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The Beginner's Guide to LinkedIn Marketing

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Did you know LinkedIn has over 660 million users across the globe? Meaning the platform is one of the top social networks today.

Now, an important question: Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more?

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly as much attention as they deserve.

This guide is chock full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your marketing content, and grow your business.

What is LinkedIn marketing?

LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website. LinkedIn is an integral part of many successful business’ marketing strategies today because of how effective it can be in expanding professional networks.

When you use LinkedIn to market your business, you gain access to useful features related to analytics, connections, and brand-building, just to name a few. (Don’t worry, we’ll review all of these and more in depth momentarily.)

But first, here’s a quick primer for those of you who may be new to LinkedIn.

About LinkedIn

LinkedIn launched in 2003 and is primarily centered around career networking, building, and sharing. The platform enables you to connect and share content with other professionals including colleagues, potential employers, business partners, competitors, new employees, and customers.

This is why having your business on LinkedIn is so powerful — the platform is a fantastic marketing tool.

Now, let’s review the various ways to use LinkedIn to market and grow your business.

LinkedIn Marketing Best Practices

LinkedIn allows you to drive traffic to your website, identify quality leads, share your expertise through thought-leadership content, and grow your network. It’s also a great way to market job openings and attract new talent to your company. These are just some of the reasons why LinkedIn is an ideal platform for all businesses to market through.

Below, we’ll cover LinkedIn marketing best practices and some effective ways to use the platform. These 28 best practices and steps can be tailored to your needs — whether you have a personal LinkedIn page, business page, or both — no matter your industry or size. However, you’ll notice some of the points we’re going to cover are more suited for businesses looking to boost brand awareness or share content while others are more tailored towards those looking to recruit and hire new talent.

Let’s dive in.


1. Customize your public profile URL.

Make your profile look more professional, and easier to share, by customizing your LinkedIn public profile URL. Instead of a URL with confusing numbers at the end, it will look nice and clean like this: http://www.linkedin.com/in/amandazantalwiener.

You can do this by clicking View Profile and then clicking Edit Public Profile and URL. Here you can change your URL to anything you’d like — such as your first and last name or business name — assuming it hasn’t already been taken by another LinkedIn user.

2. Add a LinkedIn background photo to your profile.

In 2014, LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. Give your LinkedIn profile a little bit more personality by adding an on-brand background photo of your own. Keep in mind LinkedIn is a professional social network, so choose your photo accordingly.

LinkedIn recommends a background photo size of 1584 x 396 pixels, and that it must be a JPG, PNG, or GIF file under 8MB.

3. Add a ProFinder Badge to your profile.

You might consider adding a ProFinder Badge, which is used to identify freelancers within LinkedIn’s ProFinder. This service matches contractors with project managers who are seeking help. Freelancers can display a ProFinder badge on their profiles to show prospective clients their skills, expertise, and recommendations.

LinkedIn offers two badge themes for you to choose from:
linkedin badge themes

4. Take advantage of the blog and website links on your LinkedIn profile.

You can add links to your portfolio and social networks to your LinkedIn page. You can also add links to your content and business information to increase clicks. This feature allows you to draw greater attention to specific areas of your page to drive traffic elsewhere.

For example, if you produced a podcast, you can share links to your episodes on LinkedIn (e.g. SoundCloud tracks) to promote your work.

5. Search engine optimize your LinkedIn profile.

Search engine optimization (SEO) isn’t limited to blogging — you can also optimize your profile to get discovered by people searching LinkedIn for key terms you want to be found for. You can add these keywords to various sections of your profile, such as your headline, your summary, or your work experience.

Download a free SEO starter pack to learn everything you need to know about optimizing your business’s content.

6. Add, remove, and rearrange sections of your profile.

You can edit and reorder sections of your LinkedIn profile to highlight specific pieces of information in any way you see fit. When you’re in edit mode, simply hover your mouse over the double-sided arrow in each section. Your mouse will turn into a four-arrow icon, at which point you can click, drag, and drop to another position on your profile.

7. Use Saved Searches and Search Alerts in Recruiter.

If you use LinkedIn Recruiter, you can use Saved Searches to save your search criteria — if you’re marketing job opportunities via LinkedIn, this is a great addition to your tool belt.

