Connect with us

Entrepreneur

Why cheering in a crowd makes you feel great

Published

on


This weekend thousands of people will pull on their trainers and to take part in the Virgin Sport ASICS London 10k.

They’ll pace their way around a course that circumnavigates central London, passing some famous spots like Big Ben and Westminster Abbey. Although you may feel inclined to stay home and grab an extra hour of lie-in, research suggests you’ll feel great if you get out there and cheer the runners on. 

Even if you haven’t trained, and you’d prefer to spend your weekend eating waffles at brunch, you should head to the race. Studies have shown that supporting athletes in events can actually boost your mental health (and is great for the people participating in the too). 

Why you should support

As well as giving you a mental health boost, cheering on a crowd can actually make you a better runner. Researchers from Minnesota State University found that those who frequently supported other runners in races, performed better when they ran themselves. By watching a race, you’ll start to observe how others run, and watch different ways you could complete a similar circuit. 

An article in The Journal of Strength and Conditioning Research also found that your stress levels decrease if you support other athletes. 

Studies that have shown working out in a crowd can boost your mental health, would suggest that getting together to cheer on a group of strangers would bring out the feel-good endorphins too. It brings out our primal instincts, improves our sense of community and boosts our mental health at the same time. 

 

Runners hugging

How you can support

First things first, make it a fun group activity. Invite a few friends and family members to come to the event, and spend the morning before the race making a banner. If nothing else, you’ll bond as a group over how great/terrible the banner looks.

Plan what you’re going to call out. “You’re almost a quarter of the way” might be less motivational than you think. “Go faster” screamed in an encouraging way with two big thumbs up could work, as could “You’re doing great” and making comments about “Nearly time to get that pint.” Afterall, most runners will have that celebratory drink on their minds as they power their way around the course.

Sometimes, just being present can really spur people on. No-one wants to slack if there’s people watching. 

Where you can watch

This is a race crammed with big-hitting London sights, so there are plenty of places to find a perch to soak up the vibe while supporting your mates. Position yourself along the mile-long Mall route, or spur the runners on along Whitehall as they approach the finish line. 

There’s entertainment along the route too, which will help motivate both you and the runners. The Drum Works are there at the start of the race to set that pace while a brass band and a DJ will power athletes along after the fifth kilometre. 

Motivational messages from friends and families will be displayed across big screens along the course. 

Catch the Virgin Sport ASICS 10k July 21st. For more information visit Virgin Sport.

 





Source link

قالب وردپرس

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneur

Hard Decisions Require Empathy

Published

on


In the past two weeks we have entered perhaps to most surreal experience in any of our lives. I think intuitively many of us believe it may be a more lasting impact than just “60 days at home,” which is why we almost have a nervous laughter when we call (Zoom!) somebody we haven’t spoken to since before the crisis and acknowledge how bizarre we all feel right now. I have seen the insides of more people’s homes and apartments than I probably ever have as we’re invited into this intimate world of videoconferencing.

Just two weeks into it we are just starting to come to grips with what will no doubt wreak big financial, emotional and obviously dire health consequences and suffering for many.

In our business lives we’re having to deal with decisions that could have lasting impacts on our companies without any compass to guide us in the direction we’re heading . It feels a bit like choosing a fork in the road amidst dense fog and with nobody to guide us what to do.

In our personal lives we’re having to change our routines and figure out how to remain productive — often with other people sharing our homes who have their own ideas of how to use our collective space and time. What do we eat? Where do we shop? What is safe? What are my parents doing — are they being safe? Can I plan a Winter vacation or attend a wedding or travel anywhere again this year?

Who the fuck knows.

But you should know that everybody is in exactly this mind space. That’s what makes this so surreal. I find myself struggling to fully relax at bedtime, with my mind spinning about the world that lies ahead and the infinite amount of weekly decisions I’m having to process. I imagine many of you are, too. It goes without saying that if you find yourself in a really negative headspace PLEASE reach out to any trusted mentor, friend or family member. I promise we’ll all get through this some way and there’s always tomorrow, whatever that holds. I have lost friends who didn’t see the light at the end of the tunnel in past economic hardships.

For founders of startups or for executives tasked with making decisions with all of this incomplete information, the moment calls for decisiveness on every front:

  • how to deal with customers,
  • what to do about expenses,
  • what to tell board members / investors,
  • what happens with fund raising,
  • do I need to lay off employees or deal with a furlough,
  • do I qualify for government assistance?

If your head isn’t spinning you haven’t fully grasped the severity of the situation.

