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Elon Musk delivers brutal smackdown to Tesla’s ‘short-seller’ enemies



The billionaire has savaged a Tesla ‘short seller’ (Image: AFP)

Elon Musk has brutally slapped down one of his arch-enemies: an investor who tries to earn money by betting against Tesla’s success.

The billionaire often complains about short-sellers who want his pioneering electric car firm to fail so they can make vast amount of dosh.

Short-selling involves borrowing stock in a company and then selling them in the hope the price will collapse, whereupon the stock can be brought back cheaply and handed back to its owner, leaving behind a tidy chunk of profit.

But this strategy has proved a failure recently because Tesla has posted good results and its share price has soared since June.

This prompted one investor to make very strong allegations about Telsa’s business practices – which we are not repeating in this article.

Musk described these claims as ‘false’ in a reply to a tweet from the financial website Zero Hedge, which published the letter from a famous short-seller we have decided not to name.

In a long letter, Musk promised to send the investor some ‘short shorts to help you through this difficult time’.

(FILES) In this file photo taken on March 14, 2019 Tesla CEO Elon Musk speaks during the unveiling of the new Tesla Model Y in Hawthorne, California. - Futurist entrepreneur Elon Musk late July 16, 2019, revealed his secretive Neuralink startup is making progress on an interface linking brains with computers, and said they hope to begin testing on people next year. (Photo by Frederic J. BROWN / AFP)FREDERIC J. BROWN/AFP/Getty Images

(Photo: AFP)

‘It is understandable that you wish to save face with your investors, given the losses you suffered from Tesla’s successful third quarter, especially since you’ve had several down years in performance and a sharp drop in assets under management from $15 billion to $5 billion,’ he wrote.

‘We also recognize your desire to feel somehow relevant with your Tesla short position at a time when your friends in the Tesla short community have been noticeably recoiling from the public discourse, as the world is increasingly recognizing Tesla’s contributions to science, safety, and a sustainable environment.

‘To the extent that you have any desire to learn about the amazing progress the people of Tesla are making, I would like to extend an open invitation to meet with me to discuss Tesla and tour our facilities. For their sake, I’m certain your investors would appreciate you getting smart on Tesla.’

Musk signed the letter ‘Treelon’, a reference to his decision to fund the planting of one million trees.

The move was welcomed by Elon’s army of Twitter followers, one of whom wrote: ‘Stuff like this is why we love you.’

Elon is famed for his love of Twitter drama. Earlier this year, he took a swipe at arch-rival Jeff Bezos, founder of Amazon.

The meme-loving Tesla boss swung into action after seeing a story about Bezos’ plan to send a ‘constellation’ of 3,000 internet equipped satellites into space as part of a scheme called Project Kuiper.

‘This is a long-term project that envisions serving tens of millions of people who lack basic access to broadband internet,’ an Amazon spokesperson said.

But this plan appears to have displeased Musk, whose SpaceX firm is working on a similar project called Starlink which will send 4,000 satellites into space.

In the tweet above, he tagged in Bezos and called him a ‘copycat’, using the emoji instead of a word.

Musk is not the only person who wants to beam internet to Earth from up in space.

Mark Zuckerberg’s Facebook is planning a similar project and was due to launch its own internet satellites this year to broadcast 5G to remote parts of the world.

‘We believe satellite technology will be an important enabler of the next generation of broadband infrastructure, making it possible to bring broadband connectivity to rural regions where internet connectivity is lacking or non-existent,’ a Facebook spokesperson told Wired in a statement last year.

A SpaceX Falcon 9 rocket blasts off from Vandenberg Air Force Base, Calif., delivering 10 satellites to low-Earth orbit on Friday, Jan. 11, 2019, completing a two-year campaign by Iridium Communications Inc. to replace its original fleet with a new generation of mobile communication technology and added global aircraft tracking capability. The Falcon 9 rocket blasted off from Vandenberg at 7:31 a.m. and arced over the Pacific west of Los Angeles. The previously used first stage was recovered again with a bullseye landing on a "droneship" in the ocean while the upper stage continued on to orbit. (AP Photo/Matt Hartman)

Caption: A SpaceX Falcon 9 rocket blasts off from Vandenberg Air Force Base in California (Image: AP)

It’s not clear whether Musk and Bezos are friendly rivals or sworn enemies.

Both men are competing for domination of the heavens and are developing reusable rockets to carry cargo and even humans into space.

Last year, Bezos wrote a tweet just before SpaceX launched a rocket which said: ‘Best of luck @SpaceX with the Falcon Heavy launch tomorrow – hoping for a beautiful, nominal flight!’

To which Musk replied simply: ‘Thanks.’

He also used the ‘blowing a kiss emoji’.

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8 Best Digital Marketing Strategies Small Businesses Should Implement



In the last decade, things went from offline to online. People are now searching for clothes on e-commerce websites instead of looking for some stores. Businesses are taking their online presence seriously. Moreover, people are creating millions of dollars through different online services. Here are the eight best digital marketing strategies small businesses should implement.

