When I scroll through Facebook and Instagram, I often see ads from people who are freelance writers, promoting the “working from anywhere” lifestyle.
The ad copy typically goes something like this — “Would you like to be able to work on your own schedule, from anywhere in the world? That’s what I did.”
Like anyone, I always think, “Well, duh!”
And I’m not alone. According to Upwork’s 2018 Freelancing in America report, the number of American freelancers has increased by 3.7 million since 2014.
In fact, 59% of U.S. companies now use a flexible workforce to some degree, whether that’s freelancers or remote workers.
These stats bode well for writers who are interested in starting remote or freelance work. So, as freelance work becomes increasingly popular, you might be wondering how to become a successful freelance writer.
Below, we’ll review freelance writing tips and how to get started as a beginner.
1. Choose a niche.
As a freelance writer, you can choose the topics you write about. However, instead of casting your net wide and writing about anything that comes across your desk, consider diving deeper into a certain subject.
Allie Decker, a writer on HubSpot’s pillar team and a successful freelance writer, says, “You can’t be an expert on everything — surely you’ve heard the term ‘Master of None.’ Writing within a niche will also make writing projects easier over time as you build your expertise.”
For example, if you’re interested in writing for marketing companies, you can specialize in writing for small businesses. This will give you an advantage when you pitch small businesses and make it easier to write content as you repeatedly write for a similar audience.
Overall, choosing a niche will help you decide who you send pitches to, what projects you take on, and which topics you’ll want to study and research extensively.
2. Communicate with your clients.
Once you’ve secured a job, it’s time to get to work. However, don’t just put your head down and forget about the client.
Aja Frost, an SEO strategist at HubSpot and a successful freelance writer, says, “Communicate early and often with your clients. If you get sick or overwhelmed and know there’s a good chance you’ll miss a deadline, don’t go radio silent — tell the client what’s going on. If you’re going out of town and won’t be working for a few weeks, don’t tell them the day before — let them know a few months ahead and offer to send them some articles in advance.”
Additionally, Frost notes, “If you’re going to finish early (and send them the invoice early) — give them a heads up ASAP so they can work out any potential billing invoices. Your proactiveness and transparency will be incredibly appreciated and will put you ahead of many freelancers.”
This type of communication makes your job easier and can help you form a connection with your clients so they’ll book jobs with you in the future. Additionally, clear communication is the best thing you can do for your reputation and brand.
3. Network with other writers.
Although it might seem counterintuitive to network with the competition so-to-speak, doing so is an excellent way to gain success in freelance writing.
Decker says, “It’s healthy for your professional and personal development. I’ve learned the most about freelancing from a few who are already doing it, and I’ve built enough rapport to be passed along projects that they don’t have the bandwidth for. It’s also nice to have a semblance of ‘coworkers’ when you’re working alone, day in and day out.”
By networking with other writers, you can stay up-to-date on the latest news and trends in your niche. Plus, you can share and learn information on how to be successful as a freelance writer. The best person to ask for advice is someone who has walked the road you want to walk.
Additionally, once you do make connections, it’ll help your brand reputation and give you name recognition most freelance writers don’t have.
4. Be active online.
Not to reiterate, but having name recognition and being known in your industry is one of the top ways to book jobs as a freelance writer.
To achieve this, you need to be active online. For example, you should have a portfolio website with testimonials, write a blog on your site, guest post on other publications, and remain active and engaged on social media.
Once you choose a niche and start posting online, people will begin to recognize your name. Additionally, these things can also improve your SEO and give you more credibility, so your name shows up when companies search “small business freelance writers.”;
5. Write well-crafted pitches.
While, ideally, the tips above can help you receive jobs through networking and online searches, it’s equally important to note that you’ll need to write pitches almost every day and reach out to companies that would be a good fit.
Once you’ve found a company to pitch, you need to write a well-crafted proposal that sells you and makes sense to the publication. This isn’t an easy task, so to become a successful freelance writer, you need to learn what makes a good proposal.
6. Study negotiation and acquire a contract for every job.
The top mistakes almost every freelance writer makes at the beginning of their career is that they don’t set up a contract and don’t know their worth, so they work for less than they should.
Take the advice now and make sure you research how to negotiate freelance wages. Look up the average hourly rate, rate per word, or rate per project. List out the pros and cons of the pricing structure and decide what you want to charge.
Once you know what you want to charge, you can go into a negotiation with the upper hand. When you close the deal, it’s time to draw up a contract.