With the feature, you can save as many searches as you want and receive alerts when new candidates match your filter refinements and criteria. You can elect to receive daily or weekly search alerts from the system about relevant results via the Recruiter homepage.

linkedin saved searches and search alerts with recruiter

8. List job opportunities and recruit new talent with LinkedIn’s job postings.

And speaking of your business’s open job opportunities, don’t forget to add and market your new positions on the LinkedIn Jobs page.

Here, candidates can learn about your business and openings by searching for specific keywords such as job title, industry, location, salary, experience level, and more.

linkedin jobs homepage

9. Take advantage of LinkedIn Endorsements.

LinkedIn offers a feature called Endorsements — this allows you to recognize the skills people you work with (such as employees, colleagues, freelancers, or partners) have to offer.

You can promote and endorse the skills of the people you work closest with to help refer them for other work, make their profiles more impressive, show your support, and more.

linkedin skills and endorsements

10. Use Open Profile to send messages to people you’re not connected to.

To branch out and make new connections with potential partners, customers, and other industry leaders, you might want to send them a personalized message.

With the exception of fellow LinkedIn Group members, the platform only allows you to send messages to people who you share a first-degree connection with. But did you know some people let you send them messages anyway, even if you’re not connected?

Here’s how that works: The ability to be part of the Open Profile network is only available to Premium account holders, but it allows those users to be available for messaging by any other LinkedIn member regardless of membership type.

Additionally, there are options for sending messages to those with whom you’re not yet connected, similar to sending a request to connect with a note (though we don’t recommend overusing this technique). Additionally, if you have a premium account, you can use InMail.

11. Check your Network Updates (or share your own).

Found on your LinkedIn homepage, Network Updates are essentially LinkedIn’s version of the Facebook News Feed. Check this feed periodically for a quick snapshot of what your connections, customers, competitors, and others are up to and sharing. You can also share updates of your own, such as details about your products or services and noteworthy content your business has created and published.

You may choose to sign up for email notifications or sort by “Top Updates” or “Recent Updates” to filter your feed in any way you choose.

12. Be identifiable.

Your LinkedIn profile visitors should recognize it as yours to the moment they look at it. A great way to make your profile easily identifiable and on-brand with your other marketing content is by ensuring your profile’s name, headline, and other simple identifiers are easily viewable to any visitor. Make sure these features on on brand, match your other marketing content, and are uniquely yours.

Note: You should always have your Public Profile setting enabled as well, to be visible and identifiable for your audience.

13. Check out who’s viewed your LinkedIn profile.

Learn a little about your audience members, potential leads, and customers who are viewing your profile and marketing content that you’re sharing on LinkedIn.

How? With the Who Viewed Your Profile feature.

This tool, which is accessible in the main navigation via the Profile dropdown, enables you to identify the exact people who have visited your page. You can see how you stack up against the profile views for your connections, other businesses like yours, and more.

14. Export connections.

Now, it’s no secret that you can use the connections you make on LinkedIn to drive traffic to your site and grow your base of paying customers. Exporting your connections — to a contact management system, for example — is a great place to start.

Under your Advanced Settings, you can start exporting your LinkedIn connections.

export your linkedin connections

15. Customize your Connections to grow your professional network.

LinkedIn offers features to help you grow your professional network and make valuable connections. There are several ways to do this depending on what you’re looking to accomplish.

Here are some examples:

  • Add, view, and remove connections depending on their level of value to your business.
  • Control who can see your connections — maybe you do or don’t want your competitors to see that list of people.
  • Leverage your second and third-degree connections to grow your network and build new relationships.
  • Import and sync your contacts from your email and other sources to stay in touch with colleagues, partners, leads, and customers across the board. These connections will see your content in multiple places so they learn more about who you are as a business, deepening their relationship with your brand.

16. Join LinkedIn Groups.

LinkedIn Groups are a great way to make connections with people who are in, or interested in, your industry. They serve as a hub for you and other members to share content, grow your contact list, establish yourself as an expert in the field, and boost brand awareness.

There are a number of other benefits that come from joining LinkedIn Groups. For example, by joining Groups related to your industry and participating in discussions within those groups,  you’ll exhibit thought leadership in your industry.

