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The Power of Media… And Why You Should Harness It! by @Luana_Ribeira



by Luana Ribeira

There’s no doubt about the fact that the media is incredibly powerful. It influences, it leads and it is all around us, everywhere we go. We’ve all taken action at some point due to something we’ve seen in the media. I have a question for you- are you harnessing the power of mainstream media for your business? If not, you are failing to take say yes to taking yourself and your business to a whole new level!

Here are the top reasons for you to harness the power of media!

Building Trust and Credibility

The number one reason that people don’t buy is down to a lack of trust. Trust in you, in themselves, or both. Being featured on TV or in a magazine that they recognise instantly lifts your credibility, positioning you as the expert on your topic.

This cracks the barrier of trust- if the media outlet they recognise are saying you’re an expert, you must be the real deal. What this also does is it helps them to build the trust in themselves to be able to get the result, as they would be guided by the top expert in the media.

More Money

When you are showing up consistently in the media, you will find yourself attracting more of your superstar clients. You know who I mean- those clients who are on your wavelength, who you adore catching up with and who can afford to jump in to your high ticket offers.

The people who are willing to pay more also expect a higher level. They want to work with the cream of the crop and you regularly featured in their favorite media outlets sets you apart from those who don’t dare enter that next level.
Anther side effect of being in the media is that you can, very justifiably, raise your prices. How much do you think your income would increase if you not only signed up more clients but you were able to charge more too?

Get Your Voice Heard

You weren’t born to hide behind a rock whispering your message to the ants. You’re a visionary leader who is here to make waves and to change lives on a global scale. To do that, you need to get right in front of your people and command their attention. You do this by getting the right sort of media and by speaking your raw, unfiltered truth delivering your message to the masses and calling them into your space.

Sometimes people say that they don’t like certain media outlets because they don’t like their values or what they talk about. If this is you, let me ask you this- if that’s the case, wouldn’t you want to change things by getting yourself on there with your positive message? I mean, you can moan about them all day long but that won’t change a thing and it definitely won’t move your business forward.

Slay Your Trolls

Have you had a troll attack yet? The fear of being trolled is something that holds a lot of people back from getting into the media and of course, being in the public eye opens you up to more of these heinous beings. However, you are now in a much more powerful position than you were if they were just trolling your Facebook page. You are proving yourself to be the real McCoy and have a platform where you can reach thousands and thousands of people with your truth. All Barry the troll will succeed in doing now is making himself look like an idiot sandwich. Sorry Baz!

More Opportunities

Media leads to more media… and also speaking and consulting if you choose to go down those routes. Your pitches will carry more punch when you can show yourself having already been featured by big names, and you’ll find that journalists and producers will come directly with more opportunities. The most challenging step is the first, but if you fail to take that step, you are missing out on a whole new world of possibilities!

I hope this has encouraged you to harness the power of media to skyrocket you and your business to crazy new heights.
You weren’t born to be ordinary… you were born to shine!


Luana Ribeira is a book & media coach. She helps entrepreneurs to skyrocket their business with a bestselling book, and by helping them get media publicity elevating them into celebrity status in their niche. Since she became a bestselling author, she has been featured multiple times on FOX TV, become one of FORBES top 21 Female Entrepreneurs to Watch in 2018, developed relationships with media outlets including Huffington Post, NBC, ABC, Miami Herald and many more; been booked for speaking gigs internationally and rapidly grown her audience taking her business to new levels. Luana currently resides in rural Portugal where she is setting up a fully sustainable, eco friendly animal sanctuary. She is also a black belt in kickboxing and has 2 homeschooled girls.


The post The Power of Media… And Why You Should Harness It! by @Luana_Ribeira appeared first on She Owns It.