Each of these decisions could be a blog post in its own right but for today I want to avoid tactical advice and offer something more about your temperament as you wade through complexity and deal with decisions that affects the lives and the livelihoods of others. To say it simply ….

Show empathy.

I know that I shouldn’t have to say that, as it seems obvious. But in the past two weeks I’ve heard many cavalier comments about: cuts, renegotiations, changing terms, “the market environment dictates this” or “never waste a good crisis” or “you just need to cut 25% of your staff” because it seems everybody is doing it. I know that many people are just short-handing given stressful times but do try and pause and think about your actions & words and how they will affect others (or whether they’re the right actions in the first place).

In the words of my friend and a CEO with whom I work,

“Yeah, I know I need to make some cuts because our demand has changed, but I want to do this with a scalpel and not with an axe.”

He produced a very detailed analysis of his customer base and which would be affected. He enacted a program to proactively offer payment holidays to customers in obviously “hit” industries like travel & entertainment. He showed industries where demand was likely to hold strong and he outlined a case for how he could protect as many jobs as possible. He asked for a few more weeks to gather market signals before enacting change. It was the thoughtful response of an empathetic leader.

The driver of your decisions must be logical, rational and economically sound. You need to consider:

  • Has demand for my product fundamentally changed in ways that will persist?
  • How long is my cash runway if this demand doesn’t recover for the foreseeable future?
  • Is there a viable path to raising money / strengthening my balance sheet as one solution?
  • If not, how much must a reduce costs to give our company enough runway to weather this current storm?

The inevitable decisions may mean you shed employees, suppliers, offices, bonuses, contractors — you name it. But here is where empathy becomes most critical. It is very easy to want to insulate yourself from feeling the extreme emotions that will come from the loss of a job or for a supplier of yours with the loss of an important customer. Don’t insulate yourself — handle things personally and be a leader that is present in times of crisis. And if you have to make these hard decisions, empathy goes a long way.

If you have to let employees go or have to furlough them do it 1–1 or have senior members of your staff divide up employees and do each one 1–1 (or 2–1 if you need to have HR in the room (or “in the Zoom”) but my point is that each affected employee deserves a private meeting. And they deserve compassion because whatever stress level you are under, your actions are going to make their stress levels just as bad if not worse.

They don’t need to hear you say in an antiseptic way, “Look, we have no choice. It’s your job or we all run out of cash.” That might be true, but it lacks empathy. It should be something more like, “Sadly we have made a decision that your job is being made redundant. I’m very sorry that this will affect you and I don’t take lightly what a burden it must be to you.” Of course that doesn’t change the outcome, but it’s the humane thing to say.

You can insert you own wording or phrasing but the point is to acknowledge the pain, the cost, the consequence of your actions — even if you had no choice. Let the other person speak. Let them emote. It might be that they have to cry or they might have to yell at you — whatever. This isn’t the time to argue back that you had no choice or that “they weren’t really pulling their weight anyways” or whatever else is playing in your head. This is the moment to let them have their say. It doesn’t change anything. This is a moment to be calm, let others vent and politely move on.

Empathy can also be financial. You need to make sure that you’re making sound economic decisions for your company so I’m not advocating being cavalier about money because ultimately if you run out of cash then everybody loses his or her job and every investor loses his or her money. But at the margin if there are things you can do to be compassionate about severance or medical benefits or helping people navigate government assistance — you should do all that you can. If your company can help with job search, or resume writing or providing references or calling other companies to tell them you did redundancies — you should do it.

The month of March, 2020 has been hard on our country and on the world and the sad reality is that this is still likely just the first act in a long series of heart-breaking stories and circumstances around the world. In times like these your friends, family, associates, colleagues, employees and business partners need you more than ever.

If we know each other personally and you think I can help you please reach out. I promise I will make time.

Photo by Annie Spratt on Unsplash


Hard Decisions Require Empathy was originally published in Both Sides of the Table on Medium, where people are continuing the conversation by highlighting and responding to this story.



Source link

قالب وردپرس

Continue Reading

Entrepreneur

6 Ways To Incorporate SEO While Building A Business in 2020

Published

on


There’s no quick fix, or “one and done” solution when it comes to search engine optimization (SEO). You have to be prepared to play the long game to see the full advantages of SEO when developing a site — and it’s worth it to see your site rank highly on search engine result pages.

That said, there are some methods that will give you a quick boost. Shift more attention to the most significant ranking factors and tactics that will give your site the ability to rise to the top of the search results this year.