Additionally, by joining Groups, you can view complete profiles of other members of the same group without being connected. Also, if you’re a member of the same group as another user, LinkedIn allows you to send up to 15 free 1:1 messages to fellow group members per month (typically, you can only do this if you’re a first-degree connection).

17. Create your own LinkedIn Group.

Consider creating a LinkedIn Group of your very own, like HubSpot did with the popular Inbound Marketers Group.

example of a linkedin group inbound marketers groupYou can use your group to establish yourself as a thought leader in your industry, grow a community of advocates, generate new marketing content ideas, promote brand awareness, and generate new leads. 

18. Communicate with your LinkedIn Group.

And on that note, there are more reasons to create your own Group on LinkedIn. In fact, one of the perks of managing a LinkedIn Group is that LinkedIn makes it simple to interact and communicate with the members of the Group you’re in charge of.

You can either send messages to group members or create a group post. Sending messages allows you to write a member of your group directly, or share content with them, from your group’s page. This is great if you have something to share with a specific person in your group. Creating a group post allows you to share any content you’d like on your group’s page which is ideal for initiating a discussion.  

19. Share your LinkedIn status updates on Twitter.

Add your Twitter account to your LinkedIn profile so you can share status updates across platforms. This is also a great way to boost your Twitter follower and LinkedIn connection counts.

For example, if you’re posting an update to LinkedIn that you’d also like your Twitter followers to see, you can easily syndicate that update to Twitter by selecting the Public + Twitter option in the dropdown menu within the LinkedIn update composer.

Share your LinkedIn status updates on Twitter

20. Leverage @mentions in your status updates.

Want another LinkedIn user or company to see your status update? On LinkedIn, you have the ability to tag — or @mention — users and other companies in your status updates much like the way it works on Facebook, Twitter, or Instagram.

Include the @ symbol immediately followed by the user’s/ company’s name in your status update or post. As a result, that user/ company will be alerted that you mentioned them, and their name will also link to their profile/ page in the status update itself. This is a great way to boost engagement and interaction on your content as well as improve brand awareness.

21. Design all aspects of your LinkedIn page.

The design of LinkedIn pages has changed a lot over the years. Make sure yours is set up correctly and optimized for the latest layout, featuring a compelling and high-quality banner image.

Take a look at what HubSpot’s Company Page looks like for inspiration:

hubspot linkedin page design and layout

Use guides and templates to discover the best ways to design your LinkedIn page optimal business, marketing, and professional networking.

22. Create LinkedIn Showcase Pages.

LinkedIn Showcase Pages are niche pages that branch off your business’s page to highlight specific initiatives and campaigns or feature specific content you’re working on.

Think of Showcase Pages as extensions of your main page that allow you to promote specific products or cater to your individual marketing personas — this provides a more personalized and targeted experience for your page visitors. This is great way to expand your network on LinkedIn because other users can choose to follow your Showcase Page(s) even if they haven’t followed your main page.

23. Post company status updates and target them.

Publish Status Updates for your business on your LinkedIn page for your followers to see. This keeps your LinkedIn connections engaged and in the loop regarding your business’s latest developments, work, content, and updates. In your status updates, you can share written information, images, videos, documents, and more.

You can also post Targeted LinkedIn Status Updates tailored towards specific people and groups within your audience. To do this, use criteria such as company size, industry, job function, seniority, geography, language, or by including/ excluding company employees.

These targeted updates will appear on your page — or Showcase Page — as well as on LinkedIn for the targeted users (specifically, in their Network Updates feed).

Post Company Status Updates and target them

24. Check out LinkedIn’s Content Marketing Score & Trending Content resources.

You can learn how impactful your organic and paid LinkedIn marketing content is with the platform’s Content Marketing Score and Trending Content resources.

Your Content Marketing Score tells you your impact on LinkedIn by measuring overall audience engagement with your content. Trending Content tells you which topics you are posting and sharing content about that are resonating with specific audience groups on the platform, allowing you to optimize your content for greater impact.

25. Experiment with LinkedIn Sponsored Content and Native Ads.

If you’re looking to complement your organic LinkedIn marketing efforts with some paid advertising, LinkedIn Ads are a smart choice. One of the biggest benefits of LinkedIn advertising: the targeting options.

