Connect with us

Marketing Strategies

27 Ways to Drive Traffic to Your Website

Published

on


You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic to my website like this?

If you’ve struggled with driving traffic to your website, you’re not alone. According to 2019 research done by Content Marketing Institute, 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer’s journey, and 49% are challenged with knowing the steps in the customer’s journey.

Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it’s hard to look back and see what’s driving traffic to your site and what isn’t.

The list below will help you increase the traffic to your website, generate more leads, and improve ROI.

1. Content creation

Inbound marketing focuses on attracting the right people to your company. One of the best ways to do this is by creating content through blogging.

To come up with content that will attract the right visitors to your website, you should know your buyer persona. Once you know your audience, you can create content that will attract them to your website.

But how do you write a good blog post that will attract the right audience? Follow these five steps:

  • Identify your buyer persona: Find out more about your audience, from job title to pain points.
  • Conduct SEO research: Learn what your audience is searching for on search engines so you provide the right content.
  • Write a draft: Begin by drafting a post that answers your audience’s questions.
  • Publish: Publish your post on your blog.
  • Promote: Promote your blog post on social media and email newsletters to generate traffic. The more traffic your post generates, the higher it will rank in search engines.

You can learn more about how to implement a blogging strategy here.

2. Topic expertise

Ranking higher in Google will increase the organic traffic to your site. At HubSpot, we do this by using the pillar/topic cluster model. Google favors sites that are known to be topic experts on the subject matter they’re writing about.

To be seen as an expert, you can create a pillar page, which is essentially a longer blog post that broadly covers all aspects of a topic. Then, you write “cluster content,” or supporting blog posts, targeting long tail keywords that show you’ve covered a topic exhaustively. Focusing on long-term traffic will help you rank higher on search engines

Christina Perricone, team manager of HubSpot’s pillar page content, says, “The pillar cluster model organizes content on your site around a single topic and search term through internal linking. This organization helps search engines easily crawl and categorize all of the content that you have on a particular topic, thereby making it easier for you to rank for that search term. When the model is done right, it also helps visitors navigate your site and move through related pages, boosting traffic for all of the pages in your topic cluster.”

Want to get started on pillar pages for your company? Learn more here and here.

3. Paid advertising

You can drive traffic to your website quickly with paid advertising. With search engines, you can run pay-per-click or retargeting ads. With social media you can run display ads or sponsored posts. Your strategy will most likely include a combination of different types of advertising.

In fact, according to the 2019 CMO survey of 341 executive-level marketers conducted by Deloitte, American Marketing Association, and Duke’s Fuqua School of Business, spending on social media will rise by nearly 90% in the next five years.

The same study found that companies making 10% or more of their sales online will increase their social media spend by even more, allocating 27.6% of their marketing budget to social media by 2024.

Getting started with paid advertising can be a simple process. Learn more about it here.

4. Organic social media

Organic social media is not a new strategy, but it’s still something marketers should pay attention to. Besides posting on social media platforms, you can also use Instagram Stories (Hello, swipe up feature!), live video, IGTV, or Facebook Messenger. The key with organic social media is to be an early adopter of new features

For instance, Facebook is releasing an automated lead generation feature on Messenger, allowing businesses to create an automated chatbot experience within Messenger to link to content offers on your site. This is a great feature for sending traffic to your website.

It’s also important to have a diverse social media strategy and use the right social media platforms — not just Facebook, Instagram, and Twitter. Platforms like YouTube or Pinterest generate a lot of traffic. Pinterest has great engagement rates — 66% of Pinterest users make a purchase after seeing a brand’s Pins.

Henry Franco, a brand marketing associate at HubSpot, recommends two things regarding organic social media. “First, don’t spam your audience — it costs a user nothing to scroll past your post, and if you don’t offer them any value, that’s exactly what they’ll do. Know your audience, and craft content that speaks directly to them,” Franco says. “Second, stay active with community management. People love when brands like and reply to them — it’ll humanize your business, and keep people coming back for more content.”

