modern age – three to ten minutes of fantasy and fiction brought to you Monday, Wednesday and Friday evenings.
Frequency 1 episode / month
Since Jan 2011
Facebook fans 706 ⋅ Twitter followers 178 ⋅ Social Engagement 2 ⋅ Domain Authority 83


CARAVAN About Podcast Of the Wound Canyon and together with an ever-expanding train of fantastical tagalongs, Samir and his new friends venture deep into the bowels of the canyon to find a way out of the magical boundary that imprisons all who cross it. The podcast CARAVAN created by Tau Zaman.
Frequency 1 episode / quarter
Since Jan 2019
Facebook fans 62 ⋅ Twitter followers 1.4K ⋅ Instagram Followers 350 ⋅ Domain Authority 19

9. My Dad Wrote A Porno

My Dad Wrote A Porno London, England, United Kingdom About Podcast Imagine if your Dad wrote a dirty book. Most people would try to ignore it and pretend it had never happened – but not Jamie Morton. Instead, he’s decided to read it to the world in this award-winning comedy podcast. With the help of his friends, James Cooper and Alice Levine, Jamie reads a chapter a week and discovers more about his father than he ever bargained for.
Frequency 2 episodes / month
Since Sep 2018
Facebook fans 83.1K ⋅ Twitter followers 120.4K ⋅ Instagram Followers 287.1K ⋅ Domain Authority 56

10. Ostium Podcast

Ostium Podcast Vista, California, United States About Podcast Ostium is a fictional podcast about a man who discovers a secret town with many doors that lead him to strange and interesting places. Jake Fisher discovers a secret town hidden, but when he discovers the town, he finds it abandoned…a town with no people. But he notices something – while there is no one around.. What exactly? Listen to find out!
Frequency 1 episode / month
Since Dec 2016
Facebook fans 262 ⋅ Twitter followers 1.8K ⋅ Instagram Followers 373 ⋅ Social Engagement 2 ⋅ Domain Authority 86

11. Within the Wires

Within the Wires About Podcast Within the Wires is a new serial fiction podcast. Stories told through found audio from an alternate universe. Each season is its own story, with different narrators and timelines, but they do overlap. Immerse yourself in the entire universe by listening to all the seasons. Podcast narrated by Mona Grenne. Written by Jeffrey Cranor and Janina Matthewson.
Frequency 1 episode / week
Since Jun 2016
Twitter followers 6.8K ⋅ Domain Authority 55

12. Dark Tome

Dark Tome Maine, United States About Podcast Cassie, a wayward teen, finds something after she wraps up community service at a local hospital, she stumbles out of the basement of a spooky bookshop and into a story set on a devil’s staircase in a remote Italian village. The Dark Tome is a new take on the anthology audio fiction podcast, featuring fantastic stories by contemporary authors from across the globe.
Frequency 1 episode / day
Since Oct 2016
Facebook fans 585 ⋅ Twitter followers 627 ⋅ Domain Authority 67

13. RedWing: The Audio Drama

RedWing: The Audio Drama Massachusetts, United States About Podcast RedWing is a superhero audio drama. By day, Jordan Redfield-Wade is a billionaire philanthropist and private investigator, but by night, he protects the people of New Ark City as RedWing, the masked vigilante. There is evil and darkness on the horizon. It’s time to Unite the Guardians. Enjoy this fiction story of RedWing created by Jordan, a queer black hero, fighting for justice.
Frequency 1 episode / quarter
Since Dec 2017
Facebook fans 67 ⋅ Twitter followers 912 ⋅ Domain Authority 19

14. Imaginary Advice

Imaginary Advice Edinburgh, Scotland, United Kingdom About Podcast Imaginary Advice is a sketchpad for new ideas and new ways of telling stories. Some stories are true, some are fiction, some are closer to audio essays. Most episodes end up being a blend of all three. All episodes are written, produced and presented by British writer/performer Ross Sutherland. New episodes released monthly.
Frequency 1 episode / month
Since Oct 2014
Twitter followers 5.4K ⋅ Instagram Followers 1.2K ⋅ Social Engagement 33 ⋅ Domain Authority 94

15. Ellie and The Wave

Ellie and The Wave About Podcast When a global computer virus begins deleting all digital records, 30-something Ellie buys an old tape recorder and begins narrating an ‘analog’ retrospective of her life before all of her photos, videos, and correspondences are wiped out forever.
Frequency 9 episodes / year
Since Aug 2019
Twitter followers 51.2K ⋅ Instagram Followers 46.3K ⋅ Domain Authority 87