LinkedIn’s PPC ads let you target specific job titles, job functions, industries, or company size, to name a few — you know, the people who are more likely to want/ need what you sell.

If you want to get started with LinkedIn’s advertising platform, check out our free guide to advertising on LinkedIn.

26. Share content through LinkedIn’s publishing platform.

Good news! You no longer have to be a LinkedIn Influencer to publish new articles to LinkedIn. Publishing is available to all users on the platform. Experiment with how this feature can support your marketing goals by creating content and promoting it on your your business’s LinkedIn page.

For example, you might experiment with syndicating content from your blog to LinkedIn — this way, you can promote subscription to your blog via LinkedIn.

27. Add a Page Follow Button to your website.

You can add the LinkedIn Company Follow button to your website to promote your company’s LinkedIn presence and the content you share on the platform. When your website visitors click to “Follow” your LinkedIn page via your site, they’ll automatically become connected to you and be able to view your company’s latest updates on the platform.

This is great way to boost your engagement and number of connections on LinkedIn by driving traffic to the platform directly from your website.

28. Analyze your LinkedIn marketing performance.

So … how are your LinkedIn marketing efforts faring? Analyzing your efforts and making necessary adjustments is critical to your success on the platform.

LinkedIn has in-depth page analytics as well as reporting tools for businesses to evaluate overall performance. There are specific data about how effective your status updates, content, and reach are as well as details about your page’s engagement and followers (like audience member demographics).

Begin Marketing on LinkedIn

Are you ready to get started marketing your business on LinkedIn?

With so many updates and additions to LinkedIn since its launch, we can’t wait to see how the network continues to make itself an integral resource and platform for marketers, job seekers, candidate seekers, and other professionals. Get started marketing on LinkedIn by experimenting with the best practices that make the most sense for your business.

Editor’s note: This post was originally published in August 2017 and has been updated for comprehensiveness.

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Marketing Strategies

45 Emerging Technology Stats to Know in 2020

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As a writer who loves covering emerging technology and human being, I’m surrounded by technology.

Each morning, I wake up to my Amazon Echo’s alarm and ask Alexa about the weather. On my train ride home from work, I’m taking Snapchat selfies using AR filters. When I get to my house, I ask Alexa to turn the lights to a specific hue. Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. Before bed, I might check my fitness levels with a smart scale or use my toothbrush’s app to figure out what areas of my mouth I’m missing.

It’s safe to say that I’m a big fan of emerging media, technology, and innovation. As an individual, this technology is already impacting my life. As a marketer, I’m curious to see how brands could leverage smart technology.

I’m not the only one who recognizes emerging technology as something that could completely change today’s marketing world. In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets.

At the moment, a few buzzy topics include augmented and virtual reality, general and voice-based artificial intelligence, and smart home devices. And, with the dawn of 5G — a cloud-based high-speed wireless network — tech innovation won’t be slowing down anytime soon. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

With all the technologies out there, it’s hard to cut through online chatter and determine which innovations are mostly just hype and which might actually change the way we market.

While many of the major emerging technologies are getting more accessible, you could also still be wondering, “Which might be worth investing in for my industry specifically?” For example, if you run a B2B firm, you might realize augmented reality isn’t a practical technology to research. But, at the same time, you might look into AI software or services that can help your team work more efficiently or learn more about customers.

To give you a bird’s eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I’ve collected 45 stats related to four types of emerging technology.

Augmented and Virtual Reality

For years, researchers have hypothesized that virtual reality, which provides viewers a completely immersive and interactive 360-degree visual experience, will hold the best opportunities in gaming, entertainment, and academic industries.

Meanwhile, experts have also thought that augmented reality, a partially immersive but still interactive experience, will thrive in the world of branding and marketing.

We have already seen these AR and VR predictions come to fruition as the gaming industry continues to announce games for VR headsets and brands have used AR to allow customers to preview products — such as furniture — in their own homes.

Here are 14 stats that demonstrate the growth and opportunities of AR and VR.