Check out our ultimate social media marketing guide to learn more.

5. Website analysis

Let’s do a little reverse engineering of our thought process. Before you drive traffic to your website, it’s important to learn about your audience. To do this, there are platforms that will analyze your website, such as Crazy Egg, to see where you’re losing visitors. With this information at your disposal, you can create the right content to drive the right traffic to your website.

6. Contests/giveaways

A simple way to drive traffic to your website is through contests and giveaways. This can give you a quick boost, while also rewarding your followers. You can host giveaways on social media, through your email list, or both.

Implementing a strategy like this can be simple. Just follow these six steps:

  1. Decide what platform on which to host your giveaway (can be multiple)
  2. Choose a prize (free tickets, discount, etc … )
  3. Select the criteria (website comments, email sign up, etc … )
  4. Write ad copy
  5. Create graphics
  6. Post and promote

7. Influencers

Influencer marketing isn’t a passing fad. In fact, it’s a budget-friendly option to drive traffic to your website. According to Think with Google, collaborations with YouTube influencers are four times more effective at driving brand familiarity than those with celebrities. When influencers post discount codes, links, reviews, or giveaways, you are tapping into their audience to drive traffic to your website.

Remember Brian Halligan’s INBOUND 2018 keynote speech? Customers are more likely to buy from organizations with excellent word of mouth. How do you create great word of mouth? First, delight your customers. Second, work with influencers.

8. Email list building

Using your current readers and customers is a great way to drive traffic to your website. When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost. With content-heavy websites, having repeat readership is helpful for traffic goals, conversions, and lead generation.

To get started with this, build an email list or grow your current list. Below are a few strategies you can use:

  • Content offers (see #23 for more information): Generate gated content for visitors that requires them to provide an email address to receive. Include CTAs (calls to action) for your content offers on your website.
  • Easy-access newsletter sign-up: Include sign-up forms on your website, from your homepage to your about page. If a visitor had a delightful experience on your site, they might want to sign up for a newsletter. Make this an easy process.
  • Social media: Promoting your email newsletter on social media, whether through a post or contest/giveaway, is a great way to convert your current followers into subscribers.

Learn how to build an email list from scratch here or grow your email list here.

9. Community engagement

The more brand recognition you have, the more traffic you will drive to your website. One way to achieve brand recognition is to be active and engaged in your community. You can implement an engagement strategy today by participating in Facebook group discussions in your industry, answering questions on public forum websites, and interacting with your followers on social media.

One of my favorite brands on social media is Taco Bell. Taco Bell engages with users on social media to delight their customers every day. See a couple examples from Twitter below.

Image source: Twitter

In the example above, Taco Bell uses a simple tweet from a customer to engage with their audience.
Taco Bell uses humor to delight customers on Twitter.

Image source: Twitter

Just remember to be helpful and human. No one likes spammy links when they’re asking a quick question online.

10. Guest posting

In that same vein, writing guest posts can generate traffic to your site. Guest posting shows you’re active in your community, while also linking to your website — more on generating backlinks below.

To implement a guest posting strategy, you need to find a site that would be a good fit for your company, draft a blog post, and then write a pitch. Caroline Forsey, staff writer on the HubSpot Marketing Blog, says, “I’m always particularly intrigued with a guest pitch if it shows me the writer has done their research ahead of time.

For instance, I’d pay much closer attention to a pitch if it tells me how this piece could appeal to my readers. Additionally, I’m impressed when a writer can recognize gaps in our content and how their piece will fill those gaps, rather than competing with existing content.”

11. On-page SEO

On-page SEO can help your website rank higher in search engines and bring in more traffic. Some on-page SEO elements include page title, header, meta description, image alt-text, and the URL (plus more). Showing up in search engines will generate more traffic for your site. To get started with on-page SEO, check out our ultimate guide on on-page SEO here.