16. The Adventure Zone

The Adventure Zone Los Angeles, California, United States About Podcast Justin, Travis and Griffin McElroy from my brother, my brother and me have recruited their dad for a campaign of high adventure. Join The McElroys every other Thursday as they kill a nauseating number of goblins in.
Frequency 3 episodes / month
Since Dec 2014
Also in D&D (Dungeons and Dragons) Podcasts
Facebook fans 49K ⋅ Twitter followers 189.4K ⋅ Instagram Followers 132K ⋅ Social Engagement 1 ⋅ Domain Authority 67

17. Flyest Fables

Flyest Fables About Podcast Flyest Fables brings you anthology-style and critically acclaimed hope punk fables for the 21st century. Hosted by Morgan Givens.
Frequency 6 episodes / year
Since Oct 2018
Facebook fans 3 ⋅ Twitter followers 692 ⋅ Instagram Followers 223 ⋅ Social Engagement 1 ⋅ Domain Authority 21


SAYER About Podcast SAYER is a narrative fiction podcast set on Earth’s man-made second moon, Typhon. The eponymous SAYER is a highly advanced, self-aware AI created to help acclimate new residents to their new lives, and their new employment with Ærolith Dynamics. New episodes release every other week. Hosted by Adam Bash.
Frequency 1 episode / month
Since Feb 2014
Facebook fans 1.5K ⋅ Twitter followers 2.2K ⋅ Social Engagement 3 ⋅ Domain Authority 53


TANIS Vancouver, British Columbia, Canada About Podcast Tanis is a serialized bi-weekly podcast from the creators of Pacific Northwest Stories and is hosted by Nic Silver. Tanis is a serialized docudrama about a fascinating and surprising mystery: the myth of Tanis. Tanis is an exploration of the nature of truth, conspiracy, and information and what happens when the lines of science and fiction start to blur…
Frequency 1 episode / quarter
Since Oct 2015
Also in Horror Podcasts, Mystery Podcasts
Facebook fans 15.1K ⋅ Twitter followers 15.2K ⋅ Instagram Followers 3.4K ⋅ Social Engagement 9 ⋅ Domain Authority 43

20. Radio Drama Revival

Radio Drama Revival Washington, District of Columbia, United States About Podcast Radio Drama Revival is dedicated to showcasing the diversity and vitality of modern audio fiction. Now in our 12th year & is one of the internet’s longest-running anthology modern audio drama shows. It is a modern audio drama podcast, a weekly showcase of fiction stories post-golden age of radio drama from across the world.
Frequency 1 episode / week
Since May 2013
Facebook fans 1.8K ⋅ Twitter followers 4K ⋅ Instagram Followers 146 ⋅ Domain Authority 44

21. Liminal Apocalypse

Liminal Apocalypse Denver, Colorado, United States About Podcast Five people retreat into an underground doomsday bunker fearing nuclear fallout, and when they get there they start receiving radio transmissions from the outside. But the information they’re receiving, just doesn’t quite add up. A three-part audio fiction experience, listen to the full story now!
Frequency 4 episodes / year
Since Jun 2019
Twitter followers 160 ⋅ Domain Authority 14

22. Homecoming

Homecoming About Podcast Now a Prime Original TV series, Homecoming centers on a caseworker at an experimental facility, her ambitious supervisor, and a soldier eager to rejoin civilian life – presented in an enigmatic collage of telephone calls, therapy sessions, and overheard conversations. Starring Catherine Keener, Oscar Isaac, David Schwimmer, David Cross and many.
Frequency 1 episode / quarter
Since Oct 2016
Facebook fans 2.5K ⋅ Twitter followers 3.5K ⋅ Instagram Followers 11.9K ⋅ Domain Authority 70

23. Six Minutes

Six Minutes Maplewood, New Jersey, United States About Podcast Eleven-year-old Holiday is pulled from the icy waters of Alaska with no memory of who she is or where she came from. Are her mom and dad really who they say they are? And when she begins to develop incredible abilities, she’ll soon discover she’s not alone in the world. Six Minutes, a new mystery adventure for the whole family, with new episodes, twice a week, all year long and beyond.
Frequency 1 episode / day
Since Feb 2018
Facebook fans 535 ⋅ Twitter followers 639 ⋅ Instagram Followers 709 ⋅ Domain Authority 38