  • The AR/VR market is currently estimated at $1.6 billion (IDC)
  • In 2019, 42.9 million people in the US used a VR product, and 68.7 million people used an AR once monthly. (eMarketer)
  • Seven in ten media planners want to add AR to their strategies in the future. (Vibrant Media)
  • In a 2018 study based in the U.K. and U.S., 90% of participants knew what VR was while only 65% were aware of what AR was. (GlobalWebIndex)
  • 42% of people who use a VR headset at least monthly say they used a mid-range device such as the Google Daydream or Samsung Gear VR. (GlobalWebIndex)
  • In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. (Deloitte)
  • A quarter of VR users believe it has a strong potential for brands and marketers. (GlobalWebIndex)
  • While 43% of people who report using VR headsets once monthly say they own their own device, 35% of once-monthly VR users say they use a family or friend’s device. (GlobalWebIndex)
  • 71% of consumers would prefer to shop at stores with an AR experience (Lumus Vision)
  • 64% of consumers say VR has the most potential in gaming, while 52% recognize its potential in Film and TV. (GlobalWebIndex)

Image Source: GlobalWebIndex

  • In 2018 mobile VR made $3 billion globally, in part due to purchases related to the mobile app Pokemon Go. (Digi-Capital)
  • It’s estimated that AR platforms such as mobile and AR glasses-related apps will hit 2.5 billion installs in 2023. (Digi-Capital)
  • Meanwhile, VR platforms are expected to see 30 million installs across devices by 2023 (Digi-Capital)
  • Snapchat’s Q3 2019 Earnings Report notes that over 600,000 AR Lenses have been created through the company’s Lens Studio, This increased from 500,000 at the end of Q2. (Snap Inc.)

Artificial Intelligence

Artificial intelligence is so prevalent in 2019 that many of us don’t even notice all the ways we interact with it on a given day. In fact, all of the other technologies on this list require some type of AI algorithm to work smoothly. If you’re less familiar with AI, here are 12 stats to keep in mind:

  • Over 37% of organizations have implemented artificial intelligence in some form. The number of industries that have implemented it has grown by 270% since 2015 (Gartner)
  • In a 2019 ranking of the top 10 emerging technologies, the World Economic Forum noted, “social robots” as number two. (World Economic Forum)
  • It’s estimated that 80% of emerging technologies will involve AI by 2021 (Gartner)
  • 40% of marketing and sales teams say that machine learning and data science-based AI will be a crucial part of their future strategies (2019 Data Science and Machine Learning Market Study)
  • It’s estimated that AI-based analytics and marketing software will give the average data analyst back one-third of their time, which could then be used for bigger projects or other tasks. (Gartner)
  • At 2018’s F8 summit, covered by VentureBeat, Facebook said there were more than 300,000 chatbots on Facebook Messenger. (VentureBeat)
  • The percentage of businesses that offer chatbots could grow to 80% in 2020. (HubSpot)
  • 63% of businesses say they will consider AI in the near future due to pressures related to reducing costs. (BCG and MIT Sloan School of Business)
  • The facial recognition market is estimated to grow by 20% in 2020. (VisionGain)
  • There’s only a 1.4% chance that a marketing manager’s role will be taken over by artificial intelligence. (HubSpot)
  • It’s estimated that this year, customers will be able to manage 85% of their enterprise relationships without working with humans. (Gartner)
  • Online mentions of automation have increased by 70% year over year. (Adobe)

Voice Assistants and Smart Speakers

While voice assistants are technically a segment of AI, they’ve become so prominent in the emerging media world that they deserve their own section of stats.

  • Over 46% of people use voice assistants. (Pew Research Center)
  • More than 36% of consumers own a smart speaker. (Adobe)
  • Of those who own a smart speaker, 54% say their voice assistant can easily understand them when they speak. (Adobe)
  • Nearly 112 million people in the U.S. use a voice assistant once monthly across devices. (eMarketer)
  • Roughly 34% of people who don’t own a smart speaker are interested in purchasing one. (GlobalWebIndex)
  • According to a 2018 poll conducted by HubSpot via Lucid Software, 52% of consumers say they’ve used a voice assistant solely on their phone. (HubSpot)
Do you use a voice assistant like Alexa, Google Assistant, and Siti