12. Quality backlinks

In order to drive traffic to your site, you need to rank high in search engines. In order to rank higher in search engines, you need to be an authority in your industry. One way to do that, besides the topic/cluster model described above, is by acquiring quality backlinks. If websites with high authority link to your site, that gives you more credibility.

Irina Nica, senior content strategist at HubSpot says, “There are two main ways in which high-quality backlinks can help drive more traffic to a website: boosting ranking and driving referral traffic. On the one hand, backlinks are one of the most important ranking factors for every major search engine out there. By constantly earning high-quality backlinks from relevant websites, you’ll improve your rankings in SERP and, as a result, see a lift in your organic traffic.”

Nica adds, “On the other hand, backlinks can also drive a substantial amount of referral traffic. That’s something to be expected if you get a mention in popular news website. You can also see referral traffic coming through if you’re mentioned (and linked to) in an article that’s already ranking well for high search volume keywords and is getting a constant flow of traffic.

Want to learn how to earn backlinks? Find out more here.

13. Video marketing

It’s time to add video marketing to your content strategy. According to a report by Cisco, video will account for 82% of traffic by 2022. Start implementing video marketing into your strategy as soon as possible because this is the content people are clicking on.

You can create video for Instagram or Facebook Stories, live videos, IGTV, Facebook Watch, news feed videos, YouTube, etc. Want to get started today? Learn everything you need to know in our ultimate guide to video marketing.

14. Content repurposing

Need content to drive traffic to your site but struggling to come up with ideas? I get it. A great way to overcome this hurdle is to repurpose old content. Take a well-performing blog post and repurpose that into a video. Or if you have a podcast that did really well, write up a blog post on that topic. Using content that has already performed well will continue to drive traffic to your site.

15. SEO tools

To drive traffic to your website, it’s important to be a student of SEO. Learning SEO tools such as Google Analytics, Ahrefs, and SEMrush will help you develop a strategy to generate traffic to your website.

These tools will help you learn and analyze what’s working on your site and what isn’t. Plus, these help you come up with ideas for content that has potential for high traffic. Check out our roundup of the best SEO tools to monitor your website.

16. Historical optimization

Historical optimization is the process we use at HubSpot to update old blog content and generate more traffic and leads. If you’re anything like us, a majority of your monthly blog views and leads come from older posts.

Pamela Vaughan, a principal marketing manager on HubSpot’s Web Strategy team, a.k.a. the woman who introduced us to the concept of historical optimization, has written about this extensively.

She says, “Historical optimization is a tactic best-suited for a blog that’s been around for several years, because you need to be generating a significant amount of organic search traffic, have built up a critical mass of blog subscribers and social media followers, and you need a sizable repository of old posts at your disposal.”

Vaughan adds, “Historical optimization should be a piece of your overall blogging strategy — not the whole strategy.”

Here, she lays out her step-by-step process to historical optimization.

17. Voice search optimization

Remember in “The Little Mermaid” when Ariel wanted to go where the people were? That same principle applies to digital marketing. In order to drive traffic to your website, it’s important to show up where people are searching.

Voice search is an increasingly important area in which to rank. In fact, according to PwC, 65% of 25- to 49-year-olds speak to their voice-enabled devices at least once per day. That’s why optimizing your content for voice search is essential.

Here are a few tips to get started:

  • Research long tail keywords: When people use voice search, they speak in full sentences. To optimize for voice search, start researching longer tail keywords.
  • Write answer-focused content: The content you write should answer your audience’s questions.
  • Optimize for snippets: Smart speakers like Alexa and Google Home look for short, concise answers. Writing quick summaries in your posts make it easier for search engines and smart speakers to find the answer they need.

18. Local SEO

If your company is a brick and mortar store, local SEO is an important factor to consider. My colleague, Kelsey Smith, wrote about it in this blog. She says, “To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.”