24. The Magnus Archives

The Magnus Archives London, England, United Kingdom About Podcast A weekly horror fiction podcast examining what lurks in the archives of the Magnus Institute, an organization dedicated to researching the esoteric and the weird. Join Jonathan Sims as he explores the archive, but be warned, as he looks into its depths something starts to look back.. New episodes every Thursday produced by Rusty Quill, featuring guest actors, short stories, serial plots and more.
Frequency 3 episodes / month
Since Mar 2016
Facebook fans 3K ⋅ Twitter followers 9.1K ⋅ Social Engagement 24 ⋅ Domain Authority 43

25. The Once And Future Nerd

The Once And Future Nerd About Podcast When three high school students from modern-day Pennsylvania find themselves trapped in a world of wizards, elves, and feudal intrigue, they must learn to survive in their new surroundings and undertake an epic quest to save the world from the encroaching forces of chaos.
Frequency 1 episode / month
Since Sep 2013
Facebook fans 830 ⋅ Twitter followers 1.4K ⋅ Social Engagement 13 ⋅ Domain Authority 35

26. Aethuran : Dark saga

Aethuran : Dark saga North East, England About Podcast Aethuran dark saga is a dark fantasy audio fiction, a show with a unique blend of Audiobook and audio drama. Each episode is from the perspective of the protagonists, and sometimes the evil they must contend with. The intertwining story leads each of them down a dark road, a journey in which they will cross paths with one another as well as the evil that seeks to destroy them. The story comes from the mind of its sole creator and actor, who will guide you through the events transpiring in the harsh world of Aethuran.
Frequency 2 episodes / quarter
Since Dec 2017
Twitter followers 1.2K ⋅ Domain Authority 67

27. The Insomnia Project

The Insomnia Project About Podcast The Insomnia Project is a horror-comedy audio fiction podcast. Gonsanto Industries is recruiting test subjects for human trials of several compounds designed to counteract the effects of sleep deprivation. Over the course of the experiment, several test subjects begin to experience unexpected results.
Frequency 1 episode / month
Since Mar 2019
Twitter followers 616 ⋅ Domain Authority 11

28. Paralyzed

Paralyzed Saint Petersburg, Florida, United States About Podcast This fictional podcast follows David, a chronic sufferer of sleep paralysis on his annual camping trip with friends. But something evil from his dreams awaits.
Frequency 3 episodes / quarter
Since May 2015
Facebook fans 279 ⋅ Twitter followers 221 ⋅ Social Engagement 5 ⋅ Domain Authority 86

29. Compromised

Compromised Arizona, United States About Podcast Compromised, is a cyberpunk based fictional podcast, taking place in a futuristic Philadelphia. Follow Psyl0, and FritX as their world is turned upside down and they learn to find their way through this future version of America.
Frequency 3 episodes / quarter
Since Jul 2019
Twitter followers 35 ⋅ Domain Authority 67

30. The Beacon

The Beacon La Crosse, Wisconsin, United States About Podcast The Beacon is an urban fantasy audio drama about magic powers, giant monsters, and the importance of making friends. It follows the story of a shy college student who, after surviving an attack from an impossible monster, discovers she has the magical ability to control fire. Created by Claudia Elvidge, stay tuned in as the Season 2 in progress!
Frequency 2 episodes / month
Since Jul 2018
Twitter followers 818 ⋅ Instagram Followers 156 ⋅ Domain Authority 45

31. The Truth Podcast

The Truth Podcast New York, United States About Podcast The Truth makes movies for your ears: short stories that are sometimes dark, sometimes funny, and always intriguing. Each story is different, and usually 10 to 20 minutes long. We take you to unexpected places using only sound.
Frequency 2 episodes / month
Since Nov 2011
Also in Storytelling Podcasts
Facebook fans 7K ⋅ Twitter followers 9.6K ⋅ Instagram Followers 1.6K ⋅ Domain Authority 52

32. We’re Alive

We're Alive Orange County, California, United States About Podcast A classic style radio drama, updated for today with a full sound design and a large cast of actors. This audio drama focuses on a group of survivors in a world on the brink of collapse.
Frequency 6 episodes / quarter
Since May 2009
Facebook fans 42.4K ⋅ Twitter followers 11.6K ⋅ Instagram Followers 1.4K ⋅ Domain Authority 43

