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Can AI Help Brands Effectively Market to the Skeptical Gen Z?

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Artificial intelligence (AI) has become more than just a tool for powering robots. It’s now used in dozens of industries and consumer applications, including marketing. These days, these AI marketing experiments are aimed at connecting with a notoriously skeptical generation. Generation Z has a buying power that’s growing exponentially. Can AI be what can help brands effectively market to the skeptical GenZ?

Using this powerful AI technology, marketers are working to create personalized, authentic experiences for every potential buyer. Most companies have their targets lined up with catching the attention of one generation above the others. AI can help brands effectively market to the GenZers who are naturally more skeptical.

Understanding the Gen Z Audience

Generation Z is made up of the young Americans born roughly between 1996 and 2012. By 2020, Gen Z will make up 40% of consumers and will influence many purchases made in their households. Marketers need to start thinking about how to connect with these buyers as soon as possible.

There are a few major differentiators between Gen Z and earlier generations. They’ve mostly grown up in urban areas, and they’re more diverse than any other generation. Their parents—and they—are more likely to attend college, and they’ve grown up with technology embedded into their everyday lives.

What’s Important to Generation Z?

Because they’ve grown up with the internet and GenZ is used to be bombarded by advertising. Marketers have to approach this generation very differently even than the Millennials who came before them. In order to understand and connect with the Gen Z audience, marketers have to really tap into what’s important to them. As a digitally-savvy audience, marketers need to use their preferred mediums, of course: mobile, video, and social platforms.

Beyond these preferences, however, marketers need to understand this generation’s values. Gen Z is deeply skeptical of advertising. They have made it clear that they want to support brands that have authentic values. They’re also adept at online research and often consult reviews and advice from those around them when buying.

So how can marketers connect authentically with Gen Z? AI might be the answer.

How Cutting-Edge Marketing AI Could Help Marketers Connect With Gen Z

 AI is already being used in marketing to significant effect. If you’ve ever been “retargeted” by an ad showing you items you’ve already clicked on, you’ve witnessed just one application for AI in digital marketing today. But that’s hardly the only way marketers use AI tools.

Why is AI important in marketing? Two main reasons. It helps to guide strategy and allows for certain types of automation that cut down significantly on the repetitive, time-consuming tasks that take marketers away from strategy and creating great content. Not only that, but AI can help personalize the marketing process without the need for a human to customize each marketing message, an impossible task in the world of large-scale digital marketing.

More astonishing is the sheer scope and speed of some AI marketing tools today. Marketbrew, an AI tool for SEO, actually mimics Google’s process of crawling the web to give marketers a reasonable estimate of how their rankings will change when they adjust their website in just 90 minutes. Since it can take 60 days for the actual rankings to change, these estimates can be beneficial for marketers who want to move quickly and improve their appeal with a specific audience.

Tools like Marketbrew are essential in successfully marketing to Gen Z, simply because AI allows them to segment and personalize and tinker without waiting months to see how their efforts might be received. AI can’t replace smart marketers, but these tools can help them adapt quickly in a fast-paced, skeptical marketplace.

Keep It Real

 As marketers, the biggest thing we need to keep in mind when trying to connect with Generation Z is to keep it real. Young people today are living in the era of “fake news.” The University of North Dakota even put out a publication about Cybersecurity and tips for students on how to identify fake news.

GenZ typically already knows how to be skeptical of what they read online. That’s one of the reasons they demand authenticity from brands. They want the truth, and they’re tired of corporations putting on a “front” and behaving poorly behind closed doors. Inauthentic brands and advertising campaigns simply won’t do well in connecting with this new generation of consumers.

Of course, good intentions don’t always come across in marketing messages. That’s another area where AI can help: identifying where and when their advertising content isn’t measuring up to the authenticity Gen Z demands. Mistakes will happen. Data, AI, and other advanced tech tools can guide strategy and make marketers’ lives easier. But we still need that human influence. Using authenticity, and letting it shine through in the messaging will speak to a generation hungry for truth.