For example, when someone types in “best pizza near me” on Google, the results are generated by the user’s location. Tools such as Google My Business and Moz Local help businesses manage their directory listings and citations so they show up in local searches.

To rank for local search:

  • Ensure your name, address, and phone number (NAP) is consistent on your Google My Business and social media pages.
  • Use a directory management tool to monitor directories like Yelp, Foursquare, Best of the Web, etc.
  • Research and use location-based search terms on sites like Google Trends, which analyzes popular search terms across various regions.

19. A/B testing

Besides driving traffic to your website, you know you’re a marketer when your motto is “Test, test, and test again.”

A/B testing is a split test that helps you determine what version of a campaign performs best. These tests can give you key information about your audience so you can create tailored content and offers that drive traffic to your site. There are a lot of tools you can use to get started. Check out our roundup of the best A/B testing tools here.

20. Internal linking

When a visitor comes to your blog, your goal is to get them to continue reading on other pages of your website. That’s why internal links — links to other pages on your site — are very important. When visitors continue to other pages of your website they’re more likely to convert and become a brand enthusiast.

For example, you can create an internal linking structure using the pillar/cluster model described above. Pillar and cluster pages link back and forth, which boosts your site’s credibility on search engines, while also increasing the likelihood of a conversion.

21. Technical SEO

Technical SEO focuses on the backend of your website to see how the pages are technically set up and organized. Factors include elements like page speed, crawling, indexing, and more. Matthew Howells-Barby, HubSpot’s director of acquisition, has written about technical SEO in this blog. In it, he says, “Don’t underestimate the power technical SEO changes. [Technical SEO] resulted in us growing our organic traffic by more than 50% in just one month.”

To get started with your technical SEO, use some of the tips from Howells-Barby’s article, including:

  • Fix broken links and redirects
  • Create an XML sitemap for your subdomains
  • Set up language meta tags
  • Add custom H1 and introductions to topic pages

22. Community building

Building a community of brand enthusiasts is a great way to continuously drive traffic to your website. You can build a Facebook group, Twitter chat, LinkedIn Group, or Quora Space specifically for your followers and others in your industry where you create value, while also linking back to your site.

A great example of community building comes from career coaching business CultiVitae. They have a closed Facebook group where Emily, the founder, answers questions and provides networking opportunities. With over 3,000 members in this group, CultiVitae creates value for its followers, while also promoting its product.

Career coaching business Facebook group.
Career coaching Facebook group rules.

Image source: Facebook

These types of communities keep you top of mind in your customer’s eyes. Plus, it’s a great way to engage with your followers and learn more about your audience as they evolve over time.

23. Content offers

Content offers, sometimes referred to as lead magnets, are a way to use content to drive traffic to your site and generate leads. Content offers vary depending on what stage of the buyer’s journey your customer is in, but can include webinars, guides, reports, trials, demos, checklists, and more. You can learn about different types of content offers here and how to create content for every stage in the buyer’s journey here.

24. Media coverage and public relations

Earned media coverage is a great way to drive brand awareness for your company and traffic to your website. If your marketing and public relations teams work together, you can generate traffic to your site and create excellent word of mouth.

Ellie Flanagan, a senior corporate communications manager at HubSpot, says, “Although most outlets these days try to stay away from including backlinks in their stories (it’s usually against their editorial guidelines), that doesn’t mean that a good story won’t drive folks back to your site. Media coverage provides great third-party validation for your company. Stories about new products or services, your company culture, or even industry thought leadership can all be great drivers for a reader who maybe hadn’t heard of your company before and wants to learn more.”

25. Social share buttons

Social share buttons are links that make it easy for your readers to share your content on social media. When your readers become promoters of your content, your traffic will increase. Here’s a quick cheat sheet on creating social share buttons.