Choose a Responsive Design

User experience is a big deal these days. Google loves to serve its users the best results possible. If your website isn’t easy to use on a mobile device, you’re going to suffer a setback in ranking. Think about it, have you ever landed on a site where you had to zoom in to read the text and scroll side-to-side to read all of the content? This was most likely the desktop version of a website. It was made for larger screens and doesn’t reformat to fit on different screen sizes.

Responsive sites will resize images and reorganize the blocks of content according to the size of the screen. If you want to test whether a website is responsive, open up a web page on a desktop or laptop. From the full screen, shrink the window by clicking and dragging, and you’ll see the sidebars move, the navigation and header will take on new positions and the content and images will line up differently. 

Mobile search volume accounts for more than half of the total searches made online (see chart below). A responsive, mobile friendly site is no longer an option, but a necessity, when it comes to providing an enjoyable user experience.

Create Keyword Clusters

Making a list of keywords that your ideal audience would use to find the content you’re offering will also boost your SEO ranking. Plug each keyword into a keyword tool to generate additional ideas. Assess the best options for keywords to include in your content strategy by grouping them into pools based on search intent. You’ll notice that many of those keyword options will be subtopics large enough to write an entire blog post about, in which you can provide more detailed content optimized for a related keyword.

For example, if you own a home improvement business, a central page on your site would be kitchen renovation. And because there are so many choices to make when renovating a kitchen, you could then go into depth and create a new page for every option, from counter tops and backsplash tile to faucets and refrigerators. When you’re planning your content, structure the website to feature central pages that are optimized for the most central, competitive keywords and most important aspects of your business.

Publish articles on the related subtopics in full detail in order to provide as much information on those major keyword topics, to show your expertise in your field, and to demonstrate authority within the content of your site. Google looks for this as partial evidence of your status as an expert in your niche.

Google also loves when there is a distinct organizational structure. By linking the subtopic posts to your major product pages, you signal what pages are most important to your site by creating a keyword cluster.

Image source: https://webstyleguide.com/wsg3/3-information-architecture/3-site-structure.html

Optimize Your Content

On-page optimization enhances the likelihood of your page being ranked for your target keywords. Avoid keyword stuffing and place your keywords strategically. For instance, use your target keywords in the front end of your titles, and keep your titles under 60 characters or they will get cut off in the search display.

Place your keyword in your URL. The most effective URLs are those that are under 5 words and summarize the title or content on the page. Keywords should also be included in the meta description. Using your keyword in the beginning of the meta description will improve the click-through rate for users. As will placing your keyword within the first 100 words in the first paragraph of your content, and using keywords and keyword synonyms in the subtitles.

Use structured data markup whenever possible. If you can provide a rich snippet, you may get a boost in the position your site is displayed.

Make Your Pages Quick and Nimble

With a heavy emphasis on user experience, page speed can make a huge difference in how your site performs. If you’re an ecommerce site, it becomes extremely important because every second your page takes to load will cost your business money from lower conversions.

 graph-seo-png

 mPulse Mobile Case Study on Page Speed Vs Conversion Rates, Image source: https://digitalducats.com/page-speed/

Test your mobile page speed here. You can improve your site speed by reducing image file sizes, using plugins, and using a content delivery network to give your website additional page speed.

  • To reduce the size of your images use Kraken or Smush.
  • W3 Cache is one of the most popular WordPress plugins that increase page speed, but you can decide for yourself by choosing one from this list.
  • Choose a CDN (Content Delivery Network) to reduce your pages load time from a list of options here.

Get Other Sites to Link to You

Establishing credibility and authority is a necessity to be competitive in search results. Backlinks are a powerful way to prove that your content is credible and authoritative because essentially it is being endorsed by the websites that link to you. But stay away from paid links, or any link scheme used to manipulate ranking in an underhanded way. Unnatural linking will lead to penalties and should be avoided altogether.

One approved method of link building is to become a guest author. There are guest posting sites in every niche and having knowledge about your business is all you need to create an article that can be submitted to a site for publication. It may take a few weeks to get a response, and you may need a few submissions before receiving acceptance. Get into a routine for guest posting to build backlinks as fast as possible.

Ask People to Share Your Content

A social network is a priceless asset for expanding your audience and getting more traffic to your website. Build your network by being active on the social media site that has the most impact on your business.

Install social sharing icons on your site and include a call to action to get the most shares. A retweet study revealed that content with share icons received 4 times as many retweets with the phrase “Please RT”.

Conclusion

Although there is a lot to put together to achieve a first page result, it’s a long-term game plan. Start building your website with SEO in mind to give your site the best chance at the top positions in search results.