The post Can AI Help Brands Effectively Market to the Skeptical Gen Z? appeared first on ReadWrite.



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What is Quibi? Netflix rival launches with superstar names like Spielberg and Witherspoon

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Quibi Founder Jeffrey Katzenberg speaks on stage at CES at the Park Theater in Park MGM on January 08, 2020 in Las Vegas (Getty Images North America)

Streaming services like Netflix and Amazon are seeing a huge rise in viewers as millions around the world deal with isolation due to the coronavirus pandemic.

We’ve already seen Disney+ launch in recent weeks and now a brand new streaming service has just gone live in the US.

It’s unclear whether Quibi will eventually launch in the UK, but in the meantime it has some big star names signed up to create content for it in America.

Steven Spielberg and Reese Witherspoon have already agreed to make content for it and Idris Elba is on board with his very own car show.

Quibi, which is the brainchild of Hollywood industry giant Jeffrey Katzenberg is a ‘mobile first’ streaming platform. It plans to differentiate itself from Netflix and Disney+ by offering smaller snippets of content that are meant to be watched on a phone.

It promises original programming that will offer full-screen framing and look right whether the phone is held landscape or portrait. Each show will be no longer than 10 minutes.

Mr Katzenberg said the name Quibi was short for ‘quick bites’ – referring to the short-form pieces of content which would make up the service – with the idea being to reach users who were on the move or short of time.

The company said that in its first year, 175 new and original shows would appear on the service – with a total of 8,500 ‘quick bites of content’.

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The firm’s chief executive Meg Whitman said Quibi was different because it was not based around programmes made for TV and making them fit onto phones, but rather making content specifically for mobile.

‘We’re not shrinking TV on phones, we’re creating something new. The very first entertainment technology platform optimised for mobile viewing, with quick bite content created by Hollywood’s top talent,’ she said.

The platform has two subscription options – a normal rate which will include advertising, or a slightly higher price for an advert-free experience.

As yet, no UK release date has been set.



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The Essential Tmux Commands Cheat Sheet

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Running commands in the terminal allows you to do many tasks more quickly than you could using a graphical application. But command prompts aren’t all that great for multitasking, at least not without some help. And that’s where tmux comes in.

Tmux or terminal multiplexer is a command line program that enables you to run and view multiple commands in a single terminal window simultaneously. Each command exists in its own window pane as though you were using a full-blown tiling window manager.

To help you get started with tmux, we have compiled key tmux terms and commands in the cheat sheet below.

FREE DOWNLOAD: This cheat sheet is available as a downloadable PDF from our distribution partner, TradePub. You will have to complete a short form to access it for the first time only. Download The Essential Tmux Commands Cheat Sheet.

The Essential Tmux Commands Cheat Sheet

Shortcut Action
General
¹Ctrl + b Default prefix key
t Show time (ESC returns to the terminal)
: Enter a command (Example: “:new-session”)
list-commands List all commands that tmux supports
Tmux Terms
Pane An open command prompt (or pseudo-terminal). Panes may appear side by side or vertically stacked inside a window.
Window Your view of open panes
Session A set of open windows
Client The background process that displays your session
Server A single server manages all open sessions (Servers and clients are separate processes that each communicate through a socket in /tmp.)
Creating and Managing Panes
% Split screen or pane in half vertically, creating a new pane on the right
Split screen or pane in half horizontally, creating a new pane at the bottom
Switch to the adjacent pane
o Switch to the next pane
q Show pane numbers (when numbers appear, press number to switch to that pane)
{ Move current pane to the left
} Move current pane to the right
x Close the current pane
Ctrl + Resize pane in steps of one cell
Alt + Resize pane in steps of five cells
Alt + 1 Arrange panes in the even-horizontal preset layout
Alt + 2 Arrange panes in the even-vertical preset layout
Alt + 3 Arrange panes in the main-horizontal preset layout
Alt + 4 Arrange panes in the main-vertical preset layout
Alt + 5 Arrange panes in the tiled preset layout
Creating and Managing Windows
c Create a new window
! Detach pane into a new window
n Switch to the previous window (in order of creation)
p Switch to the next window (in order of creation)
l Switch to the window used most recently
w List all windows and their corresponding numbers
Switch to the corresponding window
, Rename current window
i Display info about the current window
f Search for text in open windows (ESC exits the search)
Creating and Managing Sessions
new-session Create a new session
$ Rename current session
list-sessions List open sessions
attach-session Create a new client and attach it to the specified session (-t target-session)
detach-client -s target-session Detach clients attached to the current session
kill-session Destroy the current or specified session
¹To activate a shortcut, you must first press and release the prefix key, then press the shortcut key.