In fact, you don’t ever want to work on a project without a contract. A contract gives you an opportunity to understand the scope of the project and lay out your boundaries for the client.
7. Learn how to edit.
As a freelance writer, you don’t have an editor looking over every piece you turn in. This means you need to learn the art of the self-edit.
For example, here’s my writing and editing process:
- Write without judgment: When you’re writing your pieces, take off the editor’s hat and just write.
- Edit for spelling, grammar, and sentence structure: After you finish the piece, set it aside for a few hours or a day or so if you can. Then, on your first edit, just look for spelling and grammar errors. Additionally, ensure the sentences are structured correctly.
- Edit for style: Your client might adhere to a certain style guide. If they do, you’ll want to ensure the piece is written in the right style. Are the names, titles, times, quotes, and image sources done correctly? Go through and double check.
- Edit for formatting: Lastly, go through and make sure the piece is perfectly formatted.
Overall, you’ll want to switch from “writing mode” to “editing mode.” When you’re editing, you’re looking for overall accuracy, clarity, and formatting.
8. Master time management and organization skills.
In order to be a successful freelance writer, you’ll have to excel at time management and organization skills. As a freelancer, you don’t have a boss or manager telling you when to turn in your drafts or giving you boxes to check off throughout the writing process.
While independence is one of the perks of freelance writing, it also means you need to overcompensate for time management.;
Write out your to-do lists, keep track of your deadlines, stay organized, and always try to be working ahead so you can take advantage of the freelance lifestyle (like those glorious travel days).
9. Gather testimonials.
After you’ve done a few assignments and have worked with enough people who have given you positive feedback, ask for testimonials.
You can put testimonials on your site or have people recommend you on LinkedIn. Recommendations will give you credibility and help potential clients understand why they should want to work with you.
In order to gather testimonials, do some research on the letter/email to send to current or previous clients when you’re asking for feedback. The language you use here is important and should be tailored and personalized to the client to whom you’re reaching out.
10. Enhance your complementary skills.
As a freelance writer, you can’t just be a good writer. You should also have complementary skills like SEO, analytics, marketing, or advertising.
An excellent way to stay on the top of your game is to take courses and read articles related to these skillsets. These skills will set you apart from other freelance writers who only know how to write and can’t optimize articles for results.
Additionally, you should also take advice from clients if they offer tips to improve your writing. This advice could help boost your skills and make you a more marketable freelancer.
11. Collect results.
The best way to sell yourself is with data. Once you’ve written a piece and have formed a good connection with the client, ask them to share the results of your work.
Did the company get more email sign-ups? How was the conversion rate on your posts? The click-through-rate? The bounce rate? The time on page?
If you’re armed with numeric results for your work, clients will jump at the chance to book you. Plus, the more successful your posts are, the more money you can charge. Think of it like this: if you earn a company $3,000 in revenue, they should probably pay you more than $150 per blog post.
12. Consider your workspace.
Working from anywhere sounds like a nice concept. However, as a remote employee, I can tell you that your workspace is a crucial component to your productivity.
To be a successful freelancer, you need to learn what type of environment works for you. Do you need natural light to be productive? How about light noise? Or no noise at all? Everyone is different and at most jobs you don’t get a say in your environment.
Luckily, for freelancers, you can take time and figure out where you’ll be most productive. Keep in mind that it could change daily. Some days I’m most productive at my kitchen table. Other days, it’s best if I’m at a library or coffee shop.;
Ultimately, it’s critical you learn about yourself and consider your workspace if you want to be a successful freelancer.
13. Create a brand.
As mentioned above, name recognition and creating a brand will help you book jobs and get your name out there.
Creating a brand is an excellent way to network with other writers and get the jobs you want.
To create a brand, make sure you choose a niche, pick a social media persona, and have a unique writing style that sets you apart from other freelance writers. Additionally, it’s critical you remain consistent with both voice and design across your website and social media platforms to create a memorable brand.;
Once you’ve created a brand for yourself, you’ll begin to see some jobs come to you instead of having to pitch every day.
14. Generate ideas.
Even if you don’t have a current job or assignment, stay relevant in your niche. Think of topics and ideas you want to write about and work on them. It’s always a good idea to have some articles “saved” in a backlog for future pitches or guest posts.
If you’re continuously writing and coming up with ideas, you’ll have more to say when you pitch companies.
These articles can help you stay ahead of the curve and plan for income in the future.