Once you’ve created your social share buttons, how do you get people to share your content? Here are a few tips to get started:

  • Ask people to share on social media
  • Create strong content
  • Include quotable content
  • Add multimedia such as images, videos, infographics, etc.

26. CTR optimization

Once your content is posted and you begin ranking on search engines, make sure people are clicking through to read your posts. Your click through rate (CTR) measures who clicked on your post and read it against the number of people who viewed the link to your post (e.g., the landing page, email, or advertisement) in total.

A great tool to measure your organic CTR is Google Search Console. To get more people to click through and drive traffic to your site, it’s important to write compelling and apt meta descriptions and titles. To write quality meta tags that are click-worthy, make sure your titles are short and snappy, and your description leaves visitors wanting more. This ties into on-page SEO, described above.

27. Academy/knowledge base posts

One form of content that can drive traffic to your website is educational content. If you create courses, certifications, or knowledge based posts that are helpful to your audience, you’ll likely see an increase in traffic.

For example, HubSpot uses HubSpot Academy to generate content that is helpful to our audience. We provide videos, certification courses, and knowledge base articles to answer questions. See an example of a knowledge base article below.

HubSpot knowledge base article.

Image source: HubSpot

If you’re struggling to get traffic to your website, you’re not alone. Implementing the tips above can help you increase your traffic as soon as possible. Once your traffic has started to improve, it’s time to think about conversions. Learn more about conversion rate optimization here.





Source link

قالب وردپرس

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Marketing Strategies

COVID-19 has altered paid search: How marketers can adjust strategies

Published

on


30-second summary:

  • Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing. 
  • Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance. 
  • A pandemic is not the time to cut ad budget. Instead, investing in advertising now should pay dividends when the market normalizes. 
  • Ensure your ad copy is appropriate for the landscape. That means even going back to a campaign that started before the pandemic to update any language that isn’t applicable to the current landscape. 
  • Marketers must stay flexible and agile during this time and monitor what’s working or not working and creating a quick plan to adjust. 

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviours have changed in tandem, forcing marketers to meet them on their new terms.  

Search is more important than ever now because people are spending almost all of their time at home and online, consuming media, researching, browsing and shopping. According to Forbes, total internet hits have surged by 50% to 70% with people under lockdown, while 32% of people say they are spending longer on social media. Hours spent in non-gaming apps are up as people turn to TikTok, WhatsApp, Instagram and Twitter to keep entertained, connected and informed. To stay relevant in these turbulent times, it’s imperative that marketers maintain their paid search presence while adjusting to the needs of the moment.  

Vary strategy by vertical 

While no industry is immune from the impact of coronavirus, businesses are affected differently and should adapt their paid search strategies accordingly. Industries like B2B and ecommerce have seen improved performance, while industries like travel and healthcare have struggled with poor results.  

The fact that healthcare is struggling may seem paradoxical, given the overwhelming need for healthcare services right now. While hospitals are busy with COVID-19 patients, people who don’t have the virus are avoiding medical centres, hospitals, and non-essential medical services like bariatric surgery and physical therapy.

Users are shifting their searches for their healthcare needs. Notably, people under shelter-in-place orders are seeking to receive care while staying in their homes. eMarketer published data from CivicScience which found that between February and March 2020, the number of U.S. adults who reported intent to use telemedicine rose from 18% to 30%. As a result, healthcare providers have to switch their offerings – along with their messaging – to emphasize virtual and telehealth services. The same is true for many restaurants as they pivot to pick up or delivery only.  

The situation is different for B2B companies

The situation is different for B2B companies, which have longer sales cycles. While businesses like restaurants are worried about running out of money now, B2B companies are concerned about how they’ll fare months and, in some cases, years from now. The instinct may be to cut down on marketing budgets to save money, but extreme changes in paid search strategies can have long-lasting effects on performance. During this time, it’s important B2B companies continue filling the funnel and building brand awareness to alleviate large sales gaps that can occur later in the year.  