33. The Edge of Sleep

The Edge of Sleep Los Angeles, California, United States About Podcast When a night watchman finishes his shift at work, he is terrified to discover that everyone in the world who went to sleep the previous night has died. Now he and a band of survivors must stay awake and uncover the secret of this global epidemic, before they fall asleep. New Episodes Every Tuesday, created by Jake Emanuel & Willie Block.
Frequency 6 episodes / quarter
Since Sep 2019
Facebook fans 183 ⋅ Twitter followers 657 ⋅ Instagram Followers 628 ⋅ Domain Authority 27

34. World Stealers

World Stealers New York, United States About Podcast A show with original fan fictions, written and performed as audio dramas by Cait Moldenhauer, and Liz Clarkin-Breslin, and guests. Both the seasons of World Stealers include a wide range of fiction stories that the fans would love to hear. Tune in and enjoy.
Frequency 19 episodes / year
Since May 2018
Twitter followers 333 ⋅ Instagram Followers 252 ⋅ Domain Authority 31

35. Maeltopia – A New World of Horror Fiction

Maeltopia - A New World of Horror Fiction United States About Podcast The literary world of Maeltopia is set in a nightmarish version of modern-day still reeling from the effects of the Great Darkness of 1999, a year-long lapse in global memory that not all survived. Those who awoke found a much different, much more horrific world than the one they left behind. Some search for loved ones, others search for sanity – still others revel in the living nightmare the world has become. Maeltopia reaches as a platform in serving what we call as a dark fiction through its short podcats stories.
Frequency 2 episodes / month
Since May 2018
Facebook fans 1.7K ⋅ Twitter followers 510 ⋅ Instagram Followers 1.9K ⋅ Social Engagement 4 ⋅ Domain Authority 86

36. Dreamboy

Dreamboy Cleveland, Ohio, United States About Podcast Set over a few flickering nights in Cleveland, Ohio, this is a story of creatures, human and otherwise, caught in the eternal pornography of the cosmos, told in the blockbuster cinematic style of Spielberg classics.
Frequency 1 episode / quarter
Since Aug 2018
Facebook fans 8K ⋅ Twitter followers 3.4K ⋅ Instagram Followers 3.5K ⋅ Domain Authority 55

37. Super Ordinary

Super Ordinary About Podcast Super Ordinary is the story of a girl who finds out she has super powers, only to find out that they’re connected to her debilitating panic attacks, and therefore nearly uncontrollable. This narrative podcast serves as Anika’s attempt to tell her side of the story after having already been cast as a villain in her world.
Frequency 22 episodes / year
Since Aug 2018
Facebook fans 103 ⋅ Twitter followers 891 ⋅ Instagram Followers 393 ⋅ Domain Authority 27

The post Top 40 Fiction Podcasts You Must Follow in 2020 appeared first on Feedspot Blog.

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Marketing Strategies

Sixty orbits



Birthdays are contagious. No one actually remembers the day they were born, other people remember it for you. And the way we celebrate them is cultural, a shared process that keeps changing.

People keep track of birthdays, and today used to be mine.

Sixty of them.

It doesn’t feel like it’s been that many. Time flies when you’re busy. Lots and lots of projects. Countless friends made, lessons learned and ideas shared. Quite a journey, with lucky breaks and advantages again and again, beginning with my parents, the cultural identity, time and town where I was born… I wouldn’t have been able to go on this journey without you, thank you.

But today’s not my birthday (no need to send an email or a card). I’ve never really liked my birthday (it’s a long story involving a non-existent parrot), and the only reason for this post is to talk about who owns my birthday now.

What happens if we start celebrating our birthdays differently? Today belongs to the 20,000 + people who are on their way to a permanent supply of clean drinking water because readers like you brought their birthday (and mine) to charity:water. Thank you. Now, particularly now, when the world is in pain and when so many people are wrestling with health, the economy and justice, it’s more urgent than ever to think of someone you’ve never met living a life that’s hard to imagine.

And today, because it celebrates a round number, I’m hoping you will join in and help us break charity:water’s birthday record. And maybe donate your birthday too. Better still, if you subscribe as a monthly donor, you become a core supporter of a movement that changes lives with persistence and care.

How it works:

If you have the ability, I’m hoping you’ll click here and donate to charity:water to celebrate what used to be my birthday.

And either way, I’m hoping you’ll also donate your birthday to them. Because when it’s your turn to celebrate a missing parrot or a lost cake, you can ask your friends, and they can do what you just did.