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[Super Guide]I recently came up with some of my current views on the world



  1. Chaotic events are unpredictable. In a chaotic system, not making mistakes is the only thing you can do, and the best thing is to do nothing. All financial systems, market systems, and social systems are chaotic systems in the short term. 99% of people in chaotic systems do not admit that they live in chaotic systems, they are part of chaos.
  2. The Exponential event is almost invisible to the naked eye in the short term, and will scare people in the long term. Infectious diseases, compound interest, and knowledge storage are all Exponential events. Reading 5 pages a day, 10 years later, cognition will crush 99% of people. Humans are destined to ignore exponential events until it becomes visible to the naked eye, so infectious diseases are not preventable, so people who can realize the terribleness of compound interest mentally will sooner or later get rich. If an infectious disease infected 0.75% of people today, 100% of humans could be infected in a week
  3. Small probability events can be resolved by number of people. Selling and finding a wife are rare events. If the single success rate is 1%, after 200 attempts, there is a 90% probability of success. People with a large number of people are well-versed in small-probability events, and what they really have to overcome to solve the number problem is their emotions.

  4. No matter how you define “success”, the essence of success is to become a minority. Otherwise, you have no meaning to pursue. Therefore, the first step to success is to avoid becoming a majority. The road to pursuing wealth is essentially the road to constantly get rid of the poor. The road to the pursuit of happiness is essentially the road to constantly get rid of the unfortunate.

  5. Asymmetric events refer to events with extremely high potential returns and low risks. It is the lifeblood for businessmen and investors. Opening a restaurant, the probability of failure is 90%, the loss is 20,000$, and the monthly profit is 7,000$ after success. This is not cost-effective. There is no risk of failure in making short videos, and once successful, the potential benefits are great. To grasp asymmetric events, to accurately measure the risk-benefit ratio, this requires trial and error. The best asymmetric events are: "Successful failures with equal probability, but failures suffered linear losses, success in gaining exponential growth", but very few.

  6. I started to doubt the existence of willpower. I haven't concluded yet, but maybe: focus is more important than persistence, and love is more important than focus. Bravely pursuing your favorite business, lovers, and life model may be more important than tangling in something you don't like. This means that you can never force someone to succeed, you can only "inspire". A person's failure is partly because he is not really pursuing success.

In the future, I will update a series of articles on my fb homepage(, which will tell you a bloody fact: entrepreneurship is a lonely road created by numerous failures and fears. Those who can reach the end of the road and take money are real warriors

submitted by /u/Saikalee

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How to create a positive routine when working from home



Week 2 of Covid19 self-isolation and we are well into the official Lockdown, here in London. 

We are all going through a time of unprecedented global uncertainties and anxiety. And unless you’ve experienced working from home before, you’re also experiencing a lot more time in and around your kitchen than you’ve ever thought possible.

I’ve used my lounge, bedroom and garden as offices for some time, and to stay grounded without the standard office life to break up the day, I’ve come up with a guideline structure that helps me get through the #stayathome times.  

Here’s how you can create a positive routine when working from home, or when forced to stay at home.


When the usual routine goes out of the window, and you’re all of a sudden having to spend more time at home, things can get tricky.  

With a new level of flexibility, access to colleagues and clients worldwide at various hours and resources available online at any time, it’s quite easy to get overwhelmed and lose track of the time of day. 

You may find yourself getting up at a strange hour, eating brunch at dinner time and feeling wide awake in the middle of the night. Don’t panic. A new time zone may actually work well with your organic body and mind clock. But if you find it to be unproductive, be honest with yourself and pick a time zone that serves you best.  

The 9-5 slot may be well ingrained in your programme, so sitting at your home desk by 9 may feel reassuring. But why not also test out new ways. You’re the boss. You may find your neurones come to life at dawn or become more creative later in the evening. Experiment with your time zones. 

Very little beats waking up naturally, alarm-less, for a productive and happy start of a day. 


If the idea of creating structure feels daunting and you fall into a more spontaneous type of personality who needs direction, call it a voluntary positive routine, and the game changes.  

Yes, the times are uncertain, but we can still control how we react to it all. Let’s take some control back by designing our own perfect day. 

Each day I make a list of the things I want or need to get done, then allocate an estimated time next to each task. Include your favourite essentials, such as meditation time, tea breaks, eating well, connecting and laughing, walking your dog, playing with the kids, moving, dancing, and doing something fun and creative, etc.  Basically as many things that you know will eat into your day, including procrastination habits. 