Financial service-related searches are surging

Financial service-related searches are surging right now as people explore their options for economic relief like loans. Many companies in this space are smartly increasing their ad spending and shifting the bulk of it toward campaigns that push their best performing service lines. The same is true for ecommerce companies, especially those that sell household products and cleaning supplies, loungewear, cooking equipment, workout gear and entertainment items like board games and puzzles. Shares of Hasbro, for instance, have soared. For these companies, the adjustment is less about the offerings and more about the messaging.  

Don’t stop advertising when times are tough 

There are universal principles for how to optimize paid search strategies that apply to marketers in every industry. The first is not to neglect paid search, even during difficult times. The World Federation of Advertisers (WFA) recently ran a survey which found 81% of large advertisers deferred planned ad campaigns and cutting budgets due to the coronavirus pandemic. Of those surveyed, 57% said they had decreased budgets greatly or somewhat due to the virus outbreak; however, cutting out advertising or marketing completely can make the road to recovery more challenging.  

Experts advise not to stop advertising during a downturn. Evidence from recent economic downturns like the 2008 housing crash show that companies come out stronger in the end if they continue investing in brand awareness. According to Google, “Even in categories where consumers have pulled back spending right now, creating a branding impact now will have a halo and pay dividends when the market normalizes. Research and historical examples of economic downturn have shown this to work.” It’s important to keep investing in your brand and branded keywords, regardless of industry. The last thing an organization wants is competitors monetizing on branded search results.  

Every cent counts these days. Not only is paid search cost-effective with a low barrier to entry, but it also enables companies to be extremely agile. A company can get a campaign up and running pretty quickly, run tests, collect data and easily alter the messaging as things change day-to-day. Marketers can also see the results of engagement, click-through rates and conversions in real time, so they know whether their investment is paying off. COVID-19 is an unprecedented situation, so testing and learning are critical during this volatile time in the market.  

Best practices for paid search 

For any marketer thinking about how to adjust during COVID-19, here are a few best practices for how to optimize paid search.

1. Pivot messaging

Messaging needs to be both accurate and appropriate for the current landscape. Confirm that messaging is updated with current business hours and offerings, and revise CTAs away from messages like “Visit in-store.”  

2. Keep an eye on the tone of messaging

Is your copy appropriate or empathetic? An ad for booking a vacation package could feel out-of-touch. Customers will be turned off by companies that seem like they are trying to profit or gain from the pandemic, so craft communication to focus more on brand identity and values. Businesses can also use marketing to let customers know how they are responding to the pandemic. A construction firm or ecommerce company could talk about safety practices for workers, for example.   

3. Adapt offerings to what your customers need

As mentioned above, healthcare companies are moving to telehealth, restaurants are moving to pick up, delivery and B2B companies are repurposing content planned for conferences into virtual webinars. Marketers should be connecting with customers virtually to let them know how you are supporting them.  

4. Adapt your strategy to your customers’ changing digital behaviour

During the quarantine, desktop usage has increased. Conversely, the rise of remote work conditions and people being less on-the-go has caused mobile search traffic to decline by nearly 25%. We’ve all become accustomed to a mobile-first world, but given the predominance of desktop, it’s especially important to ensure all search ads and landing pages are optimized for both mobile and desktop.

Move fast 

This pandemic has caused so much of what used to be normal out of the window. Whereas before, marketers might have used a multiphase process for developing campaigns that involved planning and back-and-forth and feedback, now they have to act fast to keep up with the rapidly changing world. Marketers need to craft campaigns that are affordable, cost-effective and agile – and that means paid search.  

As marketing and advertising professionals, we’re all trying to figure this out together as we go. There is no roadmap or rules, but there’s no doubt that staying flexible and using this time to connect with customers is a smart strategy.

 Brianna Desmet is Media specialist at digital and demand gen agency, R2i.

The post COVID-19 has altered paid search: How marketers can adjust strategies appeared first on Search Engine Watch.



