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A Review of Instagram Marketing by Matthew Lucas

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You may be new to Instagram marketing. you may think it’s all about getting the best photos. Remember what Instagram CEO Kevin Systrom said. Instagram “is not a photography company. Instagram is a communications company.”

If you’re lost in the weeds of Instagram marketing, do yourself a favor and pick up a copy of or download the eBook Instagram Marketing by Matthew Lucas. This slim book (26 pages) packs a ton of information in a short book.

Top Takeaways from Instagram Marketing

  1. Gaining Instagram fans is not easy, especially if you’re a newbie.
  2. In Instagram marketing, choose one aspect you want to focus on. Don’t try to be everything to everyone. Instagram itself started out as a nimble startup with a dedicated focus on “visceral, visual communication & community.”
  3. If you’re an artist, focus on showcasing your paintings and engaging conversation.
  4. Despite what we said at the top of this article, don’t neglect the appearance of your account. Learn how to create photos that have great composition. Instagram is still a photographers’ medium despite some policy changes that offended users back when Facebook bought Instagram.
  5. Share your Instagram content using other channels such as Twitter, Google+ and Facebook. Remember Facebook is passe for millennials and teens (and not just because of the Cambridge Analytica scandal.)
  6. Interact with other Instagrammers, but #don’t use too many #hashtags. This can hurt your Instagram marketing campaigns
  7. Respond to your followers when they comment. Even if it’s just a response with an emoji. That can work for banks.
  8. Gaining more followers doesn’t have to cost you a ton of money. Hold an Instagram contest. Use the “Suggested Users” feature. Use the “Mayfair” filter for your Instagram marketing campaign. Share images your followers have uploaded.
  9. This should go without saying, but create a separate Instagram account for your business.
  10. Offer promos to your Instagram followers. Share content that others would like to see. If your followers want to see pictures of the latest fall fashions, share those.
  11. Use creative hashtags in your Instagram marketing to improve #visibility. Make your own hashtags. Just don’t use #snowicane.
  12. Add a direct question or call-to-action in your captions.
  13. Measure the success of your campaign.

Read Instagram marketing books. Matthew Lucas’s book is a good start.

The post A Review of Instagram Marketing by Matthew Lucas appeared first on ReadWrite.



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Latest iPad leak reveals a huge change that could spill over to Apple’s iPhones

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  • The new iPad Air scheduled to launch in the second half of 2020 will reportedly replace its Lightning connector with a USB-C port for the very first time.
  • Previously, the iPad Pro was the only iPad line with a USB-C connector.
  • This could be an indication that Apple is moving away from Lightning connectors on more of its mobile devices — perhaps even iPhones.
  • Apple is expected to debut a new iPad Air in 2H 2020, and a new iPad mini in 1H 2021.

Earlier this year, Apple revealed a new iPad Pro model with trackpad support and a new LiDAR Scanner. Despite the chaos caused by the ongoing novel coronavirus pandemic, this likely won’t be the last new iPad model Apple debuts in 2020. In a note last month, TFI Securities analyst Ming-Chi Kuo claimed Apple would release a 10.8-inch iPad in the second half of this year, while a 9-inch iPad mini is slated to arrive in the first half of 2021.

Kuo didn’t specify the type of iPad that Apple would launch later this year, but based on a new report from Japanese supply chain blog Macotakara, it seems reasonable to assume that the new model will be the fourth-generation iPad Air. The report also suggested that a major change will be coming to the new iPad Air.

Supply chain sources tell Macotakara that the 4th-gen iPad Air will replace its Lightning connector with a USB-C port, as the iPad Pro did not long ago. This would mark the first instance of any iPads other than the Pro ditching Lightning in favor of USB-C. Meanwhile, the iPad mini will apparently stick with Lightning for at least one more generation. The report also says that the new iPad Air will be “developed based on” the 11-inch iPad Pro, but then fails to offer any additional details. It’s possible that this could be referring to the updated design of the tablet.

The next iPad Air has been the subject of several rumors and reports in recent months. In March, the fairly reliable Twitter account @L0vetodream claimed that the 4th-gen iPad Air would have a full-screen design without a notch, a Mini LED display, and Touch ID under the screen with no Face ID to speak of. The user’s track record is solid enough that it’s worth taking these tweets with more than a grain of salt.

Aside from the myriad iPad models currently in development, Apple is also preparing to launch four iPhone models this fall, all of which are expected to feature OLED displays and 5G support. Just days ago, we learned that the 6.1-inch iPhone models are likely to enter production ahead of the 5.4-inch and 6.7-inch models due to touch modules that need to be outsourced. The report also suggested that the iPhone 12 will launch in October, which might also give us some guidance as to when Apple will debut its new iPad Air model.

Of note, all of Apple’s iPhone models this year are expected to feature Lightning ports, but Kuo said last year that Apple may be working on a portless iPhone set to debut in 2021. Additional reports since then have reaffirmed Kuo’s leak, further suggesting that Apple could be phasing out its proprietary Lightning port.