Running a business or starting your new business?

These days most startups fail because of their narrow visions about marketing. There are hundreds of articles written by various digital marketing experts about different marketing techniques that will help you grow your business.

You’ll need to know about basic digital marketing strategies that will help you grow when you have entered into the internet.

There are basically eight digital marketing strategies for small businesses that should be implemented in order to mark your online presence. But, you’ll want to have a clear vision of your marketing strategies for your new business. Begin here.

Email Marketing

My personal favorite and a great tool to grow your business quickly. Email Marketing is a strategy that has an ROI of 21$ per dollar. Emails are considered dead in the marketing field, but still, email marketing has the potential to give the best results in comparison to other marketing strategies.

You have to very selective while shooting emails to your customers. You can’t attract your customers with a particular mail. You have to run several experiments to find your audiences taste it. Thus, Email Marketing will take time, but once implemented correctly; it will worth every penny.

You can attract your audience through some attractive offers or via some informative pieces of content. But make sure your email good enough to grab your customer’s attention. Avoid using big paragraphs; keep your email content crisp and short.

Social Media Marketing

Another marketing technique that offers you guaranteed results. But the majority of small businesses ignore it as their business is either not related to social media or the want to target user’s available offline.

If you are into the same category, then let me tell you that social media marketing will work as a mouth marketing asset. Thus, if you aren’t the response of offline users, social media can help you grab our customer’s attention indirectly.

Along with this, having good social media handles creates a brand value in the market that will again help you grow your business.

It will give your business some exposure and customers. Social Media Marketing will help you in search engine rankings.

Paid Promotions

It includes PPC (Pay Per Click) Marketing. In paid promotions, you basically pay to get a feature. It could be on social media websites, search engines. But for a new business, it is a tough job to get maximum results at a limited investment, and sadly there isn’t any trick or hack to do so.  You need to practice different promotions so that you can get an idea about which one is giving you the desired results.

If you aren’t good at experiments or don’t have the budget for testing, then you can hire some digital marketing experts. Paid marketers will handle all the paid promotions for you, and they will extract maximum profit from every penny spent.

 Search Engine Optimization

If you are running a business that has a website and it can get sales to you then, this is the most import strategy that costs you very less but gives long term results. Since you are not the only one running the business, there would be hundreds and thousands of other people working in your niche.

Through Search Engine Optimization, you can outrank them and can hold the first position on various search engines.

But SEO optimization needs proper skill sets and technical knowledge so that you can compete with others. If you don’t have a good grip about the technical aspects of SEO optimization, then you can hire some SEO experts like Optimise for SEO. These are the experts that will help you rank on the top of search engines.

Content Marketing

It is the most trending marketing strategy that will give your business a quick yet reliable boost. Content Marketing is a strategy in which you are creating useful content for a particular audience and putting it on a platform. Content Marketing increases your business visibility over the internet. It boosts your SEO.  It builds credibility, authority f your business. Thus, content marketing is one of the best digital marketing strategies.

Attend Events 

Attending events is not a typical digital marketing technique, but it can help you increase your digital business. All you need to do is to attend the events that are relevant to your field. This way, you will meet with people with a common interest, and it will help you in the next digital marketing technique.

Outreach Like-Minded People

I am assuming that you have contact details like email, phone number, etc. for people that are related to your field. Now, you have to convey a message to then and need to have a conversation describing your products. If the guy found it interesting, then they will surely talk about it on their social media handles or blog.

Reaching out to like-minded people works similarly to paid promotions.

But hey — reaching out is completely free, and it helps you learn from other business ideas. But in this strategy, you need to be very formal and professional while reaching out to people so that you can leave an impression on them.

Offer Freebies

It is a strategy that was implemented by some big brands of the present time, and it worked like charm. In this digital marketing technique, you need to offer something valuable to your users. Offering something useful will get persons or businesses attracted to your business, and as a result, they’ll come to you — as a regular reader and returning customer.

You can check Optimise for SEO as they are offering free SEO audit for a website and in return, they need your mail address so that they can implement the email marketing strategy on you.


These were the best digital marketing strategies that you must try to get the desired results. Though there are hundreds of strategies that work well these 8 are the best among all and yet most efficient.

The post 8 Best Digital Marketing Strategies Small Businesses Should Implement appeared first on ReadWrite.

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Hackaday Links: February 16, 2020



Have you heard the exciting news about Betelgeuse? It’s been hard to miss these days, with reports of the red supergiant star suddenly dimming, and speculation growing that the star will go supernova sometime in the next 10,000 years. But the exciting part is that astronomers have gotten together and scheduled the Betelgeuse supernova for February 21, 2020. Or at least that’s how at least a half-dozen poorly written articles make it sound. We thought that seemed odd, so we dug a bit and the real story is more complicated and more interesting. Betelgeuse is normally a variable star that goes through complex cycles of brightening and dimming. Its current dimming is unprecedented in magnitude, but the timing coincides with its normal cycle. If this dimming is just a deepening of its normal cycle, the star should start brightening again on February 21. If it doesn’t, it could mean the star is entering the next phase in its evolution. We’d love to see a star so bright it’s visible in daylight and casts shadows at night, but we’ll just have to see what happens on Friday.