Source link

قالب وردپرس

Continue Reading

Marketing Strategies

Virtual selling: How to create a video for sales strategy

Published

on


Guess who’s back? Back again? Liz is back. Tell a friend. 🎶

That’s right, folks. I am back in your feed with yet another exciting announcement about how all of you home-bound digital sales and marketing rockstars can develop in your careers and revolutionize the way you hit your traffic, leads, and sales goals from the comfort of your couch.

Or your bed or desk or kitchen table or splayed dramatically across some sort of chaise. I don’t know. I’m not here to judge where and how you get your work done. 

In case you missed it, so far I’ve shared the following courses:

Today, we’re talking about video for sales. 

I love this topic so much, because we have been preaching the gospel of how using video throughout the sales process is guaranteed to yield happier, more educated prospects, a shorter sales cycle, and more closed won deals. 

But not all of you believed us!

(Or maybe you did, and you thought, “Eh, we’ll get around to it!”)

It wasn’t until coronavirus (COVID-19) smacked us all in the face, however, that the vast majority of sales teams were forced to take their once face-to-face sales processes virtual.

And that, of course, includes embracing video. Freaking finally! 

Get caught up with some related resources

These resources are pretty amazing — and you should 100% consume them immediately. However, what I am going to share with you now is going to knock your “always be closing” socks off.

Introducing our video selling strategy course

Now, as part of your pro membership for IMPACT+ ($39), you have access to a brand spankin’ new online course dedicated specifically to building your own video for sales strategy, so you can immediately start closing more deals faster.

Check this bad boy out

Myriah Anderson is your fearless professor in this course, and trust me when I say you’re in good hands. She not only wrote the book on video for sales (literally), she is sharing all of her top secret tips, tricks, and hacks she’s developed while using video to facilitate thousands of sales calls over the past two years. 

Bottom line, there is no one else I believe more qualified to talk about video selling strategies than Myriah. Hands down, she has the best approach you’re going to want to copy and start using right away to start increasing your close rates. 

What you’ll learn through the video selling strategy course in IMPACT+

  • How to leverage personalized, one-to-one video at every stage in the sales process (from connect and discovery, to proposal and sales-to-service hand-off), so you can stand out from your competitors and win more deals. 
  • Myriah’s top tips and secret hacks for being an absolute video selling rockstar in a way that’s easy, makes you likable, and helps you prevent fewer lost or stalled deals and excite your prospects.
  • The exact tools and tech you need to immediately start implementing her video selling strategy. (I’m not kidding, there is no real on-ramp here. You can start implementing these tactics immediately.)
  • And, finally, how to measure the success of your video selling strategy, so you know what’s working, what’s not working, and how to quickly make changes that have a positive impact on your close rates.

Now, go forth, create your pro IMPACT+ account, and watch Myriah’s course. Trust me, I’d wager it’s the most impactful (ha!) things you can do right now to not only survive, but thrive in this uncertain economic climate.





Source link

قالب وردپرس

Continue Reading

Marketing Strategies

6 Tips For Shooting Videos Of Yourself On Your Own

Published

on


How many times have you looked at your camera or phone and thought—today is the day I’ll shoot that video…

And how many times have you decided, “Eh… maybe I’ll do it tomorrow.”

*Raises their own hand*🙋

Shooting a video of yourself on your own is a daunting task, but we’re here to show you that it’s not as tough as you think. You can create high quality videos at home or in your office, without fancy camera gear. Just using a phone, a quiet space, good lighting, and the right angle you can record videos that viewers will think involved a lot more fancy equipment.

Here are 6 tips for shooting videos of yourself on your own, so you can make high quality videos for your followers, warm leads, and customers.

#1: Find a Quiet Spot

When you’re shooting video, there are 2 things you want to be most concerned with: audio and lighting. We’ll talk about lighting in Tip #2, but for now we’ll focus on audio. Whether you have, or don’t have, an external microphone—you’re going to need to make sure the environment that you’re recording is as quiet as possible.