The time allocation is helpful to ensure I don’t over-stretch it, which could lead to feelings of disappointment.  Stop as you get to around 6-7 hours in total. We tend to underestimate how long things take. Ticking things off is rewarding and will make you feel good. 

Best to over-accomplish than to be left with a lot undone.

My positive routine to create the best day possible out of working from home, goes something like this:


As soon as I am aware of my awakening, I smile. Then I do a little 3, 2, 1…countdown and jump out of bed like a rocket.  I open the curtains, let the sunlight in and I greet my new day with a loud THANK YOU! 


I love wishing everyone a “good morning”. But if you don’t leave the house, it’s hard to find those opportunities.  So I send a happy message or voice note to my dearest ones, and sometimes post it on my social to share the positive vibes.


Before anything else, except for a mandatory trip to the loo, I rehydrate with a big glass of water, or better even warm water with freshly squeezed lemon juice. Followed by a healthy habit of refuelling my body with organic superfood powders diluted in water or juice (


I make my bed almost as instantly as I get out of it. Even if I know I’m going back in it and might be working from there most of my day. A tidy and clear environment helps me feel better, and keeps my mind clear too. All positive ingredients for a productive day.


If you’re not into meditating yet, believe the hype. Meditation has become a daily must for me. Even if I just manage 5 to 10 minutes, preferably in the morning to set my day on fire. It helps me get into the right mindset.  Bedtime is also a great opportunity to go inwards with a meditation. I enjoy Oprah and Deepak Chopra 21-day challenges and I regularly use Insight Timer or Calm.


Don’t forget to move your body. It’s amazing how much movement is cut down when you don’t get out for work.  There are so many new online PT training and classes. No excuses, there’s something for everybody. And while we’re still allowed to go outdoors for a daily workout, take advantage of it. Solo-dancing around the living room is also a secret hobby of mine. It sets me up with the right energy even before an important call or task.


You’re almost set to go. Grab a cup of tea or coffee, and get cracking with your awesome list.  Start if you can with the least pleasant but most important and impactful items first. As you get more distracted and tired through the day, you’re more likely to still commit to those easier tasks. When you start losing focus, move to some of the more fun items: take breaks, move, walk, hydrate, meditate. Find what sparks you. And as you cross things off, big or small, celebrate achievements!


Keep a journal to take notes throughout the day: morning lists, jot down ideas, release nagging thoughts, share daily gratitude and fun moments, create new plans, what feelings come up for you, and so on. You can have different journals for different content, or use the same for everything. Journaling releases tension, keeps your thoughts organised, encourages creativity, records ideas and boosts wellbeing especially when expressing gratitude and recounting happy times. 


It’s so easy to get through to a whole day without talking to a human soul, especially if you live alone. Pets and plants are great listeners but make time to stay connected with your people people. Schedule in catch-up calls and online coffee breaks when possible. Check in with friends, family and neighbours who are also home-bound. Share tips and positivity, offer help and humour.


I can’t over emphasise the importance of self-care in any given moment, and even more so during uncertain times of pandemic lockdowns and working from home.  There are many great ways you can be kind to yourself.  Meditation, journaling, moving around, reading a captivating book, hot candle baths, indulging in your favourite body cream, eating a healthy yummy treat, connecting with nature, doing something funny, asking for help with anything you struggle with, etc. 


My positive routine includes variable and non-variable elements. There are some things that I look to repeat on a daily basis and others that depend on what I need or want to get done that day. I then leave room for changes and spontaneity.

You can go creative with your list, until the non-variables of your positive routine become second nature.  You could write the MUST Dos permanently on a white board for example and leave space to add the other variable tasks below.  Or remind yourself of these with an acronym or mantra repeated on each page of your diary.

My daily deal-breakers include: Gratitude, Meditation, Exercise, Self-care, Connect with people, Create and have Fun. 