It’s hard to visualize 21,000 people, mostly kids, fighting illness because the water in their village is undrinkable. That’s about three times the population of the town where I live. Thanks to all of you, my projects, including this blog, have already raised nearly a million dollars to build long-term solutions to this problem.

Will you help me double that?

Even one kid who lives the life he or she is capable of is worth this blog post and worth your support.

Thank you.

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Marketing Strategies

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday



Posted by BritneyMuller

SEO has become more important than ever, but it isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage.

It’s what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can go in and confidently talk about as SEOs is the fact that SEO has around 20X more opportunity than both mobile and desktop PPC combined.

This is a really, really big deal. It’s something that you can showcase. These are the stats to back it up. We will also link to the research to this down below. Good to kind of have that in your back pocket. Aside from this, you will obviously have your audit. So potential client, you’re looking to get this deal.

Get the most out of the SEO audit

☑ Highlight the opportunities, not the screw-ups

You’re going to do an audit, and something that I have always suggested is that instead of highlighting the things that the potential client is doing wrong, or screwed up, is to really highlight those opportunities. Start to get them excited about what it is that their site is capable of and that you could help them with. I think that sheds a really positive light and moves you in the right direction.

☑ Explain their competitive advantage

I think this is really interesting in many spaces where you can sort of say, “Okay, your competitors are here, and you’re currently here and this is why,”and to show them proof. That makes them feel as though you have a strong understanding of the landscape and can sort of help them get there.

☑ Emphasize quick wins

I almost didn’t put this in here because I think quick wins is sort of a sketchy term. Essentially, you really do want to showcase what it is you can do quickly, but you want to…

☑ Under-promise, over-deliver

You don’t want to lose trust or credibility with a potential client by overpromising something that you can’t deliver. Get off to the right start. Under-promise, over-deliver.

Smart negotiation tactics

☑ Do your research

Know everything you can about this clientPerhaps what deals they’ve done in the past, what agencies they’ve worked with. You can get all sorts of knowledge about that before going into negotiation that will really help you.

☑ Prioritize your terms

So all too often, people go into a negotiation thinking me, me, me, me, when really you also need to be thinking about, “Well, what am I willing to lose?What can I give up to reach a point that we can both agree on?” Really important to think about as you go in.

☑ Flinch!

This is a very old, funny negotiation tactic where when the other side counters, you flinch. You do this like flinch, and you go, “Oh, is that the best you can do?” It’s super silly. It might be used against you, in which case you can just say, “Nice flinch.” But it does tend to help you get better deals.

So take that with a grain of salt. But I look forward to your feedback down below. It’s so funny.

☑ Use the words “fair” and “comfortable”

The words “fair” and “comfortable” do really well in negotiations. These words are inarguable. You can’t argue with fair. “I want to do what is comfortable for us both. I want us both to reach terms that are fair.”

You want to use these terms to put the other side at ease and to also help bridge that gap where you can come out with a win-win situation.

☑ Never be the key decision maker

I see this all too often when people go off on their own, and instantly on their business cards and in their head and email they’re the CEO.

They are this. You don’t have to be that, and you sort of lose leverage when you are. When I owned my agency for six years, I enjoyed not being CEO. I liked having a board of directors that I could reach out to during a negotiation and not being the sole decision maker. Even if you feel that you are the sole decision maker, I know that there are people that care about you and that are looking out for your business that you could contact as sort of a business mentor, and you could use that in negotiation. You can use that to help you. Something to think about.

Tips for negotiation newbies

So for the newbies, a lot of you are probably like, “I can never go on my own. I can never do these things.” I’m from northern Minnesota. I have been super awkward about discussing money my whole life for any sort of business deal. If I could do it, I promise any one of you watching this can do it.

☑ Power pose!

I’m not kidding, promise. Some tips that I learned, when I had my agency, was to power pose before negotiations. So there’s a great TED talk on this that we can link to down below. I do this before most of my big speaking gigs, thanks to Mike Ramsey who told me to do this at SMX Advanced 3 years ago.

Go ahead and power pose. Feel good. Feel confident. Amp yourself up.

☑ Walk the walk

You’ve got to when it comes to some of these things and to just feel comfortable in that space.

☑ Good > perfect

Know that good is better than perfect. A lot of us are perfectionists, and we just have to execute good. Trying to be perfect will kill us all.