Recording next to a window above a busy street is going to create a lot of background noise that you won’t realize exists until you’ve finished recording. That noise is distracting and gives your video a lower quality feel. By avoiding that street side window, you’ll be able to amp up your audio, even if you don’t have the most expensive microphone on the market.

#2: Find Your Best Lighting

Aside from audio, lighting is a crucial factor for shooting videos at home. People (including you!) don’t want to watch a video of someone with loud background noise and dim lighting. It makes you feel less authoritative, weakening whatever conversion you’re trying to get from your video.

There are 2 options when it comes to lighting: find it or buy it. Natural lighting is always ideal, and natural lighting with extra lights around you is more ideal (but you don’t need that). To shoot with great lighting, find the brightest room in your home or office—this may change throughout the day—and figure out what the best time is to shoot videos. For example, morning might be the best time or mid afternoon. Between good lighting and audio, you’ll be able to fool anyone watching your video into thinking you have the best tech gear available… even if you’re just using your phone.

Get Free Access to DigitalMarketer's Training Library

#3: Get Your Angles Right

If you’re looking down at the camera or up at the camera—your video is going to throw off the viewer. You don’t want them focusing on your chin or the top of your head, you want them looking at you just as they would if you were sitting across from them talking. Getting your angle right will ensure your video has a natural and conversational feel—which is exactly what you’re aiming for when marketing your business or products.

Tripods are by far one of the easiest video equipment to finagle at home. You can use drawers, nightstands, shelves, books, decor, etc. to prop up your camera or phone so that it’s at the perfect angle.

#4: Use The Best Camera Available To You

If you’re using a camera—then you’ve already got the best camera available to you. If you’re using a phone to record your videos, make sure to use the best camera on your device. For example, on the iPhone, the back facing camera is the best camera. It takes better quality videos (4K) which means that’s the best camera available to you, not your front facing camera.

Using the back facing camera of a phone also keeps you from looking at yourself while you’re filming. You want to look at the lens of the camera while you talk—if you look at yourself on the screen your recorded video will look like you’re talking slightly away from the person watching the video.

#5: Do A Test Run

Ah, the infamous test run. The marketers who do test runs are the ones that have recorded a 10 minute (plus!) video only to find out that their angle was off, their camera was out of focus, or their microphone wasn’t turned around. And it always stings—always.

To avoid making these mistakes, do a quick test run of your video before you jump into recording. Record for at least a minute to make sure that your lighting looks good, your audio sounds good, you are in focus, and the angle is right. Trust us on this one.

#6: Be Honest With Your Audience

If you’re usually in a studio recording high quality videos OR if this is your first time recording videos for your audience—tell them. Being honest with your viewers, whether they’re prospective customers or paying customers builds the relationship between you and them. Instead of pretending that you’re not at home recording videos when you used to be in a fancy studio, tell them about it. Or, if this is your first few videos, tell your audience, “This is one of the first videos I’ve recorded.”

Then, ask them to give you feedback. If you’re recording videos for social media, their feedback, in the form of comments to your post, is going to boost your engagement and help them keep seeing your content (ah, the classic Facebook algorithm). 

If you’re recording videos for a paid membership, asking them for their feedback on how to improve your videos is going to make them feel more attached to the final product. In both cases, you’re creating a better relationship with your followers, prospects, or customers.

We told you at the start of this article that shooting video of yourself on your own was a daunting task—but not a challenging one. Using these tips, you can record videos of yourself that have everybody fooled into thinking you’ve got the latest video tech, all while you are shooting from your bedroom.

Get Free Access to DigitalMarketer's Training Library

The post 6 Tips For Shooting Videos Of Yourself On Your Own appeared first on DigitalMarketer.



Source link

قالب وردپرس

Continue Reading

Trending