I hope you find value in this guideline, to help you make up your own positive routine. Consider what you always wanted to experience on a perfect day in your work life. If you are new to working from home, and need help creating a happy structure that boosts your wellbeing and productively, get in touch with us here at the Female Entrepreneur Association and let’s work on it together.

Words by Francesca dal Bello of Gr8fool Limited.

The post How to create a positive routine when working from home appeared first on Female Entrepreneur Association.

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How to Transition From a Sole Proprietor to an LLC by @DeborahSweeney



by  | Featured Contributor

Is it ever too late to change the legal structure you initially incorporated as? Not at all. The entity formed for a business at its offset does not need to be its formation forever. Entrepreneurs have the option to change structures that best fit their needs, and many begin as sole proprietors. For those that are ready to make the leap from sole proprietorship to another entity type, like an LLC, here are a few tips to keep in mind.

1. Determine if you are truly ready to opt out of being a sole proprietor.

There are certain aspects of incorporating as a sole proprietorship that cannot be found in other legal structures. A couple perks include the ability to be the sole owner of the business and call the shots. This allows entrepreneurs to exercise complete control over their startup and truly act as the boss. A sole proprietorship is the easiest legal structure to form with a simplified tax process and affordable filing fees. It’s also a great entity if you run a business from home, like an Etsy shop or as an online consultant, where you don’t need a physical storefront.

However, the biggest drawback to remaining a sole proprietor is that there is no separation between personal and professional assets. The owner is liable for everything that happens within the business. This can include everything from losing valuable information to assuming the company’s debts and even being served with a lawsuit. Without liability assistance, it can be tough for an entrepreneur with a sole proprietorship to expand their business and protect their assets.

2. Decide whether an LLC or another entity formation is your best fit.

Before you can incorporate as a limited liability company (LLC), you’ll need to determine what each entity can bring to the table and your business.

As one of the most popular entities, an LLC allows entrepreneurs to keep their personal and professional assets separate. This is especially helpful in the event of an unforeseen circumstance and provides a growing startup with an extra cushion of liability protection. It also provides flexibility in being able to choose either an S Corporation or C Corporation as your tax entity. For those that qualify as an S Corporation, careful planning will allow you to avoid paying significant employment taxes. Keep in mind, however, that it’s not enough to incorporate as an LLC and be completely done with the process. You’ll also need to apply for permits (like a Sales and Tax permit, per obligations in your city, county, or state), business licenses and insurance, a DBA (Doing Business As name), and an EIN (Employer Identification Number).

For those with big expansion plans, a corporation offers the best of both worlds. You’ll receive liability protection for professional and personal assets within a formal business structure. This entity allows potential investors to invest capital into your business, provides the ability to issue shares, and makes it possible to take your business public. As far as taxes go, what you pay in taxes is based on what you choose to pay yourself from the corporation. You also have the option to elect an S Corporation status after incorporating to tax the shareholders, instead of the income of the corporation.

3. Look into a partnership.

Want a little extra support? A partnership is tailor-made for entrepreneurs that want to go into business with a partner, whether that’s a family member or friend. This structure allows entrepreneurs to share profits and losses with a partner and make decisions together.

Keep in mind that much like a sole proprietorship where you are liable for everything within the company, in a partnership you are liable for decisions made along with the actions of your business partner. Consider drafting a written partnership agreement together. This will allow you to establish partnership terms and outline capital contributions from each partner and their percentage of ownership in the company. You may also further detail the rules for admitting a new partner and outline procedures for the voluntary and involuntary withdrawal of the partner.

Once you have determined which entity formation you’d like to transition to, begin filing the proper paperwork with your local Secretary of State and pay the associated filing fee to make the changes.



Deborah Sweeney is the CEO of which provides online legal filing services for entrepreneurs and businesses, startup bundles that include corporation and LLC formation, registered agent services, DBAs, and trademark and copyright filing services. You can find MyCorporation on Twitter at @MyCorporation.

The post How to Transition From a Sole Proprietor to an LLC by @DeborahSweeney appeared first on She Owns It.

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