15. Ask questions.
When you begin working with a client, once you have a topic, you might think you can just go ahead and start writing. However, that wouldn’t be a good idea, because you need to have more information and clearly communicate with the client about their expectations.
For instance, you might ask them about word count, SEO, topics and subtopics, deadline, and whether or not they’d like you to conduct interviews. This information will help you begin outlining your article and make it easier to write. Additionally, when you ask the right questions, you’re more likely to turn in great work that’ll help you get hired again.
Freelance Writing for Beginners
As a beginner, it can be hard to know where to get started in the freelance writing world. You know that you’ll write for a number of clients and publications, but you aren’t sure how to start that process.
Here’s a simplified run-down of how to get started:
Step 1: Build your brand: Create your website, write your own blog posts, guest post for other publications, and get active online. This will help you build authority in your niche.
Step 2: Choose your pay structure: Understand that each job might be different. However, you need to decide which pay structure works for you: commission, per project, per word, or hourly.
Step 3: Register your business: You can either register your business as an LLC and open a business bank account to protect your assets, or you can opt to receive 1099s from companies and work from your personal bank account.
Step 4: Setting up your workspace: Again, this is an important consideration. Once you’ve decided to jump into freelancing, set up your workspace.
Step 5: Pitch potential clients: Now it’s time to get to the grind. Look at job boards or contact the companies directly. Either way, you should send several pitches a day to get started.
Step 6: Market yourself: Always promote your content to establish credibility in your industry.
Step 7: Stay organized: Organization is the name of the game when you’re writing for several publications. Keep track of deadlines and always work ahead if you can.
Freelance writing isn’t always an easy and glamorous job like the Facebook ads make it seem. It requires a lot of hard work, organization, and persistence. However, if you stay on the grind, and work with the end game in mind — like those long walks on the Saint Tropez beaches — you can eventually build a brand where companies are coming directly to you and willing to pay you what you’re worth.
WordPress vs Wix vs Brandcast: 4 factors to help you choose between them
You’ve put off your website redesign for too long.
You’re losing leads and your brand looks dated and out of touch. It’s time to create a new website that will help you attract leads, close deals, and grow your business.
The question is, however: which website platform should you use?
There are so many website platform options these days that it can be hard to choose which is best for your business.
Different platforms deliver different benefits, so it’s important to understand how your business goals align with the capabilities of your website solution.
Factors to consider when choosing a website platform
There are a lot of ways to measure the success of a website.
If you care most about traffic to your site, you may want to optimize your website’s SEO performance or perhaps you care most about converting visitors into leads and want to optimize your website’s conversion strategy.
You may even just care about elevating your brand and need a beautifully designed website that reflects who your company is.
Whatever the goals of your website are, reaching those goals can be impacted by the website platform you choose.
There are generally four factors to consider when evaluating your website solution:
- Speed of Build Out
Speed of build out
How fast you can launch your new website greatly impacts the return on investment (ROI) it will deliver.
Some websites platforms allow you to launch a new website very quickly while others require lots of development and design hours.
The amount of time and resources you can invest here may vary from company to company, but regardless of individual circumstances, the more hours required to launch a website, the more website costs your project likely accrues, which eats away at future profits your website can deliver.
Understanding the speed capabilities of different website platforms will help you decide which platform is best for your needs.
Scale relates to both the size and complexity of your website as well as the number of websites you want to launch.
Some companies require only simple websites with a few pages, like a home page, an about page, and a contact page.
Others, on the other hand, require complicated site structures with many interconnected pages for multiple brands, regions, products, or services.
The size of your website project should heavily influence which website platform you go with.
There’s also a question of the number of websites you need to launch.
Some companies require only one main dot com; others require many websites for different brands, divisions, or products.
Take AAA, for example. They have offices all over the world, each that needs to maintain their own individual website while maintaining brand standards.
Using multiple website solutions to launch each of those websites becomes a complicated, brand-compliance nightmare.
If producing a lot of websites is a priority for your business, then you’ll want to select a website platform that will easily scale with you.
Websites are online living documents.
They’re meant to change over time, partly because your company’s messages and offerings naturally change over time, and partly to meet internet new conventions, like SEO guidelines or ADA compliance practices.
If making those changes are too difficult, then maintaining your website becomes a challenge.
Depending on how often you need to update the content and design of your website and your skill level, you’ll want a website platform that best fits your needs.
Great design can make all the difference between a website that performs and one that flops.