One of the last two factories in the world that makes the lacquer master discs needed to make vinyl records burned to the ground last week. Luckily nobody was hurt, but it took 82 firefighters hours to get the blaze under control. It remains to be seen how this loss will impact the vinyl record market, but since the appearance of a new star in the sky has long been seen as a bad omen and a portent of doom, if Betelgeuse does go boom next week, expect to hear the hipsters gnash their teeth and rend their man-buns. In the meantime, enjoy perhaps your last look at the fascinating vinyl manufacturing process.

Rent it once, rent it for life? Apparently, at least if you rent a Ford vehicle from Enterprise and install the FordPass app on your phone. That was the experience of one Masamba Sinclair when he rented a Ford Expedition in October and found that even five months later, the app – which he never unpaired from the rental vehicle – allowed him to start and stop the car’s engine, unlock the doors, and even track its location. The same thing even happened again this month when he rented a Mustang. Ford and Enterprise might both want to rethink the security model here; leaving it up to the customer to unlink the car from the app is a recipe for disaster.

Don’t forget that we have a really interesting contest going on right now: the Train All The Things machine learning contest. With so many different machine learning platforms and frameworks available today, you can surely find a way to build something that really shines. The early entries are interesting, with everything from an intelligent bat detector to sunglasses that give you control of the world. The contest is sponsored by Digi-Key and runs through April 7, so get started on your AI masterpiece and send it in.

Speaking of Digi-Key, they’ve put together a handy list of vendors from their line card who are reporting impacts from the Covid-19 outbreak in China. We wondered about supply chain effects from the outbreak recently, and this is confirmation that we’re starting to see a pinch. As of this writing, there are 62 vendors listed, with the majority reporting impacts from the extension of the Chinese New Year holiday. We’ll stay on top of this story, and of course we continue to wish our friends in China well.

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Sony’s struggling with PS5 pricing, and devices like the Galaxy S20 might be to blame



Several leaks said Sony would unveil the PlayStation 5 in February, just like it did with its predecessor back in 2013, but that hasn’t happened. A February PS5 reveal event sounds unlikely at this point. Sony is yet to send out invites for the press conference, and a new report says the company might have a bigger problem on its hands. The console maker hasn’t decided the PS5 price, the report notes, which should have been settled this month. And it looks like mobile devices, including the Galaxy S20 series that Samsung just unveiled, might be to blame for Sony’s PS5 pricing struggles.

PS5 manufacturing costs may be as high as $450 per unit, people familiar with the console’s development told Bloomberg. Back in 2013, the $399 PS4 costs $381 to manufacture, according to estimates, which gave Sony a tiny margin on each sale. Assuming Sony wants to keep the same profit, a $450 manufacturing cost would mean the device would have cost at least $470.

Such a high price tag might be a tough sell for buyers, the report notes, considering the PS4 Pro costs $399.99, but it’s often discounted. However, I’ll point out that gamers shouldn’t forget the fact that the PS5 will deliver performance well beyond the PS4 Pro’s capabilities, which could warrant the price hike. As I’ve told you before, $499, which is the rumored price of the PS5 so far, would make plenty of sense. It’s likely impossible to build your own PC gaming rig yourself with equivalent parts for less than $499.

The report says the company’s biggest headache represents RAM and NAND flash memory, which is gobbled up by smartphone makers that are launching new 5G phones this year. Such a device is the Galaxy S20, which ships with at least 12GB of RAM and 128GB of storage. Samsung’s biggest rivals area also about to unveil plenty of S20 competitors, which should rock at least 8GB of RAM and 128GB of storage, according to existing leaks and early announcements.

Bloomberg also says the PS5 will feature another expensive component, compared to the PS4 line. That’s a new cooling system that will cost a few dollars per unit, rather than less than a dollar. Sony, apparently, wants to make sure heat dissipation won’t be a problem for the system, which is another indication that the new console will be incredibly powerful. Most of the other components for the console have been locked down, the sources said.

The coronavirus outbreak, meanwhile, has no impact on PS5 production preparations, the sources said. Manufacturing could start in the spring, as it was the case with the PS4, but after Sony finalizes the price.

The company may be waiting for Microsoft to make its first move when it comes to 2020 console pricing. The Xbox Series X price tag might be unveiled in June at E3, an event that Sony is snubbing for the second consecutive year. Aside from the price, Sony also has to decide on how many PS5 units to manufacture in the first year.

The report doesn’t say anything about Sony’s PS5 launch event, however, so we’re all back to waiting.

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