Data Source: Lucid Software

  • Millennials are the heaviest users of voice assistants, but usage is growing across age groups. (eMarketer)
  • In a late-2018 test where the Amazon, Google, and Apple voice assistants were asked 800 questions each, all understood over 99% to 100% of the questions. (Loup Ventures)
  • In the study noted in the above bullet, Google was named the “smartest” voice assistant because it answered more than 86% of the questions correctly. (Loup Ventures)
Voice Assistant Query Accuracy Results

Image Source: Loup Ventures

  • In Q2 of 2019, Amazon shipped 6.6 million of its smart speakers, maintaining the lead over competitors like Google. (Canalys)
  • Amazon Alexa, the voice assistant associated with Amazon Echo smart speakers, now has over 100,000 Skills globally. (Voicebot.ai)
  • By 2023, digital voice ecommerce is expected to triple to an $80 billion industry. (Juniper Research)
  • Between August 2018 and February 2019, smart speaker ownership increased by 4% (Adobe)

Source: Adobe

Smart Devices and Appliances

While you may not realize the significance that smart appliances and devices could have on marketing, this is something that I and my colleagues have been paying close attention to. Although this space is still young, it’s already seemingly providing interesting opportunities to bigger brands.

As you can imagine, devices like smart TVs could provide great potential for content marketing and branded media, However, a more unique example of an appliance that could provide brand potential is the smart refrigerator.

“I’m excited to see how a smart fridge that can tell me when my avocados are about to spoil can be leveraged by a brand to give me information that might serve me in that particular information, says Amanda Zantal-Wiener, a senior content strategist who creates content for HubSpot that covers news and trends.

But, Zantal-Weiner’s excitement doesn’t end at smart-home appliances. She’s also fascinated by the world of smart cars

“Until we start to see self-driving cars on the road, the idea of connected cars can also be used to help me do more than mindlessly scroll through my phone when I’m using a ride-hailing service, by serving as a distribution channel for real-time, relevant information during that trip. Everything is connected, and I’m excited to see which brands are able to adapt to that earlier on in a way that actually helps customers,” Zantal-Wiener explains.

While the smart appliance space is still fairly nascent and harder to report on statistically at the moment, here are a few interesting stats that highlight why you should keep these technologies on your radar.

  • According to a Fluent Survey, 55% of internet users already own some type of smart device. (Fluent)
  • The same survey found that the most common device was a smart television, which 38% of participants owned. The next most commonly owned devices were lighting (17%), thermostats (16%) and security systems (14%), and kitchen appliances (7%). (Fluent)
  • 31% of people ages 18 to 34 and 38% of people over 35 say that their main purchasing concern related to smart appliances is cost. (Fluent)
  • Consumers over the age of 35 are more worried about hacking and data security on smart appliances than 18 to 34-year-olds. (Fluent)
US internet user concerns about smart home technology

Image Source: eMarketer

  • The average cost of a smart-home device is expected to drop by 52% by 2023 (Juniper Research)
  • In 2018, 70% of TVs sold globally were smart TVs. (Statista)

Navigating the Future of Marketing

Yes, creating voice assistant skills, leveraging AI, and building branded AR/VR experiences might be pretty inaccessible and costly to your company right now and in the near future.

But, if you want to continue to innovate your brand, or be a competitive marketer in the far future, you’ll want to keep up with how technology and marketing possibilities are evolving. By keeping up with marketing innovation news, you’ll be more prepared to adopt new technologies when they are accessible in the future.

For some detailed guides on emerging technologies that could or are already impacting brands, check out blog posts on artificial intelligence, voice technology, Snapchat, smart devices, and chatbots, and video game marketing — which can leverage of few of the technologies noted above.