 



Source link

قالب وردپرس

Continue Reading

Entrepreneur

In this ‘new normal’ it’s not more time, but THIS, that’s the holy grail of life and business

Published

on


Has anyone else secretly worried that they accidentally manifested a worldwide pandemic? Because the top 3 things in my future vision journaling for about a year now have been:

  1. My husband works at home (so I don’t have to do all the childcare)
  2. I run my business in just a few short hours a day
  3. We spend lots of time together as a family

“Not like this!” I journal frantically on day 1 of lockdown.  It feels like those awful wish reversals you get in fairytales where your wishes are indeed granted, but only in the most ironic and terrible ways.

Abracadabra! The world’s now in peril, your kids rarely leave your side, your husband’s going to work from home (but only emerge to look in the fridge), oh and here’s your new work day: AKA the crack of dawn, and “crikey, it’s midnight!” Enjoy!

On day 2 of lockdown I realise I do not have the patience of Mary Poppins and that our teachers are indeed underpaid; perhaps my children are going to have to settle for ‘The School of Life’ for a few weeks (or even months?!).

On day 3, I have a mini meltdown in the shower and sob into the soap dish over the future of the world, my business and my children (who are apparently now destined to be educated by a mentally unstable mother who doesn’t even know what a number bond is).

But on day 4, something miraculous happens: I feel better!

Months and years of mindset work and gratitude finally kick in, and I emerge from that dark place of fear, mourning and worry we all seem to have been tipped into, and realise that:

Yes, we’ve been forced to slow down, and yes, we’ve been forced to create space, and yes, it’s happened in the most horrible way; but even with all the extra scariness and worry and uncertainty; without the rush of the old world and the necessity to live our lives around someone else’s timetable, I can finally see the truth in that saying that, with change, comes opportunity.

We can either use this time to freeze and bemoan all the plans and dreams that will now have to be postponed or forgotten; or we can stop focusing on all that we’ve lost, and redirect our attention to all that we’ve gained.

I hate to say this, but for me and anyone else with children and/ or a job that can be done from home, more time isn’t necessarily one of those things we’re gaining – so don’t worry, I’m not going to suggest you’re suddenly going to be able to write your book or launch that new membership program…

But actually, after a few more days in our ‘new normal’, I realise that although my days are definitely longer and fuller and involve far more parenting and far less actual working than ever before; it has also meant that I’ve had to pare back everything to the pure essentials, and there’s no doubt about it, this forced simplicity has created something I now suspect is more precious than that holy grail of more time: it’s given me back my headspace.

Because without the rush that bookends my days; the school runs and the work trips, the homework, the social events, the clubs, appointments, obligations, and all the other mental acrobatics that go into running a 21st Century life, I realise that it’s not lack of time that’s been stopping me from doing all the things I want to do, like write my book, or tap into my business vision, have more self care, or be more present with my kids (time is just an illusion, after all).

No, the thing that’s really been holding me back, is a lack of room in my mind to see things clearly, a lack of space to daydream, and a train of thought that’s constantly being stopped and diverted.

Maybe it wasn’t the new skeleton schedule, or personal development seminar, or more help around the house that I needed to help me achieve those dreams. Maybe what I really needed all along was a pattern interrupt; something that would slow me right down. And suddenly here we have it; the mother of all pattern interrupts; not really holding us back so much as reining us in, so we can slow down and see the opportunities already here.

So 2020 isn’t exactly panning out how I’d planned it – I’m sure you know how that feels – and while I know there’ll still be moments of frustration, fear and sadness for all of us, I’ve decided to take what the universe has given me (more family time and more togetherness), embrace the change, go with the flow, trust, and look for the opportunities that were here all along.

And you know what? Maybe that’s how slowing down to speed up really works; because in the little under 2 weeks since this all began, that book that’s been sitting outlined in my google docs for months has already been turned into a mini ebook ready for my VA to make pretty in Canva (and the extended version is on its way); and that membership I’ve had all the content for but no ‘time’ or energy to launch – it’s going live later this month so I can serve more people who need what I’ve got.

Yes, the road ahead is uncertain right now, but I’m beginning to trust that I’ve got all the tools I need within me to weather the storm (or at least Amazon Prime, probably does). So now’s the time to stay out of fear and stay in momentum; to show up and serve with no other agenda than serving; to be scared without being scary (as Brene Brown very aptly said); and to look for the opportunities that were already there.

And hopefully, when this is all over, l may still not know what a number bond is, but at least I’ll be ready to rise with the tide. Will you rise with me?

Words by Cate Butler Ross.

The post In this ‘new normal’ it’s not more time, but THIS, that’s the holy grail of life and business appeared first on Female Entrepreneur Association.



Source link

قالب وردپرس

Continue Reading

Trending