Your website is often your first touchpoint with your buyers and should reflect both the value you provide as well as the quality of your brand so your design needs to be up to par.
For some companies, like sole proprietorships or other small businesses where there aren’t a lot of resources to spare for the design and maintenance of a website, this can be accomplished with simple, customizable templates.
Other companies require custom layouts, graphics, and interactions. This is especially true for large enterprise with defined brand standards that must communicate a consistent, approved message with their website.
Knowing what level of design you need for your website will help you pick the website platform best suited to make your website stand out.
Now that we know what factors you should be looking at, let’s compare three popular website platforms and see how they stack up
WordPress vs Wix vs Brandcast
We’ll use a simple star rating system. Three stars means the platform exceeds in an area, whereas one star means it’s lacking some features or functionality.
The secret to its success? It’s an open-source platform, meaning that anyone can download its source code and start creating custom websites, either from scratch with custom code or using editable templates.
When it comes to launching something quickly, WordPress is less like a Ferrari and more like a city bus; it’ll get you where you need to go just like it does with lots of other people, but not necessarily quickly.
The reason for this is because WordPress often requires a lot of custom development.
It’s open-source, so while there are a lot of resources to help you build a WordPress site, you (or the developers you hire) may need to start from scratch and build the structure of your site.
You can move a little faster with WordPress when you use its template gallery, but depending on the kinds of elements you want to include in your website, like custom animations and interactions, it’s going to be difficult to fully avoid at least some time spent working in the code, which can slow your launch date.
You can build almost anything on WordPress, from your main dot com to an online publication and even a full eCommerce platform.
Since it’s so adaptable, WordPress is great for building large sites with lots of content, so you never feel limited by what you can do with a single website.
However, if you want to launch lots of websites and are on a budget, WordPress isn’t the ideal solution.
Each site you launch requires additional payment and hosting, which makes scaling challenging if you’re a large brand with the need for multiple domains.
With WordPress, you have complete control over the look and feel of your website, especially if you opt for custom development. This is because WordPress allows you to code your own website from the ground up, to look and respond exactly how you want.
Even if custom-coded, editing WordPress site content is also very straightforward.
Using WordPress’ content management system (CMS), non-technical users can edit copy and images without touching any code.
Image Credit: pagely
This makes updating product pages or publishing blogs more efficient for marketers who may not have a development background.
There is also a large number of customizable templates to choose from on WordPress, so even if you don’t have design resources handy, you can still create a well-designed experience that looks uniquely your own.
There’s a catch though.
A lot of big changes you want to make to the design of your website may require the help of a developer. While simple design changes like font sizes and colors are easy enough, making structural changes to the layout of your website means editing the code of your website.
Because you can edit the code directly, WordPress sites are fully customizable, allowing for stunning designs that fully communicate your brand’s value while captivating visitors.
You’ll still need a developer to bring your web designs onto the page since WordPress doesn’t have its own design studio, but as long as you’re prepared for that, you can make your website look however you want.
It’s less robust than WordPress, but it makes up for that with a simple interface that allows users to rapidly publish websites.
Wix’s builder makes use of a drag-and-drop editor that allows users to quickly build out websites without needing to code.
Image Credit: VisionFriendly
Users select the kinds of elements they want to bring into their website, reposition, and resize the elements, and publish with the click of a button.
With a large template gallery full of beautifully designed websites, Wix is a great option for the small business or eCommerce company that wants to get a website out right now.
If you’re building a large site or multiple sites, Wix isn’t the best solution.
Like WordPress, it charges by the domain, meaning companies must pay separately for each website they launch.
While Wix’s drag-and-drop interface is great for creating smaller sites with a few pages, it isn’t so great for designing large websites with complex structures.
Its top tier plan offers only 35 GB of storage (comparable to the internal memory of the average smartphone), meaning you’ll have to consider other hosting options if you plan to have a lot of content and resources on your website, especially if your hosting your own memory-heavy content like videos..
You don’t need to know how to code to make adjustments to your Wix website. You can edit copy and design straight from the editor, which allows non-developers to create new content and change existing content with just a few clicks.
While its visual interface is great for smaller companies looking to get online fast, Wix isn’t very customizable as a trade-off, limiting the ways that larger companies can represent their brand online.
While Wix allows users to create websites from a blank canvas as well as edit templates, it doesn’t allow for more complex custom designs.
You can create simple interfaces and add custom colors, fonts, and images to your websites, but beyond that, users are pretty limited in the kinds of unique experiences they can create.