More Help With the Linux Command Line

The commands above help you work in tmux using multiple panes, windows, and sessions. If you really want to make tmux your own, you can go further by editing the configuration file stored at the following location:

/etc/tmux.conf

You can also try your hand at scripting.

When you’re working exclusively from the terminal, installing tmux is akin to installing a window manager. This gives you more flexibility when working on servers or other devices without an attached screen. Have fun exploring tmux! And if you’re looking for more command line resources, take a look at our Linux commands reference cheat sheet next.

Read the full article: The Essential Tmux Commands Cheat Sheet



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Hackaday Links: April 5, 2020

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Git is powerful, but with great power comes the ability to really bork things up. When you find yourself looking at an inscrutable error message after an ill-advised late-night commit, it can be a maximum pucker-factor moment, and keeping a clear enough head to fix the problem can be challenging. A little proactive social engineering may be in order, which is why Jonathan Bisson wrote git-undo, a simple shell script that displays the most common un-borking commands he’s likely to need. There are other ways to prompt yourself through Git emergencies, like Oh Shit, Git (or for the scatologically sensitive, Dangit Git), but git-undo has the advantage of working without an Internet connection.

Suddenly find yourself with a bunch of time on your hands and nothing to challenge your skills? Why not try to write a program in a single Tweet? The brainchild of Dominic Pajak, the BBC Micro Bot Twitter account accepts tweets and attempts to run them as BASIC programs on a BBC Microcomputer emulator, replying with the results of the program. It would seem that 280 characters would make it difficult to do anything interesting, but check out some of the results. Most are graphic displays, some animated, and with an unsurprising number of nods to 1980s pop culture. Some are truly impressive, though, like Conway’s Game of Life written by none other than Eben Upton.

The COVID-19 pandemic is causing all sorts of cultural shifts, but we didn’t expect to see much change in the culture of a community that’s been notoriously resistant to change for over a century: amateur radio. One of the most basic facts of life in the amateur radio world is that you need a license to participate, with governments regulating the process. But as a response to the pandemic, Spain has temporarily lifted licensing requirements for amateur radio operators. Normally, an unlicensed person is only allowed to operate on amateur bands under the direct supervision of a licensed amateur. The rules change allows unlicensed operators to use a station without supervision and is intended to give schoolchildren trapped at home an educational experience. In another change, some countries are allowing special callsign suffixes, like “STAYHOME,” to raise awareness during the pandemic. And the boom in interest in amateur radio since the pandemic started is remarkable; unfortunately, finding a way to take your test in a socially distant world is quite a trick. Our friend Josh Nass (KI6NAZ) has some thoughts about testing under these conditions that you might find interesting.

And finally, life goes on during all this societal disruption, and every new life deserves to be celebrated. And when Lauren Devinck made her appearance last month, her proud parents decided to send out unique birth announcement cards with a printed circuit board feature. The board is decorative, not functional, but adds a distinctive look to the card. The process of getting the boards printed was non-trivial; it turns out that free-form script won’t pass most design rule tests, and that panelizing them required making some compromises. We think the finished product is classy, but can’t help but think that a functional board would have really made a statement. Regardless, we welcome Lauren and congratulate her proud parents.



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