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Apple sends warning to looters: we track stolen gadgets

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Apple can track stolen iPhones (Twitter)

Apple stores in the US have become targets for looters in areas affected by riots following the death of George Floyd.

The tech company has made the decision to close some of its stores and has also issued a warning to anyone tempted to try and help themselves to some of its expensive gadgetry.

According to postings on social media, iPhones are loaded with special security tracking software that knows when the phone has been taken.

If taken, a message flashes up that reads: ‘This device has been disabled and is being tracked. Local authorities will be alerted.’

An image shared on social media shows an iPhone with the screen clearly saying ‘Please return to Apple Walnut Street.’

This message flashed up on a supposedly stolen iPhone (Credits: MailOnline)

This message flashed up on a supposedly stolen iPhone (Credits: MailOnline)

Both peaceful protests and rioting broke out in a number of US cities including Los Angeles, New York, Denver and Louisville.

Apple’s boss Tim Cook has responded to the death of George Floyd with a memo to employees in which he called it ‘senseless’.

The Apple Store in Los Angeles was targeted by looters (Valerie Macon/AFP via Getty Images)

The Apple Store in Los Angeles was targeted by looters (Valerie Macon/AFP via Getty Images)

He also explained what Apple will do to try and help the situation.

‘To stand together, we must stand up for one another, and recognize the fear, hurt, and outrage rightly provoked by the senseless killing of George Floyd and a much longer history of racism,’ he wrote in the memo, which was acquired in full by Fox.

‘That painful past is still present today – not only in the form of violence, but in the everyday experience of deeply rooted discrimination.

‘We see it in our criminal justice system, in the disproportionate toll of disease on Black and Brown communities, in the inequalities in neighborhood services and the educations our children receive.’

The Apple boss continued: ‘I have heard from so many of you that you feel afraid – afraid in your communities, afraid in your daily lives, and, most cruelly of all, afraid in your own skin. We can have no society worth celebrating unless we can guarantee freedom from fear for every person who gives this country their love, labor and life.

SAN JOSE, CA - JUNE 04: Apple CEO Tim Cook speaks during the 2018 Apple Worldwide Developer Conference (WWDC) at the San Jose Convention Center on June 4, 2018 in San Jose, California. The WWDC runs through June 8. (Photo by Justin Sullivan/Getty Images)

Apple CEO Tim Cook speaks during the 2018 Apple Worldwide Developer Conference (Getty Images)

‘At Apple, our mission has and always will be to create technology that empowers people to change the world for the better. We’ve always drawn strength from our diversity, welcomed people from every walk of life to our stores around the world, and strived to build an Apple that is inclusive of everyone.

‘But together, we must do more. Today, Apple is making donations to a number of groups, including the Equal Justice Initiative, a non-profit committed to challenging racial injustice, ending mass incarceration, and protecting the human rights of the most vulnerable people in American society.’

He concluded: ‘With every breath we take, we must commit to being that change, and to creating a better, more just world for everyone.’



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You Can Now Delete Your Old Facebook Posts in Bulk

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It’s now easier to delete your old Facebook posts, either individually or in bulk. This will help anyone looking to move on in life, and erase the evidence of their past. Whether that’s in order to remove reminders of an ex-partner or to secure a new career.

When Facebook Posts Come Back to Haunt You

Facebook has been around for so long now that most of its users are very different people than they were when they joined the social network. They’re older and (hopefully) wiser, and they’re unlikely to want old Facebook posts to come back to haunt them.

To help avoid that fate, Facebook has launched Manage Activity, which lets you remove old posts from Facebook. You can either send them to an Archive (which hides them from everyone but you) or Trash them completely (which deletes them completely after 30 days).

How to Delete Your Old Facebook Posts

Once you have access to the Manage Activity feature, you can remove old posts at will. All you need to do is open your Activity Log and click Manage Activity. You’ll then be given the option to Manage Your Posts, with them all listed in chronological order.

If the post or posts you want to delete is recent, you can just scroll down to find it. However, you can also employ filters to narrow your results. Just press the Filters button and filter your posts by Category, Date, or People. All of which are self-explanatory.

Once you have found the post or posts you’re looking for, select them and then click either Archive or Trash. Archive hides posts from view to everyone but you. Trash removes posts from Facebook completely after 30 days (allowing you to change your mind).

Facebook is launching Manage Activity first on Facebook Lite and the Facebook mobile apps for Android and iOS. It will take several weeks to reach everyone, so you may not see it immediately. The social network has also promised to bring it to desktop in the future.

Manage Activity Is Better Late Than Never

Manage Activity is a good (albeit extremely overdue) tool we wish Facebook had launched years ago. How many people have lost their jobs or had relationships ruined thanks to old Facebook posts coming back to haunt them? Still, it’s better late than never.

Seeing as we’ve mentioned it in this article, here’s everything you need to know about Facebook Lite. And for anyone who’s really worried about the privacy implications of using Facebook, here’s what deactivating or deleting Facebook really means.

Read the full article: You Can Now Delete Your Old Facebook Posts in Bulk



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