For many companies, this is okay; the functional benefits they get from Wix outweigh the limitations on custom design.
Using Wix will allow you to launch a website quickly with minimal customization. If custom design isn’t as important to your brand as being able to control the look and feel of your website, then you’ll love the ease of use Wix offers.
If you need to create a large number of websites, utilizing existing templates and designs, then Wix may not be the best option for you.
Brandcast is an enterprise web design platform that allows users to create custom web experiences entirely in the cloud.
This includes websites as well as other digital touchpoints that map to the buyer journey such as web books, sales proposals, customer relationship portals, and more.
Unlike WordPress and Wix, Brandcast has a visual design studio that allows users to design beautiful, engaging websites from scratch for any device size.
Because of its visual design studio, Brandcast users can build websites fast.
Like Wix, it allows non-developers to quickly drag-and-drop website elements onto a page, but with the added benefit of being able to import designs from Sketch or PhotoShop without losing anything in translation.
In addition, once pages and elements are designed in Brandcast, they can be turned into templates that can be reused and repurposed over and over. The more you use Brandcast, the faster you become.
Don’t have designers? No problem! Brandcast has a gallery of easy to use templates that you can make entirely your own with logos, colors, and custom fonts, allowing you to create a web experience that will engage your buyers and elevate your brand.
For some businesses that just want to get up and running with a website template (many smaller businesses, for instance) will find that Brandcast is a little too complicated for what they need.
It’s great for designing something custom quickly, but for businesses that just want to use a website design already made for them will find Wix and WordPress better suited to their needs.
Brandcast charges one annual fee that allows you to launch an unlimited number of websites.
This makes Brandcast a great option for large companies with multiple brands, divisions, or products that need to launch a lot of different websites all from one platform.
While it’s a great option for larger companies looking to launch a lot of web-based experiences, Brandcast isn’t the best option for smaller companies looking to only launch one website.
With its annual fee and flexible platform, Brandcast is a better solution for companies that want to launch many different web experiences all from one platform.
With Brandcast, you have complete control over the look and feel of your website.
Whether it’s updating copy, adding new pages, swapping images, or changing layouts, you can customize your website down to the pixel without touching a line of code.
Best of all, Brandcast’s studio makes it easy to customize your website for multiple screen sizes, helping you be better optimized for mobile.
Just set the screen size you want to design for and make adjustments to your layout so that your website looks good on any device.
All of this requires that you have access to some kind of design resources, however.
That means it works well for larger companies who have internal designers or regularly hire for such work out-of-house, but smaller companies that want to just get online with templates may find Wix of WordPress a faster solution
If you want to make an impact with the design of your website, then Brandcast is the platform for you.
Its studio editor is modeled after traditional design tools, like Photoshop and Illustrator, allows designers to create jaw-dropping experiences entirely on the cloud, so you can go from design inception straight to execution.
Take back your website
With these factors in mind, you should now have a better understanding of how to proceed with your website redesign.
Choosing a technology partner that best suits your needs will help you create and maintain a website your buyers will love while maximizing the speed, scale, design, and control you need to attract more leads and close more deals online.
‘Tis the Season for Reporting (And a New Mini Guide)
Posted by Roger-MozBot
How is it already reporting season again? Time to generate those dreaded end-of-year SEO reports that take hours to create and mere seconds for your client to skim through and toss to the side. We’ve all been there. But here’s the thing: it’s absolutely necessary! Not only for you and your team to track progress, but to prove value to your clients as well.
Reporting for SEO can feel like a time-black-hole. You have an infinite amount of data that you have to sort through and piece together to tell a story. You know that you saw something, somewhere at some point that proved a strategy worked, but of course, now that you need it you can’t find it and now you’ve been looking for it for an hour and you just want to get back to the SEO part of your job.
What if we told you we could help you create reports that matter to your team and your clients in less time with better output? Today we launched our newest brainchild, the Mini Guide to SEO Reporting, our free guide to help you create the most effective SEO reports for your business.
Okay, so maybe it’s not the MOST mini mini-guide that ever did mini. But in comparison to the Beginner’s Guide to SEO, it’s definitely a munchkin! We like to think it’s chock full of easy-to-read chapters and plenty of actionable-insights, a few of which we’d like to share with you now.