☑ Screw imposter syndrome

Many of the speakers that I go on different conference circuits with all struggle with this. It’s totally normal, but it’s good to acknowledge that it’s so silly. So to try to take that silly voice out of your head and start to feel good about the things that you are able to offer.

Take inspiration where you can find it

I highly suggest you check out Brian Tracy’s old-school negotiation podcasts. He has some old videos. They’re so good. But he talks about leverage all the time and has two really great examples that I love so much. One being jade merchants. So these jade merchants that would take out pieces of jade and they would watch people’s reactions piece by piece that they brought out.

So they knew what piece interested this person the most, and that would be the higher price. It was brilliant. Then the time constraints is he has an example of people doing business deals in China. When they landed, the Chinese would greet them and say, “Oh, can I see your return flight ticket? I just want to know when you’re leaving.”

They would not make a deal until that last second. The more you know about some of these leverage tactics, the more you can be aware of them if they were to be used against you or if you were to leverage something like that. Super interesting stuff.

Take the time to get to know their business

☑ Tie in ROI

Lastly, just really take the time to get to know someone’s business. It just shows that you care, and you’re able to prioritize what it is that you can deliver based on where they make the most money off of the products or services that they offer. That helps you tie in the ROI of the things that you can accomplish.

☑ Know the order of products/services that make them the most money

One real quick example was my previous company. We worked with plastic surgeons, and we really worked hard to understand that funnel of how people decide to get any sort of elective procedure. It came down to two things.

It was before and after photos and price. So we knew that we could optimize for those two things and do very well in their space. So showing that you care, going the extra mile, sort of tying all of these things together, I really hope this helps. I look forward to the feedback down below. I know this was a little bit different Whiteboard Friday, but I thought it would be a fun topic to cover.

So thank you so much for joining me on this edition of Whiteboard Friday. I will see you all soon. Bye.

Video transcription by

Scoop up more SEO insights at MozCon Virtual this July

Don’t miss exclusive data, tips, workflows, and advice from Britney and our other fantastic speakers at this year’s MozCon Virtual! Chock full of the SEO industry’s top thought leadership, for the first time ever MozCon will be completely remote-friendly. It’s like 20+ of your favorite Whiteboard Fridays on vitamins and doubled in size, plus interactive Q&A, virtual networking, and full access to the video bundle:

Save my spot at MozCon Virtual!

Still not convinced? Moz VP Product, Rob Ousbey, is here to share five highly persuasive reasons to attend!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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Marketing Strategies

Integrations: The Newest Addition to Your Marketing Ops



Marketing isn’t just about campaigns, content, and creativity. There’s a whole lot of “getting things done” that needs to happen behind the scenes for campaigns to roll out on time and performance to scale.

This is where marketing operations comes in. Also called marketing ops or MOps, marketing operations is how a marketing team is run. It’s the processes, technology, data, and people that power a marketing strategy.

Of these key pillars of marketing operations, data sounds like the most abstract one. But getting the data right in your marketing ops is crucial.

How do you do this? By cleaning, organizing, and enriching the data in every app as well as integrating data between your apps.

An increasingly important role for any team or Marketing Operation Manager is maintaining data quality and connectedness. This not only includes marketing apps but also bridges to other departments in the organization.

Let’s dig into how to make this happen so you can scale the impact of your marketing ops.

What Are Integrations?

Integration brings different pieces of software together and enables their data to interact.

When done well, integrations enable your marketing team to:

  • Create the most holistic marketing ops strategy across your software ecosystem.
  • Allow data to seamlessly flow between key platforms and enrich each one.
  • Automate more tasks and free up time.
  • Provide stronger customer experiences with more accessible and insightful data.
  • Remove data silos and other barriers to collaboration.
  • Deliver accurate insights, reporting, and decision making.

As an example of a valuable integration, think of your CRM and email marketing app. A good email list is a marketer’s most treasured possession, but for your email marketing to be successful, you need accurate and in-depth insights into each contact’s interests, behavior, and communication preferences. You can solve this by integrating data from your CRM.

The integrations that matter most to your marketing operations depend on your organization and industry.

That said, there are certain integration best practices that businesses with strong marketing operations follow. Let’s explore those.

1. Understand the Ecosystem Your Marketing Data Lives in

A strong marketing stack that your team loves using is a pivotal part of your marketing operations management.