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Top 15 Denver Broncos Podcasts You Must Follow in 2020

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Top 15 Denver Broncos Podcasts
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Locked On Broncos | Daily Podcast On The Denver Broncos About Podcast The Locked On Broncos podcast is brought to you by NFL Analyst, Broncos Insider Cody Roark who covers the National Football League and the Denver Broncos. This is your go-to podcast because we provide you daily with the best news, insight, analysis, and coverage of all things Denver Broncos. Frequency 5 episodes / week Since Aug 2016 Podcast cms.megaphone.fm/channel/loc..
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Facebook fans 26.5K ⋅ Twitter followers 71.4K ⋅ Domain Authority 94

9. Broncos Country BLITZ!!!

Broncos Country BLITZ!!! About Podcast This is a podcast for die-hard Denver Broncos Fans. It’ll be a Blitz discussion the next day following the draft, post-game, along with a week in review segments during active weeks in the offseason. Frequency 2 episodes / month Since May 2018 Podcast anchor.fm/broncoscountryblitz
Social Engagement 3 ⋅ Domain Authority 74

10. Broncos Blitz

Broncos Blitz Denver, Colorado, United States About Podcast Ronnie Kohrt of Mile High Sports brings you the ‘Broncos Blitz’ podcast. Covering everything on the field and off for the Denver Broncos, Ronnie and his guests have the inside information, analysis, and latest information on the Broncos, the AFC West, and the NFL. Frequency 1 episode / day Since Oct 2016 Podcast spreaker.com/show/broncos-blitz
Facebook fans 10K ⋅ Twitter followers 2.5K ⋅ Domain Authority 86

11. Broncos Country Tonight

Broncos Country Tonight About Podcast Ryan Edwards and Benjamin Allbright take the ‘Inside’ look on a nightly basis of your Denver Broncos. Broncos Country Tonight will get Broncos Fans the absolute best coverage as Ryan & Benjamin broadcast nightly from the UC Health Training Center at the Pat Bowlen Field House. Frequency 30 episodes / week Since Jul 2019 Podcast spreaker.com/show/broncos-co..
Domain Authority 86

12. Broncos Daily Podcast

Broncos Daily Podcast About Podcast KOA’s Broncos Insider Brandon Krisztal gets your day started with the latest news and insight from inside the Broncos locker room. He’ll be joined every week by Dave Logan, Alfred Williams, Rick Lewis, Susie Wargin, Ryan Edwards & Benjamin Allbright. Frequency 5 episodes / week Podcast spreaker.com/show/broncos-da..
Domain Authority 86

13. The Crush Report | A Denver Broncos Fancast

The Crush Report | A Denver Broncos Fancast About Podcast Join three diehard Bronco fans as they discuss the Denver Broncos every week. Listen to the postgame recaps, upcoming predictions, and uncensored opinions. Frequency 3 episodes / quarter Since Sep 2015 Podcast crushreport.simplecast.com/e..
Facebook fans 36 ⋅ Twitter followers 465 ⋅ Domain Authority 66

14. Denver Broncos UK podcast

Denver Broncos UK podcast United Kingdom About Podcast The UK and European home of the Denver Broncos fans. Listen to our podcast featuring game review, news, interviews with experts and in-depth player discussions. Frequency 1 episode / month Since Jan 2017 Podcast denverbroncosuk.com/podcasts
Facebook fans 761 ⋅ Twitter followers 4.6K ⋅ Instagram Followers 89 ⋅ Social Engagement 7 ⋅ Domain Authority 17

15. The Dave Logan Podcast | Voice of the Denver Broncos

The Dave Logan Podcast | Voice of the Denver Broncos Denver, Colorado, United States About Podcast As the 30-year voice of the Denver Broncos, Dave brings you the ins and out of the Broncos as no one else can do. Along with co-host Julie Browman, they hope to bring you an honest, fun, critical, and entertaining Denver sports podcast like no other. Frequency 1 episode / week Since Sep 2019 Podcast thedaveloganpodcast.com/podcast
Twitter followers 239 ⋅ Domain Authority 1

The post Top 15 Denver Broncos Podcasts You Must Follow in 2020 appeared first on Feedspot Blog.



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Marketing Strategies

Why this year’s Data Privacy Day matters

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30-second summary:

  • 2020 brings more transparency and active participation than consumers had a month ago when it comes to their privacy.
  • This year will see consumers become more accustomed to making privacy choices and actively participating in data exchanges. Companies will be better at presenting these choices with the information consumers need to make educated data decisions.
  • Businesses should be more proactive in helping consumers understand the benefits of engaging in data privacy experiences.
  • Consumer participation will put pressure on brands and publishers to improve content, experiences, products and services, eventually leading to better consumer experiences across the board.