1. More data, more problems
The idea for the mini guide was born after we noticed a trend in SEO reporting — they’re often cobbled together and extremely time intensive. Many SEOs rely on multiple platforms to gather all of the data needed to make recommendations and track progress. So, when they want to report back to their clients, they have to go to all of the different platforms to collect the necessary data. This makes everything ten times more complicated because many of the platforms use differing jargon and have different data exporting processes, and when it comes time to piece it all together, it’s extremely difficult to maintain a consistent tone or a clear story to follow.
That leads us right into the first actionable insight: your reports need to be KonMaried. Well, kind of. In reporting, you can’t quite ask if a data point brings you joy, but you can ask if a data point is meaningful. You need to ask yourself, your team, and most importantly your client which data points are meaningful to your SEO campaign. Once you nail down the must-haves, stick to them! You can always reassess later, but filling up your report with irrelevant data makes it less appealing to the client and easier for them to gloss over. Plus, narrowing down some of the data you have to report on will allow you to spend more time on SEO and less time on reporting.
To get the conversation started with your client, we created a downloadable one sheet with thirty must-ask questions about reporting.
2. The TL;DR report
We know that most people who get their hands on our reports don’t read them front to back, but we want to make sure that they get all of the important insights — that’s where the TLDR, or wins/losses, report comes in.
In the mini guide, we recommend an “at-a-glance” type report that is simply a bullet list of insights like:
- What goals were met
- What goals weren’t meant
- Any discrepancies that need to be considered while reading the rest of the report
- One-sentence explanations of the most important findings for the reporting period
This easy to read format will ensure that all of the information you need to get across, gets across. You can think of this section as a summary or a table of contents. The rest of the report will simply go over the data that backs the claims you make in the TLDR report.
A very important note to be made here is that there will be losses, and you need to be upfront about that with your clients. Don’t fudge the data because that will set you up for an inevitable break in your relationship with the client (maybe bring fudge with the data instead — a client with chocolate is a happy client). It’s much better to be transparent about the strategies that are simply not working or the goals that aren’t being met.
Likewise, if you are having trouble with setting or achieving goals, we also go through a step-by-step process on goal setting for clients. It takes into account everything from the client’s SWOT and competitive analyses to what it means to create a SMART goal.
3. Simplify the complex
Keeping things easy-breezy when reporting is especially tough when it comes to technical SEO. Though technical SEO is extremely important, it can seem rather bland to clients (especially when they are not up to scuff on the terminology). In the mini guide, we go through some of the ways you can simplify and improve the reporting you do on technical SEO.
First things first: you need to make sure your clients know what you’re talking about, so use their language! It may be slightly different for each client, but having this foundation set is critical for keeping clients engaged and eager about the improvements you are making.
Once the foundation is set, we suggest covering what you’ve done and what you’re planning on doing in context of their respective impacts. When listing these action items, be sure to explain the benefits that can be expected. Just because someone understands what a meta description is doesn’t mean they’re going to understand than an optimized meta description can increase click-through rates. Some of the things you do in a reporting period may be expected or something you’re checking off of a list, but other things may be the result of running into an unforeseen issue — be sure to address both! This helps to establish trust and show your client that you’re staying on top of their SEO, even if they aren’t 100% sure what to expect.
Give it a read
That’s it, no more spoilers. To get the rest of the juicy details you’re going to have to read it for yourself!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
7 Request for Approval Emails to Make Client Communication Easier [Templates]
When you’ve got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature.
And if you are selling your staff’s time in the form of the billable hour, this can be a huge waste of resources.
While we’re talking about one-on-one communication, it’s a worthwhile pursuit to create a library of canned email responses or templates that your team can use for specific activities or in response to clients. It ensures that the communication from your team is clear and consistent, makes it easier to respond to requests more quickly, and removes the uncertainty that junior staffers feel when dealing with a difficult situation.
Below you’ll find a starting point for building out your library of email templates that can be customized. Use these to make your client communication more efficient.
Request for Approval Examples
1. Reply to a prospect’s proposal.
2. Respond to a client requesting out-of-scope work.
3. Request project-related approvals from a client.
4. Follow up on a project with a client.
5. Politely push a deadline,
6. Request a testimonial from a client.
7. Request a positive online review or recommendation.
Sending a Great Email
Whenever you send an email, be sure that you’re coming off as professional and polite, even if you have to get a certain job done quickly. Canned responses are great for accomplishing all of those things.
Now that you’ve learned how to draft one, here’s a guide to programming and using them in Gmail.
Editor’s Note: This post was originally published July 12, 206 but was updated on Dec. 12, 2019 for comprehensiveness.
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