This can include an all-in-one marketing platform or individual systems for:

  • Content management
  • Marketing automation
  • Lead Generation
  • Email marketing
  • Analytics and reporting
  • Project management
  • Communication

One of the first steps to perfect your marketing ops is understanding the ecosystem your marketing data lives in. Some valuable questions to ask are:

  • What data are we collecting in each app?
  • How should data interact with other apps?
  • How can we sync apps to enrich the data in each one?

With answers to these questions in mind, you can decide how best to integrate your apps and allow data to flow between them.

2. Ensure Clean, Up-to-date Data in Every App

To get the best results from integrations, you need high-quality data in every app. Dirty data in one app is bad, but the negative impact is multiplied for every new app it enters.

To prevent this, clean up the data in every app before adding new integrations. This includes:

  • Duplicate contacts
  • Inaccurate contact data
  • Unsubscribes
  • Bounced email addresses

With clean data in every app, you can seamlessly integrate your marketing platforms and create the most streamlined and effective marketing ops.

3. Make Your CRM the Heart of Your Marketing Ops

There’s a high chance your sales team is already using a CRM to store all of the key insights about your customers and their interactions with your business. That’s because centralizing your data in your CRM is one of the best things you can do for strong contact management.

One way to test the strength of your CRM is by checking if anyone in your business can answer questions about a contact and their interactions with your business – whether in sales, support, marketing, or billing – just by glancing at their contact record.

To make this happen, you can use integration to bring data from other apps into your CRM. The inverse is also valuable: syncing your CRM data with your marketing apps to enrich the data in those places.

Alongside syncing names and emails, you can choose which other information makes sense to have available in your other marketing apps. This could include:

  • Lead status/stage
  • Location
  • Industry
  • Customer Success Owner
  • Business size
  • Communication preferences

4. Use Contact Segmentation

Segmenting your contacts using lists, tags, and properties is a fantastic way to deliver the most personalized customer experience. But it’s also a key ingredient for effective integrations.

With an iPaaS (Integration Platform as a Service) solution like PieSync, you can create customized workflows and sync data based on specific conditions. That way, you maintain the segmentation of your database across tools. These specific conditions could be configured according to If-this-then-that rules. For instance:

  • IF a contact’s Lifecycle Stage is ‘Lead’
  • THEN sync the contact to your email marketing tool and add to the list ‘List of leads’

If the contact stops being a customer, you can automatically reflect that in your email marketing app, remove the ‘Customer’ tag, and no longer send relevant communications.

To create powerful if-this-then-that rules, first segment data in individual apps, and then create connections across your ecosystem.

5. Create Strong Alignment With Sales Via Integrations

Your marketing operations strategy isn’t just about marketing. It’s essential to look at the other teams in your organization and understand how to create the strongest alignment.

The most important bridge for marketers to maintain is with sales. By working collaboratively instead of in silos, marketers can deliver the perfect leads for sales and both teams can share what’s working as well as opportunities.

To optimize your bridge with sales, you can integrate your marketing software with sales apps such as:

  • Sales CRM
  • Contact Management
  • Live chat software
  • Sales automation software
  • Integrations between your marketing apps and customer support software

With your marketing and sales apps in sync, both teams are in the best position to exchange data, deliver unified reporting, and do their best work both independently and together.

6. Integrate Customer Data with Your Marketing Apps

Although marketing usually has the strongest alignment with sales, make sure not to forget about your service team.

If your data is siloed, you run the risk of the nightmare scenario of sending a promotion offer to a customer who subscribed a week ago at full price.

With integrated apps and data, you can keep your customers in mind for every marketing campaign and create personalizations based on the products, services, and upgrades that are most relevant to them.

You can align your Marketing and Service team with either:

A good starting point is to make sure that all customer interactions and support requests are synced with your CRM. Marketers can then easily use this information to personalize campaigns and workflows.

How to Measure the Effectiveness of Your Integrations

You can measure the impact of integrations in your marketing operations strategy by asking if:

  • Your data is accurate, enriched, and reliable in every app.
  • You have a centralized contact database that quickly gives you a 360-degree view of each contact.
  • Your marketing team is aligned with sales and can quickly collaborate.
  • You have removed all data silos.
  • You can personalize marketing campaigns for customers or exclude them from certain messaging.
  • You have clear marketing reporting that brings together data from all channels and apps and highlights key areas for optimization.

As you optimize your marketing operations, remember to look at the holistic view of your marketing stack and the individual pieces of the puzzle. By paying attention to the two in tandem, you can understand where to connect the dots for the best overall outcomes in your marketing team and throughout your organization.

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