Every year, Data Privacy Day is on January 28th. It represents “the importance of respecting privacy, safeguarding data, and enabling trust,” and has helped build awareness for the many ongoing international efforts to realize a more responsible data-driven world. 2020 marks a turning-point for citizens in the U.S., but not only for the reasons you may think.

Change can be confusing

Two years ago, when the European Union rolled out the General Data Protection Regulation (GDPR), confusion and uncertainty resulted among the very EU citizens the law was created to protect. Social media sites were riddled with questions and comments from annoyed internet users who were experiencing a “tyranny of GDPR popups” when trying to access their preferred news, videos, and social sites which are paid for by advertising. Some even questioned if the repetition of so many privacy-update notices actually had the unintended effect of numbing people to the new choices available.

Research statistics could also be interpreted as dire. In a recent survey conducted among 287,000 consumers around the world, more than three-quarters of people said they don’t read consent notices in their entirety, and more than half said that after reading these notices, they still didn’t understand how their data is used.

And now, the California Consumer Protection Act (CCPA) is law as of January 1st, bringing similar measures to enhance privacy rights and consumer protection. Will we experience the same initial reaction on this continent? What will a lack of engagement mean for the future of data privacy legislation?

Data privacy ushers a move in the right direction

First, let’s acknowledge a few facts. While pop ups and privacy notices can be overwhelming, they are succeeding in pushing the industry to be more transparent. Companies covered under the CCPA are now required, among other things, to disclose the kinds of data they collect from California consumers and how they will use it clearly.

Although a California law, CCPA’s effects will likely be felt by many more Americans either directly or indirectly, providing them with greater transparency and choice. Moreover, industry collaboration to address challenges is at an all-time high—working groups at the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI), Privacy for America, chambers of commerce, and elsewhere are actively driving the debate over how legal frameworks should evolve to better serve and safeguard data.

The industry is moving in the right direction. This year’s Data Privacy Day highlights the beginning of a period of productive exploration of privacy options. Naturally, with more choice comes more decisions, which will inevitably cause some friction, but early adopters who engage with new available features will begin to shape the evolution of the data privacy experience.

Over the next few years, two outcomes seem inevitable—people will become more accustomed to making decisions and actively participating in transactions, and companies will become better at dynamically presenting those choices as they learn how much and what type of information people need and when in order to critically evaluate their data decisions. This should ultimately help make those choices more transparent.

A new frontier for customer experience

That’s precisely why businesses would be wise to be more proactive in helping consumers understand the benefits of engaging with these new data privacy experiences now.

Marketers and UX designers would be well-served to start learning how to integrate data privacy into products and experiences, encouraging interaction with the choices available and optimizing based on feedback received.

Because consumers may potentially be paying for some content or services out of pocket, there will also be pressure on publishers and brands to redefine the value exchange and improve what they deliver to consumers. Such competition will eventually lead to better service and experiences overall.

New data privacy tools to strengthen trust and engagement

To get started, brands and publishers can start to take advantage of some of the many consent and preference management tools available today that enable businesses to comply with data protection, privacy laws and regulations — such as the ePrivacy Directive, GDPR, and CCPA — by capturing consumer preferences and maintaining proof of compliance.

Many of these solutions have the flexibility to allow organizations full control over the look and feel of the platform, even building a customized front-end UI.

These tools can not only help brands and publishers keep an audit trail, but they also help build first-party authentication strategies that positively connect brands and publishers to their own audiences. A powerful side effect of this investment is that by continuing to develop and seamlessly integrate data privacy into branded experiences, companies also position themselves to thrive in a cookie-less ecosystem.

A focus on data privacy, with transparent notice to and choice for the consumer is the new normal. Moving forward, brands and publishers will need flexible and modern solutions to reach the point where they can begin to test different methods of value exchange including dynamic subscription or payment models. Whether and what order will come out of any resulting chaos and confusion remains to be seen. Only time will tell.

Lisa Rapp is VP Data Ethics at LiveRamp, which delivers privacy-conscious identity resolution services to brands and their partners. Previously she was Head of Product Marketing at LiveRamp and Sr. Director Product Management, Identity at Neustar.

The post Why this year’s Data Privacy Day matters appeared first on ClickZ.



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